📌 Core Information
🔹 Job Title: Producer, Performance Creative
🔹 Company: Greenlight Financial Technology
🔹 Location: Atlanta (Remote Friendly)
🔹 Job Type: Full Time
🔹 Category: Marketing & Creative
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 4-8+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading performance creative initiatives to elevate creative testing output for performance marketing
- Managing a team to produce high-performing content across various social platforms
- Crafting distinctive visual styles and narrative approaches that differentiate Greenlight's brand
- Collaborating cross-departmentally with VPs of brand and growth to build and execute an analytically driven performance creative testing engine
ASSUMPTION: This role requires a strong background in performance-driven creative production, with a deep understanding of platform-specific best practices and experience in mentoring creative talent.
📋 Key Responsibilities
✅ Build, manage, and execute a nuanced, test-result informed performance creative playbook by channel
✅ Develop and produce compelling creative concepts driven by performance metrics
✅ Lead the creative development, strategy, and production for content across Meta, TikTok, YouTube, X, and emerging platforms
✅ Craft concise, compelling ad briefs, scripts, and content tailored to the unique demands of each platform
✅ Evaluate creative metrics and consumer behavior to inform strategy adjustments and maximize campaign effectiveness
✅ Apply analytical insights to transform performance data into targeted, effective creative strategies
✅ Design and execute A/B tests to produce data-driven insights and continuously iterate on creative output to find winners
✅ Leverage AI workflows to craft briefs and content that increases and diversifies creative output and testing at scale
ASSUMPTION: This role involves a high level of creativity, analytical thinking, and strong project management skills to lead a team and produce high-performing content.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Marketing, Advertising, or a similar discipline)
Experience: 4-8+ years of creative experience, crafting performance-driven creative
Required Skills:
- Proven track record of producing winning ads and scaled creative work for paid social performance channels
- Strong understanding of platform-specific creative best practices and audience behaviors
- Background working with or at creative performance agencies
- Experience working with editors and creators, from concept through production
- Talent for spotting and leveraging social trends and weaving them into performance creative
- Strong storytelling instincts across various formats (short-form video, static imagery, etc.)
- Experience mentoring creative talent and fostering a fast-paced collaborative creative process
- Strong understanding of performance marketing, analytics like CTR, CAC, LTV, and view metrics to understand what creative and messaging drives success and use this to drive continuous improvement
Preferred Skills:
- Experience leveraging AI workflows for creative production and testing
ASSUMPTION: Candidates with a strong portfolio showcasing winning ads and scaled creative work for paid social performance channels are highly desired.
💰 Compensation & Benefits
Salary Range: The estimated base pay range for this position in (NY, CA, WA) is $120,000 - $170,000. In (CO), the range is $120,000 - $160,000. Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience, and skill set.
Benefits:
- Medical, dental, vision, and HSA match
- Paid life insurance, AD&D, and disability benefits
- Traditional 401k with company match
- Unlimited PTO
- Paid company holidays and pop-up bonus holidays
- Professional development stipends
- Mental health resources
- 1:1 financial planners
- Fertility healthcare
- 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
- Flexible WFH, both remote and in-office opportunities
- Fully stocked kitchen, catered lunches, and occasional in-office happy hours
- Employee resource groups
Working Hours: 40 hours per week, with flexibility for a hybrid work arrangement
ASSUMPTION: Greenlight offers a comprehensive benefits package to attract and retain top talent in the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 201-500 employees
Founded: 2014
Company Description:
- Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids
- Offers a banking app for families with features like automated allowance, managed chores, flexible spend controls, and investment options for kids and teens
- Backed by prominent investors and recognized as a CB Insights Fintech 250 company
Company Specialties:
- Family banking
- Financial education for kids
- Parental controls and allowances
- Investment options for minors
Company Website: http://www.greenlight.com
ASSUMPTION: Greenlight is a well-established fintech company with a strong focus on family financial services and education.
📊 Role Analysis
Career Level: Mid-level to senior role, depending on experience
Reporting Structure: This role reports directly to the VP of Brand or Growth
Work Arrangement: Hybrid, with flexible remote and in-office opportunities
Growth Opportunities:
- Potential to grow into a leadership role within the creative team or broader marketing organization
- Opportunities to work on high-impact projects and campaigns that drive business growth
- Chance to learn and develop skills in performance marketing, analytics, and creative strategy
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Hybrid, with both remote and in-office opportunities
Office Location(s): Atlanta, GA (with remote flexibility)
Geographic Context:
- Atlanta, GA is the primary office location, with a vibrant and growing tech industry
- The city offers a diverse range of neighborhoods, cultural attractions, and outdoor activities
- Greenlight's office is located in the heart of Atlanta, providing easy access to public transportation and nearby amenities
Work Schedule: Standard business hours, with flexibility for a hybrid work arrangement
ASSUMPTION: The hybrid work environment at Greenlight offers a balance between in-office collaboration and remote flexibility, allowing employees to work in the setting that best suits their needs.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter
- Portfolio review and creative challenge with the hiring manager
- Final interview with the VP of Brand or Growth
Key Assessment Areas:
- Creative portfolio and case studies
- Understanding of platform-specific creative best practices
- Analytical thinking and data-driven decision-making skills
- Cultural fit and alignment with Greenlight's mission and values
Application Tips:
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a creative challenge submission that showcases your ability to craft compelling content for paid social channels
- Research Greenlight's brand and mission to demonstrate your understanding of the company and its goals
ATS Keywords: Performance creative, paid social channels, platform-specific best practices, analytics, data-driven decision making, A/B testing, creative strategy
ASSUMPTION: Greenlight's interview process is designed to assess candidates' creative skills, analytical thinking, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Social media platforms (Meta, TikTok, YouTube, X)
- Analytics tools (Google Analytics, Facebook Insights, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: Candidates should be proficient in industry-standard creative and project management tools, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Put kids first
- Be bold
- Act with integrity
- Embrace diversity
- Collaborate and win together
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Fast-paced and innovative
- Flexible and adaptable
Self-Assessment Questions:
- How do you align with Greenlight's mission to help parents raise financially smart kids?
- How do you approach leveraging social trends and platform-specific best practices in your creative work?
- How do you balance data-driven decision making with creative intuition in your creative process?
ASSUMPTION: Greenlight values candidates who are passionate about the company's mission, collaborative in their work style, and committed to acting with integrity and embracing diversity.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds to produce high-performing content at scale
- Balancing creative intuition with data-driven decision making in a fast-paced, ever-changing environment
- Adapting to new platforms, trends, and technologies in the performance marketing landscape
- Collaborating effectively with cross-functional teams, including brand and growth stakeholders
ASSUMPTION: These challenges require strong leadership, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional creative roles, this position focuses specifically on performance-driven creative for paid social channels
- Greenlight's hybrid work arrangement offers more flexibility than fully remote or on-site roles
- This role provides an opportunity to work on high-impact projects and campaigns, driving business growth and customer acquisition
ASSUMPTION: This role offers unique challenges and opportunities compared to similar positions in the industry, with a focus on performance-driven creative and a hybrid work arrangement.
📝 Sample Projects
- Developing a comprehensive performance creative playbook for Greenlight's brand, tailored to each paid social channel
- Creating and testing a series of A/B tests to optimize creative performance and maximize campaign effectiveness
- Collaborating with the brand and growth teams to develop and execute a high-impact campaign that drives business growth and customer acquisition
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Producer, Performance Creative, requiring strong leadership, creativity, and analytical skills.
❓ Key Questions to Ask During Interview
- How does Greenlight measure the success of its performance creative initiatives, and how can I contribute to improving these metrics?
- What are the biggest challenges facing the creative team in the coming months, and how can I help address them?
- How does Greenlight support the professional development and growth of its creative team members?
- What is the team's approach to collaboration and cross-functional partnerships, and how can I contribute to these efforts?
- How does Greenlight balance data-driven decision making with creative intuition in its performance marketing efforts?
ASSUMPTION: These questions demonstrate a candidate's curiosity, analytical thinking, and commitment to driving success in the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a creative challenge submission that showcases your ability to craft compelling content for paid social channels
- Research Greenlight's brand and mission to demonstrate your understanding of the company and its goals
- Follow up with the Greenlight team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
