📌 Core Information
🔹 Job Title: Product & Application Marketing Manager (f/m/x)
🔹 Company: ZEISS Group
🔹 Location: Oberkochen, Baden-Württemberg, Germany
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing global, application-specific marketing strategies
- Collaborating with stakeholders to create and execute marketing campaigns
- Driving a customer-centric approach within the marketing organization
- Promoting application-driven communication across all product lines
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and implement global, application-specific strategies for responsible customer segments and new products in close collaboration with relevant stakeholders
✅ Ensure continuous communication and awareness of application-related topics within the business unit according to an annual communication plan
✅ Collaborate closely with other content marketers and external agencies to promote application-driven communication across all product lines
✅ Create and execute global product marketing campaigns with a strong customer-centric focus, providing tools for global sales and service centers
✅ Develop industry-leading marketing materials and campaigns targeting new customer segments to ensure application-driven communication
✅ Drive the internal implementation of a customer-centric approach within the marketing organization and engage in regular cross-functional collaboration with national and international marketing teams to optimize processes
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Master’s degree in Business Administration, Marketing Communications, Digital Marketing, Product Marketing, or related fields
Experience: Relevant experience in application-based marketing or product communication for technical products, demonstrating expertise in designing and managing global, customer-centric marketing campaigns
Required Skills:
- Proven ability to execute successful global marketing campaigns in B2B markets
- Strong understanding of complex topics and the ability to create engaging content that aligns with ZEISS brand guidelines
- Proficient in Microsoft Office 365, standard project management tools (e.g., Kanban boards, Jira), and design software (e.g., Adobe Creative Cloud)
- Excellent organizational skills, strong decision-making abilities, hands-on mentality, basic stakeholder management capabilities, and a collaborative team spirit
- Fluency in Business English and German, both written and spoken; willingness to travel up to 20%
Preferred Skills:
- Experience in the industrial measurement technology industry
- Knowledge of the ZEISS brand and products
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of technical products will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (estimated based on market research and experience level)
Benefits:
- Company pension scheme
- Flexible working hours
- Company events and team-building activities
- Discounts on ZEISS products and services
Working Hours: Full-time position with standard office hours (Monday to Friday, 8:00 AM to 5:00 PM) and the possibility of flexible working arrangements
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: ZEISS operates in the machinery manufacturing industry, with a focus on optics and optoelectronics. The company is a global leader in its field, with a strong reputation for innovation and quality.
Company Size: ZEISS is a large organization with over 46,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: ZEISS was founded in 1846 in Jena, Germany, and is headquartered in Oberkochen, Germany. The company has a rich history and a strong commitment to research and development.
Company Description:
- ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics.
- The company generated annual revenue of around €11 billion in the previous fiscal year, operating in four segments: Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology, and Consumer Markets.
- ZEISS is active globally in around 50 countries with more than 60 sales and service locations, around 40 research and development facilities, and 35 production facilities worldwide.
Company Specialties:
- Optics
- Optoelectronics and Precision Mechanics
- Binoculars
- Microscopy
- Eyeglass Lenses
- Biomedical Research
- Medical Technology
- Semiconductor Manufacturing Technology
- Nano Technology
- Industrial Metrology
- Camera and Cine Lenses
- Industry 4.0
- Artificial Intelligence
- Machine Learning
- Software Engineering
- Software Development
Company Website: www.zeiss.com/publisher
ASSUMPTION: ZEISS's extensive global presence and diverse product portfolio offer unique opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Product & Application Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including sales, product management, and research and development.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work. The role requires regular travel, up to 20% of the time.
Growth Opportunities:
- Advancement to a senior marketing role within ZEISS
- Expansion of responsibilities to include additional product lines or regions
- Growth within the broader optics and optoelectronics industry
ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within ZEISS and the broader industry.
🌍 Location & Work Environment
Office Type: ZEISS's headquarters in Oberkochen, Germany, offers a modern and collaborative work environment, with state-of-the-art facilities and a strong focus on innovation.
Office Location(s): Carl-Zeiss-Str. 22, Oberkochen, 73447, DE
Geographic Context:
- Oberkochen is a town in the Schwäbisch Gmünd district in Baden-Württemberg, Germany.
- The region is known for its strong industrial base and high quality of life.
- Oberkochen is located near the scenic Swabian-Franconian Forest, offering numerous outdoor recreation opportunities.
Work Schedule: The standard work schedule is Monday to Friday, 8:00 AM to 5:00 PM, with flexibility for occasional remote work and regular travel.
ASSUMPTION: The work environment at ZEISS is dynamic and collaborative, with a strong emphasis on innovation and continuous learning.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- On-site interviews with the hiring manager and relevant stakeholders
- Final interview with the Head of Marketing
Key Assessment Areas:
- Marketing strategy and campaign development
- Cross-functional collaboration and stakeholder management
- Communication and presentation skills
- Cultural fit and alignment with ZEISS values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in application-based marketing and global campaign management.
- Demonstrate your understanding of ZEISS's products and industry by conducting thorough research and incorporating your findings into your application materials.
- Prepare examples of successful marketing campaigns you have executed in the past, focusing on their strategic approach, execution, and results.
ATS Keywords: Product Marketing, Application Marketing, Market Research, Budget Planning, B2B Marketing, Content Creation, Project Management, Collaboration, Communication, Stakeholder Management, Customer-Centric Approach, Organizational Skills, Decision-Making, Fluency in English, Fluency in German
ASSUMPTION: The application process at ZEISS is competitive and thorough, with a strong focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Microsoft Office 365
- Standard project management tools (e.g., Kanban boards, Jira)
- Design software (e.g., Adobe Creative Cloud)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
ASSUMPTION: Successful candidates will be proficient in the use of relevant marketing and project management tools, as well as design software for creating engaging content.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Customer focus
- Responsibility
- Continuous learning
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
- Strong communication and presentation skills
Self-Assessment Questions:
- How do you align with ZEISS's core values, particularly innovation and customer focus?
- How comfortable are you working in a dynamic, collaborative environment with cross-functional teams?
- How do you approach continuous learning and adaptation in a rapidly evolving industry?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with ZEISS, aligning with the company's values and work style.
⚠️ Potential Challenges
- The role requires a high level of autonomy and the ability to manage multiple projects simultaneously, which can be challenging for some candidates.
- The role involves regular travel, which may be a challenge for candidates who prefer a more stationary work arrangement.
- The role requires a strong understanding of complex topics and the ability to create engaging content, which may be challenging for candidates without relevant experience.
- The role is based in Oberkochen, Germany, which may present challenges for candidates who are not familiar with the region or the German work culture.
ASSUMPTION: Successful candidates will be able to overcome these challenges and thrive in the dynamic and collaborative work environment at ZEISS.
📈 Similar Roles Comparison
- This role is unique within ZEISS, focusing specifically on product and application marketing for the industrial quality and research segment.
- Similar roles within the broader optics and optoelectronics industry may have a different focus, such as medical technology or consumer markets.
- Career progression in this role may lead to senior marketing positions within ZEISS or related industries, with a focus on strategic marketing and campaign management.
ASSUMPTION: This role offers a unique opportunity to specialize in product and application marketing within the industrial quality and research segment of the optics and optoelectronics industry.
📝 Sample Projects
- Developing and executing a global marketing campaign for a new industrial measurement technology product
- Conducting market research to identify new customer segments for existing ZEISS products
- Creating engaging content for ZEISS's website and social media channels, highlighting the company's innovative products and industry expertise
ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the Product & Application Marketing Manager role at ZEISS.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the industrial quality and research segment?
- What are the key priorities for this role in the first 90 days?
- How does ZEISS support the professional development of its marketing employees?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
- How does ZEISS foster a culture of innovation and continuous learning?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and their understanding of the broader marketing strategy at ZEISS.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
