📌 Core Information
🔹 Job Title: Product, Brand and Growth Marketing Manager - 12 Month Contract
🔹 Company: Arterra Wines Canada
🔹 Location: Mississauga, Ontario, Canada
🔹 Job Type: Full-time, Contract (12 months)
🔹 Category: Marketing
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies to drive customer acquisition and brand visibility
- Optimizing UX, SEO, and conversion rates across e-commerce platforms
- Managing media budgets and optimizing ROI across campaigns and channels
- Ensuring brand consistency and developing content strategies across digital touchpoints
- Collaborating with internal partners and marketplace platforms to drive sales and customer engagement
ASSUMPTION: This role requires a strong blend of analytical and creative skills, with a focus on data-driven decision making and innovative marketing strategies.
📋 Key Responsibilities
✅ Own and evolve the digital marketing calendar for Wine Rack and Great Estates websites and eCommerce platforms
✅ Collaborate with internal partners to optimize UX, SEO, and conversion rates
✅ Lead omni-channel digital campaigns to drive customer acquisition and retention
✅ Set and monitor KPIs for digital performance, ensuring alignment with business goals
✅ Manage and optimize media budgets to maximize ROI across campaigns and channels
✅ Partner with the Marketing Communications team to ensure brand consistency across all digital touchpoints
✅ Develop content strategies that support storytelling, product discovery, and community engagement
✅ Oversee seasonal campaign launches and key promotional initiatives
✅ Manage email marketing calendars and programs for both brands
✅ Drive loyalty program engagement and personalization strategies to enhance customer lifetime value
✅ Champion the voice of the customer through data-driven insights and continuous feedback loops
✅ Develop and execute digital marketing strategies & campaigns tailored to third-party marketplace platforms
✅ Manage relationships with key marketplace partners, serving as the primary point of contact for promotional planning, campaign execution, and performance reviews
✅ Analyze campaign performance to identify insights and opportunities for growth
✅ Analyze campaign and promotional performance across channels using tools such as Google Analytics, Meta, and Salesforce Marketing Cloud
✅ Translate insights into actionable strategies to improve user experience, conversion rates, and customer engagement
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in digital marketing, with a focus on growth marketing, brand management, and e-commerce
Required Skills:
- Proven track record in digital marketing, with a strong focus on data-driven decision making and performance optimization
- Excellent analytical and problem-solving skills
- Strong project management skills, with the ability to balance multiple priorities and stakeholders
- Proficient in Google Analytics, Meta, and other marketing analytics tools
- Excellent communication and collaboration skills, with the ability to work effectively across teams
- Strong understanding of e-commerce platforms and UX principles
- Familiarity with CRM and email marketing platforms
Preferred Skills:
- Experience with marketplace platforms (e.g., Uber, DoorDash, Instacart)
- Fluency in French
- Knowledge of the wine industry
ASSUMPTION: Proficiency in Microsoft Office Suite and Google Workspace is assumed for this role.
💰 Compensation & Benefits
Salary Range: Budgeted Range – $89,028.00 - $115,213.00 CAD per year
Benefits:
- Competitive salary
- Opportunity to learn about the world of wine
- Organization cares about Corporate Social Responsibility
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on the company's budgeted range and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: 1,001-5,000 employees
Founded: 1874
Company Description:
- Arterra Wines Canada is the leading producer and marketer of award-winning, globally recognized Canadian and imported wines
- The company has over 140 years of experience in the Canadian wine industry, with five estate wineries across the country and over 1,700 acres of premium vineyards
- Arterra Wines Canada is committed to building brands that people love and has seven of the top 20 brands in Canada as part of its family
Company Specialties:
- Wine production and distribution
- Brand management and marketing
- E-commerce and digital marketing
Company Website: http://www.arterracanada.com
ASSUMPTION: Arterra Wines Canada is a well-established company with a strong presence in the Canadian wine industry, offering opportunities for growth and development in the marketing field.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with potential for growth and advancement within the company
Reporting Structure: This role reports directly to the Senior Marketing Manager, DTC and works closely with cross-functional teams, including marketing communications, e-commerce, and marketplace partners
Work Arrangement: On-site, full-time position, with the possibility of remote work for specific tasks or projects
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunity to learn about the wine industry and develop expertise in wine marketing
- Possibility to work on high-impact projects and campaigns that drive business growth and brand awareness
ASSUMPTION: This role offers a unique opportunity to work in the wine industry and gain experience in digital marketing, brand management, and e-commerce.
🌍 Location & Work Environment
Office Type: Corporate office environment with a casual dress code and flexible work arrangements
Office Location(s): Mississauga, Ontario, Canada
Geographic Context:
- Mississauga is a multicultural city located in the Greater Toronto Area (GTA), offering a diverse range of amenities, attractions, and recreational opportunities
- The city has a vibrant food and drink scene, with numerous restaurants, bars, and wine bars
- Mississauga is well-connected by public transportation, with easy access to Toronto and other nearby cities
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work or adjusted hours as needed
ASSUMPTION: The work environment at Arterra Wines Canada is collaborative and inclusive, with a focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or other team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision making
- Project management and organizational skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your digital marketing campaigns and their outcomes
- Demonstrate your understanding of the wine industry and Arterra Wines Canada's brand portfolio
- Prepare thoughtful questions to ask during the interview, focusing on the company's growth plans, team dynamics, and opportunities for professional development
ATS Keywords: Digital Marketing, Growth Marketing, Brand Management, E-commerce, SEO, UX, Customer Acquisition, ROI, Media Budget Optimization, CRM, Email Marketing, Marketplace Partnerships, Analytics, Performance Marketing
ASSUMPTION: The application process at Arterra Wines Canada is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- Google Analytics
- Meta (formerly Facebook) Ads Manager
- Salesforce Marketing Cloud
- Microsoft Office Suite or Google Workspace
- CRM and email marketing platforms (e.g., Salesforce, HubSpot, Mailchimp)
- E-commerce platforms (e.g., Shopify, Magento, BigCommerce)
- Marketplace platform-specific tools (e.g., Uber Eats Manager, DoorDash Dashboard)
ASSUMPTION: Familiarity with these tools and technologies is assumed for this role, with the possibility of on-the-job training for specific platforms or tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Passion for wine and creating memorable experiences
- Collaboration and teamwork
- Innovation and continuous learning
- Sustainability and social responsibility
Work Style:
- Data-driven and analytical
- Creative and strategic
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in digital marketing?
- Can you provide an example of a time when you optimized a digital campaign to improve performance and ROI?
- How do you balance multiple priorities and stakeholders in a fast-paced, dynamic work environment?
ASSUMPTION: Arterra Wines Canada values candidates who are passionate about wine, committed to continuous learning, and able to work effectively in a collaborative, team-oriented environment.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, dynamic work environment
- Balancing data-driven decision making with creative and innovative marketing strategies
- Adapting to changes in the digital landscape and marketplace trends
- Working with cross-functional teams and external partners to execute campaigns and drive results
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication and collaboration, and a focus on continuous learning and adaptation.
📈 Similar Roles Comparison
- This role is unique in its focus on digital marketing, brand management, and e-commerce within the wine industry
- Compared to other marketing roles, this position offers a unique opportunity to work in a niche industry and gain expertise in wine marketing
- Career paths in this role may include advancement to senior marketing roles within the company or transition to other marketing-focused positions within the wine industry
ASSUMPTION: This role offers a unique blend of marketing expertise and industry-specific knowledge, with potential for growth and development in the wine industry.
📝 Sample Projects
- Developing and executing a digital marketing campaign to launch a new wine product or brand
- Optimizing UX and conversion rates on an e-commerce platform to drive sales and customer engagement
- Analyzing campaign performance data to identify insights and opportunities for growth, and presenting recommendations to stakeholders
ASSUMPTION: These sample projects are representative of the types of initiatives and tasks that the successful candidate will be expected to undertake in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Arterra Wines Canada?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare thoughtful questions to ask during the interview, focusing on the company's growth plans, team dynamics, and opportunities for professional development
- If selected for an interview, be prepared to discuss your digital marketing expertise, strategic thinking, and cultural fit with the company
- Follow up with the HR department after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
