📌 Core Information
🔹 Job Title: Product Content Author
🔹 Company: Farnell Global
🔹 Location: Preston, Lancashire, United Kingdom
🔹 Job Type: Full-Time, Hybrid (3 days office-based)
🔹 Category: Content Writing & Marketing
🔹 Date Posted: 2025-05-15
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Writing and publishing engaging, accurate, and SEO-optimized product content for Tools & Maintenance products
- Collaborating with suppliers and internal teams to enhance the customer experience
- Optimizing product titles and content for internal and external search engines
- Staying up-to-date with changes and developments to search engine algorithms
ASSUMPTION: This role requires a strong focus on detail, excellent communication skills, and a genuine interest in DIY and tools to succeed.
📋 Key Responsibilities
✅ Write, edit, and publish high-quality product content for new Tools & Maintenance products, and maintain the quality and accuracy of existing product write-ups for the CPC website
✅ Ensure all product detail pages are informative, accurate, and aligned with brand tone and SEO best practices
✅ Collaborate with suppliers to source key product specifications, descriptions, datasheets, images, video, and supporting information that enhance the customer experience
✅ Own the content creation process for new product introductions (NPIs) within the category
✅ Regularly review and update existing product pages to maintain content freshness and accuracy
✅ Work closely with marketing, product, photography, and other key stakeholders to ensure consistency and content alignment across platforms
ASSUMPTION: This role may require occasional overtime to meet tight deadlines, especially during new product launches.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience)
Experience: 2-5 years of experience in content writing or marketing, with a focus on eCommerce or online product content
Required Skills:
- Exceptional written English and a strong command of grammar and tone
- Meticulous attention to detail and a commitment to content accuracy
- Genuine interest in DIY, tools, and maintenance products
- Proven ability to write for digital audiences and apply SEO principles
- Strong organizational skills and the ability to manage multiple product updates and deadlines
- Comfortable sourcing technical product information and translating it into accessible, customer-friendly content
Preferred Skills:
- Experience with content management systems (CMS)
- Familiarity with HTML and CSS
- Knowledge of the Tools & Maintenance industry
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (based on experience and industry standards for the role and location)
Benefits:
- Pension Scheme (enhanced pension matched up to 8%)
- Health Care Scheme (Simply Health)
- 25 days holiday plus bank holidays with option to buy additional holiday
- FREE Onsite Parking
- Flexible home working
- Cycle to work Scheme
- Reward schemes
Working Hours: 40 hours per week, with flexible working hours and the option to work from home for up to 2 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Farnell Global is a global high-service distributor of technology products, services, and solutions for electronic system design, maintenance, and repair. They operate in the Appliances, Electrical, and Electronics Manufacturing industry.
Company Size: Farnell Global has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Farnell Global was founded in 1967 and has since grown to become one of the UK's leading distributors of electrical, electronics, and related products.
Company Description:
- Farnell Global is a fast and reliable distributor of products and technology for electronic and industrial system design, maintenance, and repair.
- The company offers a wide range of products and services, from research and design through prototype to production.
- Farnell Global trades as Farnell in Europe, Newark in North America, and element14 throughout Asia Pacific.
Company Specialties:
- Electronics
- Distribution
- Community
- and Engineering
Company Website: Farnell Global
ASSUMPTION: Farnell Global's extensive product range and global presence provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career content writers or marketers looking to gain experience in the electronics industry and advance their skills in SEO and product content.
Reporting Structure: The Product Content Author will report directly to the Product Marketing team and collaborate with various internal teams, such as marketing, product, and photography.
Work Arrangement: This role is hybrid, with a minimum of 3 days working in the office. The remaining days can be worked from home, offering a flexible work-life balance.
Growth Opportunities:
- Expanding knowledge of the Tools & Maintenance industry and related products
- Developing expertise in SEO and content strategy
- Potential career progression into roles such as Senior Content Writer, Content Manager, or Product Marketing Specialist
ASSUMPTION: Success in this role may lead to opportunities for growth in content strategy, SEO, or product marketing within the company.
🌍 Location & Work Environment
Office Type: The office is located in Preston, Lancashire, United Kingdom, with a modern and collaborative work environment.
Office Location(s): Canal Road, Preston, Lancashire, PR2 2TU, United Kingdom
Geographic Context:
- Preston is a city in Lancashire, Northwest England, with a population of approximately 140,000 people.
- The city is known for its rich history, cultural attractions, and vibrant nightlife.
- Preston is well-connected by road, rail, and air, with Manchester Airport being the nearest international airport.
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. However, the role may require occasional overtime to meet tight deadlines.
ASSUMPTION: The office environment is supportive and collaborative, with a strong open-door policy within management.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person or virtual interview with the Product Marketing team
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Writing and editing samples
- SEO knowledge and application
- Industry knowledge and enthusiasm for DIY and tools
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your previous work, demonstrating your ability to write engaging and accurate product content
- Prepare for interview questions that focus on your understanding of SEO principles, your interest in DIY and tools, and your ability to work collaboratively with internal teams
ATS Keywords: Product Content Author, Content Writer, SEO, DIY, Tools, Maintenance, eCommerce, Online Product Content, Technical Writing, Collaboration, Customer Experience
ASSUMPTION: The interview process may take up to 4 weeks, depending on the availability of the candidates and the hiring team.
🛠️ Tools & Technologies
- Content Management System (CMS)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
Work Style:
- Results-driven
- Adaptable and responsive to change
- Team-oriented and supportive
- Proactive and solutions-focused
Self-Assessment Questions:
- Do you have a genuine interest in DIY and tools, and a passion for creating engaging and informative content for customers?
- Are you comfortable working collaboratively with internal teams and suppliers to enhance the customer experience?
- Do you have a strong attention to detail and a commitment to content accuracy and quality?
ASSUMPTION: Farnell Global values a diverse and inclusive work environment, and encourages applicants from all backgrounds to apply.
⚠️ Potential Challenges
- Meeting tight deadlines for new product launches and updates
- Managing multiple product updates and ensuring content accuracy across a wide range of Tools & Maintenance products
- Keeping up-to-date with changes and developments to search engine algorithms and SEO best practices
- Working effectively in a hybrid office environment, balancing remote work and in-person collaboration
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and effective communication with internal teams and suppliers.
📈 Similar Roles Comparison
- This role differs from other content writer positions in its focus on the Tools & Maintenance industry and the need for technical product knowledge
- Compared to other content marketing roles, this position requires a stronger emphasis on SEO and product content optimization
- Career progression opportunities may include roles such as Senior Content Writer, Content Manager, or Product Marketing Specialist, depending on the individual's skills and interests
ASSUMPTION: This role offers a unique blend of content creation, SEO, and industry-specific knowledge, providing a strong foundation for career growth within the company.
📝 Sample Projects
- Creating engaging and informative product content for a new range of power tools, including drills, saws, and sanders
- Optimizing existing product pages for a line of maintenance products, such as lubricants and cleaning supplies, to improve organic visibility and conversion performance
- Collaborating with the photography team to create high-quality images and videos that enhance the customer experience for a range of hand tools
ASSUMPTION: These sample projects demonstrate the variety of content creation and optimization tasks required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for new product introductions (NPIs) within the Tools & Maintenance category?
- How does the Product Content Author role collaborate with other internal teams, such as marketing, product, and photography?
- What opportunities are there for professional development and growth within the Product Marketing function and the company as a whole?
- How does Farnell Global support work-life balance for its employees, particularly in a hybrid work arrangement?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Farnell Global careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including any examples of your previous work
- Prepare for interview questions that focus on your understanding of SEO principles, your interest in DIY and tools, and your ability to work collaboratively with internal teams
- If selected for an interview, be prepared to provide writing samples and discuss your approach to product content creation and optimization
- Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
