Product Content & Enablement Specialist

📌 Core Information

🔹 Job Title: Product Content & Enablement Specialist

🔹 Company: ShiftCare

🔹 Location: Macquarie Park, New South Wales, Australia

🔹 Job Type: Remote, Part-Time (3 days per week)

🔹 Category: Technology, Information, and Internet

🔹 Date Posted: March 31, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote with on-site visits in Sydney as needed

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Development and maintenance of internal and customer-facing product content
• Collaborative work with Product, Sales, and Operations teams
• Translation of technical product features into user-friendly content
• Support for go-to-market strategies and customer onboarding initiatives

ASSUMPTION: Given the part-time nature and focus on enablement and documentation, this role likely requires balancing multiple projects with varied teams to ensure consistency and alignment across different company communications.

📋 Key Responsibilities

✅ Create and maintain internal pitch decks and training materials for sales and customer-facing teams

✅ Translate product features and updates into engaging, easy-to-understand content

✅ Develop sales battlecards and objection handling guides

✅ Own and maintain the online help centre and knowledge base

✅ Write, update, and publish help articles and FAQs

✅ Coordinate with Product Managers to draft product manuals and documentation

✅ Develop concise, professional one-pagers and release notes

ASSUMPTION: The responsibilities suggest a strong emphasis on communication skills and a keen eye for detail and user experience to ensure information is presented clearly and effectively.

🎯 Required Qualifications

Education: Not specified (likely prefers a degree in Communications, Marketing, or a related field)

Experience: 3+ years in content, product marketing, sales enablement, or documentation roles, ideally within a SaaS or tech environment

Required Skills:

• Content Creation and Technical Writing
• Sales Enablement
• Collaboration across departments
• Project Management
• Knowledge Base Management

Preferred Skills:

• Familiarity with SaaS platforms like Intercom or Notion
• Ability to translate technical content into user-friendly language

ASSUMPTION: The focus on SaaS and technical translation indicates a need for candidates comfortable with both digital tools and strategic thinking.

💰 Compensation & Benefits

Salary Range: Not specified, but typically competitive based on industry standards for similar roles in Australia.

Benefits:

• Flexibility in remote work arrangements
• Opportunity to work with cross-functional teams
• Professional development within a growing tech company

Working Hours: 24 hours per week, part-time schedule with flexibility possible

ASSUMPTION: With the role being part-time, candidates might need to consider supplementary income sources or consider how the part-time schedule aligns with their career goals.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 51-200 employees, offering a balance between agility and stability

Founded: 2015, with a track record of growth and innovation in care management software

Company Description:

• ShiftCare focuses on streamlining home care operations through innovative software solutions
• The platform integrates with National Disability Insurance Scheme (NDIS) facilitating efficient claims processing
• Improves communication and operational efficiency for health service providers in Australia

Company Specialties:

• Rostering and Workflow Automation
• Patient and Care Management Software
• Invoicing and Timesheets Solutions

Company Website: https://shiftcare.com

ASSUMPTION: The emphasis on NDIS integration and health service efficiency suggests a company deeply embedded in the healthcare technology sector, focused on solving practical service delivery challenges.

📊 Role Analysis

Career Level: Intermediate, suitable for individuals with existing experience seeking advancement in a specialized content role

Reporting Structure: Likely reports to Product or Operations Management, with potential collaborations with Marketing and Sales teams

Work Arrangement: Primarily remote with meetings at the Macquarie Park office as necessary

Growth Opportunities:

• Develop expertise in SaaS content and enablement at a fast-growing tech company
• Enhance skills in cross-departmental collaboration
• Access potential leadership paths within content or product teams

ASSUMPTION: The role may provide pathways into senior content strategy roles or broader marketing and product development positions, as skills are transferable across teams.

🌍 Location & Work Environment

Office Type: Remote-centric with office facilities for collaboration in Macquarie Park

Office Location(s): Sydney-based at Macquarie Park, New South Wales

Geographic Context:

• Located in a major business district with access to key industry hubs
• Close proximity to Sydney, providing ample networking options
• Enhanced lifestyle benefits from being in a vibrant metropolitan area

Work Schedule: Flexible part-time, allowing for accommodation of work-life balance needs

ASSUMPTION: While remote, the expectation of being Sydney-based suggests periodic office interaction is important, particularly for product and team collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial application submission and resume review
• Phone or virtual interview with HR or hiring manager
• Technical assessment of writing and content skills

ASSUMPTION: Final stages likely include a panel interview or practical task to assess real-world application skills.

🛠️ Tools & Technologies

• Intercom
• Notion
• Standard SaaS Collaboration Tools (e.g., Slack, Google Workspace)

ASSUMPTION: Familiarity with various content management and team collaboration platforms is essential, anticipating use of both company-specific tools and industry standards.

👔 Cultural Fit Considerations

Company Values:

• Commitment to care innovation
• Customer-centric approach
• Agility and efficiency in service delivery

Work Style:

• Open and collaborative communication
• Flexible, remote work with accountability
• Outcome-focused and driven by results

Self-Assessment Questions:

• Do I thrive in tech-driven environments?
• Am I comfortable balancing multiple communication projects?
• Can I convey complex technical information simply?

ASSUMPTION: Cultural alignment may require comfort working in dynamic, tech-focused environments with an emphasis on independent yet collaborative work styles.

⚠️ Potential Challenges

• Managing diverse content projects with shifting priorities
• Aligning with rapid product release schedules
• Maintaining consistency across different communication channels
• Balancing strategic content creation with detailed documentation

ASSUMPTION: Candidates should be prepared for fast-paced changes typical in a tech-sector role, with a need for adaptability and proactivity.

📈 Similar Roles Comparison

• Marketing Content Specialist - More focus on external communication and branding
• Product Manager - Greater emphasis on product lifecycle and feature development
• Technical Writer - Primarily documentation-focused with less sales enablement involvement

ASSUMPTION: Comparison with similar roles highlights a unique blend of content strategy, technical communication, and sales support, marking it as a hybrid role.

📝 Sample Projects

• Creation of a comprehensive knowledge base for a new product line
• Development of a strategic content plan for a product launch
• Designing interactive sales enablement training modules

ASSUMPTION: Sample projects suggest involvement in both strategic content planning and tactical execution, requiring creativity and technical savvy.

❓ Key Questions to Ask During Interview

• What are the key challenges facing the Product Content & Enablement team?
• How is success measured for this role?
• What opportunities exist for cross-departmental project work?
• Can you describe the company's strategy for product-driven content?
• How often does the team meet in-person versus virtually?

ASSUMPTION: Questions could help clarify role fit and expectations, particularly around project dynamics and cross-functional collaboration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume is tailored to highlight relevant experience in content creation and enablement
• Include a portfolio or samples of previous work related to technical writing or sales content
• Prepare for potential assessments or interviews focusing on technical writing and project management skills
• Reach out directly to ShiftCare contact for any queries regarding the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.