Product Content Manager

📌 Core Information

🔹 Job Title: Product Content Manager

🔹 Company: Pinpoint

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (U.K. based)

🚀 Job Overview

Key aspects of this role include:

• Creating compelling, customer-driven content for marketing campaigns
• Driving demo bookings, product adoption, and brand awareness through content
• Interviewing customers to uncover use cases, success stories, and advice
• Producing a wide range of content formats, including blog posts, case studies, and website copy
• Repurposing content into multiple formats for promotion and engagement

ASSUMPTION: This role requires a strong focus on customer-centric content creation and a deep understanding of the target audience.

📋 Key Responsibilities

✅ Create product-led content that showcases how Pinpoint solves real customer problems

✅ Interview customers to gather insights and turn them into high-impact content

✅ Produce a variety of content formats, including blog posts, case studies, emails, and event scripts

✅ Repurpose content into multiple formats for promotion and engagement

✅ Maintain a content calendar, coordinate with the team, and hit campaign deadlines

ASSUMPTION: This role requires strong writing skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, or a related field

Experience: 2-3 years of professional writing experience with hands-on content creation for a B2B software company

Required Skills:

• Proven experience creating product-led content
• Strong interviewer with experience speaking with customers and experts
• Proactive, curious, and organized with the ability to juggle deadlines
• Conversational, engaging writing style with no fluff or jargon

Preferred Skills:

• Experience working in a startup or fast-paced, high-output team
• Familiarity with AI tools for improving content workflows
• Understanding of digital marketing or demand generation principles

ASSUMPTION: Candidates with a strong portfolio showcasing their product-led content creation skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per year (Estimated based on industry standards for a mid-level marketing role in the U.K.)

Benefits:

• Gold-plated healthcare
• Unlimited holidays
• Mental health support
• Retirement matching
• Remote-first culture
• Meaningful equity
• Generous parental leave
• Learning budget
• Top-of-the-line equipment
• A team that’s got your back

Working Hours: Full-time (40 hours per week) with flexible hours and occasional in-person meetings, events, and training

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the U.K. The actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Recruitment Software

Company Size: 51-200 employees (Mid-sized company)

Founded: 2017

Company Description:

• Pinpoint is an Applicant Tracking System (ATS) that simplifies complex hiring for organizations managing multiple streams of recruitment
• The company gives talent teams the flexibility, control, and ease of use they need at every step of the hiring process
• Pinpoint empowers talent teams to get all streams of hiring under control so they can step into more strategic roles

Company Specialties:

• Applicant tracking system
• Recruitment Software
• Recruitment CRM
• Talent Acquisition Software
• Recruitment Marketing
• HR Software

Company Website: https://www.pinpointhq.com/

ASSUMPTION: Pinpoint is a growing company with a strong focus on customer success and employee well-being.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: Reports directly to the VP of Marketing

Work Arrangement: Remote (U.K. based) with occasional in-person meetings, events, and training

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to learn and develop new skills in a fast-paced environment
• Chance to make a significant impact on the company's marketing efforts and overall success

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, as Pinpoint continues to expand and grow.

🌍 Location & Work Environment

Office Type: Remote-first with occasional in-person meetings, events, and training

Office Location(s): United Kingdom (Remote)

Geographic Context:

• The United Kingdom has a vibrant tech industry with numerous opportunities for growth and development
• The remote work arrangement offers flexibility and the ability to work from anywhere in the U.K.
• The U.K. has a strong focus on work-life balance, with unlimited holidays and mental health support benefits

Work Schedule: Full-time (40 hours per week) with flexible hours and occasional in-person meetings, events, and training

ASSUMPTION: The remote work arrangement and flexible hours provide a good work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager (Kristin, VP of Marketing)
• Content assessment and interview with the marketing team
• Final interview with the VP of Marketing

Key Assessment Areas:

• Writing and content creation skills
• Customer interviewing skills
• Understanding of the target audience and their needs
• Ability to work independently and manage multiple projects

Application Tips:

• Tailor your resume and cover letter to highlight your product-led content creation skills and experience
• Include a portfolio or samples of your work that demonstrate your ability to create engaging, customer-driven content
• Prepare for the content assessment by brushing up on your writing and editing skills

ATS Keywords: Product-led content, customer interviews, content marketing, B2B software, marketing campaigns, demo bookings, product adoption, brand awareness, content promotion, data analysis, project management, writing, content UX, digital marketing, demand generation, proactivity, curiosity, organization, engaging writing style

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience throughout the interview process.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Customer relationship management (CRM) software (e.g., HubSpot, Salesforce)
• AI tools for improving content workflows (e.g., Frase, Copy.ai)

ASSUMPTION: The specific tools and technologies required for this role may vary based on the company's existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Flexible and adaptable
• Collaborative and supportive
• Proactive and curious
• Kind and respectful

Work Style:

• Remote-first with occasional in-person meetings, events, and training
• Flexible hours with a focus on work-life balance
• Data-driven and results-oriented
• Collaborative and team-focused

Self-Assessment Questions:

• Do I embody Pinpoint's values in my work and personal life?
• Am I comfortable working remotely and managing my own time?
• Do I thrive in a fast-paced, high-output environment?

ASSUMPTION: Candidates who align with Pinpoint's values and work style will be the best fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the fast-paced, high-output nature of the role
• Occasional in-person meetings, events, and training may require travel
• Working remotely may present challenges in maintaining work-life balance

ASSUMPTION: The right candidate will be able to manage multiple projects, work well independently, and thrive in a fast-paced, remote work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on product-led content creation for a B2B software company
• Similar roles may include Content Marketing Manager, B2B Content Strategist, or Product Marketing Manager
• Career paths for this role may include advancement to a leadership position within the marketing department or transition to a product management role

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department and the broader organization.

📝 Sample Projects

• Creating a customer success story that highlights how Pinpoint helped a specific customer achieve their hiring goals
• Producing a blog post series that showcases best practices for using Pinpoint's features to streamline the hiring process
• Developing a content marketing strategy that drives demo bookings, product adoption, and brand awareness for Pinpoint

ASSUMPTION: The specific projects required for this role may vary based on the company's current marketing priorities and campaigns.

❓ Key Questions to Ask During Interview

• How does Pinpoint measure the success of its content marketing efforts?
• What are the most important qualities for someone to succeed in this role?
• How does Pinpoint support the professional development of its employees?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does Pinpoint foster a remote-first work culture?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your product-led content creation skills and experience
• Prepare a portfolio or samples of your work that demonstrate your ability to create engaging, customer-driven content
• Prepare for the content assessment by brushing up on your writing and editing skills
• Follow up with the hiring manager (Kristin, VP of Marketing) one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.