Product Content Planner

📌 Core Information

🔹 Job Title: Product Content Planner

🔹 Company: Target

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Full-Time

🔹 Category: Retail - Digital Operations

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a strong Product Content Strategy for Target's Marketplace business
• Collaborating with cross-functional teams to ensure effective and relevant content curation
• Analyzing and optimizing content health metrics to drive traffic and conversion
• Influencing long-term digital strategy through data analysis and competitive insights

ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong collaboration abilities to succeed.

📋 Key Responsibilities

✅ Develop and implement a Product Content Strategy that aligns with business objectives and guest purchasing patterns

✅ Own and drive key performance indicators to optimize current strategy and improve content health

✅ Collaborate with various partners, including Content Planners, Content Leads, and Digital teams, to build and execute content strategy

✅ Conduct research on guest behavior, market trends, and competitor insights to build content relevancy and accuracy framework

✅ Build a strong and robust framework for partner communication process and collaborate with Partner Services team to build content services strategy

✅ Identify new content types and strategies through competitive analysis and benchmarking

✅ Own, govern, and report Content Health Score recap to the Leadership team on a monthly basis

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive content effectiveness and improve guest experience.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in content strategy, digital operations, or a related role

Required Skills:

• Proven experience in content strategy and digital operations
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Familiarity with retail and e-commerce industries
• Ability to work independently and in a team environment

Preferred Skills:

• Experience with content management systems (CMS)
• Fluency in English and local language(s)
• Knowledge of Target's products and services

ASSUMPTION: Candidates with a strong background in content strategy, digital operations, and a passion for improving guest experience will thrive in this role.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Medical, Vision, and Dental insurance
• Life Insurance
• 401(k) plan
• Employee discount
• Short and Long Term Disability
• Paid Sick Leave
• Paid National Holidays
• Paid Vacation

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The estimated salary range is based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and Target's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Retail - Target is a Fortune 50 company and one of America's leading retailers, with a strong presence in digital operations and e-commerce

Company Size: 10,001+ employees - Target offers a large and diverse work environment with ample opportunities for growth and development

Founded: 1962 - Target has a rich history and established brand presence in the retail industry

Company Description:

• Target is committed to providing outstanding value, inspiration, innovation, and an exceptional guest experience
• The company is dedicated to responsible corporate citizenship, ethical business practices, environmental stewardship, and generous community support
• Target gives 5% of its profits back to communities, demonstrating its commitment to social responsibility

Company Specialties:

• Retail operations and management
• E-commerce and digital operations
• Supply chain and logistics
• Merchandising and product development

Company Website: https://www.target.com/careers

ASSUMPTION: Target's large size and established brand provide applicants with a stable work environment and ample opportunities for career growth.

📊 Role Analysis

Career Level: Mid-level - This role offers opportunities for career progression within Target's digital operations and e-commerce teams

Reporting Structure: The Product Content Planner will report directly to the Digital Operations Manager and collaborate with various cross-functional teams

Work Arrangement: On-site - This role requires regular on-site presence at Target's Bangalore office

Growth Opportunities:

• Advancement to senior roles within Target's digital operations or e-commerce teams
• Expansion into other areas of Target's business, such as merchandising, marketing, or supply chain
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: This role offers strong growth potential within Target's digital operations and e-commerce teams, as well as opportunities for cross-functional career development.

🌍 Location & Work Environment

Office Type: Corporate office - Target's Bangalore office is a modern and collaborative work environment

Office Location(s): Bangalore, Karnātaka, India

Geographic Context:

• Bangalore is a major tech hub and offers a vibrant and dynamic work environment
• The city is known for its diverse culture, rich history, and numerous attractions
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time (40 hours per week) with flexible scheduling and opportunities for remote work

ASSUMPTION: Target's Bangalore office provides a modern and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with hiring manager or panel
• Background check and offer extension

Key Assessment Areas:

• Content strategy and planning skills
• Analytical and data-driven mindset
• Cross-functional collaboration and communication abilities
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Target's business and digital operations
• Prepare examples of your content strategy and planning work to discuss during the interview
• Research Target's company culture and values to show your fit for the organization

ATS Keywords: Product Content Strategy, Digital Operations, Content Health, Guest Experience, Market Research, Competitive Analysis, Cross-Functional Collaboration

ASSUMPTION: Target's application process is designed to assess candidates' skills and cultural fit, with a focus on content strategy, analytical abilities, and cross-functional collaboration.

🛠️ Tools & Technologies

• Content management systems (CMS)
• Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
• Project management software (e.g., Asana, JIRA, Trello)
• Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: This role requires proficiency in content management systems, data analysis tools, and collaboration software to effectively execute content strategy and planning.

👔 Cultural Fit Considerations

Company Values:

• Guest-obsessed - Put the guest at the center of all you do
• Inclusive - Embrace the power of our differences
• Own it - Take care of our business as if it were your own
• Hustle - Act with urgency, be agile and innovative
• Play fair - Always act with integrity and respect

Work Style:

• Collaborative - Work closely with cross-functional teams to achieve common goals
• Adaptable - Embrace change and pivot as needed
• Data-driven - Use data and insights to inform decision-making
• Guest-focused - Prioritize the needs and preferences of Target's guests

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful content strategies?
• Are you comfortable working in a fast-paced, collaborative environment with diverse teams?
• Do you have a strong analytical mindset and the ability to make data-driven decisions?
• Are you passionate about providing an exceptional guest experience and committed to Target's values?

ASSUMPTION: Target's company culture emphasizes collaboration, adaptability, data-driven decision-making, and a strong commitment to guest experience and company values.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
• Keeping up with evolving business needs and guest purchasing patterns
• Collaborating effectively with cross-functional teams and managing dependencies
• Adapting to changes in Target's digital operations and e-commerce strategies

ASSUMPTION: This role presents unique challenges related to managing multiple priorities, adapting to change, and collaborating effectively with cross-functional teams.

📈 Similar Roles Comparison

• Product Content Planner vs. Content Strategist - Both roles focus on developing and executing content strategies, but the Product Content Planner role is specific to Target's Marketplace business and requires a strong understanding of retail and e-commerce industries
• Product Content Planner vs. Digital Marketing Specialist - While both roles involve digital marketing, the Product Content Planner role focuses specifically on content strategy and planning, while the Digital Marketing Specialist role encompasses a broader range of marketing activities
• Product Content Planner vs. Content Manager - Both roles involve content management, but the Product Content Planner role is more focused on strategy and planning, while the Content Manager role may involve day-to-day content creation and management

ASSUMPTION: The Product Content Planner role is unique in its focus on Target's Marketplace business and requires a strong understanding of retail and e-commerce industries, as well as content strategy and planning skills.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product category launch
• Conducting market research and competitive analysis to inform content strategy and planning
• Optimizing content health metrics to improve guest experience and drive traffic and conversion
• Collaborating with cross-functional teams to build and execute content services strategy

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Product Content Planner role, including content strategy and planning, market research, data analysis, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• How does this role fit into Target's long-term digital strategy, and how can I contribute to its success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Target support the professional development and growth of its employees in digital operations and e-commerce roles?
• What are the most significant challenges facing the digital operations team, and how can this role help address them?
• How does Target measure the success of its content strategies, and how can I ensure that my work aligns with these metrics?

ASSUMPTION: These interview questions are designed to assess the fit between the candidate's skills, experiences, and career goals, and the requirements and opportunities presented by the Product Content Planner role at Target.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your content strategy and planning work to discuss during the interview
• Research Target's company culture and values to show your fit for the organization
• Follow up with Target's HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.