📌 Core Information
🔹 Job Title: Product Content Specialist
🔹 Company: Wonderbox
🔹 Location: Haarlem, Noord-Holland, Netherlands
🔹 Job Type: Part-Time (Hybrid)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with the marketing team to develop and optimize product content
- Coordinating product launches and retail promotions
- Analyzing product performance and market trends
- Working closely with the graphic studio in Paris to ensure high-quality visuals
ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a focus on driving product success through effective content strategies.
📋 Key Responsibilities
✅ Develop and optimize product content to ensure relevance, appeal, and differentiation
✅ Collaborate with the marketing team to create marketing materials for various channels
✅ Coordinate product launches and retail promotions, ensuring optimal visibility
✅ Monitor and analyze product performance and market trends to inform decision-making
✅ Provide input for assortment choices, partner selection, and target audience strategies
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong project management skills and attention to detail.
🎯 Required Qualifications
Education: HBO/WO work and thinking level in Marketing
Experience: 3+ years in Retail/FMCG/Travel/Publishing with a strong understanding of retail floor dynamics, product analyses, promotions, and marketing campaigns
Required Skills:
- Strong commercial, conceptual, and operational skills
- Excellent planning and project leadership abilities
- Strong communication skills in Dutch and good English (French is a bonus)
- Team player with a feel for branding, commerce, and consumers
Preferred Skills:
- Fluency in French
- Experience with Mystery Shop programs
ASSUMPTION: Candidates with a proven track record in marketing and a passion for content creation will thrive in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (part-time), based on experience and industry standards for a mid-level marketing role in the Netherlands
Benefits:
- Good salary and bonus scheme
- 25 vacation days and travel expense reimbursement
- Mystery Shop Experience worth €500
- Hybrid work opportunities (minimum 3 days on-site)
- Workshops, career advancement opportunities, and social outings
Working Hours: 32-40 hours per week, with flexible hours and the option to work remotely for up to 2 days per week
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in the Netherlands, with adjustments for part-time work and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Wonderbox is a European specialist in gift boxes and leisure activities sales, operating in 13 countries with a turnover of €350 million and nearly 600 employees
Company Size: Wonderbox has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: Wonderbox was founded in 1998 and has since grown into an international company with a strong corporate culture
Company Description:
- Wonderbox specializes in creating original gift solutions in the world of leisure (wellness, gastronomy, sports, and holidays)
- The company aims to make customers' dreams come true through its products and services
- Wonderbox offers a dynamic and evolving work environment with opportunities for professional growth
Company Specialties:
- Gift boxes and leisure activities sales
- International expansion and market leadership
- Strong corporate culture and employee development
Company Website: www.wonderbox.nl
ASSUMPTION: Wonderbox's focus on international growth and customer satisfaction creates an exciting work environment for motivated and talented employees.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the company
Reporting Structure: The Product Content Specialist reports directly to the marketing team and works closely with the graphic studio in Paris
Work Arrangement: Hybrid work arrangement with a minimum of 3 days on-site and up to 2 days remote per week
Growth Opportunities:
- Progression within the fast-growing international company
- Development of skills and expertise in marketing and content creation
- Potential to take on additional responsibilities and advance within the organization
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing and content creation.
🌍 Location & Work Environment
Office Type: Modern and historic office space in an old light factory, with free parking available
Office Location(s): Haarlem, Noord-Holland, Netherlands
Geographic Context:
- Haarlem is a city in the province of Noord-Holland, located approximately 20 kilometers west of Amsterdam
- The city offers a mix of urban and suburban living, with a rich history and cultural attractions
- Haarlem is well-connected by public transportation, with easy access to Amsterdam and other nearby cities
Work Schedule: Flexible working hours with the option to work remotely for up to 2 days per week
ASSUMPTION: The hybrid work arrangement and flexible working hours provide a good work-life balance for employees, while the historic office space offers a unique and inspiring work environment.
💼 Interview & Application Insights
Typical Process:
- Submit your application through the company's website or via email
- Participate in a short phone or video call to discuss your motivation and qualifications
- Complete a business case to demonstrate your skills and understanding of the role
- Attend up to 2 additional interviews to discuss your fit for the role and the company
Key Assessment Areas:
- Creativity and analytical skills
- Marketing and content creation expertise
- Communication and collaboration abilities
- Understanding of retail floor dynamics and market trends
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and content creation experience
- Demonstrate your passion for marketing and content creation in your application materials
- Prepare for interview questions related to your understanding of the role, the company, and the industry
ATS Keywords: Marketing, Content Creation, Retail Experience, Product Analysis, Promotions, Campaign Development, Project Management, Communication, Creativity, Analytical Skills, Teamwork, Consumer Knowledge, Planning, Dutch Fluency, English Proficiency, French (Bonus)
ASSUMPTION: The application process for this role is designed to assess candidates' marketing and content creation skills, as well as their fit for the company culture and work environment.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Mailchimp, HubSpot)
- Project management software (e.g., Asana, Trello)
- Design and graphics software (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's marketing and design processes.
👔 Cultural Fit Considerations
Company Values:
- Passion for marketing and content creation
- Strong teamwork and collaboration
- Focus on customer satisfaction and brand differentiation
Work Style:
- Creative and innovative approach to marketing and content creation
- Strong analytical skills and attention to detail
- Ability to work independently and in a team environment
Self-Assessment Questions:
- Do you have a passion for marketing and content creation, and a strong understanding of retail floor dynamics?
- Are you comfortable working in a hybrid work environment, with a minimum of 3 days on-site?
- Do you have strong communication skills in Dutch and good English (French is a bonus)?
ASSUMPTION: Candidates who are passionate about marketing and content creation, and who align with the company's values and work style, will be well-suited to this role.
⚠️ Potential Challenges
- Balancing creative and analytical tasks in a fast-paced environment
- Managing multiple projects and deadlines simultaneously
- Adapting to a hybrid work arrangement and maintaining strong communication with remote team members
- Keeping up with industry trends and best practices in marketing and content creation
ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- Product Content Specialist vs. Marketing Manager: The Product Content Specialist role focuses more on content creation and optimization, while the Marketing Manager role involves broader strategic planning and team leadership
- Industry-specific context: Wonderbox operates in the gift box and leisure activities market, with a focus on international expansion and market leadership
- Career path comparison: The Product Content Specialist role can serve as a stepping stone to more senior marketing roles within the company, such as Marketing Manager or Director of Marketing
ASSUMPTION: This role offers a unique blend of creative and analytical responsibilities, with opportunities for growth and advancement within the company.
📝 Sample Projects
- Developing and implementing a marketing campaign for a new product launch, including content creation, promotional materials, and retail promotions
- Analyzing market trends and customer feedback to inform product optimization and content strategy
- Collaborating with the graphic studio in Paris to create high-quality visuals and ensure brand consistency across marketing channels
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Product Content Specialist role, from creative content development to analytical market research and collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its marketing campaigns and product launches?
- What are the most rewarding aspects of working at Wonderbox, according to current employees?
ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company culture, helping candidates make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the company's website or via email to vacature@giftforyou.nl (HR)
- Tailor your resume and cover letter to highlight your relevant marketing and content creation experience
- Prepare for a short phone or video call to discuss your motivation and qualifications
- Complete a business case to demonstrate your skills and understanding of the role
- Follow up with the hiring manager after your interviews to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
