📌 Core Information
🔹 Job Title: Product Content Specialist
🔹 Company: Lyreco Group
🔹 Location: Berchem, Flanders, Belgium
🔹 Job Type: Full-time, On-site
🔹 Category: Retail Office Equipment
🔹 Date Posted: May 14, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Category Management team in creating, maintaining, and optimizing product content for digital and print platforms
- Ensuring content accuracy and providing tool expertise
- Assisting in analyses and quality controls to maintain high standards and drive engagement
- Collaborating with various teams to gather, prepare, and upload product content
ASSUMPTION: This role requires a high level of attention to detail, strong organizational skills, and the ability to work effectively with multiple teams.
📋 Key Responsibilities
✅ Gathering, preparing, and uploading product content for catalogs and online platforms in collaboration with the Category Management team
✅ Creating SEO-friendly product descriptions and titles
✅ Managing and organizing product information in the content management system (STEP) to ensure data quality
✅ Onboarding suppliers on the Product Data Exchange CMS tool
✅ Generating AI-generated product texts using the NLG tool and processing feedback
✅ Performing quality controls to ensure content accuracy and consistency
✅ Monitoring key performance indicators to analyze and improve product content
✅ Coordinating training sessions for content tools and documenting processes, updates, and best practices
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong multitasking skills and the ability to work independently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communication, Business, or a related field
Experience: Entry-level to 2 years of experience in product information management and content management systems
Required Skills:
- Excellent attention to detail
- Strong organizational skills
- Proficient in Microsoft Office Suite, with a strong focus on Excel
- Fluent in Dutch and English; proficiency in French is a plus
- Analytical mindset with strong data skills
Preferred Skills:
- Experience with SEO and tools such as STEP, PDX, and NLG
- Knowledge of content management systems and product data exchange platforms
ASSUMPTION: While experience in product information management is preferred, the company may consider candidates with relevant transferable skills and a strong academic background.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (based on experience level and industry standards for entry-level positions in Belgium)
Benefits:
- Meal vouchers
- Pension insurance
- Hospitalization insurance
- Training package
- 20 vacation days, with the possibility of up to 6 extra legal vacation days (pro-rated based on employment percentage)
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for entry-level positions in Belgium, as the job listing does not provide specific salary information.
📌 Applicant Insights
🔍 Company Context
Industry: The Lyreco Group is the European leader and the third-largest distributor of workplace products and services worldwide, operating in 40 countries across the globe.
Company Size: The Lyreco Group has 10,000+ employees globally, with a presence in 25 countries and partnerships in 15 additional countries.
Founded: The Lyreco Group was founded in 1926 and is headquartered in Marly, Hauts-de-France, France.
Company Description:
- Delivers workplace products and services sustainably
- Offers a wide range of products, including office supplies, print services, PPE and safety solutions, coffee and catering, hygiene and cleaning, furniture and ergonomics solutions, and wellbeing services
- Committed to excellence, passion, respect, and agility in all aspects of the business
Company Specialties:
- Office supplies
- Print services
- PPE and safety solutions
- Coffee and catering
- Hygiene and cleaning
- Furniture and ergonomics solutions
- Wellbeing services
Company Website: http://www.lyreco.com
ASSUMPTION: The Lyreco Group's extensive global presence and wide range of products and services offer applicants numerous opportunities for growth and development.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position within the content management team, offering opportunities for growth and advancement within the organization.
Reporting Structure: The Product Content Specialist reports directly to the Category Management team and works closely with various departments, including marketing, sales, and IT.
Work Arrangement: This is an on-site, full-time position based in Berchem, Flanders, Belgium. The office is easily accessible by both car and public transportation.
Growth Opportunities:
- Progression within the content management team or related departments
- Expanding responsibilities and taking on more complex projects as experience and skills develop
- Potential opportunities to work on international projects, given the company's global presence
ASSUMPTION: The Lyreco Group's large size and diverse product offerings provide ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: The Lyreco Group's office in Berchem is a modern, professional workspace designed to foster collaboration and productivity.
Office Location(s): Berchem, Flanders, Belgium
Geographic Context:
- Berchem is a vibrant, multicultural neighborhood in the city of Antwerp, Belgium
- The office is conveniently located near public transportation and major highways
- The region offers a high quality of life, with a rich cultural scene, numerous parks, and a variety of recreational activities
Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:00 PM. Flexible working hours may be available based on team needs and individual arrangements.
ASSUMPTION: The office environment at the Lyreco Group's Berchem location is designed to support productivity and collaboration, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the Category Management team and relevant stakeholders
- Final interview with the hiring manager
Key Assessment Areas:
- Attention to detail and data analysis skills
- Communication and collaboration skills
- Problem-solving abilities and adaptability
- Cultural fit and alignment with the company's core values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the company's products, services, and industry
- Prepare examples of your content creation and management skills, as well as any relevant projects or achievements
ATS Keywords: Product content, content management, SEO, data analysis, quality control, training coordination, process documentation, office suite, Dutch language, English language, French language
ASSUMPTION: The Lyreco Group's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's core values and mission.
🛠️ Tools & Technologies
- Content management systems (STEP, PDX)
- AI-generated content tools (NLG)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Data analysis tools (e.g., Google Analytics, Excel)
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used within the content management and data analysis fields.
👔 Cultural Fit Considerations
Company Values:
- Excellence: Striving for perfection in everything we do
- Passion: Caring deeply about our customers and our work
- Respect: Treating everyone with kindness, fairness, and dignity
- Agility: Being adaptable, innovative, and proactive in the face of change
Work Style:
- Collaborative: Working closely with various teams to achieve common goals
- Results-driven: Focusing on delivering high-quality work and achieving desired outcomes
- Adaptable: Being open to change and willing to learn and grow
Self-Assessment Questions:
- How do you ensure the accuracy and consistency of product content in a fast-paced environment?
- Can you describe a time when you had to adapt to a significant change in your work or personal life, and how you handled it?
- How do you approach learning new tools and technologies to improve your work?
ASSUMPTION: The Lyreco Group's culture is characterized by a strong commitment to excellence, passion, respect, and agility, with a focus on collaboration, results-driven work, and adaptability.
⚠️ Potential Challenges
- Managing a high volume of product content and ensuring accuracy and consistency
- Keeping up with industry trends and best practices in content management and data analysis
- Balancing multiple priorities and deadlines in a fast-paced work environment
- Adapting to changes in the company's product offerings or organizational structure
ASSUMPTION: The Lyreco Group's fast-paced, dynamic work environment may present challenges related to managing high volumes of content, keeping up with industry trends, and adapting to change.
📈 Similar Roles Comparison
- Compared to related roles in content management, this position places a stronger emphasis on data analysis and quality control
- Within the retail office equipment industry, the Lyreco Group offers a unique combination of global presence, diverse product offerings, and a strong commitment to sustainability
- Career progression in this role may involve expanding into related fields, such as marketing, sales, or IT, or moving into more senior content management positions
ASSUMPTION: This role offers a unique blend of content management, data analysis, and quality control responsibilities, with opportunities for growth and development within the Lyreco Group's diverse product offerings and global presence.
📝 Sample Projects
- Developing and implementing a content management strategy for a new product line, including SEO optimization and quality control processes
- Collaborating with the marketing team to create and distribute targeted content campaigns for specific customer segments
- Analyzing customer feedback and market trends to identify opportunities for content improvement and innovation
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available to a Product Content Specialist within the Lyreco Group's diverse product offerings and global presence.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for content creation and management within the Category Management team?
- How does the Lyreco Group support the professional development and growth of its employees, particularly within the content management team?
- What are the most challenging aspects of working in the content management field within the retail office equipment industry, and how does the Lyreco Group address these challenges?
- How does the Lyreco Group measure the success of its content management strategies, and what key performance indicators (KPIs) are used to track progress?
- What opportunities are there for collaboration and knowledge-sharing between the content management team and other departments within the Lyreco Group?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, professional development opportunities, and collaborative work environment within the Lyreco Group's content management team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://lyreco.wd3.myworkdayjobs.com/Lyreco_Careers/job/Berchem/Product-Content-Specialist_JR-1000025081-2
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on content creation, management, and data analysis
- Prepare examples of your content creation and management skills, as well as any relevant projects or achievements
- Research the Lyreco Group's products, services, and industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
