📌 Core Information
🔹 Job Title: Product Content Team Lead
🔹 Company: Empathy
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Technology, Information and Internet
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Leading and mentoring a team of content creators to develop and execute content strategies across all product lines
- Overseeing the creation of high-quality, impactful content that supports users through difficult times
- Implementing measurement frameworks to track content performance and optimize user engagement
- Collaborating closely with Product, Design, and Research teams to ensure content aligns with user needs and business goals
- Integrating AI tools for content research, creation, and editing while maintaining Empathy's authentic voice and high standards
ASSUMPTION: This role requires a balance of strategic thinking, creative content development, and data-driven optimization. The ideal candidate will have a strong background in content leadership, exceptional editing skills, and a deep understanding of user-centered design.
📋 Key Responsibilities
✅ Lead and mentor a team of content creators, including writers, researchers, and project managers, with a view toward scaling the team as our content needs grow
✅ Develop and execute content strategies across all product lines to provide both practical guidance and emotional support to users
✅ Oversee the creation of high-quality, impactful content across multiple formats (short- and longform text, video, audio, checklists) that directly supports our users through difficult times
✅ Implement measurement frameworks to track content performance and continuously optimize for impact and user engagement
✅ Manage localization and translation processes to expand our content’s reach into new markets
✅ Collaborate closely with Product, Design, and Research teams to ensure that content aligns with user needs and business goals
✅ Lead the integration of AI tools for content research, creation, and editing while maintaining Empathy's authentic voice and high standards
✅ Set and maintain content quality standards, style guidelines, and tone of voice across all product touchpoints
ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and team management. The successful candidate will be comfortable wearing multiple hats and adapting to the evolving needs of a growing startup.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., English, Journalism, Communications) or equivalent experience
Experience: 5+ years of experience in content leadership roles, with a background in product content, marketing, editorial, or growth
Required Skills:
- Native English proficiency
- Proven track record of building and managing high-performing content teams
- Strong understanding of content measurement and optimization techniques with a focus on driving user impact
- Experience with content creation across multiple formats (written, audio, video)
- Exceptional editing skills with meticulous attention to tone, style, and emotional nuance
- Experience in content localization and translation management
- Familiarity with AI tools for content creation and research
- Proficiency with mobile app ecosystems and digital product development
- Strong project management skills and experience with relevant tools
- Exceptional communication and interpersonal skills
- Deep empathy and sensitivity in addressing challenging life topics
Preferred Skills:
- Experience creating content in the healthcare, wellness, or emotional support domains
- Background developing content for complex or technical subjects for general audiences
- Experience integrating content within product development workflows
- Understanding of UX writing principles and best practices
ASSUMPTION: Given the nature of Empathy's product and user base, candidates with experience in sensitive or emotional content creation may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $80,000 - $120,000 USD per year, based on industry standards for similar roles in Tel Aviv. This range is subject to change based on the candidate's experience and qualifications.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Generous vacation and sick leave policies
- Professional development opportunities
Working Hours: Full-time position with standard office hours (8:30 AM - 5:30 PM, Sunday - Thursday). Remote work options are available.
ASSUMPTION: While Empathy does not provide explicit salary information, the estimated range is based on market research and comparable roles in the region. Benefits and working hours are typical for a mid-sized tech company in Tel Aviv.
📌 Applicant Insights
🔍 Company Context
Industry: Empathy operates in the technology industry, focusing on developing innovative solutions to support families through life's most challenging moments. The company is well-positioned in the growing market for digital health and wellness services.
Company Size: Empathy is a mid-sized company with 51-200 employees. This size allows for a dynamic and agile work environment while still offering the resources and stability of a larger organization.
Founded: Empathy was founded in 2020, making it a relatively young company with a strong focus on growth and innovation.
Company Description:
- Empathy is a technology company that combines tech with compassionate care to support families through life's most challenging moments
- The company's award-winning product provides peace of mind by guiding families through tedious and time-consuming tasks associated with loss
- Empathy serves over 40 million individuals across the U.S. by partnering with Fortune 500 companies and leading life insurers
Company Specialties:
- Digital health and wellness solutions
- Emotional support and grief management
- Estate settlement and legacy planning
Company Website: empathy.com
ASSUMPTION: Empathy's focus on emotional support and its unique blend of technology and compassion set it apart in the digital health industry. Candidates who are drawn to the company's mission and values are likely to thrive in this environment.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and leadership in content strategy and development.
Reporting Structure: The Product Content Team Lead will report directly to the Head of Content and work closely with cross-functional teams, including Product, Design, and Research.
Work Arrangement: This role offers a hybrid work arrangement, with the option to work remotely and on-site at the company's headquarters in New York or Tel Aviv office.
Growth Opportunities:
- As Empathy continues to grow, there will be opportunities for the successful candidate to expand their team and take on additional responsibilities
- The company's focus on innovation and continuous improvement creates ample opportunities for professional development
- Empathy's partnerships with leading life insurers and Fortune 500 companies provide exposure to diverse industries and business models
ASSUMPTION: Given Empathy's rapid growth and focus on innovation, this role offers significant opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Empathy's headquarters is located in New York, with a satellite office in Tel Aviv. The company offers a hybrid work arrangement, allowing employees to work remotely and on-site as needed.
Office Location(s): 56 W 22nd St, Floor 12, New York, NY 10010, US; 20 Lincoln Street, Tel Aviv-Yafo, Tel Aviv, Israel
Geographic Context:
- Tel Aviv is a vibrant, multicultural city known for its tech industry, beaches, and nightlife
- The city offers a high quality of life, with a diverse range of cultural attractions, restaurants, and entertainment options
- Tel Aviv has a Mediterranean climate, with mild winters and hot, dry summers
Work Schedule: Full-time position with standard office hours (8:30 AM - 5:30 PM, Sunday - Thursday). Remote work options are available.
ASSUMPTION: Tel Aviv's dynamic tech industry and multicultural environment provide an ideal setting for a company like Empathy, which focuses on innovation and emotional support.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Content portfolio review and writing test to evaluate creative and strategic skills
- In-depth interviews with cross-functional teams to discuss content strategy, team management, and problem-solving
- Final interview with the Head of Content to discuss career goals and fit within the organization
Key Assessment Areas:
- Content strategy and development
- Team management and leadership
- Cultural fit and alignment with Empathy's mission and values
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your content leadership experience and relevant skills
- Include a link to your content portfolio, showcasing your best work across multiple formats
- Prepare for the writing test by reviewing Empathy's content and considering how you would approach content creation for the company's unique user base
- Research Empathy's mission, values, and company culture to demonstrate your enthusiasm and alignment with the organization
ATS Keywords: Content strategy, content leadership, content creation, user-centered design, emotional support, AI integration, team management, cross-functional collaboration
ASSUMPTION: Empathy's interview process is designed to assess candidates' strategic thinking, creative problem-solving, and cultural fit. Applicants should be prepared to discuss their content strategy and leadership experience in detail.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Contentful)
- Project management tools (e.g., Asana, Trello)
- AI tools for content research, creation, and editing (e.g., Frase, Copy.ai)
- Design and prototyping tools (e.g., Sketch, Figma)
- Collaboration and communication tools (e.g., Slack, Google Workspace)
ASSUMPTION: While Empathy does not specify required tools or technologies, candidates should be comfortable working with a range of content management, project management, and collaboration tools.
👔 Cultural Fit Considerations
Company Values:
- Empathy: The company's name and mission are rooted in a deep commitment to understanding and supporting its users
- Innovation: Empathy is dedicated to developing cutting-edge solutions that meet the unique needs of its user base
- Collaboration: The company fosters a culture of cross-functional teamwork and open communication
Work Style:
- Adaptable: Empathy's fast-paced environment requires employees to be flexible and responsive to change
- Creative: The company values innovative thinking and encourages employees to approach problems from unique angles
- User-focused: Empathy prioritizes the needs and experiences of its users in all aspects of its work
Self-Assessment Questions:
- How do you approach creating content that is both practical and emotionally supportive?
- Can you describe a time when you had to adapt your content strategy to meet changing user needs or business goals?
- How do you ensure that your content maintains a consistent tone and voice across multiple formats and platforms?
ASSUMPTION: Empathy's focus on empathy, innovation, and collaboration creates a unique work environment that prioritizes user-centered design and creative problem-solving.
⚠️ Potential Challenges
- The sensitive nature of Empathy's content may require candidates to develop a deep understanding of emotional support and grief management
- The role involves managing a team and balancing strategic planning with hands-on content creation, which can be challenging for some candidates
- Empathy's rapid growth may present opportunities and challenges related to scaling the content team and adapting to changing priorities
- The hybrid work arrangement may require candidates to be comfortable working both independently and collaboratively in a remote setting
ASSUMPTION: While Empathy's mission and work environment present unique challenges, the company's focus on user support and innovation creates a rewarding and fulfilling work experience.
📈 Similar Roles Comparison
- Unlike traditional content roles, this position requires a strong focus on emotional support and user-centered design
- While Empathy's content team works closely with product and design teams, the role is distinct from product management or UX design
- This role offers significant opportunities for career growth and professional development within a dynamic and innovative company
ASSUMPTION: Given Empathy's unique focus on emotional support and user-centered design, this role offers a distinct blend of content strategy, team management, and creative problem-solving.
📝 Sample Projects
- Developing a comprehensive content strategy for Empathy's mobile app, including onboarding materials, in-app guidance, and user support resources
- Creating a series of blog posts and articles that address the emotional and practical aspects of grief and loss, tailored to Empathy's diverse user base
- Managing the localization and translation process for Empathy's content, ensuring that the company's resources are accessible to a global audience
ASSUMPTION: These sample projects illustrate the range of content strategy, creation, and management responsibilities required for this role.
❓ Key Questions to Ask During Interview
- How does Empathy approach user research and content testing to ensure that our resources meet the needs of our users?
- Can you describe the team structure and dynamics within the content team, and how this role would fit into that structure?
- How does Empathy support the emotional well-being of its employees, particularly those working on sensitive content?
- What opportunities are there for professional development and growth within the content team and the company as a whole?
- How does Empathy balance the need for consistency in its content with the need for innovation and adaptation to changing user needs?
ASSUMPTION: These interview questions are designed to assess Empathy's content strategy, team dynamics, and commitment to employee well-being and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content leadership experience and relevant skills
- Include a link to your content portfolio, showcasing your best work across multiple formats
- Prepare for the writing test by reviewing Empathy's content and considering how you would approach content creation for the company's unique user base
- Follow up with Empathy's hiring team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
