Product Designer – Conversion Optimization

📌 Core Information

🔹 Job Title: Product Designer – Conversion Optimization

🔹 Company: PeopleFinders

🔹 Location: Remote

🔹 Job Type: Full-time

🔹 Category: Product Design

🔹 Date Posted: June 25, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Designing high-impact user experiences across signup funnels and conversion flows
• Optimizing designs for key metrics like conversion rates, user engagement, and other KPIs
• Collaborating with cross-functional teams to build and test A/B experiments
• Working in a data-driven, fast-paced environment with a focus on iteration and testing

ASSUMPTION: This role requires a strong background in CRO and a deep understanding of user-centered design principles. The ideal candidate will be comfortable working with data and using it to inform design decisions.

📋 Key Responsibilities

✅ Develop wireframes, prototypes, high-fidelity mockups, and design specifications for new signup funnels, experiments, and iterations on PeopleFinders.com

✅ Continuously iterate on the signup experience, offers, pricing pages, onboarding flows, and other key conversion touchpoints to ensure they are intuitive, data-driven, and optimized for conversion and engagement

✅ Collaborate with product, marketing, engineers, and other stakeholders to build and test A/B experiments that improve sign-up rates, trial-to-paid conversion, and subscription upgrades

✅ Use quantitative and qualitative data (heatmaps, session recordings, user research, and analytics) to identify UX friction and inform design decisions for optimization

✅ Maintain a consistent and accessible UI while continuously testing layout, copy, and interaction changes

✅ Track and report on the impact of your design experiments

✅ Stay up-to-date with design trends, user experience best practices, and industry trends to ensure the platform remains competitive and cutting-edge

✅ Maintain consistency across the platform’s design language, ensuring cohesive branding, typography, color schemes, and overall aesthetics

✅ Contribute to the overall growth strategy of the platform by ensuring design decisions support scaling efforts and help capture key market opportunities

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to take on new challenges as they arise.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field (or equivalent experience)

Experience: 3+ years of product design experience, ideally in CRO or funnel optimization roles, with a portfolio that showcases your design process, data-driven approach, and ability to optimize for KPIs like conversion rates

Required Skills:

• Proficient in design tools such as Figma, Sketch, Adobe XD, or similar
• Solid understanding of user-centered design principles and methodologies, including usability testing, user research, wireframing, and prototyping
• Ability to collaborate effectively with developers to bring designs to life and iterate based on technical constraints, user feedback, and data insights
• Empathy for end users and a deep understanding of how to design for trust, clarity, and simplicity – especially in areas involving identity, privacy, or sensitive data
• Experience with responsive design principles and designing for both desktop and mobile interfaces
• Excellent communication and collaboration skills, with the ability to present and defend design decisions based on both user feedback and performance data
• Keen eye for detail and aesthetics, with a strong understanding of visual design principles

Preferred Skills:

• Experience working in an agile environment

ASSUMPTION: While the required skills listed above are essential for success in this role, the ideal candidate will also possess a strong work ethic, a passion for design, and a commitment to continuous learning and improvement.

💰 Compensation & Benefits

Salary Range: $125,000 - $135,000 per year

Benefits:

• Flexible PTO
• 6% 401K match
• 100% of the cost paid for the employee for medical, dental, and vision
• 75% of the cost paid for dependents for medical, dental, and vision

Working Hours: 40 hours per week, with flexibility for a remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on factors such as the candidate's specific skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Internet Publishing. PeopleFinders is a leading Data-as-a-Service (DaaS) provider for consumers and businesses seeking detailed insights on people, places, and other information accessible via public records in the United States.

Company Size: 51-200 employees. As a mid-sized company, PeopleFinders offers a collaborative team environment with opportunities for growth and impact.

Founded: 1986. PeopleFinders has been in business for over three decades, providing a stable and established work environment.

Company Description:

• PeopleFinders is a leading Data-as-a-Service (DaaS) provider for consumers and businesses seeking detailed insights on people, places, and other information accessible via public records in the United States.
• The company's connections to a variety of other data sources mean that you can find in-depth and up-to-date information on just about every adult in the U.S. via a search on PeopleFinders.
• PeopleFinders' state-of-the-art technology is used to power searches such as people searches, reverse phone number searches, address searches, email searches, and comprehensive reports.

Company Specialties:

• People Search
• Background Checks
• Criminal Reports
• Public Records
• Reverse Phone Lookups
• Finding People
• Property Search
• Addresses
• Phone Numbers
• Email Lookup
• People Locator
• PeopleFinders Rewards
• Reverse Address
• Social Profile Finder

Company Website: https://www.peoplefinders.com

ASSUMPTION: PeopleFinders is a well-established company with a strong reputation in the industry. The company's focus on data and public records makes it an attractive option for candidates interested in working with large datasets and driving business growth through data-informed design.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in product design, CRO, or a related field.

Reporting Structure: The Product Designer – Conversion Optimization will report directly to the Head of Product or a similar role.

Work Arrangement: Remote (Solely). This role is fully remote, allowing for flexibility and work-life balance.

Growth Opportunities:

• As PeopleFinders continues to grow, there will be opportunities for the Product Designer – Conversion Optimization to take on additional responsibilities and advance their career within the company.
• The company's focus on data and optimization provides ample opportunities for the right candidate to make a significant impact and drive business growth.
• The collaborative team environment at PeopleFinders offers opportunities for learning and growth through mentorship and collaboration with other designers and stakeholders.

ASSUMPTION: The growth opportunities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be proactive in seeking out opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Remote (Solely). PeopleFinders is a fully remote company, with no physical office locations.

Office Location(s): N/A

Geographic Context:

• PeopleFinders is a U.S.-based company, with a focus on providing public records data for consumers and businesses in the United States.
• The company's remote work arrangement allows for flexibility in terms of location, with employees able to work from anywhere in the United States.
• The company's focus on data and public records makes it an attractive option for candidates interested in working with large datasets and driving business growth through data-informed design.

Work Schedule: The standard workweek is 40 hours, with flexibility for a remote work arrangement. The company offers flexible PTO to accommodate employees' personal and professional needs.

ASSUMPTION: The work environment at PeopleFinders is collaborative and supportive, with a focus on data-driven decision-making and continuous improvement. The company's remote work arrangement provides flexibility and work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• Design challenge or case study presentation
• Final interview with the Head of Product or a similar role

Key Assessment Areas:

• Design portfolio and process
• Data-driven decision-making and optimization skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a link to your design portfolio and be prepared to discuss your design process and decision-making
• Research the company and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the HR team after your interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Product Design, CRO, Conversion Optimization, User Experience, Data-Driven Design, User Research, Prototyping, Wireframing, Collaboration, Visual Design, Responsive Design, Agile Methodologies, Usability Testing, Empathy, Communication, Detail Orientation

ASSUMPTION: The application process at PeopleFinders is designed to assess candidates' skills and cultural fit for the role of Product Designer – Conversion Optimization. The company values data-driven decision-making and continuous improvement, so candidates should be prepared to discuss their design process and the data that informed their design decisions.

🛠️ Tools & Technologies

• Figma, Sketch, Adobe XD, or similar design tools
• Prototyping and wireframing tools (e.g., InVision, Adobe XD, Figma)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Collaboration and project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The tools and technologies listed above are not exhaustive and may vary based on the candidate's specific skills and experience. The ideal candidate will be comfortable learning and using new tools as needed to drive business growth and improve the user experience.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Continuous improvement
• Collaboration and teamwork
• Customer focus
• Integrity and transparency

Work Style:

• Remote and flexible work arrangement
• Data-driven and iterative design process
• Collaborative and supportive team environment
• Focus on user-centered design and optimization
• Fast-paced and dynamic work environment

Self-Assessment Questions:

• Do you have a strong background in CRO and user-centered design?
• Are you comfortable working with data and using it to inform design decisions?
• Do you thrive in a fast-paced, collaborative environment with a focus on continuous improvement?
• Are you comfortable working remotely and managing your own time and priorities?
• Do you align with PeopleFinders' company values and mission?

ASSUMPTION: The cultural fit considerations listed above are designed to assess candidates' skills, experience, and alignment with the company's values and work style. The ideal candidate will be a strong cultural fit for the company and the role of Product Designer – Conversion Optimization.

⚠️ Potential Challenges

• The role requires a strong background in CRO and user-centered design, with a focus on data-driven decision-making and optimization
• The role may require working with sensitive data and information, which requires a high degree of care and attention to detail
• The role may require working with a large and complex dataset, which can be challenging and time-consuming
• The role may require working with a diverse and global user base, which can present unique challenges and considerations

ASSUMPTION: The potential challenges listed above are not exhaustive and may vary based on the candidate's specific skills and experience. The ideal candidate will be proactive in identifying and addressing challenges and opportunities for growth and improvement.

📈 Similar Roles Comparison

• This role is similar to other Product Designer – Conversion Optimization roles in the industry, with a focus on data-driven decision-making and optimization
• The role may differ from other similar roles in the industry in terms of the specific data and tools used, as well as the size and scope of the company
• The role may offer unique opportunities for growth and advancement within the company, as well as a collaborative and supportive team environment

ASSUMPTION: The comparison points listed above are designed to provide context and insight into the role of Product Designer – Conversion Optimization at PeopleFinders. The ideal candidate will be able to compare and contrast this role with similar roles in the industry and make an informed decision about their fit and potential for growth and success.

📝 Sample Projects

• Redesigning the signup funnel to improve conversion rates and user engagement
• Optimizing the pricing page to increase trial-to-paid conversion and subscription upgrades
• Improving the onboarding flow to reduce user churn and increase activation
• Designing and testing A/B experiments to optimize key conversion touchpoints

ASSUMPTION: The sample projects listed above are not exhaustive and may vary based on the candidate's specific skills and experience. The ideal candidate will be able to discuss their relevant experience and the data that informed their design decisions.

❓ Key Questions to Ask During Interview

• Can you describe the design process and decision-making for a recent project?
• How do you approach A/B testing and optimization in your design process?
• Can you describe a time when you had to work with sensitive data or information? How did you ensure the security and privacy of that data?
• How do you stay up-to-date with design trends and best practices in the industry?
• Can you describe a time when you had to collaborate with a diverse and global user base? How did you ensure that your design met their needs and expectations?

ASSUMPTION: The key questions listed above are designed to assess candidates' skills, experience, and alignment with the company's values and work style. The ideal candidate will be able to discuss their relevant experience and the data that informed their design decisions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a link to your design portfolio and be prepared to discuss your design process and decision-making
• Research the company and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the HR team after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.