Product & Digital Marketing Manager

📌 Core Information

🔹 Job Title: Product & Digital Marketing Manager – EMEA Distributor Markets

🔹 Company: Straumann

🔹 Location: Ankara, Turkey

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the operational promotion of the dental implant brand across distributor markets in the EMEA region.
• Ensuring the effective rollout of centrally defined activities and adapting materials to regional needs.
• Empowering distributors through technical product knowledge and digital communication.
• Collaborating closely with Sales, Training, and Global Marketing teams.

ASSUMPTION: This role requires a strong understanding of both product marketing and digital execution, with a focus on cross-cultural collaboration and regional adaptation.

📋 Key Responsibilities

✅ Acting as the reference point for technical product information and marketing-related documentation for distributor partners.

✅ Initiating and following up on product registration processes in respective countries.

✅ Monitoring competitor product portfolios and analyzing the competitive landscape.

✅ Collaborating with Business Development Managers to gather and review distributor feedback.

✅ Coordinating support activities such as product documentation updates and technical summaries.

✅ Delivering product-related training and onboarding to distributor sales teams.

✅ Supporting the adaptation and localization of developed technical and promotional materials.

✅ Managing all social media accounts for NUVO EMEA Regional Hub and supporting digital marketing activities.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and close collaboration with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in Marketing, Biomedical Sciences, Business, or a related field.

Experience: 3-5 years of experience in a product or digital marketing role, preferably in the dental, medical device, or healthcare sector.

Required Skills:

• Familiarity with distributor-led markets and working in cross-cultural, international environments.
• Hands-on experience in digital content coordination and campaign execution using tools such as Meta Business Suite, or CMS platforms.
• Fluency in English (additional EMEA languages are a plus).
• Strong communication, organizational, and cross-functional collaboration skills.

Preferred Skills:

• Experience in the dental or medical device industry.
• Familiarity with dental implant products and procedures.

ASSUMPTION: Candidates with relevant industry experience and a strong foundation in both product marketing and digital execution will be best suited for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-level marketing roles in the healthcare sector in Ankara, Turkey, the estimated salary range is ₺25,000 - ₺40,000 per month (gross).

Benefits:

• Health insurance and retirement plans.
• Employee discounts on Straumann products and services.
• Opportunities for professional development and training.

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM), with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may also vary based on the company's policies and the candidate's employment contract.

📌 Applicant Insights

🔍 Company Context

Industry: Straumann operates in the medical equipment manufacturing industry, specifically focusing on dental implants, tooth restoration, and digital dentistry.

Company Size: Straumann is a large, multinational corporation with over 5,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Straumann was founded in 1954 and has since grown into a global leader in dental implantology.

Company Description:

• Straumann is committed to creating more than just smiles, aiming to build lasting confidence for dentists, labs, patients, employees, partners, and the global community.
• The company's vision is to be the global leader in dental implantology, setting new standards in the industry through innovation, quality, and customer focus.
• Straumann's mission is to improve the quality of life for patients by providing state-of-the-art dental implant solutions and supporting dental professionals through education, training, and exceptional customer service.

Company Specialties:

• Dental implants and restorative dentistry.
• Biomaterials and digital dentistry solutions.
• Education and training for dental professionals.

Company Website: www.straumann-group.com

ASSUMPTION: Straumann's large size and global presence offer candidates the opportunity to work on diverse projects and collaborate with teams from various countries and backgrounds.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and advancement within the marketing department and the broader organization.

Reporting Structure: The Product & Digital Marketing Manager reports directly to the Marketing Lead and works closely with various teams, including Sales, Training, and Global Marketing.

Work Arrangement: This role is primarily on-site, with flexibility for occasional remote work or adjusted hours as needed.

Growth Opportunities:

• Expanding product knowledge and expertise in dental implantology.
• Developing digital marketing skills and experience in a global context.
• Building relationships with internal teams and external partners across the EMEA region.

ASSUMPTION: This role offers opportunities for professional growth and development, both in terms of marketing expertise and dental industry knowledge.

🌍 Location & Work Environment

Office Type: Straumann's NUVO EMEA Hub in Ankara, Turkey, offers a modern and collaborative work environment designed to foster innovation and teamwork.

Office Location(s): Ankara, Turkey

Geographic Context:

• Ankara is the capital and second-largest city in Turkey, with a population of over 5 million people.
• The city is known for its rich history, cultural attractions, and vibrant business scene.
• Ankara offers a mix of urban and natural environments, with numerous parks, museums, and historical sites.

Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: Working in Ankara offers candidates the opportunity to live and work in a dynamic, multicultural city with a rich history and diverse cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission and initial screening.
• Phone or video call interview with the HR department.
• On-site or virtual interview with the hiring manager and relevant team members.
• Final decision and offer.

Key Assessment Areas:

• Product and industry knowledge.
• Digital marketing skills and experience.
• Cross-cultural communication and collaboration.
• Problem-solving and adaptability.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of the dental implant industry and Straumann's products.
• Showcase your digital marketing skills and experience with relevant examples and metrics.
• Prepare questions to ask the interviewer about the role, team, and company culture.

ATS Keywords: Product Marketing, Digital Marketing, Dental Implants, EMEA, Distributor Markets, Technical Documentation, Social Media Management, Competitor Analysis, Training, Marketing Materials, Cross-Cultural Collaboration

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant skills, experiences, and passion for the dental industry to stand out.

🛠️ Tools & Technologies

• Meta Business Suite (for social media management).
• CMS platforms (for content management).
• Microsoft Office Suite (for document creation and collaboration).
• Project management tools (e.g., Asana, Trello, or Jira).

ASSUMPTION: Candidates should be comfortable using digital marketing tools and platforms, as well as project management software for collaboration and task tracking.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered: Straumann prioritizes the well-being and satisfaction of its patients.
• Innovation-driven: The company fosters a culture of continuous improvement and innovation.
• Collaborative: Straumann encourages teamwork and open communication across departments and regions.

Work Style:

• Results-oriented: Candidates should be driven and focused on achieving measurable outcomes.
• Adaptable: The role requires flexibility and the ability to adjust to changing priorities and market conditions.
• Collaborative: Strong communication and teamwork skills are essential for success in this role.

Self-Assessment Questions:

• Do you have a strong passion for improving the quality of life for patients through dental implant solutions?
• Are you comfortable working in a dynamic, multicultural environment and collaborating with teams across regions?
• Do you thrive in a results-driven, adaptable work environment, and are you eager to contribute to Straumann's mission and values?

ASSUMPTION: Candidates who align with Straumann's values and work style will be most successful in this role and within the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced, dynamic environment.
• Adapting to regional market needs and regulatory requirements across the EMEA region.
• Balancing the need for centralized brand consistency with the requirement for regional adaptation and customization.
• Collaborating effectively with diverse teams and stakeholders, including distributors, sales teams, and global marketing departments.

ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and effective communication to overcome.

📈 Similar Roles Comparison

• This role is unique in its focus on both product marketing and digital execution within the dental implant industry.
• Compared to traditional product marketing roles, this position requires a higher level of digital marketing expertise and hands-on execution.
• In contrast to digital marketing roles, this position demands a strong understanding of dental implant products and the ability to adapt marketing materials to regional needs.

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other marketing positions in the dental industry.

📝 Sample Projects

• Developing and executing a social media campaign to raise brand awareness among dental professionals in a specific EMEA country.
• Adapting global marketing materials to meet the specific needs and regulatory requirements of a local distributor market.
• Collaborating with the global marketing team to create a product training module for distributor sales teams, ensuring technical accuracy and regional relevance.

ASSUMPTION: These sample projects illustrate the mix of strategic planning, hands-on execution, and cross-cultural collaboration required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department and across the broader organization?
• How does Straumann support the professional development and growth of its employees, particularly in marketing roles?
• What are the key priorities for this role in the first 90 days, and how will my performance be measured during this period?
• How does Straumann approach cross-cultural collaboration and communication, particularly in a region as diverse as EMEA?
• What are the most rewarding aspects of working in this role and within the broader organization at Straumann?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and provides valuable insights into the company culture and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://careers.straumann.com/global/en/job/18569/Product-Digital-Marketing-Manager
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your passion for dental implantology and digital marketing.
• Prepare for your interview by researching Straumann's products, industry trends, and the company's mission and values.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.