Product Growth Strategist

📌 Core Information

🔹 Job Title: Product Growth Strategist

🔹 Company: Perch

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: 2025-04-14

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a holistic growth strategy for Perch's fintech platform
• Driving measurable traffic and conversions through funnel optimization and experimentation
• Collaborating cross-functionally with product and engineering teams to integrate growth levers into the product
• Leveraging automation, AI, and data-driven insights to amplify impact and reduce user friction
• Adapting and evolving the role as Perch grows and changes

ASSUMPTION: This role requires a strong background in product or growth marketing, with a focus on data-driven decision making and experimentation. Candidates should be comfortable working in a dynamic, startup-like environment and collaborating with various teams to achieve common objectives.

📋 Key Responsibilities

✅ Lead a from-scratch growth strategy, overseeing campaigns and core marketing activities across any channel with a positive ROI

✅ Drive measurable traffic and conversions by identifying friction points and optimizing the user journey

✅ Design and run experiments with clear hypotheses, goal parameters, and KPIs, pivoting or scaling based on data-driven insights

✅ Leverage automation and AI tools to streamline onboarding, reduce user friction, and amplify impact

✅ Collaborate with product and engineering teams to integrate growth levers directly into the Perch platform

✅ Own end-to-end accountability for each campaign, workflow, or experiment, with a clear ROI objective

✅ Adapt and evolve the role as Perch grows, embracing new tools and pivoting when needed

✅ Scale through others by looping in external contractors or collaborators to support your vision

ASSUMPTION: This role requires a high degree of autonomy and self-direction. Candidates should be comfortable working independently and taking ownership of their projects, while also collaborating effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in product or growth marketing roles

Required Skills:

• Proven track record of driving growth and optimizing funnels
• Familiarity with marketing automation platforms (e.g., Intercom, Segment, Mixpanel)
• Strong data literacy and comfort drawing insights from analytics platforms
• Basic understanding of APIs and ability to troubleshoot simple workflows
• Demonstrated ability to work cross-functionally with product and engineering teams
• Strong writing skills, especially in the context of customer communication and UX content
• Comfortable with iterative experimentation and learning from failure

Preferred Skills:

• Experience in a fintech or startup environment
• Understanding of Canadian mortgage and real estate markets
• Familiarity with AI-driven tools, workflow builder, and customer experience platforms
• Exposure to scripting, low-code/no-code automation, or data transformation tools

ASSUMPTION: Candidates with experience in fintech or startup environments may have a better understanding of the industry and be able to hit the ground running more quickly. However, a strong background in growth marketing and a willingness to learn are more important than specific industry experience.

💰 Compensation & Benefits

Salary Range: $95,000 - $120,000 per year (USD)

Benefits:

• Flexible working hours
• Remote work options
• Opportunities for professional growth and career advancement

Working Hours: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Canada. However, the final offer may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech, specifically focused on digital mortgage brokering and real estate wealth building

Company Size: Small (11-50 employees), which means a more intimate work environment with ample opportunities for growth and impact

Founded: 2018, with a mission to help Canadians build wealth through real estate by providing a digital mortgage brokerage platform

Company Description:

• Perch is a digital mortgage broker helping Canadians buy homes sooner and save money
• Offers a free mortgage search engine and provides instant mortgage rate quotes, mortgage pre-approvals, and alerts on the best time to switch or renew mortgages
• Focuses on providing a seamless, user-friendly experience for first-time home buyers and real estate investors

Company Specialties:

• Real Estate
• Mortgage
• Fintech

Company Website: myperch.io

ASSUMPTION: Perch's focus on innovation and technology, coupled with its small size, suggests a dynamic and fast-paced work environment. Candidates should be comfortable working in a startup-like atmosphere and embracing change.

📊 Role Analysis

Career Level: Mid-level to senior, with the potential for growth and advancement as Perch expands

Reporting Structure: This role reports directly to the CEO and works closely with the product and engineering teams

Work Arrangement: Full-time, remote, with flexible hours and the ability to work from anywhere in Canada

Growth Opportunities:

• As Perch grows, there may be opportunities to expand the team and take on a more senior role
• Candidates can gain valuable experience working in a fast-paced, dynamic fintech environment
• The role offers the chance to make a significant impact on Perch's growth and success

ASSUMPTION: Given Perch's small size and rapid growth, there may be opportunities for candidates to take on additional responsibilities and grow with the company. However, these opportunities are not guaranteed and will depend on the company's needs and the candidate's performance.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant tech industry and a strong fintech presence
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities
• Perch's remote work arrangement allows for greater flexibility and work-life balance

Work Schedule: Full-time, with flexible hours and the ability to work remotely from anywhere in Canada

ASSUMPTION: While Perch is based in Toronto, the remote work arrangement allows candidates to live and work from anywhere in Canada. This may be particularly appealing to candidates who prefer a more flexible work environment or who live outside of the Toronto area.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the CEO to discuss the role, responsibilities, and growth strategy
• Take-home assignment or case study to evaluate problem-solving skills and strategic thinking
• Final interview with the CEO to discuss the assignment and address any remaining questions

Key Assessment Areas:

• Strategic thinking and growth mindset
• Data-driven decision making and analytical skills
• Collaboration and communication skills
• Cultural fit and alignment with Perch's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on growth marketing, data analysis, and funnel optimization
• Be prepared to discuss your approach to experimentation and learning from failure
• Demonstrate your understanding of Perch's business model and the Canadian mortgage market

ATS Keywords: Product growth, marketing strategy, funnel optimization, experimentation, data analysis, cross-functional collaboration, AI, automation, fintech, mortgage, real estate

ASSUMPTION: Perch's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit. Candidates should be prepared to discuss their approach to growth marketing and their understanding of Perch's business model and the Canadian mortgage market.

🛠️ Tools & Technologies

• Marketing automation platforms: Intercom, Segment, Mixpanel
• Analytics platforms: Google Analytics, Mixpanel, Amplitude
• Collaboration tools: Slack, Google Workspace
• Project management tools: Asana, Trello

ASSUMPTION: While Perch uses specific tools and technologies, candidates should be comfortable learning new tools and adapting to changes in the tech stack as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Focus on understanding and meeting the needs of Perch's customers
• Innovation: Embrace a culture of experimentation and continuous learning
• Collaboration: Work together to achieve common objectives and drive growth
• Integrity: Act with honesty and transparency in all aspects of the business

Work Style:

• Data-driven: Make decisions based on data and analytics
• Experimental: Embrace a test-and-learn mindset and iterate on strategies
• Collaborative: Work closely with cross-functional teams to achieve common objectives
• Adaptable: Be open to change and willing to pivot when needed

Self-Assessment Questions:

• How do you approach experimentation and learning from failure in your growth marketing strategies?
• Can you provide an example of a time when you collaborated with a cross-functional team to achieve a common objective?
• How do you stay up-to-date with industry trends and new tools in the growth marketing space?

ASSUMPTION: Perch values candidates who are data-driven, experimental, collaborative, and adaptable. Candidates should be prepared to discuss their approach to growth marketing and their alignment with Perch's company values and work style.

⚠️ Potential Challenges

• Working in a small, fast-paced environment may require candidates to be comfortable with ambiguity and adapt quickly to change
• Candidates may need to wear multiple hats and take on responsibilities outside of their core role
• The remote work arrangement may present challenges in terms of communication and collaboration, particularly for candidates who are not accustomed to working remotely
• The Canadian mortgage market can be complex and competitive, requiring candidates to have a strong understanding of the industry and its regulations

ASSUMPTION: While Perch offers a dynamic and fast-paced work environment, candidates should be prepared to face potential challenges related to working in a small, remote team and navigating the complexities of the Canadian mortgage market.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on data-driven decision making and experimentation, with a strong emphasis on driving measurable results
• While Perch is a fintech company, this role is more focused on growth marketing than on financial or technical aspects of the business
• Candidates with experience in growth marketing or product management roles may find this position to be a good fit, as it offers the opportunity to drive growth and make a significant impact on the business

ASSUMPTION: Candidates should be aware that this role is unique in its focus on growth marketing and experimentation, and may differ from more traditional marketing or product management roles.

📝 Sample Projects

• Developing and executing a comprehensive growth strategy for Perch's digital mortgage brokerage platform
• Optimizing the user journey and reducing friction points to drive measurable traffic and conversions
• Designing and running experiments to test new strategies and tools, and scaling successful initiatives
• Collaborating with product and engineering teams to integrate growth levers directly into the Perch platform

ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives the successful candidate may work on in this role. However, the specific projects and priorities may change as Perch grows and evolves.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and how this role fits into that plan?
• How does the company approach experimentation and learning from failure in its growth strategies?
• Can you provide an example of a time when the company pivoted or adapted its growth strategy based on data-driven insights?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and remote work?

ASSUMPTION: These questions are designed to help candidates better understand Perch's growth strategy, company culture, and approach to employee development and work-life balance. Candidates should feel free to ask additional questions based on their own priorities and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://myperch.io/careers
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on growth marketing, data analysis, and funnel optimization
• Prepare for your interview by researching Perch's business model, the Canadian mortgage market, and your approach to growth marketing and experimentation
• Follow up with Perch one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.