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Product Lead (Conversion)

Takealot Group
Full-time
On-site
Cape Town, Western Cape, South Africa
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Lead (Conversion)

πŸ”Ή Company: Takealot Group

πŸ”Ή Location: Cape Town, South Africa

πŸ”Ή Job Type: Full-time, Hybrid

πŸ”Ή Category: Product Management

πŸ”Ή Date Posted: June 25, 2025

πŸ”Ή Experience Level: 7+ years

πŸ”Ή Remote Status: On-site with hybrid option

πŸš€ Job Overview

Key aspects of this role include:

  • Defining and driving the product vision for the conversion area within the customer journey
  • Leading the full product development lifecycle, from problem framing to execution
  • Collaborating cross-functionally to ensure high-quality outcomes and a seamless customer experience
  • Leveraging data and experimentation to continuously improve the product

ASSUMPTION: This role requires a high level of ownership and strategic thinking, with a strong focus on customer empathy and data-driven decision making.

πŸ“‹ Key Responsibilities

βœ… Define a compelling long-term product vision (3–5 years) and strategy for your product area, aligned with business goals and grounded in customer needs

βœ… Own and maintain an actionable product roadmap that clearly prioritizes features, enhancements, and strategic initiatives

βœ… Lead the full product development lifecycle, from problem framing and opportunity sizing to solution design and execution

βœ… Serve as the thought leader and champion of the digital customer experience within your domain

βœ… Drive alignment and collaboration across disciplines, including engineering, design, analytics, marketing, and other areas

βœ… Leverage data and experimentation to continuously improve the product

ASSUMPTION: This role requires a strong understanding of the product development lifecycle, as well as the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Minimum bachelor’s degree, preferably in engineering

Experience: At least 7 years of product management experience, preferably in eCommerce/online retail with 2-4 years in a product leadership/strategic role

Required Skills:

  • Strong strategic thinking and product discovery experience
  • Experience in discovering and leading cross-functional product initiatives
  • Proven track record of delivering impact through exceptional product thinking, strong execution, and a deep understanding of what it takes to ship and scale successful digital experiences

Preferred Skills:

  • Experience in online marketplaces or e-commerce contexts
  • Familiarity with data analysis and experimentation

ASSUMPTION: This role requires a strong background in product management, with a focus on strategic thinking, product discovery, and cross-functional collaboration.

πŸ’° Compensation & Benefits

Salary Range: R1,200,000 - R1,800,000 per annum (Based on industry standards for a senior product role in Cape Town, South Africa)

Benefits:

  • Market-related Total Remuneration Package with full flexibility
  • Staff discount on millions of products across 28 departments
  • Birthday leave
  • Remote working with a hybrid model
  • Mentorship programme
  • Access to online learning platforms
  • Confidential counselling, legal support, and financial guidance
  • Free parking

Working Hours: 40 hours per week, with flexibility for a hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for a senior product role in Cape Town, South Africa. The benefits listed are based on the information provided in the job description.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: E-commerce and online retail

Company Size: 201-500 employees

Founded: 2014 (as Mr D, now a subsidiary of takealot.com)

Company Description:

  • Mr D is South Africa’s leading online delivery service, delivering liquor, gifts, pet care, groceries, and more
  • Part of the global internet group, Naspers
  • Started as Mr. Delivery in 1992 and acquired by takealot.com in 2014

Company Specialties:

  • Online delivery services
  • E-commerce
  • Logistics and supply chain management

Company Website: http://www.mrdfood.com/careers

ASSUMPTION: Mr D is a subsidiary of takealot.com, which is part of the global internet group, Naspers. The company specializes in online delivery services and e-commerce.

πŸ“Š Role Analysis

Career Level: Senior Product Manager

Reporting Structure: Reports to the Head of Product

Work Arrangement: Hybrid (on-site with remote flexibility)

Growth Opportunities:

  • Potential to grow into a more senior role within the product organization
  • Opportunities to work on high-impact projects and drive significant business outcomes
  • Exposure to a diverse range of products and industries within the takealot Group

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the business.

🌍 Location & Work Environment

Office Type: Hybrid (on-site with remote flexibility)

Office Location(s): 10 Rua Vasco da Gama St, Cape Town, Western Cape 8001, ZA

Geographic Context:

  • Cape Town is the second-most populous city in South Africa, with a vibrant tech industry
  • The office is located in the central business district, with easy access to public transportation
  • The city offers a high quality of life, with a mild Mediterranean climate, beautiful beaches, and numerous cultural attractions

Work Schedule: 40 hours per week, with flexibility for a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • Technical assessment or case study
  • Final interview with the team

Key Assessment Areas:

  • Strategic thinking and product vision
  • Cross-functional collaboration and leadership
  • Data analysis and experimentation
  • Customer empathy and understanding of the user journey

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Be prepared to discuss your approach to product discovery and roadmap management
  • Demonstrate your understanding of the takealot Group and the role of the conversion area within the customer journey

ATS Keywords: Product Management, Strategic Thinking, Customer Empathy, Data Analysis, Product Discovery, Roadmap Management, Conversion, E-commerce, Online Retail

ASSUMPTION: The application process is likely to involve multiple stages, with a focus on assessing the candidate's strategic thinking, cross-functional collaboration, and data analysis skills.

πŸ› οΈ Tools & Technologies

  • Product management tools (e.g., Asana, Jira, Trello)
  • Data analysis tools (e.g., Google Analytics, Mixpanel)
  • Collaboration tools (e.g., Slack, Google Workspace)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative and data-driven
  • Collaborative and inclusive

Work Style:

  • Agile and dynamic
  • Data-informed decision making
  • Cross-functional collaboration

Self-Assessment Questions:

  • Do you have a proven track record of defining and driving product vision and strategy?
  • Are you comfortable working in a dynamic, fast-paced environment?
  • Do you thrive in a collaborative, cross-functional setting?

ASSUMPTION: The company values a customer-centric, innovative, and collaborative work environment, with a focus on data-informed decision making and cross-functional collaboration.

⚠️ Potential Challenges

  • Managing multiple stakeholders and competing priorities
  • Balancing short-term tactical needs with long-term strategic goals
  • Working in a fast-paced, dynamic environment with frequent changes and pivots
  • Navigating a large, complex organization with multiple products and teams

ASSUMPTION: This role may present challenges related to stakeholder management, balancing short-term and long-term priorities, and navigating a large, complex organization.

πŸ“ˆ Similar Roles Comparison

  • Compared to other senior product roles, this position places a greater emphasis on strategic thinking and long-term vision
  • Within the takealot Group, this role is unique in its focus on the conversion area within the customer journey
  • Career progression may involve moving into more senior product leadership roles or transitioning to other product areas within the group

ASSUMPTION: This role offers unique opportunities for strategic thinking and long-term vision, with potential for career progression within the takealot Group.

πŸ“ Sample Projects

  • Redesigning the checkout process to improve conversion rates
  • Developing and launching a new loyalty program to drive repeat purchases
  • Optimizing the product search and discovery experience to increase engagement and sales

ASSUMPTION: These sample projects illustrate the types of initiatives a Product Lead (Conversion) might work on, focusing on improving the customer experience and driving business outcomes.

❓ Key Questions to Ask During Interview

  • How does the conversion area fit into the broader customer journey and product roadmap?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the team collaborate with other product areas and cross-functional partners to ensure a seamless customer experience?
  • What opportunities are there for growth and development within the product organization?
  • How does the company support work-life balance for employees working in a hybrid arrangement?

ASSUMPTION: These key questions help applicants better understand the role, the team, and the company, enabling them to make an informed decision about their fit for the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare for the interview by researching the takealot Group and the role of the conversion area within the customer journey
  • Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.