📌 Core Information
🔹 Job Title: Product Lead, Courier Acquisition & Onboarding
🔹 Company: Wolt
🔹 Location: Berlin, Germany | Helsinki, Finland | Stockholm, Sweden
🔹 Job Type: Full-time
🔹 Category: Product Management
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading Wolt’s courier acquisition funnel from awareness to onboarding and activation
- Owning the product vision and roadmap, identifying and addressing funnel bottlenecks through data, experimentation, and rapid iteration
- Working cross-functionally with marketing, operations, engineering, design, and data to build seamless, scalable onboarding experiences
- Deeply understanding courier needs and championing their journey, ensuring every step is optimized and delightful
ASSUMPTION: This role requires a strong background in product management, growth, or marketing, with a focus on user or merchant acquisition funnels, onboarding flows, or conversion journeys. Experience in logistics, gig economy, or three-sided marketplaces is a plus but not required.
📋 Key Responsibilities
✅ Lead Wolt’s courier acquisition funnel from awareness to onboarding and activation
✅ Own the product vision and roadmap, identifying and addressing funnel bottlenecks through data, experimentation, and rapid iteration
✅ Work cross-functionally with marketing, operations, engineering, design, and data to build seamless, scalable onboarding experiences
✅ Deeply understand courier needs and champion their journey, ensuring every step is optimized and delightful
ASSUMPTION: This role requires strong communication skills, the ability to influence cross-functional teams and senior stakeholders, and a desire to be in a high-ownership, high-visibility role.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)
Experience: 5+ years of experience in product management, growth, or marketing roles
Required Skills:
- Excellent written and verbal communication skills
- Proven ability to influence cross-functional teams and senior stakeholders
- Desire to be in a high-ownership, high-visibility role
- Mixture of data analysis skills, engineering understanding, and business savvy
- Expertise in leading cross-functional teams, including developers, designers, and data experts
Preferred Skills:
- Experience in logistics, gig economy, or three-sided marketplaces
ASSUMPTION: This role requires a strong track record managing user or merchant acquisition funnels, onboarding flows, or conversion journeys.
💰 Compensation & Benefits
Salary Range: €60,000 - €90,000 per year (based on experience and location)
Benefits:
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles, experience levels, and locations. The actual salary may vary depending on the candidate's qualifications and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on local commerce and delivery services
Company Size: 10,001+ employees (Wolt joined forces with DoorDash in 2022, expanding its global presence)
Founded: 2014
Company Description:
- Wolt is a Helsinki-based technology company with a mission to bring joy, simplicity, and earnings to the neighborhoods of the world
- Develops a local commerce platform that connects people looking to order food, groceries, and other goods with people interested in selling and delivering them
- Operates in more than 30 countries today
Company Specialties:
Company Website: careers.wolt.com/en
ASSUMPTION: Wolt's growth and expansion, along with its acquisition by DoorDash, provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior product management role
Reporting Structure: This role reports directly to the Head of Courier Product and works cross-functionally with various teams
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future
Growth Opportunities:
- Potential to grow into a more senior role within the product management team
- Opportunities to work on high-impact projects and drive significant business growth
- Exposure to a global organization with a strong focus on innovation and expansion
ASSUMPTION: This role offers a high degree of ownership and visibility, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces in each location
Office Location(s): Berlin, Germany | Helsinki, Finland | Stockholm, Sweden
Geographic Context:
- Berlin: A vibrant, multicultural city with a thriving tech industry
- Helsinki: The capital of Finland, known for its high quality of life and strong tech scene
- Stockholm: The capital of Sweden, a global hub for technology and innovation
Work Schedule: Standard full-time work hours, with flexibility for remote work in the future
ASSUMPTION: The work environment at Wolt is dynamic, fast-paced, and collaborative, with a strong focus on innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or video interview with cross-functional team members
- Final interview with the Head of Courier Product or another senior leader
Key Assessment Areas:
- Problem-solving skills and ability to think strategically
- Communication and collaboration skills
- Understanding of data analysis and A/B testing
- Alignment with Wolt's mission and values
Application Tips:
- Highlight relevant experience in product management, growth, or marketing roles
- Demonstrate a strong track record of driving user or merchant acquisition funnel optimization
- Showcase your ability to work cross-functionally and influence stakeholders
- Prepare examples of your data analysis skills and A/B testing experience
ATS Keywords: Product Management, Growth, Marketing, User Acquisition, Onboarding, Data Analysis, Cross-Functional Leadership, UX Design, Communication, Problem Solving, Entrepreneurial Spirit, Experimentation, Metrics Definition, Dashboard Building, A/B Testing
ASSUMPTION: The application process at Wolt is thorough and competitive, with a strong focus on finding the best fit for the role and the company's culture.
🛠️ Tools & Technologies
- Data analysis tools (e.g., SQL, Excel, Google Analytics)
- Project management tools (e.g., JIRA, Asana)
- Design tools (e.g., Sketch, Figma)
ASSUMPTION: The specific tools and technologies used at Wolt may vary depending on the team and the project, but a strong foundation in data analysis and design tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Reliable & Trustworthy
- Empowering People
Work Style:
- Collaborative and cross-functional
- Data-driven and experimental
- Fast-paced and dynamic
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and driving decision-making through experimentation?
- Do you align with Wolt's mission and values?
ASSUMPTION: A strong cultural fit at Wolt is essential for success in this role, as the company values collaboration, data-driven decision-making, and a customer-obsessed mindset.
⚠️ Potential Challenges
- Managing cross-functional teams and stakeholders with competing priorities
- Balancing data-driven decision-making with intuition and creativity
- Adapting to a fast-paced, dynamic work environment
- Navigating a large, global organization with a diverse range of teams and cultures
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and problem-solving skills, as well as a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Product Manager - Growth or a Product Manager - Onboarding in other companies, but with a specific focus on the courier acquisition funnel at Wolt
- Wolt's global presence and expansion provide unique opportunities for growth and impact compared to similar roles in smaller or more localized companies
- Career paths at Wolt may vary depending on the individual's skills, interests, and the company's growth trajectory
ASSUMPTION: This role offers a unique opportunity to work on a high-impact, global product within a dynamic and growing company.
📝 Sample Projects
- Optimizing the courier onboarding flow to reduce time-to-activation by 20%
- Implementing a personalized, targeted marketing campaign to increase courier acquisition by 15%
- Developing a data-driven dashboard to monitor and improve key metrics throughout the courier acquisition funnel
ASSUMPTION: These sample projects demonstrate the types of initiatives a Product Lead, Courier Acquisition & Onboarding might work on, but the specific projects may vary depending on the company's priorities and the individual's skills and interests.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader product strategy for Wolt?
- What are the most significant challenges facing the courier acquisition funnel, and how can this role address them?
- How does Wolt support the professional growth and development of its employees?
- What is the company's approach to data-driven decision-making and experimentation?
- How does Wolt foster a culture of collaboration and cross-functional teamwork?
ASSUMPTION: These questions can help applicants better understand the role, the company, and the cultural fit, enabling them to make an informed decision about their application and potential career growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through careers.wolt.com/en
- Highlight your relevant experience in product management, growth, or marketing roles
- Prepare examples of your data analysis skills and A/B testing experience
- Tailor your resume and cover letter to emphasize your qualifications for this role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
