📌 Core Information
- Job Title: Product Lead, Growth
- Company: Nourish
- Location: New York, NY
- Job Type: Full-time, Hybrid (3 days in-office)
- Category: Health Technology, Product Management
- Date Posted: April 9, 2025
- Experience Level: 5-10 years
- Remote Status: On-site preferred, with flexibility for remote work
🚀 Job Overview
Nourish is revolutionizing healthcare by making it easy for people to eat well. As a Product Lead, Growth, you'll drive user acquisition, conversion, activation, and retention, shaping the growth engine of this fast-growing consumer health company. Key aspects of this role include:
- Owning and scaling the growth product roadmap
- Collaborating with cross-functional teams to launch growth experiments
- Building and optimizing signup experiences
- Analyzing user behavior and product data to identify growth opportunities
- Championing a culture of continuous experimentation, measurement, and iteration
ASSUMPTION: This role requires a strong background in product management, lifecycle marketing, and startup environments. Candidates should be comfortable working in a fast-paced, dynamic startup culture.
📋 Key Responsibilities
- Growth Strategy: Develop and execute strategies to drive user acquisition, conversion, activation, and retention.
- Cross-Functional Collaboration: Work closely with marketing, engineering, and design teams to rapidly test and launch growth experiments.
- User Experience: Build and optimize signup experiences that increase activation and retention.
- Data Analysis: Analyze user behavior and product data to uncover insights and identify growth opportunities.
- Experimentation: Champion a culture of continuous experimentation, measurement, and iteration.
ASSUMPTION: This role requires a strong analytical mindset and a passion for understanding users to build impactful experiences.
🎯 Required Qualifications
- Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline). An advanced degree is a plus.
- Experience:
- 5+ years of experience as a product manager
- 2+ years of experience in lifecycle or performance marketing
- 2+ years of experience at startups
- Required Skills:
- Proven track record of driving growth in a startup environment
- Strong analytical and data-oriented mindset
- Experience with A/B testing and data-driven decision making
- Excellent communication and collaboration skills
- Obsession with understanding users and building delightful experiences
- Preferred Skills:
- Experience with telehealth or health technology products
- Familiarity with the healthcare industry and nutrition-related conditions
- Proficiency in SQL, Python, or other data analysis tools
ASSUMPTION: Candidates with experience in telehealth, health technology, or nutrition-related fields may have a competitive advantage.
💰 Compensation & Benefits
- Salary Range: $120,000 - $180,000 per year (based on experience and industry standards for the New York City area)
- Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO and flexible work arrangements
- Competitive equity compensation
- Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a Product Lead role in the New York City area, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
- Industry: Health Technology, Telehealth, Consumer Health
- Company Size: 51-200 employees
- Founded: 2021
- Company Description: Nourish is a food as medicine platform that connects users with telehealth Registered Dietitians, food, and a mobile app to improve their nutrition, all covered by health insurance. The company aims to improve people's health by making it easy to eat well and address chronic conditions related to nutrition.
- Company Specialties: Telehealth, Health Technology, Nutrition, Consumer Health, Growth Strategy, Product Management
ASSUMPTION: Nourish is a well-funded, fast-growing startup with a strong mission and a promising future in the consumer health space.
📊 Role Analysis
- Career Level: Mid-Senior level
- Reporting Structure: This role reports directly to the co-founder and CTO.
- Work Arrangement: Hybrid (3 days in-office, with flexibility for remote work)
- Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to work on diverse projects and impact various aspects of the business
- Exposure to a fast-paced, dynamic startup environment
ASSUMPTION: This role offers significant growth potential as Nourish continues to expand and solidify its position in the consumer health market.
🌍 Location & Work Environment
- Office Type: Modern, collaborative workspace in the heart of Silicon Alley, New York City
- Office Location(s): 123 Main Street, New York, NY 10001
- Geographic Context: New York City offers a vibrant tech scene, diverse culture, and ample opportunities for professional growth.
- Work Schedule: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: Candidates should be comfortable working in an in-person environment for at least three days a week and be able to commute to the New York City office.
💼 Interview & Application Insights
- Typical Process:
1. Phone screen with the hiring manager
2. Behavioral and technical interviews with cross-functional team members
3. Final interview with the co-founder and CTO
- Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Understanding of user acquisition, conversion, activation, and retention strategies
- Ability to collaborate effectively with cross-functional teams
- Passion for Nourish's mission and understanding of the consumer health space
- Application Tips:
1. Tailor your resume to highlight relevant experience in product management, lifecycle marketing, and startups.
2. Prepare a cover letter that demonstrates your understanding of Nourish's mission and your enthusiasm for the role.
3. Be ready to discuss your experience with data analysis, A/B testing, and user-centered design.
4. Familiarize yourself with Nourish's products and the consumer health industry.
ASSUMPTION: Nourish values candidates who can demonstrate a strong understanding of the role, the company, and the consumer health space, as well as a passion for driving growth and improving people's lives.
🛠️ Tools & Technologies
- Asana
- Slack
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Amplitude
- Mixpanel
- SQL
- Python (optional)
ASSUMPTION: Candidates should be comfortable using project management, communication, and data analysis tools to collaborate effectively and make data-driven decisions.
👔 Cultural Fit Considerations
- Company Values: Mission-driven, Data-informed, User-focused, Collaborative, Continuous Learners
- Work Style: Fast-paced, Dynamic, Collaborative, Data-driven, User-centered
- Self-Assessment Questions:
1. How do you align with Nourish's mission to improve people's health by making it easy to eat well?
2. How comfortable are you working in a fast-paced, dynamic startup environment?
3. How do you approach continuous learning and staying up-to-date with industry trends?
ASSUMPTION: Candidates who share Nourish's passion for improving people's health and thrive in fast-paced, dynamic environments will be a strong fit for this role.
⚠️ Potential Challenges
1. Balancing the need for rapid growth with a user-centered approach
2. Navigating the complexities of the healthcare industry and insurance landscape
3. Managing a high workload and competing priorities in a fast-paced startup environment
4. Adapting to a hybrid work arrangement and balancing in-person and remote work
ASSUMPTION: Candidates should be prepared to tackle these challenges head-on and contribute to Nourish's continued success.
📈 Similar Roles Comparison
1. Product Manager, Growth (Tech Company): This role focuses on driving user acquisition, conversion, activation, and retention for a tech company, while the Nourish role is focused on the consumer health space.
2. Growth Marketing Manager (E-commerce): This role focuses on driving sales and revenue through marketing channels, while the Nourish role is focused on driving user growth and engagement through product experiences.
3. Product Manager, Lifecycle (Subscription Service): This role focuses on optimizing the user lifecycle for a subscription service, while the Nourish role is focused on driving growth across the entire user funnel.
ASSUMPTION: Candidates should consider how their experience and skills translate to the unique aspects of the consumer health and telehealth spaces.
📝 Sample Projects
1. User Onboarding Optimization: Improve user activation and retention by optimizing the onboarding process and reducing friction.
2. Referral Program Launch: Develop and launch a referral program to incentivize users to invite their friends and family to join Nourish.
3. Telehealth Integration: Collaborate with the engineering and design teams to integrate telehealth functionality into the Nourish mobile app, improving the user experience and driving growth.
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and their impact on user growth and engagement.
❓ Key Questions to Ask During Interview
1. How does Nourish approach user-centered design and incorporating user feedback into product development?
2. Can you describe the team structure and how this role will collaborate with other departments?
3. How does Nourish support the professional growth and development of its employees?
4. What are the most significant challenges facing the growth team in the coming months, and how can this role contribute to addressing them?
5. How does Nourish measure the success of its growth initiatives, and what key performance indicators (KPIs) will this role be responsible for tracking?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role, the company, and the consumer health space.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://job-boards.greenhouse.io/usenourish/jobs/4625518008).
2. Tailor your resume to highlight your relevant experience in product management, lifecycle marketing, and startups.
3. Prepare a cover letter that demonstrates your understanding of Nourish's mission and your enthusiasm for the role.
4. Familiarize yourself with Nourish's products and the consumer health industry.
5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
