Product Lifecycle Marketing Manager, International Marketing

📌 Core Information

🔹 Job Title: Product Lifecycle Marketing Manager, International Marketing

🔹 Company: Insulet Corporation

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-Time, Hybrid (min. 3 days in the office)

🔹 Category: Medical Equipment Manufacturing

🔹 Date Posted: 2025-08-07

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Managing marketing activities supporting the product lifecycle of the Omnipod portfolio and third-party products.
• Developing and executing marketing strategies to ensure seamless transitions and positive customer experiences during product upgrades and retirements.
• Collaborating with global franchise, international, and local commercial teams to align lifecycle decisions with business goals and customer needs.
• Analyzing product performance, market trends, and customer insights to identify opportunities for rationalization or enhancement.
• Driving portfolio simplification initiatives while maintaining brand equity and customer satisfaction.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work cross-functionally to manage complex projects and stakeholders.

📋 Key Responsibilities

✅ Develop and implement lifecycle strategies and communication plans for product upgrades, conversion, and retirement of products.

✅ Design and execute conversion strategies that guide customers from legacy to new products with minimal disruption.

✅ Develop marketing and communication plans to support product transitions, ensuring clarity and continuity for customers.

✅ Partner with sales, customer service, and digital teams to manage customer migration and minimize churn.

✅ Define KPIs to measure lifecycle performance and customer retention during transitions.

✅ Analyze product performance, market trends, and customer insights to identify opportunities for rationalization or enhancement.

✅ Drive portfolio simplification initiatives while maintaining brand equity and customer satisfaction.

✅ Ensure alignment of messaging, timing, and execution across all touchpoints.

✅ Lead stakeholder engagement sessions to communicate lifecycle plans and gather feedback.

✅ Identify risks associated with product transitions and develop mitigation plans.

✅ Monitor customer sentiment and brand impact during lifecycle changes, adjusting strategies as needed.

ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.

🎯 Required Qualifications

Education: Bachelor's degree required (with a concentration in Marketing preferred).

Experience: Demonstrated experience marketing healthcare products – either through a field sales team experience or other channels.

Required Skills:

• Proven experience in helping develop and implement marketing campaigns to drive conversation and build brand equity.
• Strong communication, leadership, and collaboration skills with proven ability to build and maintain relationships with a diverse group of people and across the organization.
• Proven writing skills to a professional audience.
• Demonstrated ability to work cross-functionally and align others behind a program or activity with strong project management skills.
• Outcomes & action-oriented with the ability to take ownership and accountability for wide-ranging project needs.
• Ability to deliver programs on time and on budget.
• Ability to analyze data to assess performance and impact.
• Demonstrated ability to manage concurrent, complex, and projects required with internal and external stakeholders.

Preferred Skills:

• Experience with email marketing and CRM preferred.
• Experience with Digital Marketing in the healthcare environment including understanding of digital media channels, digital creative, digital KPIs and metrics, social media management, website optimization (SEO) and CRM/email marketing preferred.
• Experience working within a regional or global team preferred.
• Prior experience of working within Diabetes (or similar health-related industry) preferred.
• Prior experience of developing communications within a regulated environment (e.g., Pharmaceuticals, Medical Devices, and Consumer Healthcare).
• Experience working with Veeva Vault and/or Salesforce would be an asset.
• Fluent in English – and 1 additional language (e.g., German, Dutch, Italian, Spanish) would be an advantage.

ASSUMPTION: Candidates with a strong background in healthcare marketing and experience working in a regulated environment will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Competitive benefits package including health insurance, retirement plans, and paid time off.
• Opportunities for professional development and growth within the company.
• Dynamic and innovative work environment focused on improving the lives of people with diabetes.

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with flexibility for the role's requirements.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing, specifically focused on diabetes management solutions.

Company Size: Medium-sized company with 1,001-5,000 employees, providing a structured yet agile work environment.

Founded: 2000, with a history of innovation and growth in the medical device industry.

Company Description:

• Innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform.
• Offers a unique alternative to traditional insulin delivery methods with its simple, wearable, and tubeless disposable Pod.
• Expanding team with opportunities for professional growth and development.

Company Specialties:

• Medical Devices
• Diabetic Management
• Biotechnology
• Medical Supply
• Advanced Manufacturing
• Medical Supply Chain

Company Website: http://www.insulet.com/

ASSUMPTION: Insulet Corporation is a well-established company with a strong focus on innovation and improving the lives of people with diabetes.

📊 Role Analysis

Career Level: Mid-level to senior marketing role with opportunities for growth and development within the company.

Reporting Structure: This role reports directly to the International Marketing Director and works closely with global franchise, international, and local commercial teams, as well as other internal departments and agency partners.

Work Arrangement: Hybrid role with a minimum of 3 days in the office at the UK headquarters in Hammersmith, with the remaining days working remotely.

Growth Opportunities:

• Potential for career progression within the marketing department or other areas of the business.
• Opportunities to work on international projects and gain global marketing experience.
• Chance to contribute to the development and implementation of marketing strategies that have a significant impact on the company's success.

ASSUMPTION: This role offers a unique opportunity for marketing professionals to gain experience in a dynamic and innovative medical device company, working on products that directly improve the lives of people with diabetes.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.

Office Location(s): Hammersmith, London, United Kingdom

Geographic Context:

• London is a major global city with a vibrant culture, rich history, and diverse communities.
• The Hammersmith office is conveniently located near public transportation and offers easy access to shopping, dining, and entertainment options.
• The area is home to a mix of multinational corporations and startups, providing a dynamic and innovative work environment.

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with flexibility for the role's requirements.

ASSUMPTION: The Hammersmith office provides a modern and collaborative work environment that fosters innovation and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal.
• Phone or video screening with the HR department to assess qualifications and cultural fit.
• In-depth behavioral and technical interviews with the hiring manager and other team members to evaluate skills and experience.
• Final interview with the International Marketing Director to discuss the role's expectations and company culture.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Project management skills and the ability to manage multiple projects simultaneously.
• Experience working in a regulated environment and developing communications within this context.
• Cultural fit and alignment with the company's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of the company, its products, and the role's requirements in your application materials.
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview process.

ATS Keywords: Product Lifecycle Marketing, International Marketing, Healthcare Marketing, Diabetes, Medical Devices, Marketing Strategy, Marketing Communications, Marketing Campaigns, Brand Equity, Customer Retention, Stakeholder Engagement, Risk Management, Project Management, Digital Marketing, CRM, Email Marketing

ASSUMPTION: Insulet Corporation's hiring process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Veeva Vault and/or Salesforce
• CRM and email marketing platforms
• Digital marketing tools (e.g., Google Analytics, social media management platforms)
• Project management software (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The successful candidate will have experience working with relevant marketing tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Continuously seeking new ways to improve and drive growth.
• Collaboration: Working together to achieve common goals and exceed customer expectations.
• Integrity: Upholding the highest ethical standards in all aspects of our work.
• Accountability: Taking ownership and responsibility for our actions and their outcomes.
• Customer Focus: Centering our efforts on understanding and meeting the needs of our customers.

Work Style:

• Dynamic and fast-paced, with a focus on delivering results and driving growth.
• Collaborative and team-oriented, with a strong emphasis on cross-functional communication and cooperation.
• Data-driven and analytical, with a commitment to continuous improvement and optimization.

Self-Assessment Questions:

• Do I have a proven track record of developing and executing successful marketing strategies in a regulated environment?
• Am I comfortable working cross-functionally and collaborating with diverse teams to achieve common goals?
• Do I have strong communication and leadership skills, with the ability to influence and engage stakeholders at all levels?
• Am I comfortable working in a fast-paced and dynamic environment, with a focus on driving results and continuous improvement?
• Do I have a strong commitment to customer focus and a passion for improving the lives of people with diabetes?

ASSUMPTION: Insulet Corporation values candidates who are strategic thinkers, strong communicators, and collaborative team players, with a passion for driving innovation and growth in the medical device industry.

⚠️ Potential Challenges

• Managing multiple projects simultaneously, with competing priorities and tight deadlines.
• Working in a regulated environment, with strict guidelines and compliance requirements.
• Balancing the needs of various stakeholders, including customers, internal departments, and agency partners.
• Adapting to a dynamic and fast-paced work environment, with a focus on continuous improvement and innovation.
• Navigating a global organization, with diverse teams and cultural nuances.

ASSUMPTION: The successful candidate will be able to thrive in a challenging and dynamic work environment, with strong project management skills and the ability to adapt to change.

📈 Similar Roles Comparison

• This role is unique in its focus on managing the product lifecycle of medical devices, with a specific emphasis on diabetes management solutions.
• While there may be similarities with other marketing roles in the medical device industry, this position requires a strong understanding of the product lifecycle and the ability to manage complex projects with multiple stakeholders.
• Career progression in this role may lead to opportunities in international marketing, global franchise teams, or other areas of the business, depending on the candidate's skills and interests.

ASSUMPTION: This role offers a unique opportunity for marketing professionals to gain experience in a dynamic and innovative medical device company, working on products that directly improve the lives of people with diabetes.

📝 Sample Projects

• Developing and executing a marketing campaign to support the launch of a new product in the Omnipod portfolio, including digital and traditional marketing channels.
• Managing the customer migration process during a product upgrade, ensuring minimal disruption and maximizing customer retention.
• Analyzing market trends and customer insights to identify opportunities for product rationalization or enhancement, and developing a strategic plan to capitalize on these opportunities.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, with a focus on strategic thinking, project management, and customer-centric marketing.

❓ Key Questions to Ask During Interview

• Can you describe the company's product lifecycle management process and how this role fits into that structure?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns and product lifecycle management strategies?
• What are the most challenging aspects of working in a regulated environment, and how does the company support its employees in navigating these challenges?

ASSUMPTION: Asking these questions will help you better understand the role's requirements, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Insulet Careers portal.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview process.
• If selected for an interview, be prepared to discuss your understanding of the company, its products, and the role's requirements.
• Follow up with the HR department after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.