Product Manager - Acquisition & Retention, Ethical Scaling Marketplace

📌 Core Information

🔹 Job Title: Product Manager - Acquisition & Retention, Ethical Scaling Marketplace

🔹 Company: Wolf & Badger

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Hybrid (On-site 3+ days/week)

🔹 Category: Retail

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote-friendly)

🚀 Job Overview

Key aspects of this role include:

• Driving growth across Wolf & Badger marketplaces and ecosystem
• Leading a cross-functional squad to build and scale products
• Optimizing key growth loops such as referral, paid marketing, onboarding, and communications
• Collaborating with data analysts, designers, and engineers to experiment and scale successful ideas
• Monitoring key success metrics and identifying long-term trends

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and cross-functional collaboration to drive growth and improve user experience.

📋 Key Responsibilities

✅ Define and execute an iterative product roadmap using business OKRs and insights

✅ Communicate squad priorities and progress to stakeholders across the business

✅ Collaborate with cross-functional teams to rapidly experiment and scale successful ideas

✅ Monitor key success metrics and identify long-term trends

✅ Ensure high velocity and deliver high-quality products

✅ Help define and iterate agile processes for your squad

✅ Work with product leadership to define and influence the wider product strategy

✅ Speak regularly to brands and shoppers to understand the problem space and design better solutions

✅ Stay up-to-date with industry trends and best software development practices

✅ Be passionate about marketing and alternative customer acquisition trends and loyalty initiatives

ASSUMPTION: This role involves a mix of strategic planning, data-driven decision making, and cross-functional collaboration to achieve business objectives.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, Computer Science, or a related discipline)

Experience: Proven experience (5-10 years) as a Product Manager, with a focus on B2C or B2B2C businesses

Required Skills:

• Proven experience in product management, with a focus on B2C or B2B2C businesses
• Strong data analysis skills and comfort with data-driven decision making
• Excellent communication skills, with the ability to engage with stakeholders and customers
• Experience with agile methodologies and cross-functional collaboration
• Strong problem-solving skills and a customer-centric approach

Preferred Skills:

• Experience with marketing and customer acquisition strategies
• Familiarity with retail or e-commerce environments
• Knowledge of B Corp principles and ethical business practices

ASSUMPTION: Candidates with a strong product management background, experience with data analysis, and excellent communication skills will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: £51,000 - £61,000 per annum, subject to skills and experience

Benefits:

• 25 Day Holiday Allowance
• Paid Volunteering Leave
• Pet-ernity Leave
• Heartbreak Leave
• Quarterly Wellness Wallet
• Subscription to Yulife Health and Wellbeing App
• Opt-in Health Insurance Plan
• Cycle to Work Scheme
• Ample Paid Sick Leave
• Staff Discount

Working Hours: Full-time (40 hours/week), with a flexible hybrid work arrangement (on-site 3+ days/week)

ASSUMPTION: The salary range and benefits package are competitive and in line with industry standards for a role of this level and location.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, with a focus on ethical and sustainable fashion, design, home, and beauty products

Company Size: 51-200 employees, offering a dynamic and inclusive workplace culture

Founded: 2010, with a mission to make retail fair and support independent designers

Company Description:

• Wolf & Badger is the B Corp marketplace to discover the best independent, ethical brands from around the globe
• Founded by the Graham brothers in 2010, the company is now home to over 2,000 fashion and design brands
• Wolf & Badger operates stores in London, New York, and Los Angeles, as well as an online marketplace

Company Specialties:

• Unique Design
• New York Retail
• London Retail

Company Website: https://www.wolfandbadger.com

ASSUMPTION: Wolf & Badger is a well-established, purpose-driven retailer with a strong commitment to ethical and sustainable practices.

📊 Role Analysis

Career Level: Mid-level to senior product management role, with opportunities for growth and development

Reporting Structure: This role reports directly to the Head of Product and leads a cross-functional squad

Work Arrangement: Hybrid, with a minimum expectation of 3 days per week on-site at the Soho, Central London office

Growth Opportunities:

• Potential to grow into a senior product management role or take on additional responsibilities
• Opportunities to work on high-impact projects and drive business growth
• Access to training, mentorship, and resources to support professional development

ASSUMPTION: This role offers strong growth potential and opportunities for career advancement within the product management function.

🌍 Location & Work Environment

Office Type: Creative and collaborative workspace in Soho, Central London

Office Location(s): 102 Berwick Street, London, England W1F 0PQ, GB

Geographic Context:

• Soho is a vibrant and bustling neighborhood in central London, known for its fashion, entertainment, and dining options
• Wolf & Badger's office is conveniently located near public transportation, with easy access to shops, restaurants, and cultural attractions
• The company offers a flexible hybrid work arrangement, with a minimum expectation of 3 days per week on-site

Work Schedule: Full-time (40 hours/week), with flexible working hours and a hybrid work arrangement

ASSUMPTION: The office environment is collaborative, creative, and centrally located, offering a vibrant and dynamic work experience.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with the product team
• Final interview with the Head of Product

Key Assessment Areas:

• Product management experience and skills
• Data analysis and problem-solving abilities
• Communication and stakeholder management skills
• Alignment with Wolf & Badger's values and mission

Application Tips:

• Highlight relevant product management experience and achievements
• Demonstrate strong data analysis skills and provide examples of data-driven decision making
• Tailor your resume and cover letter to emphasize your fit with Wolf & Badger's mission and values
• Prepare questions to ask the interviewer about the company, team, or role

ATS Keywords: Product Management, Data Analysis, Agile Methodologies, Marketing, Customer Acquisition, Retention Strategies, Cross-Functional Collaboration, Communication, Problem Solving, Innovation, Execution, User Behavior Trends, Stakeholder Management, Customer-Centric Approach, Technical Curiosity, Insight Loops

ASSUMPTION: The application process is thorough and designed to assess candidates' skills, experience, and cultural fit for the role and company.

🛠️ Tools & Technologies

• Data analysis tools (e.g., Excel, Google Analytics, or similar)
• Project management tools (e.g., Jira, Asana, or similar)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, or similar)
• Design and prototyping tools (e.g., Sketch, Figma, or similar)

ASSUMPTION: Candidates should be comfortable using data analysis tools, project management software, and collaboration platforms to facilitate cross-functional teamwork.

👔 Cultural Fit Considerations

Company Values:

• Execution: Deliver exceptional results and maintain high standards
• Innovation: Pioneer new ideas and stay ahead of the curve
• Fairness: Uphold integrity in all interactions and promote ethical business practices

Work Style:

• Collaborative: Work closely with cross-functional teams to achieve shared goals
• Data-driven: Use data and insights to inform decision-making and product development
• Customer-centric: Prioritize the needs and preferences of customers in all aspects of the business

Self-Assessment Questions:

• Do you have a proven track record of delivering creative, innovative, and impactful products for B2C or B2B2C businesses?
• Are you comfortable using business OKRs and product insights to create an impact-led, iterative product roadmap?
• Do you thrive in a rapidly evolving environment and enjoy working with ambiguity?
• Are you passionate about marketing and alternative customer acquisition trends and loyalty initiatives?

ASSUMPTION: Candidates who align with Wolf & Badger's core values and work style are more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing a cross-functional squad with diverse priorities and workloads
• Balancing strategic thinking with day-to-day tactical tasks
• Adapting to a rapidly evolving business environment and market trends
• Ensuring high-quality product delivery while maintaining velocity

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and project management skills, as well as a customer-centric and data-driven approach.

📈 Similar Roles Comparison

• This role focuses on driving growth and optimizing key growth loops, whereas related positions might have a broader or more specialized focus (e.g., focusing solely on acquisition or retention)
• Wolf & Badger's ethical and sustainable focus sets it apart from traditional retail companies, offering unique opportunities for candidates passionate about social and environmental responsibility
• Career progression in this role could lead to senior product management positions or other leadership opportunities within the company

ASSUMPTION: This role offers a unique blend of growth-focused product management, data-driven decision making, and ethical business practices, setting it apart from similar positions in the industry.

📝 Sample Projects

• Developing and optimizing a referral program to drive customer acquisition and retention
• Analyzing user behavior data to identify trends and opportunities for improved onboarding and engagement
• Collaborating with designers and engineers to build and launch a new feature or product aimed at improving customer loyalty

ASSUMPTION: These sample projects illustrate the data-driven, customer-centric, and collaborative nature of the role, highlighting the importance of balancing strategic thinking with tactical execution.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the acquisition and retention funnel, and what are the biggest opportunities for improvement?
• How does the product team collaborate with other departments, such as marketing and customer service, to drive growth and improve customer experience?
• What are the most important metrics for measuring the success of the acquisition and retention strategies, and how are they currently tracked?
• How does Wolf & Badger support the professional development and growth of its product managers?
• What are the biggest challenges facing the product team in the coming months, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates a candidate's interest in the role and commitment to driving success for the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable application link
• Tailor your resume and cover letter to highlight your relevant product management experience, data analysis skills, and alignment with Wolf & Badger's mission and values
• Prepare for interviews by researching the company, team, and role, and practicing your responses to common product management and behavioral interview questions
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.