📌 Core Information
🔹 Job Title: Product Manager, Audience Growth and Engagement
🔹 Company: Informa Group Plc.
🔹 Location: Washington, District of Columbia, United States
🔹 Job Type: Full-time
🔹 Category: Product Management
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (can be based in New York, NY, Irving, TX, Washington, D.C., and Chicago, IL)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with cross-functional teams to drive audience growth and engagement
- Managing product initiatives from inception to launch
- Conducting user research and data analysis to inform product decisions
- Working with stakeholders to gather inputs and ensure successful delivery
- Staying up-to-date with industry trends and competitive products
ASSUMPTION: This role requires a strong understanding of digital media, audience development, and data analytics. The ideal candidate will be comfortable working in a fast-paced environment and embracing change.
📋 Key Responsibilities
✅ Demonstrating an understanding of Informa TechTarget's products and identifying ways to improve their value
✅ Working collaboratively with internal and external stakeholders on product initiatives
✅ Articulating and shaping product strategy based on customer needs and business strategy
✅ Translating ideas into detailed product requirements, user stories, and communications
✅ Managing feature releases and backlog through planning, grooming, and review
✅ Driving initiatives through documentation, prioritization, usage analysis, and iteration
✅ Conducting user research, tests, surveys, and interviews to assess existing features and identify future ones
✅ Staying up-to-date with industry trends, competitive products, and new capabilities
✅ Translating technical challenges to non-technical colleagues and vice-versa
✅ Developing a deep understanding of reader engagement data and sharing insights across Industry Dive
ASSUMPTION: This role requires a high level of detail orientation, problem-solving skills, and the ability to work effectively with both technical and non-technical colleagues.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)
Experience: 3+ years of end-to-end product management experience, preferably in digital media or audience development
Required Skills:
- Proven experience using hard data and metrics, A/B testing tools, and other research methods to back up assumptions and product development ideas
- Passion for user-centered design and product development
- Ability to integrate as a team player and work cross-functionally, managing conflicting priorities and driving results with creative solutions
- Clear communication skills, with the ability to articulate product direction and value proposition to a wide range of internal and external audiences
- Sharp eye for detail and ability to navigate trade-offs to deliver quality products on predictable timelines
- Experience using Jira, Asana, or similar team-based project management software
Preferred Skills:
- Experience with marketing technologies and consumer revenue
- Familiarity with the tech and vertical markets served by Informa TechTarget
ASSUMPTION: While a degree in a relevant field is preferred, Informa Group Plc. values practical experience and transferable skills. Candidates with a strong portfolio and relevant experience are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $80,000 - $125,000 per year (USD) depending on experience
Benefits:
- Freedom & Flexibility: colleagues rate highly for the flexibility and trust they receive, and we support a range of working patterns.
- Great Community: a welcoming culture with in-person and online social events, active diversity and inclusion networks.
- Broader Impact: take up to four days per year to volunteer, with charity match funding available too.
- Career Opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning.
- Time Out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day, and the chance to work from (almost!) anywhere for up to four weeks a year.
- Competitive benefits, including a 401k match, parental leave, and an ESPP offering company shares at a minimum 15% discount.
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app, and more.
- Recognition for great work, with global awards and kudos programs.
- As an international company, the chance to collaborate with teams around the world.
ASSUMPTION: The salary range provided is an estimate based on industry standards for product management roles in the United States. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data and intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, and B2B markets.
Company Size: Informa Group Plc. is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Informa Group Plc. was founded in 1998 and has since grown into a leading international events, digital services, and academic knowledge business, headquartered in the UK and listed on the London Stock Exchange.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- The company serves a wide range of industries, including pharma, medical, biotech, tech, enterprise, natural products, beauty & aesthetics, finance, research, and advanced learning.
- Informa's portfolio includes brands such as Arab Health, CPhI, EBD, Enterprise Connect, AI Summit, Black Hat, GDC, New Hope Network, Vitafoods, Natural Products Expo, SuperReturn International, Finovate, IGM, Routledge, and F1000.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: https://www.informa.com/
ASSUMPTION: Informa Group Plc. is a large, international organization with a diverse range of products and services. Applicants should be prepared to work in a dynamic, fast-paced environment and adapt to the unique needs of each market served by the company.
📊 Role Analysis
Career Level: This role is at the mid-level of the product management career path. It offers opportunities for growth and development within the product management function and across the broader organization.
Reporting Structure: The Product Manager, Audience Growth and Engagement, will report directly to the Senior Director of Audience Growth and Engagement and work closely with cross-functional teams, including editorial, sales, marketing, engineering, and product design.
Work Arrangement: This role is hybrid, with the option to work from one of four locations: New York, NY; Irving, TX; Washington, D.C.; or Chicago, IL. The specific work arrangement will be determined based on the candidate's preferences and the needs of the team.
Growth Opportunities:
- Advancement to Senior Product Manager or similar roles within the product management function
- Expansion into other product management roles within Informa TechTarget or the broader Informa Group Plc.
- Opportunities to lead projects and mentor junior team members
- Potential to transition into related roles, such as product design, engineering, or marketing
ASSUMPTION: Informa Group Plc. values internal mobility and offers opportunities for career growth and development within the organization. Successful candidates should be proactive in seeking out new challenges and responsibilities.
🌍 Location & Work Environment
Office Type: Informa Group Plc. has multiple office locations worldwide, with each office offering a unique work environment tailored to the specific market it serves.
Office Location(s): The Washington, D.C. office is located at 1100 15th St NW, 4th floor, Washington, DC 20005, USA.
Geographic Context:
- The Washington, D.C. office is located in the heart of the nation's capital, offering easy access to public transportation, restaurants, and cultural attractions.
- The District of Columbia has a humid subtropical climate, with hot, humid summers and mild winters.
- The cost of living in Washington, D.C. is higher than the national average, with median home prices and rental costs reflecting this.
Work Schedule: The work schedule for this role is Monday through Friday, with core hours of 9:00 AM to 5:00 PM. However, the specific work schedule will be determined based on the candidate's preferences and the needs of the team.
ASSUMPTION: Informa Group Plc. is committed to providing a flexible and inclusive work environment that supports the diverse needs of its employees. Successful candidates should be prepared to adapt to the unique work environment and culture of the Washington, D.C. office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional team members
- Final interview with the senior leadership team
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and ability to think critically about product development challenges
- Communication skills and ability to articulate product direction and value proposition to a wide range of stakeholders
- Technical proficiency with product management tools and methodologies
- Understanding of user-centered design principles and ability to conduct user research
- Adaptability and ability to work effectively in a fast-paced, dynamic environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Be prepared to discuss your experience with data analysis, A/B testing, and user research during the interview process
- Showcase your understanding of the tech and vertical markets served by Informa TechTarget and how your skills and experience align with the company's mission and values
- Prepare thoughtful questions to ask the interviewer about the role, team, and company culture
ATS Keywords: Product Management, Digital Media, Audience Development, Data Analytics, User-Centered Design, Cross-Functional Collaboration, Communication Skills, Project Management, Feature Release Management, User Research, Industry Trends, Technical Communication, Detail Orientation, Problem Solving, Agile Methodologies, Jira, Asana
ASSUMPTION: Informa Group Plc. uses an Applicant Tracking System (ATS) to manage job applications. Applicants should ensure their resumes and cover letters include relevant keywords to increase the likelihood of being selected for an interview.
🛠️ Tools & Technologies
- Jira
- Asana
- LinkedIn Learning
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- User research tools (e.g., UsabilityHub, UserTesting)
- Project management tools (e.g., Trello, Asana)
ASSUMPTION: Informa Group Plc. uses a variety of tools and technologies to support its products and services. Successful candidates should be comfortable learning and utilizing new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Informa's values include being customer-focused, collaborative, innovative, and responsible. The company seeks colleagues who embody these values and contribute to a positive, inclusive work environment.
Work Style:
- Informa Group Plc. values a dynamic, fast-paced work environment that encourages collaboration, innovation, and continuous learning.
- The company offers a range of working patterns and supports flexibility to help colleagues balance their personal and professional responsibilities.
- Informa Group Plc. fosters a culture of open communication, active listening, and constructive feedback.
Self-Assessment Questions:
- Do you embody Informa's core values, and how have you demonstrated these values in your previous roles?
- Are you comfortable working in a fast-paced, dynamic environment, and how have you adapted to change in previous roles?
- How do you approach collaboration and cross-functional teamwork, and can you provide an example of a successful cross-functional project you've led or contributed to?
ASSUMPTION: Informa Group Plc. is committed to fostering a diverse, inclusive work environment that values the unique perspectives and experiences of its employees. Successful candidates should be prepared to contribute to this culture and embrace the company's values.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and the ability to manage multiple priorities effectively
- Collaborating with cross-functional teams may present challenges in communication and coordination, requiring strong project management skills and the ability to navigate conflicting priorities
- Working with stakeholders may require diplomacy, negotiation, and the ability to influence others without direct authority
- The hybrid work arrangement may present challenges in maintaining work-life balance and managing remote team dynamics
ASSUMPTION: Informa Group Plc. is committed to supporting its employees in overcoming challenges and providing the resources and development opportunities needed to succeed in their roles.
📈 Similar Roles Comparison
- Compared to other product management roles in the tech industry, this role offers a unique opportunity to work with a diverse range of products and markets within a large, international organization
- Informa Group Plc. offers competitive compensation and benefits packages, as well as opportunities for career growth and development within the organization
- This role may require more frequent travel than similar roles in other industries, as Informa Group Plc. serves a global customer base
ASSUMPTION: Applicants should research similar roles in the tech industry and consider the unique aspects of this role within the context of their career goals and preferences.
📝 Sample Projects
- Developing a new feature to improve reader acquisition and engagement for one of Informa TechTarget's digital properties
- Conducting user research to identify pain points and opportunities for improvement in the existing product suite
- Managing a cross-functional team to launch a new product or service offering, from conception to launch
- Analyzing reader data to identify trends and inform product development strategies
- Collaborating with marketing and sales teams to develop targeted campaigns that drive reader acquisition and revenue growth
ASSUMPTION: Informa Group Plc. offers a wide range of projects and initiatives that provide opportunities for growth and development within the product management function.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Audience Growth and Engagement team?
- How does this role fit into the broader product management function within Informa TechTarget, and what opportunities are there for growth and development?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Informa Group Plc. support work-life balance and employee well-being, particularly for hybrid and remote team members?
- What are the most challenging aspects of this role, and how has the previous incumbent approached these challenges?
- How does Informa Group Plc. foster a culture of innovation and continuous learning, and what opportunities are there for professional development within the organization?
ASSUMPTION: Informa Group Plc. values proactive and engaged candidates who ask thoughtful questions about the role, team, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role, emphasizing your familiarity with digital media, audience development, and data analytics
- Prepare for the interview process by brushing up on your knowledge of the tech and vertical markets served by Informa TechTarget and practicing your problem-solving and communication skills
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
- If selected for an interview, be prepared to discuss your experience with data analysis, A/B testing, and user research, as well as your understanding of the tech and vertical markets served by Informa TechTarget
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
