📌 Core Information
🔹 Job Title: Product Manager, B2B Marketing
🔹 Company: Salesforce
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Full-Time
🔹 Category: Product
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving the development of new tools and features for B2B marketing adoption
- Collaborating with cross-functional teams to gather requirements and ensure customer needs are met
- Managing the product roadmap and prioritizing new features
- Advocating for functionality and benefits to ensure visibility and adoption
- Tracking adoption and measuring impact on customer satisfaction
ASSUMPTION: This role requires a strong understanding of B2B marketing automation and the ability to work effectively with technical teams. It also involves frequent communication with various stakeholders, including customers, sales, and support teams.
📋 Key Responsibilities
✅ Lead the development of new tools and features to help customers adopt next generation functionality and features
✅ Work closely with engineering, research, support, and sales teams to gather requirements and ensure that new tools meet the needs of customers
✅ Manage the product roadmap and prioritize new features for your area
✅ Advocate for the functionality and benefits of enabling to ensure visibility and adoption
✅ Track the adoption of new tools and measure their impact on customer satisfaction
ASSUMPTION: The role involves a mix of strategic planning, cross-functional collaboration, and hands-on detail work to ensure successful product development and adoption.
🎯 Required Qualifications
Education: Bachelor's degree in a related field or equivalent experience
Experience: 3+ years of experience in product management
Required Skills:
- Strong experience in B2B marketing automation
- Ability to work well with a highly technical scrum team
- Excellent presentation skills
- Clear eye for hands-on detail
- Strong ability to prioritize multiple requirements
- Skills to coordinate across a diverse group of feature and function teams
Preferred Skills:
- Experience with Salesforce products
- Knowledge of Agile development methodologies
ASSUMPTION: While not explicitly stated, experience with Salesforce products and knowledge of Agile methodologies would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Estimated based on industry standards for a mid-senior level product manager in Atlanta)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee stock purchase plan
- Tuition reimbursement
- Employee discounts on Salesforce products
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level product manager in Atlanta. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Salesforce is a leading provider of customer relationship management (CRM) software and related enterprise applications focused on customer service, marketing automation, analytics, and application development.
Company Size: Salesforce has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Salesforce was founded in 1999 and has since grown to become a publicly traded company with a strong global presence.
Company Description:
- Salesforce is the world's 1 customer relationship management (CRM) platform
- They help companies of every size and industry connect with their customers in a whole new way
- Salesforce is committed to creating a workplace where everyone can grow and succeed
Company Specialties:
- Enterprise Cloud Computing
- Customer Relationship Management
- Sales Cloud
- Service Cloud
- Marketing Cloud
Company Website: http://www.salesforce.com
ASSUMPTION: Salesforce's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Senior Product Manager or Director of Product Management
Work Arrangement: On-site, with potential flexibility for remote work
Growth Opportunities:
- Advancement to Senior Product Manager or Director of Product Management roles
- Expansion into other product areas within Salesforce
- Opportunities to work on strategic initiatives and cross-functional projects
ASSUMPTION: This role offers strong potential for career growth within Salesforce, given the company's size and diverse product offerings.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 950 E Paces Ferry Rd NE, Atlanta, GA 30326, US
Geographic Context:
- Atlanta is the capital and most populous city of the U.S. state of Georgia
- It is known for its vibrant cultural scene, including music, film, and arts
- The city offers a diverse range of neighborhoods and suburbs, with a cost of living that is generally lower than other major U.S. cities
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The Atlanta office provides a collaborative and dynamic work environment, with easy access to various amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter
- Technical interview with a product manager
- On-site interview with multiple stakeholders, including product managers, engineers, and other team members
- Final interview with the hiring manager
Key Assessment Areas:
- Product management skills and experience
- Technical aptitude and understanding of B2B marketing automation
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and leadership skills
- Be ready to discuss your understanding of Salesforce products and B2B marketing automation
ATS Keywords: Product Management, B2B Marketing Automation, Technical Collaboration, Presentation Skills, Detail Orientation, Prioritization, Coordination, Salesforce, CRM
ASSUMPTION: The interview process for this role is likely to be comprehensive and rigorous, given the competitive nature of the product management field and the importance of the role within Salesforce.
🛠️ Tools & Technologies
- Salesforce products (e.g., Sales Cloud, Service Cloud, Marketing Cloud)
- Agile development methodologies (e.g., Scrum, Kanban)
- Product management tools (e.g., JIRA, Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with Salesforce products and Agile development methodologies is beneficial for this role, as is experience with common product management and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- Innovation
- Equality
- Trust
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on customer-centric solutions
Self-Assessment Questions:
- How do you embody Salesforce's values in your daily work?
- Describe a time when you had to collaborate with a diverse group of stakeholders to achieve a common goal
- How do you prioritize multiple requirements and manage competing priorities?
ASSUMPTION: Salesforce values a diverse and inclusive work environment, with a strong focus on customer success and innovation.
⚠️ Potential Challenges
- Managing competing priorities and stakeholder expectations
- Keeping up with the fast-paced and dynamic nature of the tech industry
- Working effectively with a highly technical scrum team
- Adapting to the unique culture and work environment of a large, global company
ASSUMPTION: These challenges are common to product management roles and can be mitigated through strong communication, collaboration, and adaptability.
📈 Similar Roles Comparison
- This role focuses on B2B marketing automation, whereas related roles may focus on other aspects of CRM or enterprise applications
- Salesforce's large size and global presence offer more opportunities for career growth and development compared to smaller companies
- Product management roles at Salesforce may have more exposure to senior leadership and strategic decision-making compared to similar roles at other companies
ASSUMPTION: While this role shares similarities with other product management roles, its focus on B2B marketing automation and the unique context of Salesforce set it apart.
📝 Sample Projects
- Developing a new tool to help customers adopt a recently launched B2B marketing feature
- Collaborating with cross-functional teams to gather requirements and ensure a new tool meets customer needs
- Managing the product roadmap and prioritizing new features based on customer feedback and market trends
ASSUMPTION: These sample projects illustrate the mix of strategic planning, cross-functional collaboration, and hands-on detail work required for this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to Salesforce's overall product strategy for B2B marketing?
- What are the biggest challenges facing the B2B marketing team currently, and how can this role help address them?
- How does Salesforce support the professional development and growth of its product managers?
- What is the team structure and dynamic like for this role, and how does it foster collaboration and innovation?
- How does Salesforce measure the success of its B2B marketing products, and how will this role contribute to those metrics?
ASSUMPTION: These questions demonstrate a strong understanding of the role and a proactive approach to driving success within the team and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and leadership skills
- Be ready to discuss your understanding of Salesforce products and B2B marketing automation
- Follow up with the recruiter after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
