📌 Core Information
🔹 Job Title: Product Manager, Content
🔹 Company: PlayOn
🔹 Location: Alpharetta, GA
🔹 Job Type: Full-Time
🔹 Category: Product Management
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Overseeing the development and optimization of systematically generated content across all product surfaces
- Collaborating with cross-functional teams to align content generation with business objectives
- Defining and implementing a content framework for scalability and reusability
- Optimizing content pipelines and automation workflows
- Driving user engagement, conversion, and retention through effective content strategy
ASSUMPTION: This role requires a balance of strategic thinking, cross-functional collaboration, and data-driven decision making to maximize the impact of systematically generated content.
📋 Key Responsibilities
✅ Define and implement a content framework for systematically generated content, ensuring scalability and reusability across all product surfaces
✅ Collaborate with B2C marketing and corporate marketing to align content output with audience segmentation, marketing objectives, and product positioning
✅ Lead the systematic generation, transformation, and delivery of content across various platforms, including live and on-demand video experiences, automated highlight clips, and data-driven editorial content
✅ Define product requirements for content automation, working closely with engineering to develop and optimize workflows
✅ Oversee content ingestion, normalization, and syndication processes to ensure seamless content distribution across platforms
✅ Act as the primary interface between product and engineering to define scalable solutions for systematic content production
✅ Define key metrics and KPIs to measure content engagement, conversion impact, and ROI, utilizing A/B testing and user behavior insights to optimize content presentation
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to ensure the effective delivery and optimization of systematically generated content.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Communications, or a related discipline)
Experience: 5+ years of experience in content product management, digital media, or a related field
Required Skills:
- Strong understanding of automated content workflows, data-driven content strategies, and content syndication
- Experience collaborating with engineering teams to define requirements for content pipelines, APIs, and automation tools
- Familiarity with marketing technology (MarTech) stacks, CRM integrations, and personalization engines
- Analytical mindset with experience using data-driven decision-making to optimize content effectiveness
- Ability to manage cross-functional initiatives across product, marketing, and engineering
- Deep knowledge of consumer-facing content platforms, particularly in media, sports, or streaming
Preferred Skills:
- Experience with sports content or high school sports industry
- Fluency in Spanish
ASSUMPTION: Candidates should have a strong background in content product management, with a proven track record of driving user engagement and conversion through effective content strategy.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-level product manager role in the Atlanta area)
Benefits:
- Multiple medical insurance plans to choose from
- Dental, vision, life, and disability insurance
- Employee Emergency Fund
- Company equity (stock options)
- Open PTO policy
- 401K plan with company match
- Hybrid/flexible work environment
Working Hours: Full-time, with a hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level product manager role in the Atlanta area. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: PlayOn operates in the high school sports and streaming media industries, providing a fan engagement platform that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place.
Company Size: PlayOn is a growth-stage company with 11-50 employees, offering opportunities for growth and impact.
Founded: PlayOn was founded in 2015, with a mission to champion the spirit of play in the high school space.
Company Description:
- PlayOn is dedicated to empowering schools with innovative solutions and exceptional service, creating more instant replays, hold-your-breath moments, last-minute comebacks, and games that fans want to watch over and over again.
- The company focuses on solving real challenges, learning quickly, and creating impactful solutions, with a culture built on accountability, collaboration, growth, and fairness.
- PlayOn is backed by KKR and has a family of brands, including GoFan, NFHS Network, and MaxPreps.
Company Specialties:
- Event ticketing
- Streaming
- Fundraising
- Concessions
- Merchandise sales
- Website management
Company Website: http://www.younify.tv
ASSUMPTION: PlayOn's focus on the high school sports and streaming media industries presents unique opportunities and challenges for content strategy and management.
📊 Role Analysis
Career Level: Mid-level product manager role, with opportunities for growth and impact within a growth-stage company.
Reporting Structure: The Content Product Manager will report directly to the Senior Product Manager, Content.
Work Arrangement: Hybrid work arrangement, with 2-3 days per week in the office and the remainder of the time working remotely.
Growth Opportunities:
- As PlayOn continues to grow, there will be opportunities for the Content Product Manager to take on more responsibility and advance their career within the company.
- The role offers the chance to work on high-impact projects and collaborate with cross-functional teams, providing ample opportunities for professional development.
ASSUMPTION: The Content Product Manager role offers a unique blend of strategic thinking, cross-functional collaboration, and hands-on execution, providing a strong foundation for career growth within the product management field.
🌍 Location & Work Environment
Office Type: PlayOn's headquarters is located in Alpharetta, GA, with a hybrid work arrangement that allows for some remote work.
Office Location(s): Alpharetta, GA
Geographic Context:
- Alpharetta is a suburb of Atlanta, GA, with a population of approximately 65,000 people.
- The area is known for its high quality of life, with excellent schools, a thriving business community, and a variety of recreational activities.
- Alpharetta is conveniently located near major highways, making it an easy commute for residents.
Work Schedule: Full-time, with a hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: The hybrid work arrangement offers a balance between the structure and collaboration of an office environment and the flexibility and convenience of working remotely.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interview with the hiring manager and other team members
- Final interview with the senior leadership team
- Background check and reference check
Key Assessment Areas:
- Content strategy and governance
- Cross-functional collaboration and communication
- Problem-solving and analytical skills
- Technical proficiency with relevant tools and platforms
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to content strategy, automation, and optimization
- Demonstrate your ability to work collaboratively with cross-functional teams
ATS Keywords: Content strategy, content governance, content automation, cross-functional collaboration, product management, marketing technology, consumer-facing platforms, data-driven decision making
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, cross-functional collaboration, and technical proficiency in content product management.
🛠️ Tools & Technologies
- Content management systems (CMS)
- Marketing automation platforms
- Analytics and reporting tools
- Project management software
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The Content Product Manager will be expected to have proficiency with relevant content management, marketing automation, and analytics tools, as well as strong communication and collaboration skills.
👔 Cultural Fit Considerations
Company Values:
- Accountability
- Collaboration
- Growth
- Fairness
Work Style:
- Results-driven
- Data-informed
- Adaptable
- Collaborative
Self-Assessment Questions:
- Do you thrive in a fast-paced, growth-stage environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong analytical mindset and a data-driven approach to decision making?
- Are you able to balance strategic thinking with hands-on execution?
ASSUMPTION: PlayOn's culture values accountability, collaboration, growth, and fairness, with an emphasis on results-driven, data-informed, adaptable, and collaborative work styles.
⚠️ Potential Challenges
- The role may require working with large datasets and complex content pipelines, which can be technically challenging
- The hybrid work arrangement may present communication and collaboration challenges, requiring strong virtual communication skills
- The role may involve managing competing priorities and stakeholders, requiring strong project management and negotiation skills
- The high school sports industry is subject to seasonal fluctuations in content demand, requiring adaptability and flexibility
ASSUMPTION: The Content Product Manager role presents unique opportunities and challenges, requiring a strong blend of technical, strategic, and interpersonal skills.
📈 Similar Roles Comparison
- Compared to other content product manager roles, this position places a greater emphasis on automated content workflows, data-driven decision making, and cross-functional collaboration
- The high school sports and streaming media industries present unique content strategy and management challenges, requiring industry-specific knowledge and expertise
- Career progression in this role may involve transitioning into a senior product manager or director of content role, with opportunities to specialize in high school sports or streaming media content strategy
ASSUMPTION: The Content Product Manager role at PlayOn offers a unique blend of strategic thinking, cross-functional collaboration, and hands-on execution, with opportunities for career growth and specialization within the high school sports and streaming media industries.
📝 Sample Projects
- Developing and implementing a content framework for systematically generated content, ensuring scalability and reusability across all product surfaces
- Optimizing content pipelines and automation workflows to improve efficiency and reduce manual effort
- Collaborating with cross-functional teams to align content output with audience segmentation, marketing objectives, and product positioning
- Defining and optimizing key metrics and KPIs to measure content engagement, conversion impact, and ROI, utilizing A/B testing and user behavior insights
ASSUMPTION: The Content Product Manager role at PlayOn involves a mix of strategic planning, hands-on execution, and cross-functional collaboration, with a focus on driving user engagement, conversion, and retention through effective content strategy.
❓ Key Questions to Ask During Interview
- Can you describe the current content pipeline and automation workflows, and how they might be optimized?
- How does the company approach cross-functional collaboration, and what tools are used to facilitate communication and collaboration?
- What are the key performance indicators (KPIs) used to measure content engagement and conversion, and how are they tracked and optimized?
- How does the company support the professional development and growth of its product managers?
- What are the biggest challenges facing the high school sports and streaming media industries, and how does PlayOn differentiate itself in this competitive landscape?
ASSUMPTION: The interview process will provide an opportunity to assess the candidate's understanding of the role, the company, and the high school sports and streaming media industries, as well as their ability to work collaboratively with cross-functional teams.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through http://www.younify.tv
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching PlayOn's products, company culture, and the high school sports and streaming media industries
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
