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Product Manager, Content Promotion and Distribution, Publishing & Fan Engagement

Netflix
Full-time
On-site
Los Angeles, California, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Manager, Content Promotion and Distribution, Publishing & Fan Engagement

πŸ”Ή Company: Netflix

πŸ”Ή Location: Los Angeles, Los Gatos, New York

πŸ”Ή Job Type: Full-time, Hybrid (2 days on-site/remote)

πŸ”Ή Category: Entertainment, Product Management

πŸ”Ή Date Posted: April 3, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (remote from West Coast)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving product initiatives across digital experiences and marketing campaigns
  • Collaborating with cross-functional teams, including design, engineering, and data science
  • Building strategic roadmaps and measuring product impact
  • Working with creative teams and marketing to bring campaigns to life
  • Operating with autonomy and driving alignment amidst ambiguity

ASSUMPTION: This role requires a balance of strategic thinking, cross-functional collaboration, and creative problem-solving. The ideal candidate will have experience working with creative teams and building products for creative teams.

πŸ“‹ Key Responsibilities

βœ… Build a strategic roadmap and take product concepts from idea through validation, shipping, measurement, and iteration

βœ… Author strategy memos and presentations and represent your team’s work to senior executives

βœ… Lead a team of stunning colleagues across design, engineering, and data science to deliver outstanding products to our customers

βœ… Build business cases and measure the impact of your product innovation

βœ… Work alongside your design partners to deeply understand and socialize the evolving needs of our customers

βœ… Operate with true transparency and autonomy while consistently seeking feedback and input from partners to drive successful product outcomes

ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, communication, and strategic thinking skills.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)

Experience: 5+ years of Product Management experience with a proven record of prioritizing and successfully launching products or platforms

Required Skills:

  • Proven ability to inspire, motivate, and lead a cross-functional team
  • Experience working with creative teams and/or building products for creative teams
  • Ability to work in a direct-to-consumer business, where the consumer is paying for the service
  • Experience using data to inform priorities and evaluate the impact of initiatives
  • Excellent verbal and written communication skills
  • Bias towards action and ability to drive projects forward with speed

Preferred Skills:

  • Experience working in the entertainment industry
  • Fluency in multiple languages

ASSUMPTION: Given the nature of the role, candidates with experience in product management, marketing, or a related field are strongly encouraged to apply.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $515,000 per year (based on experience and market indicators)

Benefits:

  • Health Plans
  • Mental Health Support
  • 401(k) Retirement Plan with employer match
  • Stock Option Program
  • Disability Programs
  • Health Savings Accounts
  • Flexible Spending Accounts
  • Family-forming Benefits
  • Life Benefits
  • Paid Leave of Absence
  • Paid Time Off (35 days annually for hourly employees, flexible time off for salaried employees)

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: Netflix's compensation structure consists solely of an annual salary, with the option to choose how much of your compensation is in salary versus stock options each year. The provided salary range is inclusive of the full range of potential compensation for this role.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Entertainment Providers

Company Size: 10,001+ employees (Large enterprise)

Founded: 1997 (28 years ago)

Company Description:

  • Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries
  • Members can enjoy TV series, films, and games across a wide variety of genres and languages
  • Netflix provides a personalized and immersive entertainment experience, allowing members to play, pause, and resume watching as much as they want, anytime, anywhere

Company Specialties:

  • Revolutionizing the way people watch TV shows and movies
  • Providing a vast library of content, including original series, films, documentaries, and specials
  • Offering a personalized and intuitive user interface for a seamless viewing experience

    Company Website: netflix.com

    ASSUMPTION: Netflix is a well-established and highly successful entertainment provider, known for its innovative approach to content distribution and customer experience.

    πŸ“Š Role Analysis

    Career Level: Mid to Senior-level Product Manager role

    Reporting Structure: This role reports directly to the Director of Product Management, Content Promotion and Distribution

    Work Arrangement: Hybrid (2 days on-site/remote, with regular travel to Los Angeles or Los Gatos offices if remote or East Coast based)

    Growth Opportunities:

    • Potential to lead larger teams and drive strategic initiatives as the company continues to grow and expand its offerings
    • Opportunities to work on high-impact projects and collaborate with senior leadership
    • Chance to develop skills in cross-functional leadership, strategic thinking, and creative problem-solving

    ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and make a meaningful impact on the company's success.

    🌍 Location & Work Environment

    Office Type: Hybrid (combination of on-site and remote work)

    Office Location(s): Los Angeles, Los Gatos, New York

    Geographic Context:

    • Los Angeles: A major entertainment hub with a diverse and vibrant culture
    • Los Gatos: A small, affluent town in the Silicon Valley, known for its tech industry and high quality of life
    • New York: A global center for finance, media, and entertainment, with a fast-paced and dynamic work environment

    Work Schedule: Full-time (40 hours/week) with flexible work arrangements

    ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility, with regular travel required for certain roles or locations.

    πŸ’Ό Interview & Application Insights

    Typical Process:

    • Online application submission
    • Phone or video screen with a recruiter
    • Behavioral and technical interviews with hiring managers and team members
    • Final round interviews with senior leadership
    • Background check and offer extension

    Key Assessment Areas:

    • Problem-solving and strategic thinking skills
    • Cross-functional leadership and collaboration abilities
    • Communication and presentation skills
    • Cultural fit and alignment with Netflix's values
    • Domain knowledge in product management, marketing, or a related field

    Application Tips:

    • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
    • Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership abilities
    • Research Netflix's company culture and values to demonstrate your understanding and alignment with the company's mission
    • Follow up with the recruiter after each interview round to express your interest and reiterate your qualifications

    ATS Keywords: Product Management, Content Promotion, Marketing Campaigns, Digital Experiences, Cross-functional Leadership, Strategic Roadmaps, Data Analysis, Creative Teams, Entertainment Industry

    ASSUMPTION: Netflix's application process is designed to assess candidates' problem-solving skills, leadership abilities, and cultural fit. Tailoring your application and preparing for interviews is crucial for success.

    πŸ› οΈ Tools & Technologies

    • JIRA or similar project management tools
    • Confluence or similar collaboration platforms
    • Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
    • Communication and presentation tools (e.g., PowerPoint, Google Slides)
    • Product management tools (e.g., Asana, Trello)

    ASSUMPTION: Familiarity with these tools is not required but can be beneficial for success in this role.

    πŸ‘” Cultural Fit Considerations

    Company Values:

    • Inclusion
    • Integrity
    • Excellence
    • Bias towards action
    • Collaboration
    • Communication

    Work Style:

    • Fast-paced and dynamic
    • Data-driven and analytical
    • Creative and innovative
    • Collaborative and team-oriented
    • Results-focused and accountable

    Self-Assessment Questions:

    • Do you thrive in a fast-paced, dynamic work environment?
    • Are you comfortable working with creative teams and driving marketing campaigns?
    • Do you have strong leadership and communication skills?
    • Are you able to balance autonomy with collaboration and seek feedback from partners?
    • Do you embrace Netflix's values and embody a bias towards action?

    ASSUMPTION: Cultural fit is crucial for success at Netflix. Candidates should assess their alignment with the company's values and work style before applying.

    ⚠️ Potential Challenges

    • Balancing on-site collaboration and remote work in a hybrid environment
    • Managing multiple projects and priorities in a fast-paced, dynamic work environment
    • Working with creative teams and marketing campaigns, which can be unpredictable and require flexibility
    • Regular travel to different office locations, which can be time-consuming and disruptive to personal schedules

    ASSUMPTION: These challenges can be mitigated with strong time management, communication, and adaptability skills.

    πŸ“ˆ Similar Roles Comparison

    • This role is unique in its focus on driving digital experiences and marketing campaigns for Netflix's content
    • Compared to other product management roles, this position requires a strong understanding of the entertainment industry and creative teams
    • Career path comparison: This role can lead to senior product management positions, director roles, or other strategic leadership opportunities within Netflix

    ASSUMPTION: This role offers a unique blend of product management, marketing, and entertainment industry experience, making it distinct from other similar roles.

    πŸ“ Sample Projects

    • Developing and launching a new digital experience for fans to engage with Netflix's content
    • Creating and executing a marketing campaign to promote a new Netflix original series or film
    • Building and optimizing a product that enables marketing teams to bring campaigns to life and grow web properties

    ASSUMPTION: These sample projects illustrate the diverse and dynamic nature of the role, requiring strong problem-solving skills and adaptability.

    ❓ Key Questions to Ask During Interview

    • What are the biggest challenges facing the team currently, and how can this role help address them?
    • How does this role collaborate with other teams, such as design, engineering, and marketing?
    • What are the most important priorities for the team in the first 30, 60, and 90 days in this role?
    • How does Netflix support the growth and development of its product managers?
    • What are the key performance indicators (KPIs) for success in this role, and how are they measured?

    ASSUMPTION: Asking insightful questions demonstrates your interest in the role and helps you better understand the expectations and requirements.

    πŸ“Œ Next Steps for Applicants

    To apply for this position:

    • Submit your application through the following link: Netflix Careers
    • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
    • Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership abilities
    • Research Netflix's company culture and values to demonstrate your understanding and alignment with the company's mission
    • Follow up with the recruiter after each interview round to express your interest and reiterate your qualifications

    ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.