Product Manager-CREDIT CARD-Marketing HO

📌 Core Information

🔹 Job Title: Product Manager - CREDIT CARD - Marketing HO

🔹 Company: Kotak Mahindra Bank

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full time

🔹 Category: Banking & Finance

🔹 Date Posted: 2025-06-18

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategies to increase spends, transaction activation, and customer engagement for Kotak Credit Cards.
• Managing the balance between risk and profitability in the credit card portfolio.
• Liaising with various merchants to execute deals and run portfolio offers.
• Analyzing portfolio metrics and suggesting actions to drive customer engagement.
• Collaborating with cross-functional teams, including alliance, product, marketing, ops, legal, and compliance.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various stakeholders.

📋 Key Responsibilities

✅ Developing and executing portfolio spend campaigns to drive card activation and customer engagement.

✅ Tracking business targets and ensuring their achievement.

✅ Introducing strategic business initiatives to enhance spends and activation.

✅ Leading engagement with partners such as bookmyshow, District, etc., to participate as bank sponsors.

✅ Analyzing spend patterns, customer segments, and portfolio metrics to suggest actions.

✅ Optimizing offer communication to ensure effective communication with lower cost.

✅ Working closely with the analytics team to analyze the effectiveness of portfolio actions and campaign scorecards.

✅ Ensuring all customer issues are resolved within the target timeframe.

ASSUMPTION: This role involves a high level of detail-oriented work and the ability to analyze and interpret data to drive strategic decisions.

🎯 Required Qualifications

Education: Minimum 5-7 years of post-MBA experience or Undergraduate (CA) in managing cards portfolio.

Experience: Proven experience in managing credit card portfolios, with a strong focus on driving spends, activation, and customer engagement.

Required Skills:

• Strong analytical skills to understand spend patterns and customer segments.
• Flexible and adaptable, with an eye for detail.
• Excellent communication and stakeholder management skills.
• Ability to work effectively in a cross-functional team environment.
• Proven track record of driving business results through strategic initiatives.

Preferred Skills:

• Experience in the banking or financial services industry.
• Familiarity with credit card industry trends and best practices.

ASSUMPTION: Candidates with relevant industry experience and a strong analytical background are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (AI estimate based on industry standards for similar roles)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan
• Employee stock purchase plan
• Generous leave policy
• Employee discounts on Kotak products and services

Working Hours: Full-time position, with standard banking hours (9:00 AM to 6:00 PM, Monday to Friday)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Banking & Finance

Company Size: 10,001+ employees

Founded: 1985

Company Description:

• Kotak Mahindra Bank is one of India's leading financial services conglomerates, offering a wide range of services, including commercial banking, stock broking, mutual funds, life insurance, and investment banking.
• The Group has a wide distribution network through branches and franchisees across India, and international offices in London, New York, California, Dubai, Abu Dhabi, Bahrain, Mauritius, and Singapore.
• Kotak Credit Cards is the 5th largest credit card issuer in the country by volume.

Company Specialties:

• Banking
• Capital Markets
• Stock Broking
• Mutual Funds
• Life Insurance
• Investment Banking

Company Website: http://www.kotak.com

ASSUMPTION: Kotak Mahindra Bank is a well-established and respected financial institution, offering a wide range of career opportunities and growth prospects.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: Reports directly to the Head of Marketing, Kotak Credit Cards

Work Arrangement: On-site, full-time position

Growth Opportunities:

• Potential to grow into a senior management role within the credit card division or other business units within the Kotak Mahindra Group.
• Opportunities to work on high-impact projects and initiatives that drive business growth and innovation.
• Exposure to a diverse range of stakeholders, including merchants, partners, and internal teams, providing opportunities to develop strong networking and relationship-building skills.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the business and develop their career within the Kotak Mahindra Group.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 36-38A, Nariman Bhavan, 227 Nariman Point, Mumbai, Maharashtra 400021, IN

Geographic Context:

• Mumbai is the capital city of Maharashtra and the financial hub of India.
• The office is located in the Nariman Point area, a major business district in South Mumbai.
• Mumbai offers a vibrant cultural scene, with numerous attractions, restaurants, and entertainment options.

Work Schedule: Standard banking hours (9:00 AM to 6:00 PM, Monday to Friday), with the possibility of occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: The work environment is likely to be fast-paced and dynamic, with a strong focus on results and performance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site interviews with hiring managers and team members
• Background and reference checks
• Job offer

Key Assessment Areas:

• Analytical skills and problem-solving ability
• Strategic thinking and business acumen
• Communication and stakeholder management skills
• Cultural fit and alignment with Kotak Mahindra Bank's values

Application Tips:

• Highlight relevant experience and achievements in managing credit card portfolios and driving business results.
• Demonstrate a strong understanding of the credit card industry and relevant trends.
• Prepare examples of strategic initiatives you've led and the impact they had on business performance.
• Tailor your resume and cover letter to emphasize the skills and experiences most relevant to this role.

ATS Keywords: Credit Card, Portfolio Management, Spends, Activation, Customer Engagement, Risk Management, Profitability, Merchant Liaison, Campaign Execution, Business Strategy, Stakeholder Engagement, Data Analysis, Performance Tracking, Offer Communication, Problem Resolution, Collaboration, Detail Orientation, Flexibility

ASSUMPTION: The application process is likely to be competitive, with a strong focus on assessing candidates' analytical skills, strategic thinking, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)

ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role, as candidates will be expected to analyze data, manage projects, and engage with stakeholders effectively.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity and ethical conduct
• Excellence in execution
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Results-driven and performance-oriented
• Collaborative and team-focused
• Adaptable and open to change
• Data-driven and analytical
• Strong communication and stakeholder management skills

Self-Assessment Questions:

• How do you demonstrate customer-centricity in your approach to work?
• Can you provide an example of a time when you had to collaborate with multiple stakeholders to achieve a common goal?
• How do you stay up-to-date with industry trends and best practices, and how do you apply this knowledge to your work?

ASSUMPTION: Candidates who align strongly with Kotak Mahindra Bank's values and work style are likely to be the best fit for this role and the organization's culture.

⚠️ Potential Challenges

• Managing a large and complex credit card portfolio, with a focus on driving spends, activation, and customer engagement.
• Balancing the need for risk management with the desire to drive business growth and profitability.
• Working effectively with a diverse range of stakeholders, including merchants, partners, and internal teams.
• Adapting to a fast-paced and dynamic work environment, with a strong focus on results and performance.
• Managing customer issues and ensuring they are resolved within the target timeframe.

ASSUMPTION: These challenges require a strong analytical mindset, excellent communication and stakeholder management skills, and the ability to work effectively in a cross-functional team environment.

📈 Similar Roles Comparison

• This role is similar to other credit card portfolio management positions, but may have a stronger focus on driving customer engagement and activation.
• In comparison to other marketing roles, this position requires a strong analytical background and a deep understanding of credit card industry trends and best practices.
• Career progression in this role may involve moving into senior management positions within the credit card division or other business units within the Kotak Mahindra Group.

ASSUMPTION: Candidates should consider how their skills and experiences align with the specific requirements of this role, as well as the broader context of the credit card industry and Kotak Mahindra Bank's business strategy.

📝 Sample Projects

• Developing and executing a portfolio spend campaign to drive card activation and customer engagement, with a focus on a specific customer segment or merchant category.
• Analyzing portfolio metrics to identify trends and opportunities, and developing targeted strategies to capitalize on these insights.
• Optimizing offer communication to ensure effective communication with lower cost, through A/B testing and other experimental design methods.

ASSUMPTION: These sample projects provide a sense of the types of initiatives candidates may be expected to lead in this role, with a focus on driving business results through strategic analysis and execution.

❓ Key Questions to Ask During Interview

• Can you describe the current portfolio metrics and how they have evolved over time?
• How does the team collaborate with other business units within Kotak Mahindra Bank to drive business growth and innovation?
• What are the most significant challenges facing the credit card business in the next 1-3 years, and how does this role contribute to addressing them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to risk management, and how does this role contribute to ensuring a balanced approach between risk and profitability?

ASSUMPTION: These questions are designed to provide a deeper understanding of the role, the team, and the broader business context, as well as the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Kotak Mahindra Bank careers portal
• Tailor your resume and cover letter to emphasize the skills and experiences most relevant to this role, with a focus on managing credit card portfolios and driving business results.
• Prepare examples of strategic initiatives you've led and the impact they had on business performance, with a focus on the credit card industry and relevant trends.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.