📌 Core Information
🔹 Job Title: Product Manager, Downstream Marketing
🔹 Company: PROCEPT BioRobotics
🔹 Location: San Jose, California
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Medical Device, Product Management
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving robotic system sales and utilization through new product launches and lifecycle management
- Collaborating with commercial teams to develop and execute strategic initiatives
- Gaining a deep understanding of clinical and product excellence, new product launch, product lifecycle management, product commercial operations strategy, and sales tool & program development
- Working cross-functionally with commercial teams, customers, and internal teams at PROCEPT
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and a strong understanding of the medical device industry to drive product adoption and utilization.
📋 Key Responsibilities
✅ Gain a keen understanding of Aquablation therapy clinical studies and relevant competitive clinical data
✅ Understand internal and external customer needs and product clinical applications
✅ Observe live procedures in the operating room and take note of design and workflow improvements
✅ Stay up to date on industry trends and competitive products and procedures
✅ Gather, prioritize, and communicate sales and customer feedback to influence product development and enhancements
✅ Create and influence compelling marketing plans including market opportunity, target customer profile, product positioning and messaging, and pricing strategy
✅ Develop, implement, and support effective go-to-market strategies
✅ Monitor the performance of on-market products and introduce product enhancements and programs to help achieve business objectives
✅ Evaluate new markets and create business cases to influence the new market roadmap
✅ Develop and implement end-of-life strategies for legacy products
✅ Regular communication with the sales team to support account launches, product use, and sales strategies
✅ Establish and track key performance indicators to measure the effectiveness of product/program implementation
✅ Continuously monitor sales performance, pricing data, and update pricing strategies
✅ Monitor levels of sales, demonstration, and warranty inventories and provide guidance for forecast adjustments
✅ Write and distribute product-related customer notifications
✅ Translate technical product features into clear and effective messaging that articulates features and benefits
✅ Establish programs to support on-market products and sales initiatives
✅ Create new and update existing sales tools to drive key strategic initiatives
✅ Drive sales enablement through data-driven insights
✅ Understand and adhere to the PROCEPT BioRobotics Quality & EHS policies.
ASSUMPTION: This role requires a strong understanding of the medical device industry, clinical applications, and product management to successfully drive product adoption and utilization.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, Engineering, or a related field
Experience: Minimum 3 to 5 years of experience in medical device sales, product management, marketing, or clinical engineering
Required Skills:
- Proven track record of developing and executing successful marketing plans and go-to-market strategies
- Demonstrated ability to work cross-functionally internally and externally, including with clinicians
- Enthusiasm to work within an undefined space and ability to create clear objectives and milestones
- Strong analytical and organizational skills
- Strong interpersonal and communication skills
- Ability to travel up to 25% of the time
Preferred Skills:
- Experience in the surgical robotics, or with other novel, high-growth medical products/therapies
- Experience marketing directly to surgeons, hospital executives, and patients
ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong track record in product management or marketing are more important for success in this role.
💰 Compensation & Benefits
Salary Range: $130,000 - $154,000 per year
Benefits:
- Medical Coverage
- Wellness Programs
- On-Site Gym
- 401(k) Plan with Employer Match
- Short-Term Disability Coverage
- Long-Term Disability Coverage
- Basic Life Insurance
- Wellbeing Benefits
- Flexible or Paid Time Off
- Paid Parental Leave
- Paid Holidays
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is based on the company's pay range transparency statement and is inclusive of the anticipated base pay range for non-commissionable roles.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing, focusing on surgical robotics and healthcare solutions
Company Size: 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2009, with a history of innovation and commitment to improving patient care
Company Description:
- PROCEPT BioRobotics is a surgical robotics company focused on advancing patient care by developing transformative solutions in urology
- The company manufactures the AQUABEAM® and HYDROS™ Robotic Systems, delivering Aquablation therapy for effective, safe, and durable outcomes for males suffering from lower urinary tract symptoms or LUTS due to BPH
- PROCEPT BioRobotics has a significant and growing body of clinical evidence supporting the benefits and clinical advantages of Aquablation therapy
Company Specialties:
- Surgical Robotics
- Healthcare
- Manufacturing
Company Website: http://www.PROCEPT-BioRobotics.com/
ASSUMPTION: PROCEPT BioRobotics is a well-established company in the medical device industry, with a strong focus on innovation and patient care.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and career advancement within the company
Reporting Structure: This role reports directly to the Vice President of Marketing
Work Arrangement: Hybrid, with a combination of on-site and remote work
Growth Opportunities:
- Potential career growth into senior marketing or management roles within the company
- Opportunities to work on diverse products and projects, driving continuous learning and skill development
- Chance to contribute to the company's mission of advancing patient care through innovative solutions
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the company.
🌍 Location & Work Environment
Office Type: Hybrid, with a combination of on-site and remote work
Office Location(s): 150 Baytech Dr, San Jose, California 95134, US
Geographic Context:
- San Jose is located in the heart of Silicon Valley, providing ample opportunities for professional networking and growth
- The area offers a diverse range of cultural attractions, outdoor activities, and a vibrant food scene
- San Jose has a Mediterranean climate, with mild winters and warm, dry summers
Work Schedule: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement provides a good balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interviews with cross-functional team members
- Final interview with the Vice President of Marketing
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Industry knowledge and understanding of medical device marketing
- Ability to work independently and manage multiple projects
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your experience with medical device marketing, product management, or related fields
- Demonstrate your understanding of PROCEPT BioRobotics' mission and products during the interview
- Showcase your ability to work cross-functionally and collaborate with diverse teams
ATS Keywords: Product Management, Medical Device, Marketing, Sales, Surgical Robotics, Healthcare, PROCEPT BioRobotics, Aquablation Therapy, HYDROS Robotic System, AQUABEAM Robotic System
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, cross-functional collaboration, and industry knowledge, with a focus on medical device marketing and product management.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: The tools and technologies required for this role are standard for the medical device industry and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Innovation: PROCEPT BioRobotics is committed to driving innovation in surgical robotics and healthcare solutions
- Patient-Centered: The company prioritizes patient care and improving the lives of those affected by BPH
- Collaboration: PROCEPT BioRobotics fosters a culture of collaboration and teamwork
Work Style:
- Strategic: This role requires a strategic mindset to drive product adoption and utilization
- Cross-functional: The role involves working closely with various teams, both internally and externally
- Adaptable: The role may require adjusting to new products, markets, or customer needs
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing plans and go-to-market strategies in the medical device industry?
- Are you comfortable working cross-functionally with diverse teams, including clinicians?
- Do you thrive in an environment that requires strategic thinking, adaptability, and a strong understanding of the medical device industry?
ASSUMPTION: PROCEPT BioRobotics values innovation, patient-centered care, and collaboration, seeking candidates who align with these core values and work styles.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment that requires adaptability and quick decision-making
- Managing multiple projects and priorities, often with tight deadlines
- Collaborating with diverse teams, including clinicians, who may have varying levels of marketing and product management knowledge
- Navigating the complexities of the medical device industry, including regulatory requirements and competitive landscapes
ASSUMPTION: While this role presents unique challenges, it also offers significant opportunities for growth, learning, and impact within the medical device industry.
📈 Similar Roles Comparison
- Product Manager, Upstream Marketing at PROCEPT BioRobotics: This role focuses on driving robotic system adoption and utilization through upstream marketing efforts, such as clinical education and thought leadership
- Product Manager, Medical Device Industry: This role may involve working with a broader range of medical devices, requiring a different set of product-specific knowledge and marketing strategies
- Career Path: Product Manager roles at PROCEPT BioRobotics offer opportunities for growth into senior marketing or management positions within the company
ASSUMPTION: While this role shares similarities with other product management roles in the medical device industry, it is unique in its focus on downstream marketing and the specific products and markets served by PROCEPT BioRobotics.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including market research, competitive analysis, and customer segmentation
- Creating and implementing a product lifecycle management plan, including product enhancements, pricing strategies, and end-of-life strategies
- Establishing and tracking key performance indicators to measure the effectiveness of product/program implementation, and continuously monitoring sales performance and pricing data
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives a Product Manager, Downstream Marketing might work on at PROCEPT BioRobotics, requiring a strong understanding of the medical device industry, strategic thinking, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the company's product pipeline and how this role fits into the overall product strategy?
- How does PROCEPT BioRobotics support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does PROCEPT BioRobotics approach cross-functional collaboration and teamwork?
- What are the most significant challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its long-term success, while also providing valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing plans, go-to-market strategies, and product lifecycle management initiatives
- Research PROCEPT BioRobotics' products, mission, and competitive landscape to demonstrate your understanding of the company and industry
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
