B

PRODUCT MANAGER MARKETING

BBVA
Full-time
On-site
Chile
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: PRODUCT MANAGER MARKETING

πŸ”Ή Company: BBVA

πŸ”Ή Location: Las Condes, Region Metropolitana de Santiago, Chile

πŸ”Ή Job Type: FULL_TIME

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-27

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and managing comprehensive marketing strategies with a focus on digital channels
  • Managing marketing budgets and ensuring compliance with KPIs for brand performance
  • Analyzing market trends and competitive landscapes
  • Collaborating with cross-functional teams to deliver innovative marketing campaigns

ASSUMPTION: This role requires a strong understanding of digital marketing, market research, and budget management. The ideal candidate will have experience in marketing strategy development and execution.

πŸ“‹ Key Responsibilities

βœ… Develop and manage marketing strategies with a focus on digital channels, including email marketing, social media, SEM, and more

βœ… Manage marketing budgets, ensuring compliance with KPIs for brand performance

βœ… Conduct market research, analyze competitive landscapes, and develop promotional materials

βœ… Collaborate with cross-functional teams to deliver innovative marketing campaigns

βœ… Manage administrative tasks related to marketing, such as controlling funds, managing payments, and calculating incentives

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Degree in Commercial Engineering, Marketing, or a related field

Experience: 2-5 years of experience in marketing, with a focus on digital marketing and campaign management

Required Skills:

  • Marketing strategy development and execution
  • Digital marketing (email marketing, social media, SEM, etc.)
  • Market research and analysis
  • Budget management and financial acumen
  • Excellent communication and collaboration skills
  • Proficient in Excel

Preferred Skills:

  • Experience with marketing automation tools
  • Fluency in Spanish and English
  • Knowledge of the banking industry

ASSUMPTION: Candidates with experience in the banking industry or financial services sector may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between CLP 3,000,000 and CLP 4,500,000 per year, based on industry standards for marketing managers in Chile with 2-5 years of experience.

Benefits:

  • Health insurance
  • Retirement plan
  • Employee discounts on banking services
  • Training and development opportunities

Working Hours: Full-time position with standard banking hours (Monday-Friday, 9:00 AM - 6:00 PM)

ASSUMPTION: Salary and benefits may vary based on individual performance, company policy, and market conditions.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: BBVA is a global financial services company operating in more than 25 countries, with a strong presence in Latin America. The banking industry in Chile is competitive, with a focus on digital transformation and innovation.

Company Size: BBVA has over 10,000 employees in Chile and more than 120,000 employees worldwide. As a large organization, BBVA offers numerous opportunities for career growth and development.

Founded: BBVA was founded in 1857 and has a long history of providing banking services to customers around the world.

Company Description:

  • BBVA is a global leader in banking, with a strong focus on digital transformation and innovation
  • The company offers a wide range of financial services, including retail banking, wholesale banking, and asset management
  • BBVA is committed to sustainability and responsible banking practices

Company Specialties:

  • Retail banking
  • Wholesale banking
  • Asset management
  • Digital banking
  • Innovation and fintech

Company Website: https://www.bbva.com/es/empleo/

ASSUMPTION: BBVA's large size and global presence provide numerous opportunities for career growth and development. The company's focus on innovation and digital transformation makes it an attractive employer for tech-savvy marketing professionals.

πŸ“Š Role Analysis

Career Level: This role is a mid-level marketing position, reporting directly to the Marketing Director.

Reporting Structure: The Product Manager Marketing will report directly to the Marketing Director and collaborate with various teams, including sales, product, and IT.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work.

Growth Opportunities:

  • Advancement to a senior marketing role within BBVA
  • Expansion into other areas of the business, such as product management or business development
  • Opportunities to work on international projects and gain global experience

ASSUMPTION: BBVA's large size and global presence provide numerous opportunities for career growth and development. The company's focus on innovation and digital transformation makes it an attractive employer for tech-savvy marketing professionals.

🌍 Location & Work Environment

Office Type: BBVA's offices in Chile are modern, collaborative workspaces with a focus on employee well-being.

Office Location(s): Las Condes, Region Metropolitana de Santiago, Chile

Geographic Context:

  • Las Condes is a bustling, upscale neighborhood in Santiago, with numerous restaurants, shops, and cultural attractions
  • The region is home to a diverse and vibrant business community, with a strong focus on finance, technology, and innovation
  • Santiago offers a high quality of life, with excellent education, healthcare, and recreational opportunities

Work Schedule: Standard banking hours (Monday-Friday, 9:00 AM - 6:00 PM), with the possibility of occasional remote work

ASSUMPTION: BBVA's offices in Chile are modern, collaborative workspaces with a focus on employee well-being. The company's commitment to work-life balance and employee development makes it an attractive employer for marketing professionals.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final interview with the Marketing Director

Key Assessment Areas:

  • Marketing strategy development and execution
  • Digital marketing skills and experience
  • Budget management and financial acumen
  • Communication and collaboration skills
  • Cultural fit and alignment with BBVA's values

Application Tips:

  • Tailor your resume and cover letter to highlight your marketing strategy development and execution experience
  • Demonstrate your proficiency in digital marketing and budget management
  • Showcase your communication and collaboration skills, and explain how you can contribute to BBVA's culture

ATS Keywords: Marketing strategy, digital marketing, campaign management, budget management, market research, competitive analysis, collaboration, innovation, banking, financial services

ASSUMPTION: BBVA's application process is competitive, with a focus on identifying candidates with strong marketing strategy development and execution experience, as well as digital marketing skills and financial acumen.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Marketing automation tools (e.g., Marketo, HubSpot, or similar)
  • Social media management tools (e.g., Hootsuite, Buffer, or similar)
  • SEO and SEM tools (e.g., Google Analytics, Google Ads, or similar)

ASSUMPTION: BBVA uses industry-standard marketing tools and technologies to support its marketing efforts. Familiarity with these tools is an asset for candidates applying for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer focus
  • Integrity
  • Responsibility
  • Respect
  • Excellence

Work Style:

  • Collaborative and team-oriented
  • Innovative and forward-thinking
  • Results-driven and focused on continuous improvement
  • Adaptable and responsive to change

Self-Assessment Questions:

  • How do you demonstrate customer focus in your marketing strategies?
  • Can you provide an example of a time when you drove innovation and achieved exceptional results?
  • How do you approach continuous improvement and learning in your role?

ASSUMPTION: BBVA's culture is collaborative, innovative, and focused on continuous improvement. Candidates who demonstrate a strong alignment with these values and work styles are likely to be a good fit for the company.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously
  • Adapting to a dynamic and fast-paced work environment
  • Collaborating effectively with cross-functional teams
  • Meeting tight deadlines and performance targets

ASSUMPTION: This role requires strong project management, communication, and collaboration skills to overcome these potential challenges.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Manager or Marketing Campaign Manager position in other industries
  • However, the banking industry has unique regulatory and compliance requirements that may impact marketing strategies and tactics
  • Career progression in BBVA may involve moving into other areas of the business, such as product management or business development

ASSUMPTION: While this role is similar to marketing manager positions in other industries, the banking industry's unique requirements and BBVA's global presence provide unique opportunities for career growth and development.

πŸ“ Sample Projects

  • Developing and executing a digital marketing campaign to promote a new banking product
  • Conducting market research to identify trends and opportunities in the banking industry
  • Managing the marketing budget for a major banking event or conference

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that the Product Manager Marketing may be expected to perform in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the marketing team structure and how this role fits into it?
  • What are the key priorities for this role in the first 90 days?
  • How does BBVA support the professional development and growth of its marketing employees?
  • What are the most challenging aspects of this role, and how can I best prepare for them?
  • How does BBVA approach innovation and digital transformation in its marketing efforts?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your marketing strategy development and execution experience, as well as your digital marketing skills and financial acumen
  • Prepare for the interview by researching BBVA's marketing efforts and understanding the banking industry's unique requirements
  • Follow up with the hiring manager one week after the interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.