π Core Information
- Job Title: Product Manager - Marketing Business Performance
- Company: Expedia Group
- Location: Bangalore, Karnataka, India
- Job Type: Full-Time
- Category: Software Development
- Date Posted: June 18, 2025
- Experience Level: 5-10 years
- Remote Status: On-site (Hybrid)
π Job Overview
Key aspects of this role include:
- Leading the Marketing Business Performance domain, defining revenue KPIs, and guiding capital allocation decisions.
- Building strong relationships with stakeholders across Commerce, Finance, Brand Operations, Analytics, and Governance.
- Collaborating with engineering teams to turn ideas into impactful solutions.
- Championing data products and staying current with industry trends.
ASSUMPTION: This role requires a strong understanding of data analysis, marketing, and finance to make informed decisions and drive business performance.
π Key Responsibilities
- Build and maintain strong relationships with stakeholders to understand their needs and shape the data strategy, priorities, and roadmap for the Marketing Business Performance domain.
- Collaborate with Product, Program, Engineering, and Leadership teams to make transparent decisions while balancing diverse priorities.
- Partner with engineering teams to develop and deliver data products that meet business needs.
- Write clear and compelling product specs, user stories, acceptance criteria, hypotheses, and success metrics for new features or product enhancements.
- Champion data products, advocating for their value and ensuring their success.
- Stay current with industry trends, best practices, and emerging technologies to continually enhance data products.
ASSUMPTION: This role involves a significant amount of cross-functional collaboration, requiring strong communication and project management skills.
π― Required Qualifications
- Education: Bachelorβs or Masterβs degree in Computer Science, Mathematics, Engineering, Statistics, or a related technical field.
- Experience: 5+ years of experience in technical product management, with a focus on data products, ideally in the marketing or finance domain.
- Required Skills:
- Strong foundation in data engineering, data analysis, or related disciplines, with proficiency in SQL, Python, or similar languages for data manipulation.
- Excellent technical acumen, enabling participation in detailed technical design discussions.
- Strong communication skills, capable of articulating a compelling product vision to peers and senior leadership.
- Strategic thinking and problem-solving abilities, with a focus on the big picture.
- Proven ability to develop and execute multi-year product strategies.
Preferred Skills:
- Familiarity with analytics best practices and digital marketing.
ASSUMPTION: While not explicitly stated, a background in marketing or finance would be beneficial for understanding the context and requirements of this role.
π° Compensation & Benefits
- Salary Range: INR 1,500,000 - 2,500,000 per annum (Estimated based on industry standards for a similar role and experience level in Bangalore)
- Benefits:
- Travel perks
- Generous time off
- Parental leave
- Flexible work model (Hybrid)
- Career development resources
- Working Hours: Full-time, typically 40 hours per week, with flexible hours and remote work options available.
ASSUMPTION: The salary range is estimated based on industry standards for a similar role and experience level in Bangalore. Actual compensation may vary based on factors such as skills, experience, and market conditions.
π Applicant Insights
π Company Context
- Industry: Software Development, specifically focused on travel and e-commerce.
- Company Size: 10,001+ employees
- Founded: 1996 (as Expedia; Expedia Group was formed in 2015)
- Company Description: Expedia Group is a global travel platform that enables unforgettable experiences for all travelers. Their trusted family of brands includes Expedia, Hotels.com, Vrbo, trivago, and more.
- Company Specialties: Technology, travel, e-commerce, sales, hotels, big data, mobile, business development, SEO, SEM, hospitality, and airfare.
Company Website:
ASSUMPTION: Expedia Group's size and diverse brand portfolio offer opportunities for career growth and exposure to various aspects of the travel industry.
π Role Analysis
- Career Level: Mid to Senior level, with potential for growth into leadership roles.
- Reporting Structure: This role reports to the Director of Marketing Data Engineering.
- Work Arrangement: Hybrid (On-site with flexible remote work options)
- Growth Opportunities:
- Expanding the data products portfolio and driving adoption across the enterprise.
- Collaborating with cross-functional teams to identify new opportunities and optimize existing processes.
- Developing leadership skills by managing projects and mentoring team members.
ASSUMPTION: This role offers opportunities for career growth within the Marketing Data Engineering team and across Expedia Group's broader organization.
π Location & Work Environment
- Office Type: Modern, collaborative workspaces with a focus on employee well-being.
- Office Location(s): Bangalore, India (with potential for remote work)
- Geographic Context: Bangalore is a major tech hub in India, offering a vibrant culture, diverse food scene, and numerous opportunities for professional growth.
- Work Schedule: Flexible, with core hours between 10:00 AM and 4:00 PM IST.
ASSUMPTION: Bangalore's thriving tech industry and cultural diversity make it an attractive location for professionals seeking growth and work-life balance.
πΌ Interview & Application Insights
- Typical Process: Phone/Video screen, technical assessment, behavioral interviews, and final round with hiring manager.
- Key Assessment Areas: Technical skills, problem-solving, communication, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for technical and behavioral interview questions by researching Expedia Group's products, services, and company culture.
- Be ready to discuss your approach to data-driven decision-making and marketing KPIs.
ATS Keywords: Data product management, marketing business performance, data analysis, data engineering, SQL, Python, stakeholder management, capital allocation, revenue KPIs.
ASSUMPTION: Applicants should emphasize their data analysis, product management, and marketing skills, as well as their ability to work effectively with cross-functional teams.
π οΈ Tools & Technologies
- SQL
- Python
- Data visualization tools (e.g., Tableau, Power BI)
- Marketing analytics platforms (e.g., Google Analytics, Adobe Analytics)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in data analysis, product management, and marketing.
π Cultural Fit Considerations
- Company Values: Obsessed with customers, globally minded, high performing, one team, and innovative.
- Work Style: Collaborative, data-driven, and focused on delivering results.
- Self-Assessment Questions:
- How do you approach balancing the needs of multiple stakeholders with competing priorities?
- Can you provide an example of a time when you used data to drive a marketing decision?
- How do you stay current with industry trends and incorporate them into your work?
ASSUMPTION: Applicants should demonstrate a strong fit with Expedia Group's company values and work style, as well as a passion for data-driven marketing and continuous learning.
β οΈ Potential Challenges
- Balancing the needs of multiple stakeholders with competing priorities.
- Keeping up with the fast-paced nature of the travel industry and evolving marketing trends.
- Ensuring data accuracy and consistency across various sources and platforms.
ASSUMPTION: Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.
π Similar Roles Comparison
- Product Manager - Marketing Analytics (Expedia Group): Focuses on developing and optimizing marketing analytics tools and processes, with a stronger emphasis on data analysis and less focus on capital allocation and revenue KPIs.
- Business Intelligence Analyst (Other companies): Responsible for analyzing data to drive business decisions, but may have less focus on product management and stakeholder management compared to this role.
ASSUMPTION: This role offers a unique blend of product management, data analysis, and marketing skills, making it distinct from similar roles in the industry.
π Sample Projects
- Developing a dashboard to track and optimize marketing campaign performance.
- Creating a data pipeline to automate the collection and analysis of marketing data.
- Collaborating with cross-functional teams to identify and address data quality issues.
ASSUMPTION: These sample projects illustrate the data-driven, collaborative nature of this role and the opportunity to make a significant impact on Expedia Group's marketing efforts.
β Key Questions to Ask During Interview
- How does this role fit into the broader marketing data engineering organization, and what are the opportunities for growth and collaboration?
- Can you describe the team's approach to data governance and ensuring data quality?
- What are the most pressing challenges facing the Marketing Business Performance domain, and how can this role address them?
ASSUMPTION: These questions demonstrate a proactive approach to understanding the role, team dynamics, and the broader organizational context.
π Next Steps for Applicants
To apply for this position:
- Submit your application through
- Tailor your resume and cover letter to highlight your relevant skills and experiences.
- Prepare for interviews by researching Expedia Group's products, services, and company culture, and practicing your responses to common interview questions.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.