Product Manager - Marketing Business Performance

📌 Core Information - Job Title: Product Manager - Marketing Business Performance - Company: Expedia Group - Location: Bangalore, Karnataka, India - Job Type: Full-Time - Category: Software Development - Date Posted: June 18, 2025 - Experience Level: 5-10 years - Remote Status: On-site (Hybrid) 🚀 Job Overview Key aspects of this role include: - Leading the Marketing Business Performance domain, defining revenue KPIs, and guiding capital allocation decisions. - Building strong relationships with stakeholders across Commerce, Finance, Brand Operations, Analytics, and Governance. - Collaborating with engineering teams to turn ideas into impactful solutions. - Championing data products and staying current with industry trends. ASSUMPTION: This role requires a strong understanding of data analysis, marketing, and finance to make informed decisions and drive business performance. 📋 Key Responsibilities - Build and maintain strong relationships with stakeholders to understand their needs and shape the data strategy, priorities, and roadmap for the Marketing Business Performance domain. - Collaborate with Product, Program, Engineering, and Leadership teams to make transparent decisions while balancing diverse priorities. - Partner with engineering teams to develop and deliver data products that meet business needs. - Write clear and compelling product specs, user stories, acceptance criteria, hypotheses, and success metrics for new features or product enhancements. - Champion data products, advocating for their value and ensuring their success. - Stay current with industry trends, best practices, and emerging technologies to continually enhance data products. ASSUMPTION: This role involves a significant amount of cross-functional collaboration, requiring strong communication and project management skills. 🎯 Required Qualifications - Education: Bachelor’s or Master’s degree in Computer Science, Mathematics, Engineering, Statistics, or a related technical field. - Experience: 5+ years of experience in technical product management, with a focus on data products, ideally in the marketing or finance domain. - Required Skills: - Strong foundation in data engineering, data analysis, or related disciplines, with proficiency in SQL, Python, or similar languages for data manipulation. - Excellent technical acumen, enabling participation in detailed technical design discussions. - Strong communication skills, capable of articulating a compelling product vision to peers and senior leadership. - Strategic thinking and problem-solving abilities, with a focus on the big picture. - Proven ability to develop and execute multi-year product strategies. Preferred Skills: - Familiarity with analytics best practices and digital marketing. ASSUMPTION: While not explicitly stated, a background in marketing or finance would be beneficial for understanding the context and requirements of this role. 💰 Compensation & Benefits - Salary Range: INR 1,500,000 - 2,500,000 per annum (Estimated based on industry standards for a similar role and experience level in Bangalore) - Benefits: - Travel perks - Generous time off - Parental leave - Flexible work model (Hybrid) - Career development resources - Working Hours: Full-time, typically 40 hours per week, with flexible hours and remote work options available. ASSUMPTION: The salary range is estimated based on industry standards for a similar role and experience level in Bangalore. Actual compensation may vary based on factors such as skills, experience, and market conditions. 📌 Applicant Insights 🔍 Company Context - Industry: Software Development, specifically focused on travel and e-commerce. - Company Size: 10,001+ employees - Founded: 1996 (as Expedia; Expedia Group was formed in 2015) - Company Description: Expedia Group is a global travel platform that enables unforgettable experiences for all travelers. Their trusted family of brands includes Expedia, Hotels.com, Vrbo, trivago, and more. - Company Specialties: Technology, travel, e-commerce, sales, hotels, big data, mobile, business development, SEO, SEM, hospitality, and airfare. Company Website: ASSUMPTION: Expedia Group's size and diverse brand portfolio offer opportunities for career growth and exposure to various aspects of the travel industry. 📊 Role Analysis - Career Level: Mid to Senior level, with potential for growth into leadership roles. - Reporting Structure: This role reports to the Director of Marketing Data Engineering. - Work Arrangement: Hybrid (On-site with flexible remote work options) - Growth Opportunities: - Expanding the data products portfolio and driving adoption across the enterprise. - Collaborating with cross-functional teams to identify new opportunities and optimize existing processes. - Developing leadership skills by managing projects and mentoring team members. ASSUMPTION: This role offers opportunities for career growth within the Marketing Data Engineering team and across Expedia Group's broader organization. 🌍 Location & Work Environment - Office Type: Modern, collaborative workspaces with a focus on employee well-being. - Office Location(s): Bangalore, India (with potential for remote work) - Geographic Context: Bangalore is a major tech hub in India, offering a vibrant culture, diverse food scene, and numerous opportunities for professional growth. - Work Schedule: Flexible, with core hours between 10:00 AM and 4:00 PM IST. ASSUMPTION: Bangalore's thriving tech industry and cultural diversity make it an attractive location for professionals seeking growth and work-life balance. 💼 Interview & Application Insights - Typical Process: Phone/Video screen, technical assessment, behavioral interviews, and final round with hiring manager. - Key Assessment Areas: Technical skills, problem-solving, communication, and cultural fit. - Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for technical and behavioral interview questions by researching Expedia Group's products, services, and company culture. - Be ready to discuss your approach to data-driven decision-making and marketing KPIs. ATS Keywords: Data product management, marketing business performance, data analysis, data engineering, SQL, Python, stakeholder management, capital allocation, revenue KPIs. ASSUMPTION: Applicants should emphasize their data analysis, product management, and marketing skills, as well as their ability to work effectively with cross-functional teams. 🛠️ Tools & Technologies - SQL - Python - Data visualization tools (e.g., Tableau, Power BI) - Marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) - Collaboration tools (e.g., Slack, Microsoft Teams) ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in data analysis, product management, and marketing. 👔 Cultural Fit Considerations - Company Values: Obsessed with customers, globally minded, high performing, one team, and innovative. - Work Style: Collaborative, data-driven, and focused on delivering results. - Self-Assessment Questions: - How do you approach balancing the needs of multiple stakeholders with competing priorities? - Can you provide an example of a time when you used data to drive a marketing decision? - How do you stay current with industry trends and incorporate them into your work? ASSUMPTION: Applicants should demonstrate a strong fit with Expedia Group's company values and work style, as well as a passion for data-driven marketing and continuous learning. ⚠️ Potential Challenges - Balancing the needs of multiple stakeholders with competing priorities. - Keeping up with the fast-paced nature of the travel industry and evolving marketing trends. - Ensuring data accuracy and consistency across various sources and platforms. ASSUMPTION: Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment. 📈 Similar Roles Comparison - Product Manager - Marketing Analytics (Expedia Group): Focuses on developing and optimizing marketing analytics tools and processes, with a stronger emphasis on data analysis and less focus on capital allocation and revenue KPIs. - Business Intelligence Analyst (Other companies): Responsible for analyzing data to drive business decisions, but may have less focus on product management and stakeholder management compared to this role. ASSUMPTION: This role offers a unique blend of product management, data analysis, and marketing skills, making it distinct from similar roles in the industry. 📝 Sample Projects - Developing a dashboard to track and optimize marketing campaign performance. - Creating a data pipeline to automate the collection and analysis of marketing data. - Collaborating with cross-functional teams to identify and address data quality issues. ASSUMPTION: These sample projects illustrate the data-driven, collaborative nature of this role and the opportunity to make a significant impact on Expedia Group's marketing efforts. ❓ Key Questions to Ask During Interview - How does this role fit into the broader marketing data engineering organization, and what are the opportunities for growth and collaboration? - Can you describe the team's approach to data governance and ensuring data quality? - What are the most pressing challenges facing the Marketing Business Performance domain, and how can this role address them? ASSUMPTION: These questions demonstrate a proactive approach to understanding the role, team dynamics, and the broader organizational context. 📌 Next Steps for Applicants To apply for this position: - Submit your application through - Tailor your resume and cover letter to highlight your relevant skills and experiences. - Prepare for interviews by researching Expedia Group's products, services, and company culture, and practicing your responses to common interview questions. - Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications. Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.