Product Manager - Marketing Growth (m/f/x)

📌 Core Information

🔹 Job Title: Product Manager - Marketing Growth (m/f/x)

🔹 Company: Scalable GmbH

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-time

🔹 Category: Financial Services, Fintech

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Collaborating with marketing teams to build features for client acquisition and engagement campaigns.
• Conducting market research and developing product strategies to improve user experience and drive growth.
• Liaising between cross-functional teams to develop a technical feature roadmap.
• Optimizing the client's onboarding user experience and conversion rates across digital channels.
• Supporting the decision-making process to select the right 3rd-party tools for marketing efforts.

ASSUMPTION: This role requires a strong understanding of both marketing and product management, with a focus on driving growth through innovative campaigns and features.

📋 Key Responsibilities

✅ Collaborate closely with Scalable’s Marketing teams to build features and tooling that enable them to launch bold and innovative client acquisition and engagement campaigns.

✅ Conduct market and competitor research and review user feedback to develop Scalable’s top-of-the-funnel product strategy and feature roadmap.

✅ Liaise between your cross functional software development, design and marketing teams to develop a technical feature roadmap that drives product adoption and growth, and supports Scalable’s overall brand and product strategy.

✅ Improve data collection on key engagement metrics and the client’s user journey. Enable the marketing performance team to make data-driven decisions on user behaviour and improve segmentation.

✅ Help optimise the client’s onboarding user experience and conversion rates across all digital acquisition and communication channels, Scalable Capital’s public website and the onboarding journey.

✅ Collaborate with the mobile apps teams and other cross-functional teams to make Scalable’s client experience the most engaging on the market.

✅ Support the decision-making process to select the right 3rd-party tools for our analytics, CRM and content management efforts.

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field. Master's degree preferred.

Experience: Several years of professional experience in agile product development, with a focus on marketing growth.

Required Skills:

• Passion for digital products and the fintech landscape.
• Customer-obsessive mindset and proven track record in executing/supporting world-class marketing campaigns in high-growth environments.
• Strong analytical thinking, leveraging both quantitative and qualitative data to drive decisions.
• Excellent communication skills that are clear, concise, and targeted towards your audience - software engineer, stakeholder or executive.
• Hands-on mentality and geared towards execution: from idea to UX-prototype to user story and design, you can handle it.
• Experience with common agile working tools and technologies like Jira, Confluence, Balsamiq, SQL/Metabase and similar applications.
• Excellent English communication skills (German is advantageous but not necessary).
• Strong business process mindset.

Preferred Skills:

• Experience with CRM, tracking, analytics & data collection, and content management tools.
• Knowledge of the European investment landscape.

ASSUMPTION: Candidates should have a strong background in both marketing and product management, with a proven track record of driving growth through innovative campaigns and features.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (Estimated based on industry standards for a mid-level product manager in Munich)

Benefits:

• Be part of one of the fastest-growing and most visible Fintech startups in Europe, creating innovative services that have a substantial impact on the lives of our customers.
• Work with an international, diverse, inclusive, and ever-growing team that loves creating the best products for our clients.
• Work from our centrally located offices in the heart of Munich or Berlin, nestled in lively neighborhoods filled with vibrant restaurants, cozy cafés, and a wide range of convenient amenities.
• Be productive with the latest hardware and tools.
• Learn and grow by joining our in-house knowledge sharing sessions and spending your individual Education Budget.
• Learn and experience German culture first hand by joining our free German language classes.
• (International) relocation support.
• Flexible vacation policy and the opportunity to work from abroad.
• Benefit from an attractive compensation package and from the company pension scheme.
• Monthly contribution of 25% for the ‘Deutschland Jobticket’.
• Say goodbye to order commissions and say hello to your complimentary subscription of Scalable Capital’s PRIME+ Broker.

Working Hours: 40 hours per week, with flexible working hours and the opportunity to work from abroad.

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level product manager in Munich. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, Fintech. Scalable Capital is a leading digital investment platform in Europe, empowering everyone to shape their financial future.

Company Size: Medium (501-1,000 employees). This size allows for a more agile and innovative work environment, with opportunities for growth and career advancement.

Founded: 2014. Scalable Capital has grown rapidly since its founding, expanding its services and client base across Europe.

Company Description:

• Scalable Capital offers a range of digital investment services, including a broker for stocks, ETFs, and other exchange-traded products, as well as a digital wealth management service.
• The company aims to make investing easy, affordable, and accessible to everyone, with a focus on providing professional investment services at a low cost.
• Scalable Capital is committed to sustainability and offers sustainable investment options for clients who wish to invest in a responsible manner.

Company Specialties:

• Digital investment management.
• Sustainable investing.
• Low-cost investing.

Company Website: www.scalable.capital

ASSUMPTION: Scalable Capital is a well-established and rapidly growing Fintech company with a strong focus on innovation and sustainability.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for an experienced product manager with a strong background in marketing and a proven track record of driving growth.

Reporting Structure: This role reports directly to the Head of Product.

Work Arrangement: Hybrid. This role requires a combination of on-site and remote work, with the opportunity to work from abroad.

Growth Opportunities:

• As Scalable Capital continues to grow, there will be opportunities for career advancement within the product management team.
• This role offers the opportunity to work on a wide range of projects and collaborate with various teams, providing ample opportunities for learning and growth.
• The company offers an individual Education Budget, allowing employees to pursue professional development opportunities.

ASSUMPTION: This role offers significant opportunities for growth and career advancement within the product management team.

🌍 Location & Work Environment

Office Type: Central, lively neighborhoods with vibrant restaurants, cozy cafés, and convenient amenities.

Office Location(s): Munich and Berlin.

Geographic Context:

• Munich: A major city in southern Germany, known for its vibrant culture, rich history, and high quality of life.
• Berlin: The capital and largest city of Germany, known for its diverse culture, vibrant nightlife, and historical significance.

Work Schedule: Flexible working hours, with the opportunity to work from abroad.

ASSUMPTION: The office locations offer a vibrant and convenient work environment, with easy access to public transportation and a wide range of amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call with the HR department.
• On-site or video interview with the hiring manager and team members.
• Final interview with the Head of Product.

Key Assessment Areas:

• Product management skills and experience.
• Marketing expertise and understanding of the European investment landscape.
• Analytical thinking and problem-solving skills.
• Communication and collaboration skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your passion for digital products and the fintech landscape in your application materials.
• Prepare for behavioral interview questions that focus on your problem-solving skills and experience working with cross-functional teams.
• Research Scalable Capital and the European investment landscape to demonstrate your understanding of the company and industry.

ATS Keywords: Product Manager, Marketing Growth, Fintech, Digital Products, Agile Development, CRM, Analytics, User Experience, Client Engagement, Market Research, Onboarding Optimization, Collaboration, Problem Solving, Execution.

ASSUMPTION: The application process is designed to assess the candidate's product management skills, marketing expertise, and cultural fit with the company.

🛠️ Tools & Technologies

• Jira
• Confluence
• Balsamiq
• SQL/Metabase
• CRM, tracking, analytics & data collection, and content management tools

ASSUMPTION: The tools and technologies listed are commonly used in agile product development and marketing teams. The specific tools used may vary depending on the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Sustainable

Work Style:

• Agile and dynamic
• Data-driven and analytical
• Collaborative and cross-functional
• Customer-focused and user-centric
• Innovative and forward-thinking

Self-Assessment Questions:

• Do you have a passion for digital products and the fintech landscape?
• Are you comfortable working in a fast-paced, agile environment?
• Do you have strong analytical thinking and problem-solving skills?
• Are you an effective communicator and collaborator, able to work with cross-functional teams?
• Do you share Scalable Capital's commitment to sustainability and responsible investing?

ASSUMPTION: Scalable Capital values employees who are passionate, innovative, collaborative, and customer-focused, with a strong commitment to sustainability and responsible investing.

⚠️ Potential Challenges

• The role requires a strong understanding of both marketing and product management, which may be challenging for candidates with a background in only one of these areas.
• The role involves working with a wide range of teams and stakeholders, which may require strong communication and collaboration skills.
• The role requires a high degree of execution and hands-on involvement, which may be challenging for candidates who prefer a more strategic or management-focused role.
• The role may require travel between Munich and Berlin, which may be challenging for candidates who prefer to work remotely.

ASSUMPTION: The potential challenges listed are based on the job description and industry standards for similar roles.

📈 Similar Roles Comparison

• This role is unique in its focus on marketing growth within the product management function, requiring a strong understanding of both marketing and product management.
• Similar roles in other companies may have a stronger focus on either marketing or product management, or may be more focused on a specific product or service area.
• Career paths for this role may include advancement to senior product management roles, or transition to more specialized roles within marketing or product management.

ASSUMPTION: This role is unique in its focus on marketing growth within the product management function, requiring a strong understanding of both marketing and product management.

📝 Sample Projects

• Developing and executing a marketing campaign to drive user acquisition and engagement for a new product launch.
• Conducting market research and competitor analysis to inform product strategy and feature roadmap.
• Optimizing the onboarding user experience and conversion rates for a digital investment platform.

ASSUMPTION: The sample projects listed are based on the job description and industry standards for similar roles.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the product management team and across Scalable Capital?
• How does Scalable Capital support the professional development and growth of its employees?
• What is the company's approach to sustainability and responsible investing, and how does this role contribute to those efforts?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Scalable Capital foster a collaborative and inclusive work environment?

ASSUMPTION: The key questions listed are designed to assess the company's culture, values, and approach to professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your passion for digital products and the fintech landscape.
• Prepare for behavioral interview questions that focus on your problem-solving skills and experience working with cross-functional teams.
• Research Scalable Capital and the European investment landscape to demonstrate your understanding of the company and industry.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.