📌 Core Information
🔹 Job Title: Product Manager - Marketing Growth (m/f/x)
🔹 Company: Scalable GmbH
🔹 Location: Munich, Germany (with remote/hybrid options)
🔹 Job Type: Full-time
🔹 Category: Product Management, Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with marketing teams to build features for client acquisition and engagement campaigns.
- Conducting market and competitor research to develop Scalable's top-of-the-funnel product strategy and feature roadmap.
- Liaising between cross-functional teams to develop a technical feature roadmap that drives product adoption and growth.
- Improving data collection on key engagement metrics and optimizing the client's onboarding user experience.
ASSUMPTION: This role requires a strong understanding of both product management and marketing to succeed. Candidates should be comfortable working in a dynamic, fast-paced environment and collaborating with various teams.
📋 Key Responsibilities
✅ Collaborate closely with Scalable’s Marketing teams to build features and tooling that enable them to launch bold and innovative client acquisition and engagement campaigns.
✅ Conduct market and competitor research and review user feedback to develop Scalable’s top-of-the-funnel product strategy and feature roadmap.
✅ Liaise between your cross functional software development, design and marketing teams to develop a technical feature roadmap that drives product adoption and growth, and supports Scalable’s overall brand and product strategy.
✅ Improve data collection on key engagement metrics and the client’s user journey. Enable the marketing performance team to make data-driven decisions on user behaviour and improve segmentation.
✅ Help optimize the client’s onboarding user experience and conversion rates across all digital acquisition and communication channels, Scalable Capital’s public website and the onboarding journey.
✅ Collaborate with the mobile apps teams and other cross-functional teams to make Scalable’s client experience the most engaging on the market.
✅ Support the decision-making process to select the right 3rd-party tools for our analytics, CRM and content management efforts.
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution. Candidates should be comfortable working with both technical and non-technical teams.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 5-10 years of professional experience in agile product development, with a focus on marketing or growth roles
Required Skills:
- Passion for digital products and the fintech landscape
- Customer-obsessive mindset and proven track record in executing/supporting world-class marketing campaigns in high-growth environments
- Strong analytical thinking, leveraging both quantitative and qualitative data to drive decisions
- Excellent communication skills, clear, concise, and targeted towards various audiences (software engineers, stakeholders, executives)
- Hands-on mentality and geared towards execution: from idea to UX-prototype to user story and design
- Experience with common agile working tools and technologies like Jira, Confluence, Balsamiq, SQL/Metabase and similar applications
- Excellent English communication skills (German is advantageous but not necessary)
- Strong business process mindset
Preferred Skills:
- Experience with CRM, tracking, analytics & data collection, and content management tools
- Familiarity with the European investment landscape and regulations
- Experience working in a B2C fintech environment
ASSUMPTION: Candidates should have a strong background in both product management and marketing to succeed in this role. Experience with fintech or investment products is a plus.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on experience and qualifications)
Benefits:
- Be part of one of the fastest-growing and most visible Fintech startups in Europe
- Work with an international, diverse, inclusive, and ever-growing team
- Work from centrally located offices in Munich or Berlin, with flexible remote options
- Learn and grow by joining in-house knowledge sharing sessions and using your individual Education Budget
- Learn and experience German culture firsthand by joining free German language classes
- Relocation support (for international candidates)
- Flexible vacation policy and the opportunity to work from abroad
- Attractive compensation package and company pension scheme
- Monthly contribution of 25% for the ‘Deutschland Jobticket’
- Complimentary subscription of Scalable Capital’s PRIME+ Broker
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days per week
ASSUMPTION: The salary range is estimated based on market research and comparable roles in the fintech industry. The benefits package is comprehensive and designed to support employees' personal and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Fintech and Investment Platforms
Company Size: Medium (501-1,000 employees), offering a dynamic and collaborative work environment
Founded: 2014, with a strong track record of growth and innovation
Company Description:
- Scalable Capital is a leading digital investment platform in Europe, empowering everyone to shape their financial future.
- The company offers a range of services, including a digital wealth management service (Scalable Wealth) and a digital investment platform (Scalable Broker).
- Scalable Capital has over 27 billion euros held on the platform by more than one million clients and employs over 500 people at its offices in Munich, Berlin, Vienna, and London.
Company Specialties:
- Digital investment management
- Fintech innovation
- Client-centric product development
Company Website: Scalable Capital
ASSUMPTION: Scalable Capital is a well-established Fintech company with a strong focus on innovation and client-centric product development. The company's success is driven by its talented and diverse team.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Head of Product and works closely with cross-functional teams, including marketing, software development, and design
Work Arrangement: Hybrid (3 office days per week), with flexible remote work options
Growth Opportunities:
- Advancement within the product management team
- Expansion into other areas of the business, such as marketing or operations
- International relocation and career progression within the company's global offices
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within the product management team and across the broader organization.
🌍 Location & Work Environment
Office Type: Modern, centrally located offices in Munich and Berlin, with flexible remote work options
Office Location(s): Munich, Germany (Seitzstraße 8e, 80538) and Berlin, Germany (71-73 Carter Lane, London, England EC4V 5EQ)
Geographic Context:
- Munich: A vibrant city in southern Germany, known for its rich history, culture, and high quality of life
- Berlin: The capital and largest city in Germany, offering a diverse cultural scene, vibrant nightlife, and a thriving tech industry
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days per week
ASSUMPTION: Both Munich and Berlin offer attractive work environments, with a mix of urban and cultural experiences. The flexible work arrangement allows for a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with the Head of Product or another senior leader
Key Assessment Areas:
- Product management skills and experience
- Marketing expertise and understanding of client acquisition and engagement
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Scalable Capital's products and the investment landscape
- Prepare examples of your past achievements in product management and marketing
- Research the company and be ready to discuss how your background and skills align with their mission and values
ATS Keywords: Product Management, Marketing Growth, Fintech, Client Acquisition, Engagement Campaigns, Agile Development, Data Analysis, User Experience, CRM, Analytics, Technical Roadmap
ASSUMPTION: The application process for this role is designed to assess candidates' skills and cultural fit. Successful candidates will demonstrate a strong background in product management and marketing, as well as a passion for the fintech industry.
🛠️ Tools & Technologies
- Jira
- Confluence
- Balsamiq
- SQL/Metabase
- CRM, tracking, analytics & data collection, and content management tools (specific tools to be determined)
ASSUMPTION: The specific tools and technologies used in this role will depend on the candidate's background and the team's needs. Familiarity with common agile working tools and technologies is essential.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Innovative
- Collaborative
- Data-driven
- Inclusive
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and analytical
- Customer-focused
Self-Assessment Questions:
- How do you approach balancing client needs with business objectives?
- Can you describe a time when you had to pivot a product strategy based on user feedback or market trends?
- How do you ensure effective collaboration and communication with cross-functional teams?
ASSUMPTION: Scalable Capital values candidates who align with their client-centric, innovative, and collaborative culture. Successful candidates will demonstrate a strong fit with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced environment
- Balancing short-term campaign needs with long-term product strategy
- Adapting to a dynamic and evolving work environment
- Collaborating effectively with remote team members
ASSUMPTION: This role presents unique challenges and opportunities for growth. Successful candidates will be able to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing growth within a Fintech product management context
- Similar roles in other industries may have a broader or more narrow focus, depending on the company's size and structure
- Career progression in this role may lead to senior product management or marketing leadership positions
ASSUMPTION: This role offers a unique blend of product management and marketing expertise within the Fintech industry. Candidates should consider their long-term career goals when evaluating this opportunity.
📝 Sample Projects
- Developing and launching a new client acquisition campaign, from ideation to execution and optimization
- Conducting market research and competitor analysis to inform product strategy and roadmap
- Improving the onboarding user experience and conversion rates across digital acquisition channels
ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities in this role, from strategic planning to hands-on execution.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall product and marketing strategy for Scalable Capital?
- What are the biggest challenges facing the product and marketing teams in the next 6-12 months?
- How does Scalable Capital support the professional development and growth of its employees?
- What is the company's approach to remote work and work-life balance?
- How does Scalable Capital measure the success of its marketing campaigns and product initiatives?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past achievements in product management and marketing
- Research the company and be ready to discuss how your background and skills align with their mission and values
- Follow up with the HR team one week after your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
