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Product Manager, Media Planning (Ads)

Netflix
Full-time
On-site
Los Angeles, California, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Manager, Media Planning (Ads)

πŸ”Ή Company: Netflix

πŸ”Ή Location: New York, NY; Seattle, WA; Los Angeles, CA; Los Gatos, CA

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Media & Advertising

πŸ”Ή Date Posted: June 18, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (with potential flexibility)

πŸš€ Job Overview

Key aspects of this role include:

  • Defining and launching media planning modules for Netflix's ad-supported channels
  • Collaborating with cross-functional teams to automate RFI/RFP communication and media buying schedules
  • Prioritizing product roadmaps and driving long-term product strategy
  • Leading cross-functional teams and influencing stakeholders across the organization

ASSUMPTION: This role requires a strong understanding of media fundamentals and analytical skills to succeed in the dynamic advertising landscape at Netflix.

πŸ“‹ Key Responsibilities

βœ… Work with cross-functional product and engineering teams to define media planning modules

βœ… Partner with engineering and design teams to launch new media investment and planning systems

βœ… Prioritize product roadmaps and manage near-term product delivery while formulating long-term product strategy

βœ… Collaborate with cross-functional teams to bring products to market and increase adoption

ASSUMPTION: Success in this role requires strong communication, leadership, and adaptability skills to thrive in a fast-paced, rapidly changing environment.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)

Experience: 5+ years of Product Management experience with a proven record of successfully launching and scaling platforms

Required Skills:

  • Strong understanding of media fundamentals and analytical skills
  • Proven ability to analyze complex data sets and derive actionable insights
  • Excellent verbal and written communication skills
  • Proven ability to lead cross-functional teams and influence stakeholders
  • Experience working in a fast-paced, rapidly changing environment

Preferred Skills:

  • Experience in the advertising or media planning industry
  • Familiarity with relevant planning tools

ASSUMPTION: While not explicitly stated, a master's degree in a relevant field may be beneficial but not required for this role.

πŸ’° Compensation & Benefits

Salary Range: $240,000 - $725,000 per year (based on market indicators and experience)

Benefits:

  • Health Plans
  • Mental Health Support
  • 401(k) Retirement Plan with employer match
  • Stock Option Program
  • Disability Programs
  • Health Savings Accounts
  • Flexible Spending Accounts
  • Family-forming Benefits
  • Life and Serious Injury Benefits
  • Paid Leave of Absence
  • Paid Time Off (35 days annually for hourly employees, flexible for salaried employees)

Working Hours: Full-time (40 hours per week, with potential flexibility)

ASSUMPTION: The compensation structure consists solely of an annual salary, with no bonuses. Employees choose how much of their compensation to receive as salary versus stock options each year.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Entertainment Providers

Company Size: 10,001+ employees (Large enterprise)

Founded: 1997 (with a rich history in revolutionizing home entertainment)

Company Description:

  • Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries
  • Offers a wide variety of TV series, films, and games across various genres and languages
  • Recently launched a new ad-supported tier to offer members more choice and attract new members at a lower price point

Company Specialties:

  • Revolutionizing the way people watch TV shows and movies
  • Global entertainment streaming
  • Advertising and monetization strategies

Company Website: netflix.com

ASSUMPTION: Netflix's large size and global presence offer ample opportunities for career growth and exposure to diverse projects.

πŸ“Š Role Analysis

Career Level: Mid to Senior-level Product Manager role

Reporting Structure: This role reports directly to the Ads Platform team and collaborates with various cross-functional teams

Work Arrangement: Primarily on-site, with potential flexibility for remote work

Growth Opportunities:

  • Expanding the Ads Platform team and taking on more responsibilities as the team grows
  • Potential career progression into senior or leadership roles within the Ads team or broader Netflix organization
  • Gaining experience in the rapidly growing Connected TV advertising space

ASSUMPTION: This role offers significant growth potential as Netflix continues to expand its advertising efforts.

🌍 Location & Work Environment

Office Type: Netflix's offices are modern, collaborative workspaces designed to foster creativity and innovation

Office Location(s): New York, NY; Seattle, WA; Los Angeles, CA; Los Gatos, CA

Geographic Context:

  • New York, NY: A major hub for media and advertising industries, offering ample networking opportunities
  • Seattle, WA: Home to a thriving tech industry, with a strong focus on innovation and collaboration
  • Los Angeles, CA: The heart of the entertainment industry, providing unparalleled access to content creators and partners
  • Los Gatos, CA: Netflix's global headquarters, offering a central location for decision-making and strategic planning

Work Schedule: Full-time (40 hours per week, with potential flexibility for remote work)

ASSUMPTION: The work environment at Netflix is dynamic, fast-paced, and highly collaborative, with a strong focus on innovation and creativity.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with a recruiter or HR representative
  • Technical or case study assessment
  • On-site or video interview with the hiring manager and team members
  • Final round interviews with senior leadership

Key Assessment Areas:

  • Problem-solving skills and analytical thinking
  • Communication and presentation skills
  • Cultural fit and alignment with Netflix's values
  • Domain expertise in media planning and advertising

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare for behavioral and situational interview questions focused on problem-solving, leadership, and adaptability
  • Familiarize yourself with Netflix's content library and advertising strategy to demonstrate your enthusiasm for the role and company

ATS Keywords: Product Manager, Media Planning, Ads, Netflix, Advertising, Cross-functional Teams, Stakeholder Influence, Roadmap Prioritization, Data Analysis, Media Fundamentals

ASSUMPTION: The interview process at Netflix is thorough and comprehensive, with a strong focus on cultural fit and problem-solving skills.

πŸ› οΈ Tools & Technologies

  • Relevant media planning and advertising tools (e.g., Nielsen, comScore, Kantar)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)
  • Project management and collaboration tools (e.g., Asana, JIRA, Confluence)
  • Communication and productivity suites (e.g., Google Workspace, Microsoft 365)

ASSUMPTION: The specific tools and technologies required for this role may evolve as Netflix's Ads Platform continues to grow and develop.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Inclusion: Netflix is an equal opportunity employer, celebrating diversity and fostering an inclusive work environment
  • Integrity: Netflix values honesty, fairness, and accountability in all aspects of its business
  • Excellence: Netflix strives for excellence in all endeavors, continuously innovating and improving

Work Style:

  • Collaborative: Netflix encourages open communication, teamwork, and cross-functional collaboration
  • Fast-paced: Netflix operates in a dynamic, rapidly changing environment, requiring adaptability and agility
  • Data-driven: Netflix uses data to inform decision-making and drive product development

Self-Assessment Questions:

  • How do you embody Netflix's values of inclusion, integrity, and excellence in your daily work?
  • How do you thrive in a fast-paced, collaborative work environment, and how do you adapt to change?
  • How do you use data to inform your decision-making and drive product development?

ASSUMPTION: Success at Netflix requires strong alignment with the company's values and a willingness to embrace a fast-paced, collaborative work environment.

⚠️ Potential Challenges

  • Navigating Netflix's large, complex organization and identifying key stakeholders
  • Balancing the need for innovation with the constraints of working within an established entertainment ecosystem
  • Managing the expectations and demands of various cross-functional teams and partners
  • Adapting to the rapidly evolving advertising landscape and emerging technologies

ASSUMPTION: These challenges are inherent to working in a large, dynamic organization like Netflix and can be overcome with strong communication, leadership, and adaptability skills.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional media planning roles, this position focuses on the unique aspects of advertising within Netflix's content delivery ecosystem
  • Netflix's advertising strategy is still in its early stages, offering a unique opportunity to shape the future of Connected TV advertising
  • Career progression in this role may differ from traditional media planning career paths, with opportunities to specialize in Connected TV advertising

ASSUMPTION: This role offers a unique opportunity to work at the intersection of entertainment and advertising, with a focus on innovation and growth.

πŸ“ Sample Projects

  • Developing a new media planning module to optimize ad delivery across Netflix's ad-supported channels
  • Collaborating with cross-functional teams to automate RFI/RFP communication and media buying schedules
  • Conducting a comprehensive analysis of Netflix's ad inventory and audience data to inform media planning strategies

ASSUMPTION: These sample projects illustrate the dynamic, collaborative nature of the role and the opportunity to drive meaningful impact on Netflix's advertising strategy.

❓ Key Questions to Ask During Interview

  • How does this role fit into Netflix's broader advertising strategy, and how will my work contribute to its success?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Netflix support the growth and development of its product managers, and what opportunities exist for career progression in this role?
  • What are the biggest challenges facing the Ads Platform team, and how can this role help address them?
  • How does Netflix approach work-life balance, and what resources are available to support employees' well-being?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success at Netflix.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral and situational interview questions focused on problem-solving, leadership, and adaptability
  • Familiarize yourself with Netflix's content library and advertising strategy to demonstrate your enthusiasm for the role and company
  • Follow up with the hiring manager or recruiter within one week of your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.