Product Manager (SEO & Organic Traffic Acceleration)

📌 Core Information 🔹 Job Title: Product Manager (SEO & Organic Traffic Acceleration) 🔹 Company: Recreational Equipment Inc. (REI) 🔹 Location: Seattle, Washington, United States 🔹 Job Type: Full-Time 🔹 Category: Product Management 🔹 Date Posted: July 15, 2025 🚀 Job Overview Key aspects of this role include: - Driving product vision and roadmap for technical SEO - Collaborating with cross-functional teams and stakeholders - Managing a technical backlog and agile ceremonies - Delivering iterative and agile solutions - Communicating and aligning with multiple product teams and stakeholders ASSUMPTION: This role requires a strong background in product management, SEO, and technical platforms. The ideal candidate will have experience working with engineers, data analysts, and other technical teams. 📋 Key Responsibilities ✅ Planning & Navigating Requirements: - Responsible for the capabilities and product roadmap for SEO & Organic Traffic Acceleration - Articulates product vision and translates it into clear requirements for the roadmap - Ties prioritization methods to strategic objectives and broader Co-op goals - Leads a team through product discovery and delivery, incorporating stakeholder feedback - Leverages qualitative and quantitative data insights to drive solutions - Consistently advocates for the internal/external customer's point of view - Works daily with cross-functional teams to deliver solutions that create positive outcomes - Manages a technical backlog and drives ongoing delivery against the roadmap - Drives iterative and agile delivery of new capabilities, features, and services - Effectively communicates and aligns with multiple product teams and stakeholders - Employs Systems Thinking and understands current technology concepts - Builds out data value streams, identifying and resolving data quality concerns - Proactively assists product team to recognize dependencies, remove barriers, and ensure smooth product delivery - Builds solutions that address business needs, considering operationalization of new capabilities and solutions ASSUMPTION: This role requires strong planning, leadership, and communication skills. The ideal candidate will be comfortable working with technical teams and stakeholders to deliver complex products. 🎯 Required Qualifications Education: - Bachelor's degree in computer science, engineering, or related discipline, or equivalent practical experience Experience: - 5+ years of experience managing technical platforms or digital consumer products, including 2+ years as a Product Manager or equivalent combination of education and experience - Specific knowledge regarding Search Engine Optimization - Experience collaborating with engineers, data analysts, solution & domain architects Required Skills: - Technical fluency and comfort discussing technology concepts, schedule trade-offs, and new opportunities with technical team members - Ability to interpret technical documents, including whitepapers and architectural diagrams, data mapping - Fluency with API design principles and clear communication of platform benefits from API design choices - Proven record of delivering impactful products/services - Proven ability to leverage data and insights to make informed product decisions Preferred Qualifications: - Specific knowledge regarding Search Engine Optimization for editorial content - Experience working with omnichannel retailer/systems ASSUMPTION: This role requires a strong background in product management, SEO, and technical platforms. The ideal candidate will have experience working with engineers, data analysts, and other technical teams. 💰 Compensation & Benefits Salary Range: $113,100 - $180,900 per year Benefits: - Employee Discount - Health Benefits - Retirement Savings Plan - Accrued Time Off Working Hours: 40 hours per week ASSUMPTION: The salary range provided is based on industry standards for a Product Manager role with the required experience level and location. Benefits are typical for a company of REI's size and industry. 📌 Applicant Insights 🔍 Company Context Industry: Retail (specifically, outdoor and co-op) Company Size: 10,001+ employees Founded: 1938 Company Description: REI exists to inspire and enable life outside for everyone. As a co-op, REI works to help customers experience the transformational power of nature through top-quality gear, apparel, rental equipment, inspiring stories, and outdoor experiences. With no shareholders, REI stewards the outdoors and supports sustainable business practices. Company Specialties: - Outdoor recreation and gear - Co-op business model - Retail and e-commerce - Outdoor programs and travel Company Website: rei.com ASSUMPTION: REI's co-op business model and commitment to the outdoors set it apart from traditional retailers. This role offers the opportunity to work for a company that prioritizes sustainability, community, and outdoor recreation. 📊 Role Analysis Career Level: Mid-career (5-10 years of experience) Reporting Structure: This role reports directly to the Senior Manager of Martech Product Management. Work Arrangement: On-site, full-time Growth Opportunities: - Potential to grow into a senior product management role or take on additional responsibilities within the Martech Product Management team - Opportunities to learn and develop skills in SEO, technical platforms, and cross-functional team collaboration ASSUMPTION: This role offers growth opportunities within the Martech Product Management team and the broader organization. REI values internal promotions and supports employee development. 🌍 Location & Work Environment Office Type: REI's headquarters is located in Seattle, Washington, with a modern, open-concept office design that encourages collaboration and creativity. Office Location(s): 6750 16th Ave NW, Seattle, WA 98107 Geographic Context: - Seattle is known for its outdoor recreation opportunities, with easy access to mountains, forests, and water activities - The city offers a vibrant cultural scene, with numerous museums, theaters, and music venues - Seattle has a mild, oceanic climate, with cool, wet winters and warm, dry summers Work Schedule: Standard full-time work hours, with flexibility for occasional remote work or adjusted hours as needed. ASSUMPTION: REI's Seattle headquarters offers a dynamic work environment with easy access to outdoor recreation and cultural attractions. The company supports work-life balance and offers flexible scheduling options. 💼 Interview & Application Insights Typical Process: 1. Phone or video screen with the hiring manager 2. Technical assessment or case study presentation 3. On-site interview with the product team and stakeholders 4. Final interview with the senior manager or director Key Assessment Areas: - Product management skills and experience - Technical knowledge of SEO and related tools - Ability to work collaboratively with cross-functional teams - Problem-solving and analytical skills Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role - Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability - Familiarize yourself with REI's co-op business model and commitment to sustainability ATS Keywords: Product Manager, SEO, Technical Platforms, Digital Consumer Products, Collaboration, Data Analysis, Product Discovery, Agile Methodologies, Technical Fluency, API Design, Stakeholder Management, Systems Thinking, Data Quality, Problem Solving, Communication, Team Collaboration, Change Management ASSUMPTION: REI's interview process focuses on assessing candidates' technical skills, problem-solving abilities, and cultural fit. The company values candidates who can work collaboratively and adapt to changing priorities. 🛠️️️ Tools & Technologies - Jira (for project management and agile ceremonies) - Google Workspace (for collaboration and communication) - SEO tools (e.g., SEMrush, Ahrefs, Google Search Console) - Data analysis tools (e.g., Google Analytics, Tableau, Power BI) - API design tools (e.g., Swagger, Postman) - Collaboration tools (e.g., Slack, Microsoft Teams) ASSUMPTION: This role requires proficiency in project management, SEO, and data analysis tools. Familiarity with REI's preferred tools and technologies is a plus. 👔 Cultural Fit Considerations Company Values: - Cooperative spirit - Integrity - Expertise - Stewardship - Balance Work Style: - Collaborative and team-oriented - Adaptable and flexible - Data-driven and analytical - Results-focused and action-oriented - Committed to REI's co-op principles and sustainability mission Self-Assessment Questions: 1. How do you align with REI's co-op values and commitment to sustainability? 2. Describe a time when you had to adapt to a significant change in a project or work environment. How did you handle it, and what was the outcome? 3. How do you approach working with diverse teams and stakeholders to achieve common goals? ASSUMPTION: REI values candidates who align with its co-op values and commitment to sustainability. The ideal candidate will be adaptable, collaborative, and results-driven. ⚠️ Potential Challenges - Managing multiple priorities and stakeholders in a fast-paced, growing organization - Balancing technical depth with broad, strategic thinking - Collaborating effectively with remote or hybrid team members - Adapting to changes in the SEO landscape and industry trends ASSUMPTION: This role presents unique challenges related to managing multiple priorities, balancing technical depth with strategic thinking, and adapting to industry trends. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be open to learning and growth. 📈 Similar Roles Comparison - Product Manager (SEO & Content Optimization) at Microsoft: - Focuses on optimizing content for search engines and improving organic traffic - Requires strong SEO knowledge and experience with content management systems - Offers opportunities to work with a large, global organization and impact a wide range of products and services - SEO Manager at Amazon: - Focuses on driving organic traffic growth for Amazon's e-commerce platform - Requires strong technical SEO skills and experience with large-scale websites and data analysis - Offers opportunities to work with a large, data-driven organization and impact a vast product catalog ASSUMPTION: This role differs from similar SEO-focused roles in its emphasis on technical SEO for both commerce and editorial content, as well as its focus on driving the product vision and roadmap for the SEO & Organic Traffic Acceleration product space. 📝 Sample Projects 1. Developing and implementing a comprehensive SEO strategy for REI's e-commerce platform, including keyword research, on-page optimization, and link building 2. Collaborating with the editorial content team to optimize content for search engines and improve organic traffic for REI's blog and article platforms 3. Leading a cross-functional team to develop and launch a new SEO-focused tool or feature, such as an SEO audit tool or a content optimization plugin ASSUMPTION: These sample projects illustrate the diverse responsibilities and collaborative nature of this role. The ideal candidate will have experience working on similar projects and be comfortable leading cross-functional teams to deliver complex products. ❓ Key Questions to Ask During Interview 1. Can you describe the current SEO landscape for REI's e-commerce platform and editorial content, and how this role will address any gaps or opportunities? 2. How does the Martech Product Management team collaborate with other product teams and stakeholders to ensure alignment and successful delivery of products and features? 3. What are the most significant challenges facing the SEO & Organic Traffic Acceleration product space, and how does this role address them? 4. How does REI support the professional development and growth of its product managers, and what opportunities exist for growth within the Martech Product Management team? 5. How does REI measure the success of its SEO initiatives, and how does this role track and report on key performance indicators (KPIs)? ASSUMPTION: These interview questions focus on understanding the role's responsibilities, the team's dynamics, and REI's approach to SEO and product management. The ideal candidate will be curious, ask insightful questions, and demonstrate a strong understanding of the role and its challenges. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: https://www.rei.jobs/jobs/26074 2. Tailor your resume and cover letter to highlight relevant experience and skills for this role 3. Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability 4. Familiarize yourself with REI's co-op business model and commitment to sustainability 5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.