📌 Core Information
🔹 Job Title: Product Manager, US Marketing
🔹 Company: Abbott
🔹 Location: Princeton, New Jersey, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading Field Support Service Offering (80%) and contributing to Core Portfolio Initiatives (20%) for the i-STAT Portfolio and i-STAT Advantage products and services.
- Ensuring exceptional field support, enabling seamless customer access to resources, driving the value proposition for the i-STAT Advantage brand, and supporting innovative launches.
- Collaborating cross-functionally to optimize field support services and ensure alignment with organizational objectives.
- Developing and delivering key supporting resources for new product launches and on-market product transitions.
- Creating digital and self-service tools to enable customers to easily access product and service information.
ASSUMPTION: This role requires a strong understanding of the healthcare industry, particularly diagnostics, and the ability to manage cross-functional teams and projects.
📋 Key Responsibilities
✅ Develop and deliver key supporting resources to enable field support and service for new product launches and on-market product transitions.
✅ Project manage cross-functional collaborations to optimize field support services and ensure alignment with organizational objectives.
✅ Support the i-STAT TBI launch by creating tailored resources for field teams.
✅ Create order set examples, standard operating procedures (SOPs), editable/example workflows, and IQCP templates to assist customers during product adoption.
✅ Enable seamless product deployment and with resources service transitions.
✅ Create and maintain digital and self-service tools, enabling customers to easily access product and service information.
✅ Enhance the existing CRM tool to support method evaluations for implementation, ensuring it is up to date and effective.
✅ Develop self-service resources for implementations through dedicated resource pages on the global POC website.
✅ Develop and promote the value proposition for the i-STAT Advantage brand, including a la carte and tiered bundled package offerings such as service plans.
✅ Collaborate with stakeholders to define pricing, positioning, and marketing strategies for these services.
✅ Own the service component of the annual marketing plan, including the development of strategy, tactics, and KPIs.
✅ Communicate and house the plan materials within the Seismic content management system (e.g., Service and Support Powerbox).
✅ Develop and execute digital and print materials announcing product go-lives, ensuring cohesive communication to customers and stakeholders.
✅ Serve as the critical connector between field-based and Princeton teams, including field support services, implementation project managers, service plan sales, customer solutions engineers (IT), and field sales/marketing teams.
✅ Provide dedicated support for IT resources, ensuring seamless integration and troubleshooting during product implementations.
✅ Foster alignment and coordination to enhance operational efficiency and service delivery.
ASSUMPTION: This role requires strong project management, communication, and analytical skills, as well as the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree in business, life sciences, engineering, or related technical discipline.
Experience: 5+ years in the healthcare industry (devices and/or diagnostics preferred) and 2-3 years in marketing roles.
Required Skills:
- Proven experience in product management or a related field.
- Strong analytical and Excel skills, with knowledge of data analysis and financial models.
- Excellent verbal and written communication skills, including advanced PowerPoint knowledge.
- Deep understanding of the complexities of the diagnostics market and customer needs.
- Ability to develop, rationalize, and present strategy.
- Strong work ethic, self-motivation, and resourcefulness.
- Scientific or technical experience.
- Project management experience.
Preferred Skills:
- U.S. Health Systems and Hospital marketing experience.
ASSUMPTION: While an MBA is desired, a relevant bachelor's degree and proven experience in the required skills may be considered equivalent.
💰 Compensation & Benefits
Salary Range: $97,300.00 - $194,700.00 per year
Benefits:
- Free Medical Coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year for employees.
- Excellent retirement savings plan with a high employer contribution.
- Tuition reimbursement, the Freedom 2 Save student debt program, and the FreeU education benefit.
Working Hours: Standard work hours with the possibility of occasional travel (up to 20% of the time).
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on the candidate's qualifications and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, with a portfolio spanning diagnostics, medical devices, nutritionals, and branded generic medicines. The company serves customers in over 160 countries worldwide.
Company Size: Abbott is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: Abbott was founded in 1888 and has since grown into a global leader in healthcare.
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life.
- The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines.
- Abbott's 114,000 colleagues serve people in more than 160 countries.
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- and Branded Generic Pharmaceuticals
Company Website: www.abbott.com
ASSUMPTION: Abbott's extensive global presence and diverse product portfolio provide numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the mid-level management or senior individual contributor level, requiring significant experience and expertise in product management and marketing within the healthcare industry.
Reporting Structure: The Product Manager, US Marketing, will report directly to the Marketing Director for the Point of Care division and will work closely with cross-functional teams, including field support services, implementation project managers, service plan sales, customer solutions engineers (IT), and field sales/marketing teams.
Work Arrangement: This role is on-site, with the possibility of occasional travel (up to 20% of the time).
Growth Opportunities:
- As a mid-sized company with a diverse product portfolio, Abbott offers numerous opportunities for career growth and development within the organization.
- This role provides the opportunity to gain experience in product management, marketing, and cross-functional team leadership within the healthcare industry.
- Successful performance in this role may lead to increased responsibilities, promotions, or transfers to other divisions or locations within Abbott.
ASSUMPTION: Abbott's large size and diverse product portfolio provide numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Abbott's Princeton, NJ location is a corporate office with a professional work environment.
Office Location(s): 400 College Road East, Princeton, NJ 08540, United States
Geographic Context:
- Princeton, NJ is located in central New Jersey, approximately 45 miles southwest of New York City.
- The area offers a mix of urban and suburban living, with numerous cultural, educational, and recreational opportunities.
- Princeton is home to Princeton University, one of the world's leading research universities.
Work Schedule: Standard work hours with the possibility of occasional travel (up to 20% of the time).
ASSUMPTION: The Princeton, NJ location offers a professional work environment with ample opportunities for career growth and development within the company.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Abbott Careers website.
- Phone or video screening with the hiring manager or a member of the HR team.
- In-depth behavioral and technical interviews with cross-functional team members.
- Final interview with the Marketing Director or another senior leader within the Point of Care division.
- Background check and reference check for the final candidate.
Key Assessment Areas:
- Product management and marketing experience within the healthcare industry.
- Cross-functional team leadership and collaboration skills.
- Analytical and problem-solving skills.
- Communication and presentation skills.
- Understanding of the diagnostics market and customer needs.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the diagnostics market and customer needs in your application materials.
- Prepare for behavioral interview questions that focus on your experience with product management, marketing, and cross-functional team leadership within the healthcare industry.
- Research Abbott's products, services, and company culture to show your enthusiasm and fit for the role.
ATS Keywords: Product Management, Marketing, Healthcare Industry, Diagnostics, Cross-Functional Teams, Analytics, Customer Needs, Strategy Development, Project Management
ASSUMPTION: Abbott's interview process is designed to assess the candidate's fit for the role and the company's culture, with a focus on behavioral and technical competencies.
🛠️ Tools & Technologies
- Seismic content management system
- CRM tool (for method evaluations)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies required for this role may vary based on the candidate's experience and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Invent. Improve. Impact.
- Patients are at the center of all we do.
- Our people make it happen.
- We are accountable.
- We are inclusive and diverse.
Work Style:
- Collaborative and cross-functional team environment.
- Fast-paced and dynamic, with a focus on results and innovation.
- Data-driven decision-making and continuous improvement.
- Strong work ethic and commitment to excellence.
Self-Assessment Questions:
- Do you align with Abbott's company values, particularly "Invent. Improve. Impact." and "Patients are at the center of all we do"?
- Are you comfortable working in a fast-paced, collaborative, and cross-functional team environment?
- Do you have a strong work ethic and commitment to excellence, with a focus on results and innovation?
ASSUMPTION: Abbott's company culture values innovation, patient-centered care, collaboration, and accountability, with a strong focus on results and excellence.
⚠️ Potential Challenges
- The role requires a strong understanding of the diagnostics market and customer needs, as well as the ability to manage cross-functional teams and projects.
- The role may involve occasional travel (up to 20% of the time), which may be challenging for candidates who prefer a fully on-site work arrangement.
- The role requires strong analytical and problem-solving skills, as well as the ability to work effectively with cross-functional teams.
- The role may require occasional work outside of standard business hours to meet project deadlines or support cross-functional team members in different time zones.
ASSUMPTION: The challenges associated with this role are primarily related to the required skills and experience, as well as the need to work effectively with cross-functional teams and manage projects across different time zones.
📈 Similar Roles Comparison
- This role is similar to other product management or marketing roles within the healthcare industry, with a focus on diagnostics and medical devices.
- However, this role is unique in its focus on field support services and the value proposition for the i-STAT Advantage brand, as well as its requirement for occasional travel.
- Career paths for this role may include progression to senior product management or marketing roles within Abbott or other healthcare organizations, as well as potential transitions to other divisions or locations within Abbott.
ASSUMPTION: This role is similar to other product management or marketing roles within the healthcare industry, with a unique focus on field support services and the value proposition for the i-STAT Advantage brand.
📝 Sample Projects
- Developing and delivering key supporting resources for the i-STAT TBI launch, including tailored resources for field teams, order set examples, standard operating procedures (SOPs), editable/example workflows, and IQCP templates.
- Creating and maintaining digital and self-service tools, such as the CRM tool for method evaluations and dedicated resource pages on the global POC website, to enable customers to easily access product and service information.
- Developing and promoting the value proposition for the i-STAT Advantage brand, including a la carte and tiered bundled package offerings such as service plans, and collaborating with stakeholders to define pricing, positioning, and marketing strategies for these services.
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities required for this role, with a focus on product management, marketing, and cross-functional team leadership within the healthcare industry.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for this role and how it balances project management, cross-functional team leadership, and marketing responsibilities?
- How does this role collaborate with other teams within Abbott, such as field support services, implementation project managers, service plan sales, customer solutions engineers (IT), and field sales/marketing teams?
- What are the most significant challenges facing the i-STAT Advantage brand, and how can this role contribute to addressing them?
- How does Abbott support the professional development and career growth of its employees in this role?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
ASSUMPTION: These key questions are designed to help candidates better understand the role's responsibilities, work environment, and career growth opportunities within Abbott.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Abbott Careers website.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on product management, marketing, and cross-functional team leadership within the healthcare industry.
- Prepare for behavioral interview questions that focus on your experience with product management, marketing, and cross-functional team leadership within the healthcare industry.
- Research Abbott's products, services, and company culture to show your enthusiasm and fit for the role.
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
