📌 Core Information
🔹 Job Title: Product Marketer
🔹 Company: Pacific Life
🔹 Location: Newport Beach, California (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (Newport Beach, CA or Omaha, NE)
🚀 Job Overview
Key aspects of this role include:
- Supporting institutional products and solutions marketing efforts
- Developing compelling marketing materials
- Executing strategic initiatives and go-to-market strategies
- Collaborating with cross-functional teams
- Analyzing campaign impact and adjusting as needed
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on driving engagement and awareness for Pacific Life's institutional products.
📋 Key Responsibilities
✅ Develop and execute product marketing strategies (55%)
✅ Create original marketing campaign concepts (15%)
✅ Consult and advise internal clients on project requirements (15%)
✅ Maintain marketing projects and calendars (15%)
ASSUMPTION: This role involves a mix of strategic planning, creative development, and project management, with a focus on driving engagement and awareness for Pacific Life's institutional products.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, finance, business, or a related field.
Experience: 5+ years of experience in marketing, with a strong preference for experience in financial services, insurance, or retirement solutions.
Required Skills:
- Strong writing, editing, and communication skills
- Proficiency in Microsoft Office Suite (PowerPoint, Word, Excel)
- Familiarity with marketing tools such as Adobe Creative Suite, Salesforce, and digital content management platforms
- Strong analytical, research, and organizational/project management skills
- Ability to manage multiple projects, meet deadlines, and work collaboratively within a team
Preferred Skills:
- Knowledge of institutional markets and products
- Knowledge of SmartSheet
- Ability to utilize story-driven and video-centric content in marketing campaigns
- Ability to develop detailed creative and campaign briefs
- Research and analytical skills, competitive analysis
ASSUMPTION: While the role requires a specific degree and years of experience, the preferred skills are more flexible and can be developed over time.
💰 Compensation & Benefits
Salary Range: $91,350.00 - $111,650.00 per year
Benefits:
- Medical, Dental, Vision, and Wellbeing Reimbursement Account
- Generous paid time off options (Paid Time Off, Holiday Schedules, Financial Planning Time Off)
- Paid Parental Leave and Adoption Assistance Program
- Competitive 401k savings plan with company match and additional contribution regardless of participation
Working Hours: Full-time (40 hours/week), with flexible work arrangements
ASSUMPTION: The salary range provided is the company's good faith minimum and maximum range for this role at the time of posting. Actual compensation offered may vary based on factors such as experience, qualifications, and geographic location.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 1868
Company Description:
- Pacific Life provides a variety of products and services designed to help individuals and businesses achieve financial security
- Offers innovative life insurance and annuity solutions, as well as mutual funds
- Supports policyholders for nearly 160 years and is a Fortune 500 company headquartered in Newport Beach, California
Company Specialties:
- Annuities
- Life Insurance
- Workforce Benefits
- Institutional Solutions
- Investments
Company Website: http://www.pacificlife.com
ASSUMPTION: Pacific Life is a well-established company in the financial services industry, with a strong focus on providing financial security to its customers.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports to the Marketing team lead within the Institutional division
Work Arrangement: Hybrid (Newport Beach, CA or Omaha, NE office)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the Marketing team
- Opportunities to work on diverse projects and campaigns
- Chance to collaborate with cross-functional teams and learn from various stakeholders
ASSUMPTION: This role offers opportunities for growth and development within the Marketing team and across the organization.
🌍 Location & Work Environment
Office Type: Hybrid (Newport Beach, CA or Omaha, NE)
Office Location(s): 700 Newport Center Drive, Newport Beach, CA 92660, US; 6750 Mercy Road, Omaha, NE 68106, US; 45 Enterprise Drive, Aliso Viejo, CA 92656, US
Geographic Context:
- Newport Beach, CA: A coastal city in Orange County, California, with a population of approximately 86,700
- Omaha, NE: The largest city in Nebraska, with a population of approximately 465,000
Work Schedule: Full-time (40 hours/week), with flexible work arrangements
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the Marketing team
- Final interview with the Marketing team lead
Key Assessment Areas:
- Communication and presentation skills
- Creativity and strategic thinking
- Analytical and problem-solving skills
- Cultural fit and alignment with Pacific Life's values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Pacific Life's products and marketing goals
- Prepare examples of your marketing campaigns or projects to discuss during the interview
ATS Keywords: Product marketing, institutional products, marketing campaigns, go-to-market strategies, cross-functional teams, analytical skills, research skills, organizational skills, project management
ASSUMPTION: The application process for this role is likely to be competitive, so applicants should focus on demonstrating their relevant experience and skills in their application materials.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Word, Excel)
- Adobe Creative Suite
- Salesforce
- Digital content management platforms
- SmartSheet (preferred)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer focus
- Collaboration
- Innovation
- Accountability
Work Style:
- Creative and strategic thinking
- Strong communication and collaboration skills
- Ability to manage multiple projects and meet deadlines
- Adaptability and flexibility in a fast-paced environment
Self-Assessment Questions:
- How do you align with Pacific Life's core values, particularly integrity and customer focus?
- How comfortable are you working in a hybrid environment, balancing on-site collaboration and remote work?
- How do you approach managing multiple projects and meeting deadlines in a fast-paced environment?
ASSUMPTION: Pacific Life values employees who demonstrate strong communication skills, adaptability, and a commitment to customer focus and collaboration.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to a hybrid work arrangement and balancing on-site collaboration with remote work
- Working with cross-functional teams and stakeholders with varying priorities and expectations
- Keeping up with industry trends and competitive analysis in the financial services sector
ASSUMPTION: The role may present challenges related to project management, work arrangement, team collaboration, and industry knowledge, but these can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Product Marketing Manager (Financial Services)
- Responsible for driving product adoption and usage within the financial services industry
- Requires a strong understanding of financial products and services
- May have a more narrow focus on a specific product or line of business
- Product Marketing Specialist (Insurance)
- Focuses on marketing insurance products and solutions to both individual and business customers
- Requires a strong understanding of insurance products and regulations
- May have a more transactional or customer-facing focus
- Senior Product Marketing Manager (Retirement Solutions)
- Leads marketing efforts for retirement-focused products and services
- Requires a deep understanding of retirement planning and investment strategies
- May have a more strategic or long-term focus on product development and positioning
ASSUMPTION: While this role shares similarities with other product marketing roles in the financial services industry, it has a unique focus on institutional products and solutions, requiring a specific set of skills and knowledge.
📝 Sample Projects
- Developing a marketing campaign to launch a new defined contribution lifetime income product
- Conducting market research and competitive analysis to inform product positioning and messaging
- Creating a go-to-market strategy for a new stable value fund offering
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from creative development to strategic planning and analytical research.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing team and the broader Institutional division?
- How does this role fit into the overall marketing strategy for Pacific Life's institutional products and solutions?
- What are the most significant challenges facing the institutional markets, and how does this role address them?
- How does Pacific Life support the professional development and growth of its employees, particularly within the Marketing team?
- What is the company's approach to work-life balance, and how does it support employees in achieving it?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture, enabling them to make a more informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing campaigns or projects to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
