Product Marketing and Strategy Manager

📌 Core Information

🔹 Job Title: Product Marketing and Strategy Manager

🔹 Company: Meta

🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building new ads products for the telco ecosystem
• Identifying market insights to guide strategic direction and product development
• Partnering closely with Product, Engineering, Partnerships, and Product Growth
• Navigating ambiguity and cross-functional influence

ASSUMPTION: This role requires a strategic mindset and the ability to work effectively with various teams to drive product success in the telco and ads ecosystems.

📋 Key Responsibilities

✅ Lead market assessment, quantitative analysis, qualitative feedback, and represent the market internally with Product Management and Engineering, with a focus on ads and monetization.

✅ Identify significant long-term opportunities based on research, analysis, and a strategic view of the telco ecosystem.

✅ Plan and lead cross-functional efforts to facilitate successful product alpha and beta programs and launches globally.

✅ Demonstrate understanding of the broader Meta ecosystem and competitive landscape to create strategic product feedback and positioning.

✅ Define and manage comprehensive go-to-market strategy and plan including positioning, policy, and launch strategy.

✅ Partner effectively with Product Management to lead world-class product marketing communications for new products.

✅ Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created.

✅ Grow product adoption and usage rates by supporting market-facing programs and effective product launches.

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and market analysis to drive product success.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field

Experience: 7+ years of experience in marketing, consulting, communications, or internet technology

Required Skills:

• Analytical, data-driven decision-making
• Experience partnering with product teams to identify and bring to market solutions for businesses
• Experience collaborating with cross-functional teams to drive results and developing and executing against global launch plans to bring products to market
• Experience in the ads and telco space

Preferred Skills:

• Fluency in Hebrew

ASSUMPTION: While not explicitly stated, fluency in Hebrew may be beneficial for working in Tel Aviv, Israel.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically $120,000 - $180,000 per year, based on experience and location. This is an estimate and may vary based on individual circumstances.

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous time off and parental leave policies
• On-site meals and snacks
• Employee stock purchase plan

Working Hours: Full-time position with standard business hours, Monday through Friday, 9:00 AM to 5:00 PM. May require occasional evenings or weekends for project deadlines or events.

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, specifically focusing on social media, messaging, and virtual reality platforms.

Company Size: Meta is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Meta was founded in 2004 as Facebook and later rebranded in 2021.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible.
• The company's technologies help people connect, find communities, and grow businesses.
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality.

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: www.metacareers.com

ASSUMPTION: Meta's large size and diverse product offerings provide a dynamic work environment with numerous growth opportunities.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking and cross-functional leadership.

Reporting Structure: The Product Marketing and Strategy Manager will likely report to the Head of Product Marketing or a similar role.

Work Arrangement: This is an on-site role based in Tel Aviv, Israel. However, some flexibility for remote work may be available.

Growth Opportunities:

• Advancement to senior or director-level roles within product marketing or strategy
• Expansion into other areas of the business, such as product management or business development
• International assignments or relocation opportunities

ASSUMPTION: Given Meta's size and diverse product offerings, there are numerous growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: Meta's Tel Aviv office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 1 Hacker Way, Menlo Park, CA 94025, US (Global Headquarters); 661 University Ave, Toronto, ON M5G 1M1, CA; 300 W 6th St, Austin, TX 78701, US; 77 King St, Sydney, NSW 2000, AU; 1101 Dexter Ave N, Seattle, WA 98109, US; Mindspace Circle, Hyderabad, TS 500081, IN; 12721 W Jefferson Blvd, Los Angeles, CA 90066, US; Broadway & E 9th St, New York, NY 10003, US; 38 Beach Rd, Singapore, Singapore 189767, SG; Sheikh Zayed Road, Dubai, Dubai, AE; Calle Pedregal 24, Miguel Hidalgo, CDMX 11040, MX; Paseo de la Castellana, 180, Madrid, Community of Madrid 28046, ES; Rua Leopoldo Couto Magalhaes Junior, 700, Sao Paulo, SP 04542-011, BR; 575 7th St NW, Washington, District of Columbia 20004, US

Geographic Context:

• Tel Aviv is a vibrant, multicultural city with a thriving tech industry.
• The city offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities.
• Tel Aviv has a Mediterranean climate, with mild winters and hot, dry summers.

Work Schedule: Standard business hours, Monday through Friday, with occasional evenings or weekends for project deadlines or events.

ASSUMPTION: Working in Tel Aviv offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with a recruiter or hiring manager
• In-depth phone or video interview with the hiring manager
• On-site or virtual interview with cross-functional team members
• Final interview with the director or VP of product marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication
• Market analysis and research abilities
• Product launch planning and execution

Application Tips:

• Tailor your resume to highlight relevant experience in marketing, product strategy, and cross-functional collaboration.
• Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for Meta's mission.
• Showcase your ability to analyze and interpret market data in your application materials.

ATS Keywords: Product Marketing, Strategy, Telco, Ads, Market Research, Cross-Functional, Launch Planning, Global, Quantitative Analysis, Qualitative Feedback

ASSUMPTION: Meta's application process is designed to assess candidates' strategic thinking, market analysis skills, and cross-functional collaboration abilities.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Analytics
• Social media analytics tools (e.g., Hootsuite, Sprout Social)
• Project management software (e.g., Asana, Trello)
• Market research tools (e.g., SurveyMonkey, Typeform)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team and the projects at hand.

👔 Cultural Fit Considerations

Company Values:

• Give people the power to build community and bring the world closer together
• Focus on impact and results
• Be bold, take risks, and learn from failure
• Be open and respectful
• Collaborate and listen

Work Style:

• Data-driven decision-making
• Cross-functional collaboration
• Agile and iterative product development
• Continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with diverse teams and stakeholders to drive results?
• Do you have a strong analytical mindset and a passion for market research?

ASSUMPTION: Meta values candidates who are data-driven, collaborative, and passionate about their work.

⚠️ Potential Challenges

• Navigating a large, complex organization with numerous teams and stakeholders
• Managing multiple projects and priorities simultaneously
• Working in a fast-paced, ever-changing industry with frequent product updates and launches
• Adapting to a multicultural work environment with team members from diverse backgrounds and time zones

ASSUMPTION: These challenges are common in a large, global technology company like Meta and can be overcome with strong communication, organization, and adaptability skills.

📈 Similar Roles Comparison

• This role is similar to a Product Marketing Manager or Strategy Manager in other tech companies, but may have a stronger focus on the telco ecosystem and ads monetization.
• Compared to other marketing roles, this position requires a deeper understanding of product development and launch planning.
• Career progression in this role may lead to senior or director-level positions within product marketing or strategy, or to other areas of the business, such as product management or business development.

ASSUMPTION: While this role shares similarities with other product marketing and strategy positions, its focus on the telco ecosystem and ads monetization sets it apart.

📝 Sample Projects

• Conducting market research to identify new opportunities for ads products in the telco ecosystem
• Developing and executing a go-to-market strategy for a new product launch
• Collaborating with cross-functional teams to gather and analyze market feedback for product improvements

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader product marketing and strategy organization at Meta?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Meta support the professional development and growth of its product marketing and strategy team members?
• What are the most challenging aspects of working in product marketing and strategy at Meta?
• How does Meta approach cross-functional collaboration and communication, particularly with teams in different time zones?

ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience in marketing, product strategy, and cross-functional collaboration.
• Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for Meta's mission.
• Showcase your ability to analyze and interpret market data in your application materials.
• Follow up with the recruiter or hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.