📌 Core Information
🔹 Job Title: Product Marketing Assistant
🔹 Company: Healthengine
🔹 Location: Perth, Western Australia, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-14
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting go-to-market plans for new products and features
- Collaborating with cross-functional teams to ensure cohesive messaging
- Planning and coordinating industry events and PR campaigns
- Conducting research to gather insights on competitors, customers, and industry trends
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on collaboration and adaptability.
📋 Key Responsibilities
✅ Supporting the execution of go-to-market plans for new products, features, and enhancements
✅ Helping develop and maintain sales enablement tools including pitch decks, product collateral, FAQs, and training content
✅ Assisting with planning and coordination of industry events, webinars, and PR campaigns
✅ Supporting lead generation efforts through content creation and campaign coordination
✅ Conducting desk research and helping gather insights on competitors, customers, and industry trends
✅ Collaborating with internal teams including Product, Sales, Customer Success, and Brand to ensure cohesive messaging and positioning
✅ Maintaining and updating key marketing assets across internal platforms and sales channels
ASSUMPTION: This role involves a mix of strategic planning, project management, and creative execution, with a strong emphasis on collaboration and communication.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-4 years of experience in a marketing role, ideally in SaaS, healthcare, or technology
Required Skills:
- Organized and detail-oriented with the ability to manage multiple projects simultaneously
- Strong written communication skills with an eye for detail
- Collaborative mindset with experience working cross-functionally in a fast-paced environment
- Passion for healthcare innovation and a desire to improve the way Australians access care
Preferred Skills:
- Experience with tools like Braze, Canva, or similar platforms
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a marketing role in Australia, the estimated salary range for this position is AU$65,000 - AU$85,000 per annum. This estimate takes into account the candidate's experience level and the company's size and industry.
Benefits:
- Hybrid workplace offering flexibility to balance work and life
- Vibrant social calendar of events, quarterly team-building activities, and more
- Unlimited coffee and snacks, and a subsidised vending machine in the Perth office
- Awesome discounts and salary packaging options through the benefit partner, Maxxia
- Access to learning resources to develop personal and professional skills
- Workplace wellness program, including extra leave and access to EAP and other wellbeing resources
- Extra leave to recharge and focus on wellbeing
- Support for growing families with paid parental leave
Working Hours: Full-time position with standard business hours, Monday to Friday, with flexibility for hybrid work arrangement
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Health, Wellness & Fitness
Company Size: 51-200 employees
Founded: 2006
Company Description:
- Healthengine is Australia's largest consumer healthcare platform, helping people navigate the complex world of healthcare.
- The platform brings together a leading range of healthcare practices, healthcare specialties, and health ecosystem partners in a suite of integrated offerings.
- Healthengine helps people find the right care, connect with healthcare providers, and manage healthcare all in one place.
Company Specialties:
- Online Health Appointments
- Online Health Directory
- Online Booking System
- Appointment Marketing
- Search Marketing
- SMS Marketing
- Mobile App Development
- Business
- Marketing & Technology Solutions for Practices
- Health-tech
- Appointment Reminders
Company Website: healthengine.com.au
ASSUMPTION: Healthengine's mission and values align with its focus on improving access to healthcare, making it an attractive employer for candidates passionate about healthcare innovation.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: Reports directly to the Head of Marketing
Work Arrangement: Hybrid work arrangement with a balance of remote and on-site work
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- Opportunities to work on diverse projects and gain exposure to different aspects of marketing
- Chance to learn from and collaborate with experienced marketing professionals
ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain experience in a dynamic, high-growth digital health company where their work has real impact.
🌍 Location & Work Environment
Office Type: Hybrid work environment with an office located in Perth, Western Australia
Office Location(s): Level 4/503 Murray Street, Perth, Western Australia 6000, AU
Geographic Context:
- Perth is the capital and largest city of the Australian state of Western Australia
- Perth is known for its natural beauty, with beautiful beaches, parks, and the nearby Swan Valley wine region
- The city offers a high standard of living, with a range of cultural, educational, and recreational opportunities
Work Schedule: Standard business hours, Monday to Friday, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, allowing them to balance work and life while still having access to the resources and collaboration opportunities of an office environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Head of Marketing and/or other team members
- Final interview or assessment with the hiring manager
Key Assessment Areas:
- Marketing skills and experience
- Project management and organizational skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your experience with go-to-market strategies, event planning, and market research
- Demonstrate your passion for healthcare innovation and your commitment to improving access to healthcare
- Showcase your ability to work collaboratively and adapt to a fast-paced, dynamic environment
ATS Keywords: Go-to-market strategy, event planning, market research, marketing collateral, sales enablement, cross-functional collaboration, healthcare innovation, product marketing
ASSUMPTION: Healthengine's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best candidate for the role and the team.
🛠️ Tools & Technologies
- Braze (or similar marketing automation platforms)
- Canva (or similar graphic design tools)
- Microsoft Office Suite
- Google Workspace (Gmail, Google Docs, Google Sheets, etc.)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role, as they enable effective communication, collaboration, and project management.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: We put patients first in everything we do
- Innovative: We embrace change and continuously improve
- Collaborative: We work together to achieve our goals
- Accountable: We take ownership and responsibility for our actions
- Respectful: We value and appreciate diversity and inclusion
Work Style:
- Fast-paced and dynamic environment
- Autonomous and flexible, with a focus on accountability and results
- Collaborative and cross-functional, with a focus on teamwork and communication
Self-Assessment Questions:
- Do you have a passion for improving access to healthcare and a commitment to patient-centric care?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative, cross-functional work environment and enjoy working with diverse teams?
ASSUMPTION: Healthengine values candidates who are passionate about healthcare innovation, adaptable, and collaborative, with a strong commitment to patient-centric care.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously in a fast-paced environment
- Balancing strategic thinking with tactical execution and attention to detail
- Adapting to change and embracing a dynamic work environment
- Working collaboratively with cross-functional teams and managing stakeholder expectations
ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and effective communication to overcome.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on event planning and coordination, as well as market research and insights
- In the healthcare industry, this role requires a deep understanding of healthcare providers and patients, as well as the unique challenges and opportunities presented by the healthcare market
- Career progression in this role may involve moving into a more senior marketing position or specializing in a specific area of marketing, such as product marketing or brand management
ASSUMPTION: This role offers a unique blend of marketing experience, with a focus on event planning, market research, and cross-functional collaboration, providing a strong foundation for future career growth and development.
📝 Sample Projects
- Planning and executing a successful healthcare industry event, including vendor management, speaker coordination, and logistics
- Conducting market research to identify trends and opportunities in the healthcare industry and developing insights-driven marketing strategies
- Creating and maintaining high-quality sales enablement materials, including pitch decks, product collateral, and FAQs, to support the sales team's efforts
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from event planning and market research to sales enablement and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits into the broader marketing organization?
- What are the most pressing challenges facing the healthcare industry, and how does this role contribute to addressing them?
- How does Healthengine support work-life balance and employee well-being, particularly for employees working in a hybrid or remote environment?
- What opportunities are there for professional development and growth within the marketing team and the broader organization?
- How does Healthengine approach diversity, equity, and inclusion, and what initiatives are in place to foster a supportive and inclusive work environment?
ASSUMPTION: These questions are designed to provide insight into the company culture, team dynamics, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Healthengine job portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on go-to-market strategies, event planning, and market research
- Prepare for the interview by researching Healthengine's mission, values, and industry, as well as the specific challenges and opportunities facing the healthcare market
- If selected for an interview, be prepared to discuss your experience with marketing tools and technologies, as well as your ability to work collaboratively and adapt to a fast-paced, dynamic environment
- Follow up with the HR team within one week of submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
