📌 Core Information
🔹 Job Title: Product Marketing Assistant
🔹 Company: Alphabe Insight Inc
🔹 Location: New Orleans, Louisiana, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and execution of product marketing campaigns
- Conducting market research, competitor analysis, and trend monitoring
- Preparing marketing materials and presentations for internal and external use
- Coordinating product launch activities and cross-functional communication
- Tracking campaign performance and compiling reports for ongoing analysis
- Collaborating with sales and creative teams to ensure consistent messaging
- Maintaining organized records of marketing assets, schedules, and product data
ASSUMPTION: This role is ideal for a recent graduate or someone with limited professional experience seeking to gain hands-on marketing experience in a dynamic agency environment.
📋 Key Responsibilities
✅ Support the development and execution of product marketing campaigns
✅ Assist with market research, competitor analysis, and trend monitoring
✅ Prepare marketing materials and presentations for internal and external use
✅ Coordinate product launch activities and cross-functional communication
✅ Track campaign performance and compile reports for ongoing analysis
✅ Collaborate with sales and creative teams to ensure consistent messaging
✅ Maintain organized records of marketing assets, schedules, and product data
ASSUMPTION: While this role involves supporting various aspects of marketing, the primary focus is on campaign execution and coordination.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or related field
Experience: 1-2 years of experience in a marketing, communications, or administrative role
Required Skills:
- Strong written and verbal communication skills
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint)
- Excellent organizational skills and attention to detail
- Ability to work independently and manage multiple tasks efficiently
- Familiarity with basic marketing concepts and consumer behavior
Preferred Skills:
- Experience with CRM software
- Knowledge of marketing automation tools
- Fluency in a second language
ASSUMPTION: While not explicitly stated, having experience with CRM software and marketing automation tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $57,000 - $65,000 annually
Benefits:
- Professional growth and advancement opportunities
- Collaborative and supportive team environment
- Health, dental, and vision insurance
- Paid time off and holidays
- Ongoing training and development programs
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is competitive for a marketing assistant role in the New Orleans area, considering the experience level required.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Signal Tru Brand is a dynamic PR and branding agency focused on building bold, purpose-driven campaigns
- Based in New Orleans, the company fosters leadership, creativity, and innovation within every team member
- Their mission is to deliver brand experiences that spark conversation, influence behavior, and build long-lasting relationships
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: https://www.signaltrubrand.com
ASSUMPTION: Signal Tru Brand's focus on fostering leadership and creativity suggests a supportive work environment that encourages professional growth.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: The Product Marketing Assistant will report directly to the Marketing Manager or Director
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Potential to advance to a Product Marketing Manager role
- Opportunities to work on diverse campaigns and gain broad marketing experience
- Access to ongoing training and development programs
ASSUMPTION: Given the company's size and focus on professional growth, there may be opportunities for career advancement within the marketing department.
🌍 Location & Work Environment
Office Type: Creative agency environment in New Orleans
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- New Orleans is known for its vibrant culture, historic architecture, and diverse food scene
- The city offers a lower cost of living compared to other major US cities
- New Orleans has a growing tech and startup scene, with many creative and digital agencies
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs
ASSUMPTION: The lower cost of living in New Orleans may make it an attractive location for recent graduates or young professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Manager or Director
- Final interview with the company's founders or other senior leadership
Key Assessment Areas:
- Communication skills and ability to work collaboratively
- Organizational skills and attention to detail
- Understanding of basic marketing concepts and consumer behavior
- Cultural fit and alignment with the company's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your understanding of the company's mission and values
- Showcase your creativity and problem-solving skills through relevant examples or projects
ATS Keywords: Marketing, Product Marketing, Campaign Execution, Market Research, Competitor Analysis, Trend Monitoring, Presentation Skills, Collaboration, Attention to Detail, Microsoft Office Suite, Campaign Performance Tracking
ASSUMPTION: Given the company's focus on creativity and innovation, applicants should be prepared to discuss their problem-solving skills and ideas for marketing campaigns.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, the use of CRM and marketing automation tools is implied by the role's responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Innovation
- Authenticity
- Strategic Thinking
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you comfortable working independently and managing multiple tasks?
- Do you have a strong understanding of basic marketing concepts and consumer behavior?
ASSUMPTION: Applicants should be prepared to discuss their alignment with the company's values and how their work style fits with the agency's culture.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced environment
- Adapting to the dynamic nature of marketing campaigns and client needs
- Working with a diverse range of team members and stakeholders
- Navigating the competitive New Orleans job market for marketing roles
ASSUMPTION: While this role offers many opportunities for growth and learning, applicants should be prepared for the challenges that come with working in a fast-paced agency environment.
📈 Similar Roles Comparison
- Compared to other marketing assistant roles, this position offers a competitive salary range and benefits package
- Signal Tru Brand's focus on creativity and innovation sets it apart from more traditional PR and branding agencies
- This role provides an opportunity to gain broad marketing experience and work on diverse campaigns
ASSUMPTION: Applicants should research other marketing assistant roles in the New Orleans area to compare compensation, benefits, and work environment.
📝 Sample Projects
- Developing a marketing campaign for a new product launch
- Conducting market research and competitor analysis for an existing product
- Creating presentation materials for internal or client-facing meetings
- Coordinating a product launch event or trade show booth
ASSUMPTION: Applicants should be prepared to discuss their experience with or ideas for these types of marketing projects during the interview process.
❓ Key Questions to Ask During Interview
- How does this role support the company's overall mission and values?
- What are the most important qualities and skills for success in this role?
- How does the company support the professional growth and development of its employees?
- What are the biggest challenges facing the marketing department in the coming year?
- How does the company foster a creative and innovative work environment?
ASSUMPTION: Applicants should use the interview as an opportunity to learn more about the company's culture, values, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your marketing work or ideas for campaigns
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
