Product Marketing Associate (12 months)

📌 Core Information

🔹 Job Title: Product Marketing Associate (12 months)

🔹 Company: Texada Software

🔹 Location: Toronto, Ontario, Canada (Remote/Hybrid)

🔹 Job Type: Contract (12 months)

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Hybrid (primarily remote with occasional travel)

🚀 Job Overview

Key aspects of this role include:

• Supporting product marketing efforts to drive product awareness and business growth
• Partnering with cross-functional teams to execute product launch processes and go-to-market strategies
• Developing customer-centric positioning, messaging, and enablement materials
• Creating competitive battlecards and sales enablement assets
• Monitoring and reporting on initiative performance metrics
• Continuously improving team processes and customer-facing materials

ASSUMPTION: This role requires a strong understanding of marketing principles and strategies, as well as excellent communication and analytical skills. Previous product marketing experience in a B2B environment is highly desirable.

📋 Key Responsibilities

✅ Partnering with the Product team and cross-functional stakeholders to execute the Product Launch Process and initiate Go-to-Market strategies aligned with our launch framework.

✅ Executing specific product-marketing initiatives aligned to strategic goals, with clear ownership of assigned deliverables, timelines, and success metrics.

✅ Utilizing a customer-first approach to develop compelling positioning, messaging, and enablement materials.

✅ Developing competitive battlecards and other comparison tools to enable confident customer conversations.

✅ Supporting the development of impactful sales enablement and marketing assets, such as pitch decks, ROI tools, demo materials, blog posts, email campaigns, and webinars.

✅ Regularly auditing and monitoring performance metrics for initiatives, documenting outcomes clearly and concisely to support internal communication.

✅ Proactively identifying and escalating challenges, communicating clearly with managers and relevant stakeholders to maintain transparency and effectiveness.

✅ Continuously recommending and implementing improvements to team processes, tools, and customer-facing materials.

ASSUMPTION: This role involves working closely with various teams, requiring strong collaboration and communication skills. The ideal candidate will be comfortable working in a dynamic environment and be able to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Minimum 2 years of experience in marketing, preferably in product marketing with B2B experience.

Required Skills:

• Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging and a persuasive writing style.
• Strong analytical and problem-solving abilities.
• A good understanding of marketing principles and strategies.
• Operates as a strong team player willing to collaborate with multiple stakeholders.
• Fast learner, detail-oriented, and enjoys dynamic work environments.
• Knowledge or interest in the heavy equipment industry is a plus.

Preferred Skills:

• Previous experience crafting go-to-market strategies and conducting market research using primary and secondary sources.
• Previous experience in leveraging points of differentiation to position a unique product’s value proposition across numerous channels.
• Previous exposure to competitive analysis, market positioning, or customer-centric, value-based messaging development.
• Proven experience being self-directed and working with minimal supervision.
• Experience creating sales collateral from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and personal experience.

ASSUMPTION: While a degree in marketing or business is preferred, Texada is committed to Employment Equity and encourages applications from candidates with relevant experience and transferable skills.

💰 Compensation & Benefits

Salary Range: CAD 65,000 - 80,000 per year (based on industry standards for a Product Marketing Associate with 2-5 years of experience in Toronto)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company matching
• Employee assistance program
• Paid time off (vacation, sick, and personal days)
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible hours and occasional travel to the Mississauga office.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits information is based on typical benefits packages offered by companies of similar size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Texada Software specializes in SaaS solutions tailored for the heavy equipment rental, sales, and service industries. They serve leading equipment dealers and rental houses in North America, Australia, and New Zealand.

Company Size: Texada Software has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact on the business.

Founded: Texada Software was established in 1984, with over three decades of experience in the heavy equipment industry.

Company Description:

• Texada Software offers a comprehensive platform that manages the entire equipment lifecycle, from customer relationship management and service delivery to inventory and rental asset management.
• The company's software facilitates efficient operations across multiple facets of business management, enhancing customer engagement and operational efficiency.
• Texada Software is committed to building a diverse and inclusive workforce, fostering an environment where employees can thrive and grow.

Company Specialties:

• Rental Management Software
• Construction Equipment Management Software
• Web Portal Solution
• Mobility Solution
• SaaS
• Asset Management Software

Company Website: www.TexadaSoftware.com

ASSUMPTION: Texada Software's focus on the heavy equipment industry provides applicants with an opportunity to work in a niche market with a well-established company.

📊 Role Analysis

Career Level: This role is suitable for an intermediate-level marketing professional with 2-5 years of experience in product marketing or a related field.

Reporting Structure: The Product Marketing Associate will report directly to the Chief Product Officer (CPO).

Work Arrangement: This is a hybrid role, with a primarily remote work arrangement and occasional travel to the Mississauga office.

Growth Opportunities:

• As a 12-month fixed-term contract, this role may lead to full-time employment opportunities for the right candidate.
• The dynamic nature of the role provides opportunities to learn and grow within the product marketing function and the broader organization.
• Texada Software's commitment to professional development offers opportunities for employees to expand their skills and advance their careers.

ASSUMPTION: While this role is a 12-month fixed-term contract, there is potential for growth and full-time employment opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: Texada Software has a hybrid work environment, with a primarily remote work arrangement and occasional travel to the Mississauga office.

Office Location(s): Mississauga, Ontario, Canada

Geographic Context:

• The Greater Toronto Area (GTA) is the fourth-largest city in North America, offering a diverse range of cultural, recreational, and employment opportunities.
• The GTA has a humid continental climate, with warm, humid summers and cold, snowy winters.
• The cost of living in the GTA is relatively high compared to other Canadian cities, with average housing prices and rental rates reflecting this.

Work Schedule: Full-time (40 hours per week) with flexible hours and occasional travel to the Mississauga office.

ASSUMPTION: The hybrid work arrangement provides applicants with the flexibility to work remotely while still having the opportunity to collaborate with colleagues in the office.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager (CPO) and/or other team members
• Final interview or assessment, if required
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and ability to develop clear, concise messaging
• Analytical and problem-solving abilities
• Understanding of marketing principles and strategies
• Collaboration and teamwork skills
• Adaptability and comfort working in a dynamic environment

Application Tips:

• Highlight relevant experience and transferable skills in your resume and cover letter.
• Tailor your application to demonstrate your understanding of the heavy equipment industry and Texada Software's products.
• Prepare examples of your work, such as marketing campaigns, sales enablement materials, or competitive analysis, to showcase your skills during the interview process.

ATS Keywords: Product Marketing, B2B Marketing, Customer Insights, Competitive Analysis, Sales Enablement, Marketing Campaigns, Market Research, Heavy Equipment Industry, Marketing Strategies

ASSUMPTION: Texada Software uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase the likelihood of being selected for an interview.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The tools and technologies required for this role may vary depending on Texada Software's current tech stack and the specific needs of the project.

👔 Cultural Fit Considerations

Company Values:

• Purposeful, Passionate, and Proud: Texada is here to make a difference in its industry, to its customers, and to each other.
• Innovators & Learners: Texada innovates its products and company, trying new things and learning from both successes and failures.
• Driven to improve, not to be perfect: Texada is fanatical about improving its products and company, with a bias for improvement over perfection.
• Delivering its Long-term Vision Today: Texada has a long-term vision for transformation in its industry and is impatient to bring it to life today.
• Powerful Together: Texada recognizes that its diverse workforce is better and stronger together, embracing its diversity with a firm commitment to being Powerful Together.

Work Style:

• Collaborative: Texada values teamwork and encourages employees to work together to achieve common goals.
• Dynamic: Texada operates in a fast-paced, ever-changing environment, requiring employees to be adaptable and comfortable with change.
• Customer-focused: Texada prioritizes understanding and meeting the needs of its customers, both internal and external.

Self-Assessment Questions:

• Do you align with Texada's company values, particularly the emphasis on being purposeful, passionate, and proud?
• Are you comfortable working in a dynamic, fast-paced environment with a focus on continuous improvement?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: Texada Software's company values and work style provide applicants with a clear understanding of the company culture and the type of environment they can expect if they join the team.

⚠️ Potential Challenges

• The hybrid work arrangement may require occasional travel to the Mississauga office, which could be challenging for some applicants.
• The dynamic nature of the role may involve managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize effectively.
• The 12-month fixed-term contract nature of the role may limit long-term job security for some applicants.
• The competitive analysis and market positioning aspects of the role may require working with sensitive information and maintaining confidentiality.

ASSUMPTION: While there may be challenges associated with this role, Texada Software offers a unique opportunity to work in a niche market with a well-established company, providing applicants with valuable experience and growth opportunities.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position offers a unique opportunity to work in the heavy equipment industry, which may appeal to applicants interested in this niche market.
• Texada Software's mid-sized company environment provides applicants with the opportunity to have a significant impact on the business, whereas larger companies may offer more structured career paths and growth opportunities.
• As a 12-month fixed-term contract, this role may be more suitable for applicants looking for short-term or project-based opportunities, whereas full-time employment may offer more long-term job security and career growth prospects.

ASSUMPTION: Applicants should consider their personal and professional goals when comparing this role to other product marketing opportunities, weighing the unique aspects of this position against their individual preferences and career aspirations.

📝 Sample Projects

• Developing a go-to-market strategy for a new product launch, including customer segmentation, positioning, messaging, and channel selection.
• Conducting market research to identify customer pain points and opportunities for product improvement, and using the findings to inform product development and marketing strategies.
• Creating sales enablement materials, such as pitch decks, ROI tools, and demo materials, to support the sales team's efforts in closing deals and driving revenue growth.

ASSUMPTION: The sample projects provided are intended to give applicants a sense of the types of initiatives they may work on in this role. The specific projects and deliverables may vary depending on the organization's priorities and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits into the broader organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Texada Software support the professional development and growth of its employees?
• What are the key challenges facing the company and the product marketing team, and how can this role contribute to addressing them?
• How does Texada Software foster a culture of innovation and continuous improvement, and what role does this position play in driving that culture?

ASSUMPTION: Asking thoughtful, well-researched questions during the interview process demonstrates the candidate's interest in the role and provides valuable insights into the company and the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and transferable skills, with a focus on product marketing, B2B marketing, and the heavy equipment industry.
• Prepare examples of your work, such as marketing campaigns, sales enablement materials, or competitive analysis, to showcase your skills during the interview process.
• Follow up with the hiring manager (CPO) or HR department one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.