📌 Core Information
🔹 Job Title: Product Marketing Associate
🔹 Company: Healthie
🔹 Location: New York, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading product communication internally and externally
- End-to-end launch management for product updates
- Synthesizing feedback from customers and internal teams
- Developing messaging and enabling smooth rollouts
- Creating monthly product newsletters and training materials
ASSUMPTION: This role requires a strong understanding of the healthcare industry and B2B SaaS environments. Candidates should be comfortable working collaboratively with various teams and have a proactive mindset.
📋 Key Responsibilities
✅ Lead the execution of how Healthie’s platform is communicated internally and externally
✅ Own the end-to-end process of launching product updates, from gathering feedback to enabling smooth rollouts
✅ Synthesize feedback from customers and internal teams to shape product positioning
✅ Coordinate launches through clear and engaging communications, including in-app messages, emails, webinars, and community updates
✅ Create monthly product newsletters, tutorials, knowledge base articles, and training materials
ASSUMPTION: This role requires strong writing skills and the ability to adapt content to different audiences and formats.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of relevant experience within the healthcare industry
Required Skills:
- Proven experience in product marketing or a related role
- Excellent writing skills, with the ability to adapt content to different audiences
- Strong project management skills and the ability to coordinate cross-functional teams
- Deep understanding of the healthcare industry and B2B SaaS environments
- Ability to thrive in a fast-paced, evolving environment
Preferred Skills:
- Experience with healthcare technology or digital health startups
- Familiarity with Healthie's platform or similar EHR, scheduling, and patient engagement solutions
ASSUMPTION: Candidates with experience in healthcare or health tech are strongly preferred, as they will have a better understanding of the industry and its unique challenges.
💰 Compensation & Benefits
Salary Range: $108,000 - $135,000 USD per year
Benefits:
- Equity
- Annual bonus
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible PTO and work-from-home options
Working Hours: Full-time, hybrid role with a flexible work schedule
ASSUMPTION: The salary range provided is based on industry standards for a Product Marketing Associate with 5+ years of experience in the healthcare industry. Benefits may vary based on individual eligibility and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Healthie operates in the technology, information, and internet industry, focusing on healthcare infrastructure and virtual-first care delivery.
Company Size: Healthie is a mid-sized company with 51-200 employees, providing a collaborative and mission-driven work environment.
Founded: Healthie was founded in 2016 and has since grown to power thousands of organizations, delivering care to millions of patients.
Company Description:
- Healthie builds infrastructure for virtual-first care delivery, improving access to healthcare and enabling better healthcare outcomes through technology
- Their API-first approach makes it easy for organizations to build, customize, and scale their business using Healthie's EHR, scheduling, and patient engagement solutions
- Healthie powers organizations ranging from small private practices to digital health startups and multi-billion-dollar healthcare companies
Company Specialties:
- EHR (Electronic Health Records)
- Scheduling
- Patient engagement
- API-first approach
- Virtual-first care delivery
Company Website: www.gethealthie.com
ASSUMPTION: Healthie's focus on virtual-first care delivery and improving healthcare outcomes makes it an attractive option for candidates interested in the intersection of technology and healthcare.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience
Reporting Structure: This role reports directly to the Director of Marketing
Work Arrangement: Hybrid role with a flexible work schedule, requiring on-site presence in the NYC HQ
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on high-impact projects and contribute to Healthie's growth and success
- Chance to gain experience in a fast-growing, mission-driven company
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Healthie continues to expand and grow its customer base.
🌍 Location & Work Environment
Office Type: Hybrid, with a focus on in-person collaboration and teamwork
Office Location(s): New York, United States
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous attractions, restaurants, and entertainment options
- The city is well-connected by public transportation, making it easy to commute to the office
- New York is home to a thriving healthcare and technology industry, providing ample opportunities for professional growth and networking
Work Schedule: Full-time, with a flexible work schedule that accommodates both in-office and remote work
ASSUMPTION: The hybrid work arrangement allows for a balance between in-person collaboration and remote work, catering to different work preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Quick chat with Katie, Director of Talent (15 minutes)
- Interview with Stefanie, Director of Marketing (30 minutes)
- Portfolio Presentation with Tariq, Stefanie, Saher, & Max (1 hour)
- Meet with Erica, CEO & cofounder (20 minutes)
- Reference checks
Key Assessment Areas:
- Writing and communication skills
- Understanding of the healthcare industry and B2B SaaS environments
- Project management skills and ability to coordinate cross-functional teams
- Cultural fit and alignment with Healthie's core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your writing samples, marketing campaigns, and any other relevant work
- Be ready to discuss your understanding of the healthcare industry and Healthie's platform
- Research Healthie's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
ATS Keywords: Product Marketing, Healthcare Industry, B2B SaaS, Customer Engagement, Feedback Synthesis, Content Creation, Training Materials, Market Needs Alignment, Curiosity, Adaptability
ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on their ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Healthie's platform (EHR, scheduling, patient engagement solutions)
- Marketing automation tools (e.g., email marketing, CRM)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities within the team.
👔 Cultural Fit Considerations
Company Values:
- Respect: Healthie values open, honest, and respectful communication among team members
- Reliability: Healthie prioritizes reliability and consistency in its products and services, as well as in its team members' work
- Resilience: Healthie encourages a growth mindset and the ability to bounce back from setbacks
Work Style:
- Collaborative: Healthie values teamwork and cross-functional collaboration
- Adaptable: Healthie operates in a fast-paced, evolving environment, requiring team members to be flexible and adaptable
- Mission-driven: Healthie is committed to improving healthcare outcomes and access to care, and team members should be passionate about the company's mission
Self-Assessment Questions:
- Do you thrive in a collaborative, fast-paced environment?
- Are you passionate about improving healthcare outcomes and access to care?
- Do you have experience working with healthcare technology or digital health startups?
ASSUMPTION: Candidates who align with Healthie's core values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Working in a fast-paced, evolving environment may require adaptability and flexibility
- Balancing internal and external communication responsibilities may be challenging at times
- Managing multiple projects and deadlines may require strong project management skills and prioritization
- Working with a diverse range of stakeholders, including internal teams and external customers, may require strong communication and interpersonal skills
ASSUMPTION: These challenges can be overcome with strong communication, project management, and adaptability skills, as well as a commitment to Healthie's mission and values.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on product marketing and communication within the healthcare industry
- Healthie's API-first approach sets it apart from other healthcare technology companies, offering candidates the opportunity to work on innovative, cutting-edge solutions
- This role offers significant growth opportunities, as Healthie continues to expand and grow its customer base
ASSUMPTION: Candidates should consider the unique aspects of this role and Healthie's platform when comparing it to other marketing or healthcare technology positions.
📝 Sample Projects
- Developing messaging and communications for a new feature launch, including in-app messages, emails, and webinars
- Creating a monthly product newsletter highlighting recent updates, improvements, and customer success stories
- Collaborating with internal teams to gather feedback and shape product positioning for an upcoming release
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role, demonstrating the candidate's ability to work collaboratively and effectively manage projects.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does Healthie support the professional growth and development of its employees?
- What are the most significant challenges facing the company, and how does this role contribute to addressing them?
- How does Healthie measure the success of its product marketing efforts, and what key performance indicators (KPIs) are used?
- What is the company's long-term vision for growth and expansion, and how does this role contribute to that vision?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its mission, as well as their ability to think critically and strategically about the position and its impact on the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your writing samples, marketing campaigns, and any other relevant work
- Research Healthie's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with Katie, Director of Talent, one week after submitting your application to confirm receipt and express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
