Product Marketing Associate

📌 Core Information

🔹 Job Title: Product Marketing Associate

🔹 Company: Macy's

🔹 Location: New York, NY

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing high-impact marketing strategies for Macy's app, CRM channels, and digital programs
• Driving customer acquisition and lifetime value (LTV) through strategic marketing campaigns
• Collaborating with cross-functional teams, including digital product, creative, and merchants
• Optimizing the customer acquisition funnel and maximizing conversion rates
• Supporting executive-level preparations with data-driven insights and recommendations

ASSUMPTION: This role requires a strong understanding of digital marketing, product marketing, and customer acquisition strategies in the retail industry.

📋 Key Responsibilities

✅ Develop and execute marketing strategies to drive customer acquisition and LTV for Macy's app, CRM channels, and digital programs

✅ Collaborate with cross-functional teams to ensure seamless implementation of marketing initiatives across all touchpoints

✅ Optimize the customer acquisition funnel using data-driven insights and best-in-class creative to maximize conversion and deepen engagement

✅ Champion product updates that drive engagement and revenue KPIs among core audiences

✅ Support the Weekly Business Review and other executive-level preparations with content insights across all marketing channels

✅ Foster an environment of acceptance and respect, strengthening relationships with colleagues, customers, and communities

ASSUMPTION: This role requires strong communication, project management, and strategic planning skills to succeed in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent work experience in a related field

Experience: Six or more years of digital and product marketing experience, preferably with a retail background

Required Skills:

• Strategic Thinking
• Content Planning and Execution
• Analytical Skills
• Business Intelligence
• Trend Awareness
• Technical Proficiency
• Communication
• Project Management
• Strategic Planning
• Initiative
• Ownership

Preferred Skills:

• Experience with Adobe Analytics and Tableau or other visualization platforms

ASSUMPTION: Candidates with a strong background in digital marketing, product marketing, and customer acquisition strategies in the retail industry are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 (Based on industry standards for a Product Marketing Manager role with 6+ years of experience in the retail sector)

Benefits:

• Comprehensive Health and Wellness Coverage
• 401(k) Match
• Paid Time Off
• Eight Paid Holidays
• Continuous Learning and Leadership Development
• Merchandise Discounts
• Performance-Based Incentives
• Annual Merit Review
• Employee Assistance Program
• Tuition Reimbursement

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on business needs

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail

Company Size: 10,001+ employees

Founded: 1858

Company Description:

• Macy's is America’s store for life, delivering quality fashion at affordable prices to customers
• Operates approximately 640 locations in 43 states, the District of Columbia, Puerto Rico, and Guam
• Offers a wide range of exclusive brands for her, for him, for the home, and via its e-commerce site, macys.com

Company Specialties:

• Retail

Company Website: Macy's Careers

ASSUMPTION: Macy's is a well-established retail company with a strong brand presence and a wide range of products and services.

📊 Role Analysis

Career Level: Mid-level to senior-level marketing role

Reporting Structure: This role reports directly to the Senior Manager, Product Marketing

Work Arrangement: On-site, full-time position with the possibility of remote work for specific tasks or projects

Growth Opportunities:

• Potential career progression to Senior Product Marketing Manager or similar roles
• Opportunities to work on high-impact projects and gain exposure to senior leadership
• Chance to develop skills in digital marketing, product marketing, and customer acquisition strategies

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and advance their career within the marketing department.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, collaborative work environment

Office Location(s): 151 W 34th St, New York, NY 10001, US

Geographic Context:

• New York City is a major hub for the retail industry, with numerous fashion trends and events
• The office is located in the heart of Manhattan, offering easy access to public transportation and nearby amenities
• The city offers a diverse and dynamic cultural scene, with numerous attractions, restaurants, and entertainment options

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on business needs

ASSUMPTION: The office environment is fast-paced, collaborative, and focused on driving results through strategic marketing initiatives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the senior leadership team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Experience with digital marketing, product marketing, and customer acquisition strategies
• Ability to collaborate effectively with cross-functional teams
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with digital marketing, product marketing, and customer acquisition strategies
• Research Macy's and the retail industry to demonstrate your understanding of the company and its competitive landscape

ATS Keywords: Product Marketing, Digital Marketing, Customer Acquisition, Retail Marketing, Marketing Strategy, Marketing Execution, Marketing Campaigns, Marketing Analytics, Marketing Insights, Marketing Reporting, Marketing Planning, Marketing Project Management, Marketing Team Collaboration, Marketing Team Leadership

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, problem-solving skills, and relevant experience in digital marketing, product marketing, and customer acquisition strategies.

🛠️ Tools & Technologies

• Adobe Analytics
• Tableau or other visualization platforms
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Inclusive
• Innovative
• Results-driven

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on driving results through strategic marketing initiatives
• Data-driven and analytical

Self-Assessment Questions:

• Do you have a strong understanding of digital marketing, product marketing, and customer acquisition strategies in the retail industry?
• Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
• Do you have strong communication, project management, and strategic planning skills?

ASSUMPTION: Macy's values a customer-centric, collaborative, and inclusive work environment, with a strong focus on driving results through strategic marketing initiatives.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic retail environment with tight deadlines and high expectations
• Managing multiple projects simultaneously and prioritizing tasks effectively
• Collaborating with cross-functional teams and building consensus on marketing strategies and initiatives
• Keeping up with industry trends and best practices in digital marketing, product marketing, and customer acquisition strategies

ASSUMPTION: This role requires strong time management, prioritization, and collaboration skills to succeed in a fast-paced, dynamic retail environment.

📈 Similar Roles Comparison

• Product Marketing Manager - Retail
• Senior Product Marketing Manager - Retail
• Digital Marketing Manager - Retail
• Customer Acquisition Manager - Retail

ASSUMPTION: This role is similar to other product marketing and digital marketing roles in the retail industry, with a focus on driving customer acquisition and LTV through strategic marketing initiatives.

📝 Sample Projects

• Developing and executing a marketing campaign to drive app downloads and user engagement for Macy's mobile app
• Optimizing the customer acquisition funnel for Macy's CRM channels to maximize conversion rates and deepen customer engagement
• Collaborating with the product team to launch a new feature or product update that drives engagement and revenue KTPs among core audiences

ASSUMPTION: These sample projects demonstrate the strategic thinking, problem-solving skills, and relevant experience required for this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does this role collaborate with other departments, such as digital product, creative, and merchants?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Macy's support the professional development and growth of its marketing team members?
• What are the most important qualities and skills for success in this role?

ASSUMPTION: These key questions help assess the candidate's understanding of the role, the company, and the industry, as well as their ability to contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Macy's Careers
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching Macy's and the retail industry, and practicing your responses to common interview questions
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.