Product Marketing Associate

📌 Core Information

🔹 Job Title: Product Marketing Associate

🔹 Company: StepStone Group

🔹 Location: Lebanon, New Hampshire, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting product launches and go-to-market strategies
• Creating and editing marketing and sales materials
• Gathering and sharing customer success stories
• Collaborating cross-functionally with various teams
• Learning about buyers and market positioning of Appcast's products

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to multitask in a fast-paced environment. It's ideal for an enthusiastic, self-motivated individual eager to learn and contribute in a team-oriented setting.

📋 Key Responsibilities

✅ Learn about Appcast's buyers and how its products help solve their challenges

✅ Write and edit product messaging for marketing materials, emails, and the website

✅ Support go-to-market efforts for new products and markets

✅ Work with the Product team to understand upcoming features and communicate their value to customers

✅ Gather customer stories, prepare interview questions, and draft case studies or testimonials

✅ Partner with sales and account teams to highlight customer success stories

✅ Help organize and update sales materials, including presentations and product comparison tools

✅ Assist with tracking competitors and updating internal documents that highlight Appcast's differentiators

✅ Collaborate cross-functionally with team members across a matrixed organization

ASSUMPTION: This role involves a mix of strategic and tactical tasks, requiring strong project management skills and the ability to work independently and in a team.

🎯 Required Qualifications

Education: Bachelor's degree preferred

Experience: 0-2 years of experience

Required Skills:

• Excellent organization and attention to detail
• Strong time management skills and ability to multitask
• Clear and professional verbal and written communication skills
• Comfortable creating and editing presentations using tools like PowerPoint or Google Slides
• Eager to learn, self-motivated, and excited to contribute in a fast-moving, team-oriented environment

Preferred Skills:

• Previous experience in product marketing or a related field
• Familiarity with the recruitment industry or relevant market research experience

ASSUMPTION: While a bachelor's degree is preferred, the most important qualifications are strong organizational skills, excellent communication, and a high level of enthusiasm and drive.

💰 Compensation & Benefits

Salary Range: $47,000 - $78,500 per year (based on industry standards for entry-level product marketing roles in the United States)

Benefits:

• Competitive compensation
• Comprehensive benefits package
• Employee networks and community engagement opportunities

Working Hours: Full-time position with standard business hours, including occasional travel for internal and external meetings

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level product marketing roles in the United States. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job. The company operates in the software development industry, focusing on programmatic recruitment advertising technology and services.

Company Size: StepStone Group has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: The Stepstone group was founded in 1996, with Appcast joining the group in 2016. The company has since grown to become the global leader in programmatic recruitment advertising technology and services.

Company Description:

• Appcast is the global leader in programmatic recruitment advertising technology and services, managing job advertising annually for enterprise clients across industries.
• The company offers advanced technology, unmatched market data, and a team of the industry's best recruitment marketers to help clients find the right talent.
• Appcast is headquartered in Lebanon, New Hampshire, with offices in the United States, Canada, and Europe, and is part of the Stepstone group.

Company Specialties:

• Programmatic recruitment advertising technology
• Recruitment marketing services
• Market data and analytics

Company Website: http://www.thestepstonegroup.com

ASSUMPTION: As a mid-sized company, StepStone Group offers a collaborative work environment with opportunities for growth and development. The company's focus on technology and data-driven recruitment solutions makes it an attractive option for candidates interested in the recruitment industry and related technologies.

📊 Role Analysis

Career Level: This role is an entry-level position within the product marketing team, offering opportunities for growth and development within the company.

Reporting Structure: The Product Marketing Associate will report directly to the Marketing team and collaborate cross-functionally with various teams within the organization.

Work Arrangement: This is an on-site position, with occasional travel required for internal and external meetings. The role may involve working in a hybrid or remote setting, depending on business needs and opportunities.

Growth Opportunities:

• Learning and developing product marketing skills in a fast-growing company
• Collaborating with various teams to gain a broad understanding of the business
• Potential career progression into more senior product marketing roles or other functions within the organization

ASSUMPTION: This entry-level role offers a unique opportunity for candidates to gain experience in product marketing and develop their skills within a growing company. The position provides exposure to various aspects of the business, fostering growth and development in a supportive environment.

🌍 Location & Work Environment

Office Type: Appcast's headquarters is located in a modern office building in Lebanon, New Hampshire, offering a professional and collaborative work environment.

Office Location(s): 10 Water Street, Lebanon, New Hampshire, 03766, United States

Geographic Context:

• Lebanon is a small city in New Hampshire, offering a mix of urban and rural living with easy access to outdoor recreation and cultural attractions in nearby cities like Concord and Boston.
• The area has a four-season climate, with mild summers and cold, snowy winters.
• Lebanon is home to Dartmouth College, providing a vibrant intellectual and cultural community.

Work Schedule: The standard work schedule is Monday through Friday, with occasional travel required for internal and external meetings. The role may involve working in a hybrid or remote setting, depending on business needs and opportunities.

ASSUMPTION: Appcast's headquarters in Lebanon, New Hampshire, offers a professional and collaborative work environment, with easy access to outdoor recreation and cultural attractions in the nearby area.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the director of marketing

Key Assessment Areas:

• Communication skills and ability to articulate ideas clearly and concisely
• Organization and time management skills
• Cultural fit and alignment with Appcast's values
• Problem-solving skills and ability to think critically

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your enthusiasm for the position and the company by researching Appcast's products and market position
• Prepare examples of your writing and editing skills to showcase during the interview

ATS Keywords: Product marketing, entry-level, marketing materials, customer success stories, go-to-market strategy, cross-functional collaboration, organization, communication, time management, self-motivation, learning, development

ASSUMPTION: The application process for this role is likely to involve several interviews, focusing on communication skills, organization, and cultural fit. Candidates should prepare examples of their writing and editing skills and demonstrate their enthusiasm for the position and the company.

🛠️ Tools & Technologies

• PowerPoint or Google Slides for presentation creation and editing
• Microsoft Office or Google Workspace for document creation and management
• Customer relationship management (CRM) software for tracking customer interactions and data
• Project management tools for task organization and collaboration

ASSUMPTION: As a product marketing role, this position requires proficiency in presentation creation and editing tools, as well as strong communication and collaboration skills. Familiarity with CRM software and project management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Focus on understanding and meeting the needs of customers
• Innovative: Encourage creativity and continuous improvement
• Collaborative: Foster a culture of teamwork and cross-functional collaboration
• Data-driven: Use data and analytics to inform decision-making and strategy
• Accountable: Take ownership of responsibilities and hold oneself and others to high standards

Work Style:

• Fast-paced: Work in a dynamic and rapidly changing environment
• Team-oriented: Collaborate with various teams to achieve common goals
• Adaptable: Embrace change and adjust to new situations as needed

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have strong communication skills and the ability to articulate ideas clearly and concisely?
• Are you eager to learn and develop your skills in a growing company?

ASSUMPTION: Appcast values a customer-centric, innovative, collaborative, data-driven, and accountable work environment. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Managing multiple tasks and deadlines in a fast-paced environment
• Adapting to changes in priorities and work arrangements
• Working with a diverse range of teams and stakeholders
• Gathering and analyzing data to inform decision-making and strategy

ASSUMPTION: This role presents unique challenges, including managing multiple tasks and deadlines, adapting to changes, and working with diverse teams. Candidates should be prepared to embrace these challenges and thrive in a dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on product marketing and go-to-market strategies
• Entry-level product marketing roles may have varying levels of responsibility and autonomy, depending on the company and industry
• Career progression in product marketing may involve moving into more senior roles or exploring other functions within the organization

ASSUMPTION: This entry-level product marketing role offers a unique opportunity to gain experience in product marketing and develop skills within a growing company. The position provides exposure to various aspects of the business, fostering growth and development in a supportive environment.

📝 Sample Projects

• Creating and editing product messaging for marketing materials, emails, and the website
• Supporting go-to-market efforts for new products and markets
• Gathering customer stories and drafting case studies or testimonials
• Updating sales materials, including presentations and product comparison tools
• Tracking competitors and updating internal documents that highlight Appcast's differentiators

ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities involved in this role. Candidates should be prepared to take on a mix of strategic and tactical tasks, requiring strong project management skills and the ability to work independently and in a team.

❓ Key Questions to Ask During Interview

• Can you describe the typical work arrangement for this role, and how it may evolve over time?
• How does the marketing team collaborate with other departments, such as product and sales?
• What opportunities are there for growth and development within the product marketing team and the company as a whole?
• How does the company support work-life balance for its employees?
• What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development. Candidates should tailor their questions to the specific role and company, demonstrating their interest and enthusiasm.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your writing and editing skills to showcase during the interview
• Research Appcast's products and market position to demonstrate your enthusiasm for the position and the company
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.