Product Marketing Associate

📌 Core Information

🔹 Job Title: Product Marketing Associate

🔹 Company: Faria Education Group

🔹 Location: Kraków, Małopolskie, Poland

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 1-2 years

🔹 Remote Status: On-site (with remote OK)

🚀 Job Overview

Key aspects of this role include:

• Supporting go-to-market strategy for products within the admissions and extracurricular suite
• Crafting compelling, audience-focused content for various marketing channels
• Collaborating with cross-functional teams to drive product awareness and customer satisfaction
• Conducting market research to gather insights on target audiences and buyer personas

ASSUMPTION: This role requires a strong focus on content creation and market research, with a significant portion of time dedicated to collaboration with various teams.

📋 Key Responsibilities

✅ Go-to-Market Strategy: Execute the global go-to-market (GTM) strategy for product launches, feature updates, and platform improvements, ensuring alignment with overall business goals and close collaboration with each region.

✅ Product Positioning & Messaging: Craft clear, compelling product positioning and messaging that differentiates your products in the market and addresses schools' unique needs.

✅ Customer Insights & Persona Development: Conduct market research to gather insights on target audiences, buyer personas, the competitive landscape, and customer needs.

✅ Sales Enablement: Collaborate with the Sales Enablement team to equip the sales team with tools, collateral, and training to communicate the most compelling value proposition effectively.

✅ Content Development: Collaborate with branding and product teams to develop thought leadership content, product videos, blog posts, webinars, whitepapers, and product documentation to drive awareness and engagement.

✅ Cross-functional Collaboration: Partner with product managers to understand the roadmap and ensure the market is educated on new features, updates, and product benefits.

✅ Performance Tracking: Assist in analyzing the performance of marketing campaigns using data-driven insights to optimize content and improve the customer journey.

ASSUMPTION: The role involves a mix of strategic planning, creative content development, and data-driven optimization to maximize product impact and customer satisfaction.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 1-2 years of experience in product marketing, copywriting, or content marketing, ideally within B2B SaaS

Required Skills:

• Proven ability to craft compelling, clear, and concise product messaging for various marketing materials
• Strong analytical mindset, using customer feedback and market data to refine messaging and product positioning
• Excellent written and verbal communication skills, with a talent for creating persuasive, audience-focused content
• Comfort working with product, sales, customer experience, and marketing teams to ensure consistent and compelling messaging

Preferred Skills:

• Product marketing knowledge and experience with successfully launching and marketing a SaaS product
• Familiarity with or curiosity about the challenges faced by schools, educators, and administrators
• Proficiency with HubSpot, WordPress, Google Analytics, ClickUp, and Google Workspace (Sheets, Docs, Slides, etc.)

ASSUMPTION: While a background in education is not required, a genuine interest in the sector and its challenges would be beneficial for success in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between PLN 12,000 - 18,000 gross per month, depending on experience and qualifications. This estimate is based on market research and comparable roles in the B2B SaaS industry in Poland.

Benefits:

• Competitive salary and opportunities for career development
• Comprehensive medical coverage by LuxMed
• Generous annual leave and public holidays
• Recurring monthly health and wellness benefits
• Professional development opportunities and support for certifications
• Friendly atmosphere, group activities, and corporate events
• MacBook Pro or another laptop of your specification, peripherals, and displays
• Small but cozy office in Krakow for your convenience or remote work in Poland

Working Hours: Full-time position with standard working hours, Monday to Friday, 9:00 AM to 5:00 PM CET, with flexibility for remote work.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Education Technology (EdTech)

Company Size: Medium-sized company with 201-500 employees, offering a collaborative and dynamic work environment

Founded: 2006, with over 15 years of experience in understanding the needs of schools and supporting education worldwide

Company Description:

• Faria Education Group provides integrated SaaS solutions for curriculum management, teaching and learning, admissions, and school-to-home communications
• The company also offers innovative online schools, providing comprehensive educational experiences with IB Diploma and Cambridge online courses
• Faria Education Group is committed to driving transformative experiences for learners, educators, and families globally, with a presence in over 155 countries

Company Specialties:

• SaaS
• Education Technology
• Curriculum Design
• Learning Management System
• Primary and Secondary Education
• Education Administration Programs
• Online Learning

Company Website: https://www.faria.org/

ASSUMPTION: Faria Education Group's extensive experience in the education sector and commitment to innovation make it an attractive employer for candidates interested in EdTech.

📊 Role Analysis

Career Level: Early to mid-career level, with opportunities for growth and development within the marketing team and the broader organization

Reporting Structure: The Product Marketing Associate will report to the Product Marketing Lead and collaborate with various cross-functional teams, including product development, sales, client experience, and demand generation

Work Arrangement: On-site in Krakow, with remote work options available for Polish residents

Growth Opportunities:

• Progression within the marketing team, such as taking on more responsibilities or moving into a senior role
• Expanding into other areas of the business, such as product management or sales
• Developing expertise in the EdTech sector and gaining experience working with international teams

ASSUMPTION: The role offers opportunities for career growth and development within the marketing team and the broader organization, as well as the chance to gain experience working in the EdTech sector.

🌍 Location & Work Environment

Office Type: Small but cozy office in Krakow, with remote work options available for Polish residents

Office Location(s): 60 Cannon Street, London, England EC4N 6, GB; 121 SW Salmon St, Suite 1200, Portland, Oregon 97204, US; Unit 2701-02, 27th Floor, 99 Hennessy Road, Wanchai, Hong Kong, Hong Kong, Hong Kong 000, HK; 12F., No. 200, Sec. 2, Jinshan S. Rd., Da’an Dist., Taipei City 106406 , Taiwan, Taipei, Taiwan 106, TW; No. 77 Jiang Ning Road Jingan District, 7th Floor, Shanghai, Shanghai 200040, CN; The Business Centre, Ham Manor Golf Club, Angmering, BN16 4JE, GB; Volodymyra Ivasiuka Street, Ivano-Frankivsk, Ivano-Frankivsk Oblast 76000, UA

Geographic Context:

• Kraków is the second-largest city in Poland, with a rich history and vibrant cultural scene
• The city is home to numerous educational institutions, making it an ideal location for an EdTech company
• Kraków offers a high quality of life, with affordable living costs compared to other major European cities

Work Schedule: Standard working hours, Monday to Friday, 9:00 AM to 5:00 PM CET, with flexibility for remote work

ASSUMPTION: The office location in Krakow provides a dynamic and collaborative work environment, with opportunities for remote work for Polish residents.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Workable platform
• Phone or video screening with the HR team to discuss the role and assess cultural fit
• In-depth interview with the Product Marketing Lead to discuss the role's responsibilities and requirements
• Final interview with the hiring manager or a panel of team members to assess skills and cultural fit

Key Assessment Areas:

• Product marketing skills and experience
• Copywriting and content creation abilities
• Analytical mindset and data-driven approach
• Cross-functional collaboration and communication skills
• Alignment with the company's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing, copywriting, and content creation experience
• Include specific examples of your work, such as landing pages, blog posts, or marketing campaigns you've created
• Demonstrate your understanding of the EdTech sector and Faria Education Group's products and services

ATS Keywords: Product marketing, copywriting, content development, go-to-market strategy, customer insights, buyer personas, sales enablement, cross-functional collaboration, data-driven optimization

ASSUMPTION: The application process is designed to assess candidates' skills and cultural fit for the role and the organization, with a focus on product marketing and content creation abilities.

🛠️ Tools & Technologies

• HubSpot
• WordPress
• Google Analytics
• ClickUp
• Google Workspace (Sheets, Docs, Slides, etc.)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training and support will be provided.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Faria Education Group prioritizes understanding and addressing the unique needs of its customers
• Innovative: The company encourages creativity and continuous improvement in its products and services
• Collaborative: Faria Education Group fosters a culture of teamwork and cross-functional collaboration

Work Style:

• Dynamic: The role requires adaptability and the ability to thrive in a fast-paced, changing environment
• Data-driven: Candidates should be comfortable using data to inform decision-making and optimize content
• Creative: The role involves crafting compelling, audience-focused content for various marketing channels

Self-Assessment Questions:

• How do you approach understanding and addressing the unique needs of customers in the education sector?
• Can you provide an example of a time when you used data to optimize content or improve a marketing campaign?
• How do you collaborate effectively with cross-functional teams, and how do you ensure consistent and compelling messaging?

ASSUMPTION: Faria Education Group values candidates who are customer-centric, innovative, and collaborative, with a dynamic and data-driven work style.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities
• Candidates may need to adapt to changes in the product roadmap or market conditions, requiring flexibility and agility
• The role involves working with international teams, which may require adjusting communication styles and working hours to accommodate time zones
• The role may require occasional travel to attend industry events, conferences, or team meetings

ASSUMPTION: While the role presents challenges, it also offers opportunities for growth, learning, and professional development.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a greater emphasis on content creation and market research
• In the EdTech sector, Faria Education Group's products cater to a global audience, requiring a strong understanding of international markets and customer needs
• Career progression in this role may involve moving into a senior product marketing position or expanding into other areas of the business, such as product management or sales

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the product marketing field, particularly within the EdTech sector.

📝 Sample Projects

• Developing a go-to-market strategy for a new feature release, including crafting product positioning and messaging, creating launch materials, and coordinating with cross-functional teams
• Conducting market research to gather insights on target audiences, buyer personas, and the competitive landscape, and using these findings to inform product development and marketing strategies
• Creating a sales enablement toolkit, including product brochures, case studies, and sales presentations, to equip the sales team with the tools they need to communicate the most compelling value proposition effectively

ASSUMPTION: These sample projects illustrate the range of responsibilities and requirements for the Product Marketing Associate role at Faria Education Group.

❓ Key Questions to Ask During Interview

• Can you describe the product roadmap for the admissions and extracurricular suite, and how this role will contribute to its success?
• How does Faria Education Group support the professional development and growth of its employees, particularly within the marketing team?
• Can you provide an example of a time when the company adapted to changes in the market or product roadmap, and how this affected the role's responsibilities?
• How does Faria Education Group foster a culture of collaboration and cross-functional teamwork, and what opportunities are there for candidates to contribute to this dynamic?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?

ASSUMPTION: Asking these questions demonstrates a candidate's interest in the role, the company, and its culture, as well as their commitment to understanding the responsibilities and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing, copywriting, and content creation experience, as well as your understanding of the EdTech sector and Faria Education Group's products and services
• Prepare examples of your work, such as landing pages, blog posts, or marketing campaigns you've created, to demonstrate your skills and abilities
• Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.