Product Marketing Associate

📌 Core Information

🔹 Job Title: Product Marketing Associate

🔹 Company: The Habit Burger & Grill

🔹 Location: Irvine, California

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 6-8 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving business performance through category entry point growth strategy
• Leading new product launches through the 4D process
• Delivering first-class connected product calendar “Experiences”
• Collaborating with cross-functional teams including operations, IT, and Culinary Innovation
• Analyzing data to drive actionable results

ASSUMPTION: This role requires a strong understanding of marketing principles, data analysis, and project management. The ideal candidate will be creative, ideas-led, and passionate about driving business growth through innovative marketing strategies.

📋 Key Responsibilities

✅ Play a key role across all aspects of the 4D new product and product change process, partnering with cross-functional teams

✅ Support creative innovation workshops and collaborate with Consumer Insights to test and validate solutions

✅ Define the 4D process, set stage gates, and make recommendations for course corrective action based on timelines, test dialogistic, and consumer data

✅ Own the product test and product launch evaluation process, collaborating with finance to set and measure key success criteria

✅ Create a fast-to-learn, fast-to-act process for product tests and product launches to identify and act upon learnings quickly

✅ Support the marketing team connections planning process to ensure each product “Experience” is connected and campaign development is cohesive

ASSUMPTION: This role involves a high degree of collaboration and cross-functional teamwork. The ideal candidate will be comfortable working with various teams and stakeholders to ensure successful execution of marketing initiatives.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Finance, or other related field required

Experience: 6-8 years of related experience in brand marketing, product marketing, innovation, or similar

Required Skills:

• Strong analytical and project management skills
• Self-motivated team player with excitement and enthusiasm for work
• Enjoys working in a fast-paced, constantly iterating environment

Preferred Skills:

• Experience with the 4D process or similar product development methodologies
• Familiarity with the restaurant industry or quick-service restaurant (QSR) sector

ASSUMPTION: While not explicitly stated, experience with the 4D process or similar product development methodologies would be beneficial for this role. Additionally, familiarity with the restaurant industry or QSR sector could provide valuable context for marketing initiatives.

💰 Compensation & Benefits

Salary Range: $86,300 to $101,400 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.

Benefits:

• Up to 4 weeks of vacation per year plus additional sick days
• Hybrid work schedule and year-round flex day Friday
• Up to 10 Paid Holidays + 1 Floating holidays
• The company provided Recharge Days to unplug and reenergize
• Competitive bonus program for eligible roles
• Recognition-based culture
• Comprehensive medical, dental, and vision benefits including prescription drug benefits & 100% preventative care starting on Day 1
• Healthcare and dependent care flexible spending accounts
• Employee Assistance Program available to all employees and their dependents
• Generous parental leave
• Onsite Childcare through Bright Horizons
• 401(k) benefit plan with a 6% matching contribution
• Up to 2 Paid Days to Volunteer for any non-profit or charitable organization important to you
• Access to LinkedIn Learning

Working Hours: Full-time, typically 40 hours per week, with a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate’s location, experience, and other job-related factors. The benefits listed are subject to change and may be subject to eligibility requirements.

📌 Applicant Insights

🔍 Company Context

Industry: The Habit Burger & Grill operates in the Restaurants industry, specifically focusing on charburgers, sandwiches, and salads. The company is a subsidiary of Yum! Brands, Inc. (NYSE:YUM), which also owns KFC, Pizza Hut, and Taco Bell.

Company Size: The Habit Burger & Grill has 1,001-5,000 employees, making it a mid-sized company. This size allows for a structured work environment with opportunities for growth and collaboration.

Founded: The company was founded in 1969 and has since grown to over 325 locations across the United States.

Company Description:

• The Habit Burger & Grill is dedicated to delivering quality made-to-order food, with a focus on charburgers, sandwiches, and salads.
• The company operates under the mission to “Become Everyone's Favorite Habit, One Burger at a Time.”
• The Habit Burger & Grill offers a variety of menu items, including burgers, sandwiches, salads, and shakes, all made with high-quality ingredients.

Company Specialties:

• Charburgers
• Sandwiches
• Salads
• Shakes

Company Website: http://www.habitburger.com

ASSUMPTION: The Habit Burger & Grill is a well-established company with a strong focus on quality and customer satisfaction. The company's mission and values are centered around providing exceptional food and creating a welcoming atmosphere for customers.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience in marketing, product development, or a related field.

Reporting Structure: The Product Marketing Associate will report directly to the Marketing Manager and collaborate with cross-functional teams, including operations, IT, and Culinary Innovation.

Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site and remotely for a portion of the week. The company also offers a year-round flex day Friday.

Growth Opportunities:

• The Habit Burger & Grill offers opportunities for growth and advancement within the marketing department and the company as a whole.
• As the company continues to expand, there may be opportunities for the Product Marketing Associate to take on additional responsibilities or move into a management role.

ASSUMPTION: The Product Marketing Associate role offers a unique opportunity to work in a dynamic and growing industry. The role provides a strong foundation for a career in marketing, with opportunities for growth and advancement within the company.

🌍 Location & Work Environment

Office Type: The Habit Burger & Grill's headquarters is a corporate office environment, with a mix of on-site and remote work arrangements.

Office Location(s): 1 Glen Bell Way, Irvine, California 92618, US

Geographic Context:

• Irvine, California, is located in Orange County, approximately 40 miles southeast of Los Angeles.
• The area offers a mix of urban and suburban environments, with a strong job market and a high cost of living.
• The region is known for its mild Mediterranean climate, with warm, dry summers and mild, slightly wet winters.

Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with employees working on-site and remotely for a portion of the week. The company also offers a year-round flex day Friday.

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Marketing Manager or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Marketing and product development expertise
• Analytical and problem-solving skills
• Collaboration and teamwork abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and product development experience, as well as your analytical and problem-solving skills.
• Be prepared to discuss your familiarity with the restaurant industry or QSR sector and how it has influenced your marketing strategies.
• Research the company's mission, values, and culture to ensure a strong fit and demonstrate your enthusiasm for the role.

ATS Keywords: Product Marketing, Brand Marketing, Innovation, Analytical Skills, Project Management, Team Player, Creativity, Data Analysis, Executional Excellence, Consumer Insights, Collaboration, Fast-Paced Environment, Problem Solving, 4D Process, Restaurant Industry, QSR Sector

ASSUMPTION: The interview process for the Product Marketing Associate role will focus on assessing the candidate's marketing and product development expertise, as well as their ability to work collaboratively in a fast-paced environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Excel, Google Analytics, Tableau)
• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)

ASSUMPTION: The Product Marketing Associate will be expected to have proficiency in Microsoft Office Suite and Google Workspace, as well as experience with project management and data analysis tools. Familiarity with marketing automation tools would be beneficial but not required.

👔 Cultural Fit Considerations

Company Values:

• Quality: We are committed to delivering the highest quality food and service to our customers.
• Integrity: We act with honesty and integrity in all our interactions with customers, employees, and partners.
• Teamwork: We believe in working together to achieve our goals and support each other's success.
• Innovation: We foster a culture of creativity and continuous improvement.

Work Style:

• The Habit Burger & Grill offers a hybrid work arrangement, allowing for flexibility in scheduling and a balance between on-site collaboration and remote work.
• The company values a fast-paced, constantly iterating environment, with a focus on driving business growth through innovative marketing strategies.
• The ideal candidate will be self-motivated, enthusiastic, and comfortable working in a dynamic and growing industry.

Self-Assessment Questions:

• Do you have a strong passion for analyzing data to drive actionable results in a marketing context?
• Are you comfortable working in a fast-paced, constantly iterating environment, and do you enjoy the challenge of driving business growth through innovative marketing strategies?
• Do you thrive in a collaborative work environment, and are you comfortable working with cross-functional teams to ensure successful execution of marketing initiatives?

ASSUMPTION: The ideal candidate for the Product Marketing Associate role will be a self-motivated, enthusiastic team player with a strong passion for analyzing data to drive actionable results in a marketing context. They will be comfortable working in a fast-paced, constantly iterating environment and thrive in a collaborative work environment.

⚠️ Potential Challenges

• The fast-paced nature of the role may require working on multiple projects simultaneously, potentially leading to increased stress and workload.
• The role involves collaboration with various teams and stakeholders, which may present challenges in terms of communication and coordination.
• The hybrid work arrangement may present challenges in terms of maintaining a healthy work-life balance and ensuring effective communication with on-site colleagues.
• The restaurant industry can be unpredictable, with fluctuations in customer demand and market trends that may impact the success of marketing initiatives.

ASSUMPTION: The Product Marketing Associate role presents unique challenges that require strong project management, communication, and time management skills. The ideal candidate will be comfortable working in a dynamic and unpredictable environment and be able to adapt to changes quickly.

📈 Similar Roles Comparison

• Compared to other marketing roles, the Product Marketing Associate role places a greater emphasis on data analysis and product development, with a focus on driving business growth through innovative marketing strategies.
• In the restaurant industry, the Product Marketing Associate role is unique in its focus on the 4D process and collaboration with cross-functional teams to ensure successful execution of marketing initiatives.
• Career paths for Product Marketing Associates may vary depending on the company's size and structure. In a mid-sized company like The Habit Burger & Grill, there may be opportunities for growth and advancement within the marketing department and the company as a whole.

ASSUMPTION: The Product Marketing Associate role is unique in its focus on data analysis, product development, and collaboration with cross-functional teams. While similar roles may exist in other industries, the specific requirements and context of the role may vary depending on the company's size, structure, and industry.

📝 Sample Projects

• Developing a marketing campaign for a new product launch, including market research, consumer insights, and data analysis to inform strategy and tactics
• Collaborating with cross-functional teams to define the 4D process and set stage gates for a new product or product change, ensuring successful execution and timely delivery
• Creating a fast-to-learn, fast-to-act process for product tests and product launches, enabling the company to identify and act upon learnings quickly and efficiently

ASSUMPTION: The Product Marketing Associate role involves a wide range of projects, from developing marketing campaigns to defining processes and driving business growth through innovative marketing strategies. The ideal candidate will have experience in marketing, product development, or a related field and be comfortable working on multiple projects simultaneously.

❓ Key Questions to Ask During Interview

• Can you describe the 4D process and how it is applied to new product launches and product changes at The Habit Burger & Grill?
• How does the Marketing team collaborate with cross-functional teams, such as Operations, IT, and Culinary Innovation, to ensure successful execution of marketing initiatives?
• What is the company's approach to data analysis and how is it used to inform marketing strategies and drive business growth?
• How does The Habit Burger & Grill support the professional development and growth of its employees, particularly in the Marketing department?
• What is the company's culture like, and how does it foster a collaborative and innovative work environment?

ASSUMPTION: The interview process for the Product Marketing Associate role will focus on assessing the candidate's marketing and product development expertise, as well as their ability to work collaboratively in a fast-paced environment. The ideal candidate will be curious and ask thoughtful questions about the role, the company, and the industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and product development experience, as well as your analytical and problem-solving skills.
• Prepare for your interview by researching the company's mission, values, and culture, and be ready to discuss your familiarity with the restaurant industry or QSR sector and how it has influenced your marketing strategies.
• If selected for an interview, be prepared to discuss your availability for a hybrid work arrangement and your ability to work effectively in a fast-paced, constantly iterating environment.
• Follow up with the hiring manager or HR department within 24 hours of your interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.