📌 Core Information
🔹 Job Title: Product Marketing Associate
🔹 Company: Unlayer
🔹 Location: San Francisco, California, United States
🔹 Job Type: Contractor
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Supporting content and product marketing efforts at Unlayer
- Collaborating with the Product Marketing Manager and design team
- Planning, writing, and executing campaigns to improve user engagement and product adoption
- Working across content, customer, and product touchpoints in a fast-moving SaaS environment
ASSUMPTION: This role requires a balance of creativity and organization, with a strong focus on writing and attention to detail.
📋 Key Responsibilities
✅ Assist in writing and designing monthly newsletters
✅ Plan and execute the monthly social media calendar across LinkedIn, X, and Facebook
✅ Create and maintain customer case studies and testimonials
✅ Help manage G2, Capterra, and other review platforms
✅ Draft copy and assist in designing email drips and onboarding sequences
✅ Collaborate with the design team to deliver high-quality marketing assets
✅ Conduct research to support storytelling and campaign messaging
ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-3 years of experience in marketing, content, or product marketing
Required Skills:
- Excellent writing skills with strong attention to detail
- Proficiency in using tools like Figma, HubSpot, and Notion
- Ability to work collaboratively and proactively in a fast-paced environment
Preferred Skills:
- Experience with social media management tools
- Familiarity with email marketing platforms
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a Product Marketing Associate with 2-5 years of experience in San Francisco)
Benefits:
- Flexible work hours and remote work options
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 11-50 employees (Small to Medium-sized company, offering a more intimate work environment with closer collaboration)
Founded: 2015 (Unlayer was founded in 2015, indicating a relatively young and growing company)
Company Description:
- Unlayer makes email and landing page design easy with its embeddable editor
- The company powers thousands of SaaS platforms, helping users build beautiful, responsive templates without coding
- Unlayer is focused on simplicity and ease of use, making it an attractive option for non-technical users
Company Specialties:
- Email marketing
- Landing page design
- SaaS platform integration
Company Website: unlayer.com
ASSUMPTION: Unlayer's focus on simplicity and ease of use may translate to a company culture that values clear communication and user-centric design.
📊 Role Analysis
Career Level: Mid-level (This role requires 2-3 years of experience, placing it at the mid-level of a marketing career)
Reporting Structure: The Product Marketing Associate will report directly to the Product Marketing Manager
Work Arrangement: Remote OK (This role offers flexible work arrangements, including remote work options)
Growth Opportunities:
- Potential advancement to a Senior Product Marketing role as the company grows
- Opportunities to expand skills and take on more responsibilities
ASSUMPTION: As a growing company, Unlayer may offer more opportunities for professional growth and career advancement than larger, more established organizations.
🌍 Location & Work Environment
Office Type: Remote-first (Unlayer's headquarters is in San Francisco, but the company offers remote work options)
Office Location(s): 2261 Market St, Suite 4667, San Francisco, US
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene
- The city offers a diverse range of cultural attractions and outdoor activities
- San Francisco has a high cost of living, which may impact compensation expectations
Work Schedule: Full-time (40 hours per week, with flexible work hours)
ASSUMPTION: While Unlayer offers remote work options, the company is based in San Francisco, which may impact company culture and time zones for meetings.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the Hiring Manager
- Take-home assignment or case study
- Final interview with the team
Key Assessment Areas:
- Writing and communication skills
- Attention to detail
- Collaboration and teamwork
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume to highlight relevant marketing and product marketing experience
- Showcase your writing skills in your cover letter and application materials
- Demonstrate your understanding of Unlayer's products and target audience
ATS Keywords: Product Marketing, Content Creation, Social Media Management, Writing, Design, Marketing Campaigns, Customer Engagement, Attention to Detail, Figma, HubSpot, Notion, Collaboration, Proactivity, Fast-paced Environment
ASSUMPTION: Unlayer's application process may involve assessments of writing and communication skills, as these are critical for the role.
🛠️ Tools & Technologies
- Figma (for design tasks)
- HubSpot (for marketing automation and CRM)
- Notion (for project management and collaboration)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, SendGrid)
ASSUMPTION: While not explicitly stated, proficiency in using these tools is likely required for this role.
👔 Cultural Fit Considerations
Company Values:
- Simplicity (Unlayer's focus on ease of use and simplicity)
- Collaboration (The role requires working closely with the Product Marketing Manager and design team)
- Customer-centricity (Unlayer's focus on helping users build beautiful, responsive templates)
Work Style:
- Fast-paced (The role operates in a fast-moving SaaS environment)
- Collaborative (The role involves working closely with other teams)
- Detail-oriented (The role requires strong attention to detail)
Self-Assessment Questions:
- Do you thrive in fast-paced, collaborative environments?
- Are you highly detail-oriented and skilled in writing and communication?
- Do you enjoy working across content, customer, and product touchpoints?
ASSUMPTION: Unlayer's focus on simplicity and ease of use may indicate a preference for candidates who are clear communicators and user-focused.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing creative and administrative tasks
- Adapting to a remote work environment, if not already experienced
- Meeting the high standards of a company focused on simplicity and user experience
ASSUMPTION: While Unlayer offers remote work options, the role may still require occasional travel to the San Francisco office for meetings and events.
📈 Similar Roles Comparison
- Product Marketing Specialist (Similar role with a focus on supporting product marketing efforts)
- Content Marketing Manager (Similar role with a focus on creating and distributing content)
- Marketing Coordinator (Similar role with a broader range of marketing responsibilities)
ASSUMPTION: The Product Marketing Associate role at Unlayer may offer more focus on product marketing and less on content creation than a Content Marketing Manager role.
📝 Sample Projects
- Creating a customer case study for a major SaaS client
- Planning and executing a social media campaign to promote a new email template feature
- Drafting onboarding emails to welcome new users to the Unlayer platform
ASSUMPTION: These sample projects are based on the responsibilities listed in the job description and may vary depending on the specific needs of the company.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Unlayer?
- What are the most important priorities for this role in the first 30 days?
- How does Unlayer support the professional growth and development of its employees?
- What is the company's approach to remote work and collaboration?
- How does Unlayer measure the success of its marketing campaigns?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the team they will be working with.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing and product marketing experience
- Write a compelling cover letter that demonstrates your writing skills and enthusiasm for the role
- Prepare examples of your writing and design work to showcase your skills
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
