📌 Core Information
🔹 Job Title: Product Marketing Associate
🔹 Company: Ajaib
🔹 Location: Jakarta, Indonesia (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: Hybrid (Remote & On-site)
🚀 Job Overview
Key aspects of this role include:
- Developing marketing strategies for Ajaib's product launches and initiatives
- Conducting market research and gathering insights to inform product positioning and messaging
- Collaborating with cross-functional teams to execute marketing campaigns
- Monitoring and analyzing performance metrics to assess marketing strategy effectiveness
ASSUMPTION: This role requires a balance of strategic thinking and analytical skills, with a strong focus on collaboration and execution.
📋 Key Responsibilities
✅ Assist in developing marketing strategies for product launches and initiatives for Ajaib's products
✅ Conduct market research and gather insights to inform product positioning and messaging
✅ Collaborate with cross-functional teams, including product management, sales, and customer support
✅ Support the execution of marketing campaigns across various channels
✅ Monitor and analyze performance metrics to assess the effectiveness of marketing strategies
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1-2 years of experience in marketing, preferably in a product marketing role
Required Skills:
- Strong analytical skills and ability to interpret data
- Excellent written and verbal communication skills
- Proficiency in marketing tools and analytics platforms
- Creative mindset with a passion for marketing and technology
- A team player with strong collaboration skills
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the Indonesian investment market
ASSUMPTION: While the role requires specific skills, there's room for growth and learning, making it suitable for entry-level candidates.
💰 Compensation & Benefits
Salary Range: IDR 15,000,000 - 20,000,000 per year (Based on experience and market standards for entry-level product marketing roles in Indonesia)
Benefits:
- Health insurance
- Employee stock ownership plan
- Performance-based bonuses
- Flexible work hours and remote work options
Working Hours: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on market standards for entry-level product marketing roles in Indonesia, considering Ajaib's status as a unicorn startup.
📌 Applicant Insights
🔍 Company Context
Industry: Fintech (Investment Platforms)
Company Size: Medium (201-500 employees) - Offers a dynamic work environment with ample growth opportunities
Founded: 2019 - Ajaib has experienced rapid growth, becoming Indonesia's first investment fintech unicorn
Company Description:
- Founded in 2019, Ajaib is a rapidly growing investment platform in Indonesia
- Offers financial technology services such as stock trading, mutual funds, and coins
- Trusted by over 3 million customers, with a mission to make stock trading accessible to millennials
Company Specialties:
- Fintech
- Investing
- Software and technology
Company Website: http://www.ajaib.co.id
ASSUMPTION: Ajaib's rapid growth and success in the Indonesian fintech market make it an attractive employer for ambitious professionals.
📊 Role Analysis
Career Level: Entry-Level (0-2 years) - Suitable for recent graduates or early-career marketing professionals
Reporting Structure: This role reports to the Head of Marketing
Work Arrangement: Hybrid (Remote & On-site) - Offers flexibility with remote work options and a modern, collaborative office space
Growth Opportunities:
- Potential career progression within the marketing department
- Chance to work on high-impact projects and contribute to Ajaib's continued success
- Opportunity to learn from and collaborate with experienced marketing professionals
ASSUMPTION: This role offers a strong foundation for a career in product marketing, with ample opportunities for growth and learning.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the Indonesia Stock Exchange Building
Office Location(s): Jakarta, Indonesia
Geographic Context:
- Jakarta is Indonesia's capital and largest city, offering a vibrant urban environment
- The Indonesia Stock Exchange Building is a prestigious location, fostering a dynamic work environment
- Jakarta has a tropical monsoon climate, with warm and humid weather year-round
Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing for collaboration and social interaction in the office while maintaining flexibility with remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and collaboration skills
- Cultural fit and alignment with Ajaib's values
- Passion for marketing and technology
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on marketing and data analysis
- Tailor your cover letter to demonstrate your understanding of Ajaib's mission and values
- Prepare examples of your marketing work and be ready to discuss them during the interview
- Research Ajaib's competitors and industry trends to showcase your knowledge and enthusiasm
ATS Keywords: Product Marketing, Marketing Strategies, Market Research, Product Positioning, Messaging, Marketing Campaigns, Performance Metrics, Analytical Skills, Communication Skills, Marketing Tools, Analytics Platforms, Creative Mindset, Team Player
ASSUMPTION: Ajaib's hiring process is designed to assess candidates' skills, cultural fit, and passion for the role, with a focus on problem-solving and collaboration.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Analytics platforms (e.g., Google Analytics, Mixpanel)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing tools and analytics platforms is essential for success in this role, as they enable effective campaign management and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Everyone is an owner - Encourages accountability and empowerment
- Growth Mindset - Fosters continuous learning and improvement
- A Will to Win - Promotes excellence and determination
Work Style:
- Collaborative - Encourages teamwork and cross-functional collaboration
- Data-driven - Emphasizes the use of data and analytics to inform decision-making
- Agile - Adapts to change and embraces a dynamic work environment
Self-Assessment Questions:
- Do you embrace a growth mindset and actively seek opportunities to learn and improve?
- Are you comfortable working in a collaborative, data-driven environment?
- Do you have a strong will to win and a passion for driving marketing success?
ASSUMPTION: Ajaib's company values and work style require candidates who are accountable, data-driven, collaborative, and determined to succeed.
⚠️ Potential Challenges
- Working in a fast-paced, rapidly growing startup environment may require adaptability and flexibility
- Collaborating with cross-functional teams may present unique challenges and require strong communication skills
- Monitoring and analyzing performance metrics may involve working with large datasets and complex analytics tools
- Competing in the Indonesian fintech market may require a deep understanding of local trends and consumer behavior
ASSUMPTION: While this role presents challenges, it also offers opportunities for growth, learning, and professional development.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on product marketing and requires a strong understanding of product positioning and messaging
- In the competitive Indonesian fintech market, Ajaib's success relies on effective marketing strategies that resonate with local consumers
- Career progression in product marketing may lead to roles such as Senior Product Marketing Manager, Marketing Director, or even Chief Marketing Officer
ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and cross-functional collaboration, setting it apart from other marketing positions.
📝 Sample Projects
- Developing a marketing strategy for a new product launch, including market research, positioning, and messaging
- Analyzing campaign performance data to optimize marketing spend and improve ROI
- Collaborating with the product team to gather user feedback and inform product improvements
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to Ajaib's overall mission and growth strategy?
- What are the most significant challenges facing the marketing department, and how can this role address them?
- How does Ajaib support the professional development and growth of its employees?
- What is the team structure and dynamic within the marketing department?
- How does Ajaib measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and commitment to understanding Ajaib's mission and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing and data analysis experience
- Write a compelling cover letter that demonstrates your understanding of Ajaib's mission and values
- Prepare examples of your marketing work and be ready to discuss them during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
