Product Marketing Associate

📌 Core Information

🔹 Job Title: Product Marketing Associate

🔹 Company: SEON Technologies

🔹 Location: Austin, Texas, United States

🔹 Job Type: Hybrid

🔹 Category: Product Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (Austin, TX office)

🚀 Job Overview

Key aspects of this role include:

• Defining product strengths and opportunities in the market
• Conducting market and customer research
• Monitoring competitive landscape and creating sales enablement materials
• Collaborating with cross-functional teams to drive product adoption
• Supporting product and campaign launches

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on market research and sales enablement.

📋 Key Responsibilities

✅ Conduct market and customer research to inform product roadmap decisions and GTM strategy

✅ Monitor the competitive landscape and create sales enablement materials

✅ Develop marketing and sales assets to communicate value propositions

✅ Collaborate with sales to develop enablement and training resources

✅ Support the planning and execution of product and campaign launches

ASSUMPTION: This role involves a mix of strategic planning, content creation, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience in product marketing or a related field, preferably in B2B SaaS

Required Skills:

• Excellent written and verbal communication skills
• Ability to collaborate effectively with cross-functional teams
• Strong project management skills with a keen attention to detail
• Enthusiasm for discovering and applying the latest AI tools
• Creative thinker with the ability to generate innovative ideas

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with the B2B SaaS industry

ASSUMPTION: Candidates with experience in B2B SaaS and familiarity with marketing automation tools may have an advantage.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for mid-level product marketing roles in Austin, TX)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work schedule
• Paid time off (vacation, sick, and holidays)

Working Hours: Full-time (40 hours/week), hybrid schedule (Austin, TX office)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (specifically, fraud prevention)

Company Size: Medium (201-500 employees)

Founded: 2016 (based on LinkedIn data)

Company Description:

• SEON is the leading fraud prevention system of record, catching fraud before it happens at any point across the customer journey.
• The company combines a client's data with proprietary real-time signals to deliver actionable fraud insights tailored to business outcomes.
• SEON delivers the fastest time to value in the market through a single API call, enabling quick and seamless onboarding and integration.

Company Specialties:

• Fraud prevention
• Device fingerprinting
• Predictive analysis
• Cyber intelligence services
• Email analysis
• Risk scoring
• Machine learning
• Fraud detection
• Fraud management
• Fraud API

Company Website: https://seon.io/

ASSUMPTION: SEON Technologies is a growing company in the fraud prevention industry, focusing on delivering actionable fraud insights to businesses.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Product Marketing

Work Arrangement: Hybrid (2-3 days per week in the Austin, TX office)

Growth Opportunities:

• Potential career progression to Senior Product Marketing Manager or similar roles
• Expanding responsibilities as the company grows and enters new markets

ASSUMPTION: This role offers opportunities for career growth and development within the product marketing function.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Austin, TX (headquarters), Budapest, Hungary, and London, UK

Geographic Context:

• Austin, TX is a vibrant city with a strong tech industry and a high quality of life
• The office is located in downtown Austin, close to public transportation and amenities
• The city offers a mix of urban and outdoor activities, with a mild climate year-round

Work Schedule: Flexible hours with a focus on results and productivity

ASSUMPTION: The Austin office provides a collaborative and dynamic work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• Behavioral and skills-based interview with the hiring manager
• Final interview with the Head of Product Marketing and other team members
• Background check and offer extension

Key Assessment Areas:

• Market research and analysis skills
• Communication and presentation skills
• Collaboration and teamwork
• Problem-solving and critical thinking

Application Tips:

• Highlight your experience with market research and sales enablement in your resume and cover letter
• Prepare examples of your work, such as market research reports or sales enablement materials
• Demonstrate your understanding of the fraud prevention industry and SEON's products during the interview

ATS Keywords: Product Marketing, Market Research, Sales Enablement, B2B SaaS, Fraud Prevention, Competitive Landscape, Cross-functional Collaboration

ASSUMPTION: The application process for this role is competitive, and candidates should highlight their relevant experience and skills in their application materials.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Excel, Google Analytics)
• Presentation tools (e.g., PowerPoint, Google Slides)

ASSUMPTION: Candidates should have experience with marketing automation tools and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Adaptable

Work Style:

• Dynamic and fast-paced
• Results-oriented
• Collaborative and team-focused
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with cross-functional teams and collaborating with others?
• Do you have a strong attention to detail and a keen interest in market research?

ASSUMPTION: SEON Technologies values candidates who are customer-centric, innovative, and adaptable, with a strong work ethic and a results-oriented mindset.

⚠️ Potential Challenges

• Balancing strategic thinking with tactical execution
• Keeping up with the fast-paced and ever-changing fraud prevention industry
• Collaborating effectively with cross-functional teams
• Adapting to a hybrid work arrangement and maintaining productivity

ASSUMPTION: This role may present challenges related to balancing strategic and tactical responsibilities, keeping up with industry trends, and adapting to a hybrid work environment.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a stronger emphasis on market research and sales enablement
• In the fraud prevention industry, SEON Technologies is known for its innovative approach and focus on real-time signals and actionable insights
• Career progression in product marketing typically involves moving into senior or management roles, with opportunities to specialize in specific markets or product lines

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a focus on market research and sales enablement in the fraud prevention industry.

📝 Sample Projects

• Conducting a competitive landscape analysis and creating a battlecard to help the sales team differentiate SEON's products
• Developing a go-to-market strategy for a new fraud prevention product, including market research, positioning, and launch planning
• Creating a sales enablement presentation to train the sales team on the latest fraud trends and SEON's product offerings

ASSUMPTION: These sample projects illustrate the types of initiatives a Product Marketing Associate might work on, with a focus on market research, sales enablement, and product launches.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall product marketing strategy for SEON's fraud prevention products?
• What are the biggest challenges facing the fraud prevention industry, and how does SEON differentiate itself from competitors?
• How does the product marketing team collaborate with other departments, such as sales and product management?
• What opportunities are there for professional development and growth within the product marketing function?
• How does the hybrid work arrangement support productivity and work-life balance?

ASSUMPTION: These interview questions help candidates better understand the role, the company, and the work environment, allowing them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with market research, sales enablement, and B2B SaaS
• Prepare examples of your work, such as market research reports or sales enablement materials
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.