🔹 Job Title: Product Marketing Associate
🔹 Company: StepStone Group
🔹 Location: Lebanon, New Hampshire, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of marketing principles and a willingness to learn about the product and its market. It's ideal for a recent graduate or someone with limited work experience looking to break into the marketing field.
✅ Learning about Appcast's buyers and understanding their challenges
✅ Writing and editing product messaging for marketing materials, emails, and the website
✅ Supporting go-to-market efforts for new products and markets
✅ Working with the Product team to understand upcoming features and communicate their value to customers
✅ Gathering customer stories and success cases for marketing purposes
✅ Partnering with sales and account teams to highlight customer success stories
✅ Helping organize and update sales materials, including presentations and product comparison tools
✅ Tracking competitors and updating internal documents that highlight Appcast's differentiators
✅ Collaborating cross-functionally with team members across a matrixed organization
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong communication skills and the ability to work well with various teams.
Education: Bachelor's degree preferred
Experience: 0-2 years of experience
Required Skills:
Preferred Skills:
ASSUMPTION: While a Bachelor's degree is preferred, the most important qualifications are strong organizational skills, excellent communication, and a willingness to learn.
Salary Range: $47,000 - $78,500 per year (based on industry standards for entry-level marketing roles in the United States)
Benefits:
Working Hours: Full-time (40 hours per week), with potential for quarterly travel to attend internal and external meetings
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the United States. The actual salary may vary based on factors such as the candidate's qualifications and the company's performance.
Industry: Software Development, specifically online recruitment and job search platforms
Company Size: 1,001-5,000 employees (global), with a smaller team in the United States
Founded: 1996 (as a part of the StepStone Group)
Company Description:
Company Specialties:
Company Website: thestepstonegroup.com
ASSUMPTION: The Stepstone Group is a well-established company with a strong global presence in the recruitment industry. Appcast, as a part of this group, offers opportunities for growth and learning in a dynamic market.
Career Level: Entry-level to mid-level marketing role, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Marketing team and collaborates with various departments, including Product, Sales, and Account teams
Work Arrangement: On-site, with potential for quarterly travel to attend internal and external meetings
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity for entry-level candidates to gain experience in various aspects of marketing and contribute to the success of the company's products.
Office Type: Corporate office environment
Office Location(s): 10 Water Street, Lebanon, New Hampshire, United States
Geographic Context:
Work Schedule: Full-time (40 hours per week), with potential for overtime and travel
ASSUMPTION: The work environment is collaborative and fast-paced, with a focus on teamwork and innovation. The location offers a mix of urban and rural living, with access to outdoor recreation and cultural attractions.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Marketing, Marketing Associate, Marketing Materials, Customer Stories, Competitor Analysis, Sales Enablement, Cross-functional Collaboration, Entry-level Marketing
ASSUMPTION: The application process is designed to assess the candidate's communication skills, organization, and cultural fit. Successful candidates will be able to demonstrate their ability to work well with others and contribute to the team's success.
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals. Familiarity with these tools is expected, but training will be provided as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The company values a customer-centric, innovative, and collaborative work environment. Successful candidates will be able to demonstrate their ability to work well with others and contribute to the team's success.
ASSUMPTION: While this role offers many opportunities for growth and learning, it also presents challenges in managing multiple tasks and working with various teams in a fast-paced environment.
ASSUMPTION: This role is unique in its focus on product marketing and sales enablement, requiring a strong understanding of marketing principles and a willingness to learn about the product and its market.
ASSUMPTION: These sample projects are designed to give candidates an understanding of the types of tasks they may be responsible for in this role.
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company culture. They also demonstrate the candidate's interest in and understanding of the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.