S

Product Marketing Associate

StepStone Group
Full-time
On-site
Fredericton, New Brunswick, Canada
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Associate

πŸ”Ή Company: StepStone Group

πŸ”Ή Location: Fredericton, New Brunswick, Canada

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 1, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting product launches and go-to-market strategies
  • Creating and editing marketing and sales materials
  • Gathering and communicating customer success stories
  • Competitor tracking and analysis
  • Cross-functional collaboration in a matrixed organization

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask. It's ideal for a self-starter with excellent communication skills who is eager to learn and contribute in a fast-paced environment.

πŸ“‹ Key Responsibilities

βœ… Learning about buyers and how Appcast's products help solve their challenges

βœ… Writing and editing product messaging for various marketing channels

βœ… Supporting go-to-market efforts for new products and markets

βœ… Communicating upcoming product features and their value to customers

βœ… Gathering customer stories and testimonials

βœ… Partnering with sales and account teams to highlight customer success stories

βœ… Organizing and updating sales materials

βœ… Tracking competitors and updating internal documents

βœ… Collaborating cross-functionally with team members across the organization

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong writing skills, attention to detail, and the ability to work well with others.

🎯 Required Qualifications

Education: Bachelor's degree preferred

Experience: 0-2 years of experience

Required Skills:

  • Excellent organization and multitasking skills
  • Strong attention to detail
  • High energy, drive, enthusiasm, and commitment
  • Strong time management skills
  • Clear and professional verbal and written communication skills
  • Comfortable creating and editing presentations using tools like PowerPoint or Google Slides
  • Eager to learn and self-motivated

Preferred Skills:

  • Previous experience in marketing or a related field
  • Familiarity with the recruitment industry

ASSUMPTION: While a Bachelor's degree is preferred, the most important qualifications are the skills and qualities listed above. Relevant coursework or equivalent experience may be considered.

πŸ’° Compensation & Benefits

Salary Range: CAD 50,000 - 65,000 per year (Based on industry standards for entry-level marketing roles in Fredericton, New Brunswick)

Benefits:

  • Competitive compensation
  • Comprehensive benefits package
  • Fun work environment with employee networks, gatherings, and furry friends welcome
  • Opportunities for volunteering and giving back to communities

Working Hours: Full-time (40 hours per week) with quarterly travel for internal and external meetings

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Fredericton, New Brunswick. The actual salary may vary depending on factors such as experience, skills, and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: StepStone Group is a leading digital recruitment platform that connects companies with the right talent and helps people find the right job. They operate in over 30 countries worldwide and have a mission to disrupt the job market and make it work properly.

Company Size: StepStone Group has 1,001-5,000 employees globally, providing a large and diverse work environment.

Founded: The StepStone Group was founded in 1996 and has since grown into one of the world's leading job platforms.

Company Description:

  • Active in over 30 countries worldwide
  • Creates opportunities at scale for job seekers and companies
  • Builds great products and services that perfectly match talent and companies

Company Specialties:

  • Online recruiting and job search
  • Data-driven job matching
  • Platform and technology development

Company Website: http://www.thestepstonegroup.com

ASSUMPTION: StepStone Group's global presence and large employee base offer opportunities for career growth and exposure to diverse perspectives.

πŸ“Š Role Analysis

Career Level: This role is an entry-level position within the marketing department, offering opportunities for growth and development.

Reporting Structure: The Product Marketing Associate will report directly to the Marketing Manager and collaborate with various teams across the organization.

Work Arrangement: This role is on-site, with quarterly travel for internal and external meetings. The work arrangement may vary based on business needs and opportunities.

Growth Opportunities:

  • Learning and developing marketing skills in a fast-paced environment
  • Gaining experience in product marketing, customer engagement, and cross-functional collaboration
  • Potential for career progression within the marketing department or other areas of the business

ASSUMPTION: This role offers a strong foundation for a career in marketing, with opportunities to learn, grow, and make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: The StepStone Group's Fredericton office is a modern, collaborative workspace that fosters creativity and productivity.

Office Location(s): 744 McLeod Avenue, Fredericton, New Brunswick E3B 0V7, Canada

Geographic Context:

  • Fredericton is the capital city of New Brunswick, Canada, with a population of approximately 60,000 people
  • The city is known for its vibrant arts and culture scene, as well as its natural beauty and outdoor recreation opportunities
  • Fredericton offers a high quality of life, with affordable housing, a strong sense of community, and a diverse range of amenities

Work Schedule: The work schedule for this role is Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. The work schedule may vary based on business needs and opportunities.

ASSUMPTION: Fredericton offers a welcoming and supportive work environment, with a strong focus on work-life balance and employee well-being.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-depth interview with the Marketing Manager and/or other team members
  • Final interview with the Director of Marketing or another senior leader

Key Assessment Areas:

  • Communication skills and ability to articulate ideas clearly and concisely
  • Problem-solving skills and ability to think critically
  • Cultural fit and alignment with StepStone Group's values and mission
  • Relevant skills and experience for the role

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare examples of your writing and editing skills to showcase during the interview
  • Research StepStone Group's mission, values, and company culture to demonstrate your fit and enthusiasm for the role

ATS Keywords: Product marketing, go-to-market strategy, customer success stories, competitor analysis, cross-functional collaboration, marketing materials, sales presentations, attention to detail, multitasking, self-motivation, teamwork, marketing skills, entry-level marketing, marketing degree

ASSUMPTION: The interview process for this role will focus on assessing the candidate's skills, experiences, and cultural fit, with a strong emphasis on communication and problem-solving abilities.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, PowerPoint, Excel)
  • Google Slides
  • Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are common to many marketing and office environments. Familiarity with these tools is expected, and training will be provided as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity
  • Data-driven decision making
  • Continuous learning and improvement
  • Collaboration and teamwork
  • Integrity and accountability

Work Style:

  • Fast-paced and dynamic environment
  • Strong focus on collaboration and teamwork
  • Opportunities for growth and development
  • Supportive and inclusive company culture

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you comfortable working with diverse teams and stakeholders?
  • Do you have a strong attention to detail and a commitment to high-quality work?
  • Are you eager to learn and grow in a dynamic and supportive company culture?

ASSUMPTION: StepStone Group values a strong cultural fit, and candidates who align with the company's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

  • Managing multiple tasks and deadlines in a fast-paced environment
  • Adapting to a large, global organization with diverse teams and stakeholders
  • Quarterly travel for internal and external meetings
  • Potential for limited exposure to strategic decision-making in an entry-level role

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to an entry-level marketing coordinator or associate role in other companies, but with a focus on product marketing and customer success stories
  • StepStone Group's global presence and large employee base offer opportunities for career growth and exposure to diverse perspectives that may not be available in smaller organizations
  • Career paths in product marketing may include progression to roles such as Senior Product Marketing Manager, Director of Product Marketing, or other senior leadership positions

ASSUMPTION: This role offers a unique opportunity to gain experience in product marketing and customer engagement in a large, global organization with a strong focus on data-driven decision making and continuous learning and improvement.

πŸ“ Sample Projects

  • Developing a go-to-market strategy for a new product launch
  • Creating and editing customer success stories and testimonials for marketing materials
  • Updating competitor analysis documents and presenting findings to the marketing team

ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role, from strategic planning to tactical execution.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing department?
  • How does this role contribute to the company's mission and values?
  • What opportunities are there for growth and development in this role?
  • How does the company support work-life balance for its employees?
  • What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its culture, as well as their commitment to finding the right fit for their career goals and personal values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the provided link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare examples of your writing and editing skills to showcase during the interview
  • Research StepStone Group's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
  • Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.