Product Marketing Associate

📌 Core Information

🔹 Job Title: Product Marketing Associate

🔹 Company: Appcast (StepStone Group)

🔹 Location: Lebanon, New Hampshire, United States

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting product launches and go-to-market efforts
• Creating and editing marketing and sales materials
• Gathering and sharing customer success stories
• Collaborating cross-functionally with various teams
• Learning about buyers, products, and market positioning

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask in a fast-paced environment. It's ideal for a self-starter eager to learn and contribute in a team-oriented setting.

📋 Key Responsibilities

✅ Learning about buyers and how Appcast's products help solve their challenges

✅ Writing and editing product messaging for marketing materials, emails, and the website

✅ Supporting go-to-market efforts for new products and markets

✅ Working with the Product team to understand upcoming features and communicate their value to customers

✅ Gathering customer stories, including identifying potential candidates, preparing interview questions, and drafting case studies or testimonials

✅ Partnering with sales and account teams to highlight customer success stories in marketing

✅ Helping organize and update sales materials, including presentations and product comparison tools

✅ Tracking competitors and updating internal documents that highlight Appcast's differentiators

✅ Collaborating cross-functionally with team members across a matrixed organization

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong communication skills and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree preferred

Experience: 0-2 years of experience

Required Skills:

• Excellent organization and attention to detail
• Strong time management skills and ability to multitask
• Clear and professional verbal and written communication skills
• Comfortable creating and editing presentations using tools like PowerPoint or Google Slides
• Eager to learn, self-motivated, and excited to contribute in a fast-moving, team-oriented environment

Preferred Skills:

• Previous experience in product marketing or a related field
• Familiarity with the recruitment industry or technology sector

ASSUMPTION: While a Bachelor's degree is preferred, the most important qualifications are strong organizational skills, excellent communication, and a willingness to learn and adapt in a fast-paced environment.

💰 Compensation & Benefits

Salary Range: $47,000 - $78,500 per year

Benefits:

• Competitive compensation
• Comprehensive benefits package

Working Hours: 40 hours per week, with potential quarterly travel for internal and external meetings

ASSUMPTION: The salary range provided is based on industry standards for entry-level product marketing roles in the United States. Benefits may include health insurance, retirement plans, and other perks common to the tech industry.

📌 Applicant Insights

🔍 Company Context

Industry: Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job. The company specializes in online recruiting and job search services.

Company Size: The Stepstone group has 1,001-5,000 employees globally, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: The Stepstone group was founded in 1996, with Appcast joining the group in 2013. The company has since grown to become a global leader in programmatic recruitment advertising technology and services.

Company Description:

• Appcast is the global leader in programmatic recruitment advertising technology and services
• The company manages job advertising annually for enterprise clients across industries
• Appcast is headquartered in Lebanon, New Hampshire, with offices in the U.S., Canada, and Europe

Company Specialties:

• Programmatic recruitment advertising technology
• Recruitment marketing services
• Data-driven recruitment solutions

Company Website: appcast.io

ASSUMPTION: As a mid-sized company, Appcast offers a collaborative work environment with opportunities for growth and professional development. The company's global presence provides exposure to diverse markets and perspectives.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or individuals with up to 2 years of experience in product marketing or a related field.

Reporting Structure: The Product Marketing Associate will report to the Marketing team and collaborate with various departments, including Product, Sales, and Account teams.

Work Arrangement: This role is on-site, with potential quarterly travel for internal and external meetings. The work arrangement may vary based on business needs and opportunities.

Growth Opportunities:

• Learning and developing product marketing skills in a fast-paced, collaborative environment
• Gaining experience working with cross-functional teams and stakeholders
• Potential career progression into more senior product marketing roles or other marketing specializations

ASSUMPTION: This entry-level role offers a strong foundation for a career in product marketing, with opportunities for growth and development within the company and the broader industry.

🌍 Location & Work Environment

Office Type: Appcast's Lebanon, New Hampshire office is a modern, collaborative workspace designed to foster productivity and creativity.

Office Location(s): 10 Water Street, Lebanon, New Hampshire, 03766, United States

Geographic Context:

• Lebanon is a small city in New Hampshire, known for its natural beauty and outdoor recreation opportunities
• The area offers a high quality of life, with affordable housing, low crime rates, and excellent schools
• Lebanon is located approximately 2 hours from Boston, MA, and 1.5 hours from Manchester, NH, providing easy access to major metropolitan areas

Work Schedule: The work schedule is typically Monday through Friday, with standard business hours. However, the role may require occasional travel and flexibility in working hours to support product launches and other initiatives.

ASSUMPTION: Appcast's Lebanon office provides a modern, collaborative work environment that supports productivity and creativity. The location offers a high quality of life, with easy access to major metropolitan areas for those who enjoy city life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the Marketing team and other stakeholders
• Final interview with the Marketing Director or another senior leader

Key Assessment Areas:

• Problem-solving skills and ability to multitask
• Communication skills, both written and verbal
• Cultural fit and alignment with Appcast's values
• Enthusiasm for learning and contributing in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Appcast's products and the recruitment industry
• Showcase your ability to multitask and manage multiple projects simultaneously
• Prepare questions to ask during the interview to demonstrate your interest in the role and company

ATS Keywords: Product marketing, entry-level, marketing materials, customer stories, cross-functional collaboration, go-to-market strategy, competitive analysis, presentation skills, self-motivated, team-oriented, fast-paced environment

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' organizational skills, communication abilities, and cultural fit. Demonstrating a strong understanding of Appcast's products and the recruitment industry will be crucial for success.

🛠️ Tools & Technologies

• PowerPoint or Google Slides for presentations
• Customer Relationship Management (CRM) software, such as Salesforce or HubSpot
• Project management tools, such as Asana, Trello, or Jira
• Marketing automation tools, such as Marketo or Pardot

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's internal systems and processes. Familiarity with common marketing and project management tools is generally expected.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Data-driven
• Innovative
• Collaborative
• Accountable

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform decision-making?
• Can you adapt to feedback and make necessary adjustments to your work?
• Do you enjoy working with cross-functional teams and stakeholders?

ASSUMPTION: Appcast values a customer-focused, data-driven, and collaborative work environment. Candidates who are adaptable, open to feedback, and comfortable working with data will likely be a strong fit for the company's culture.

⚠️ Potential Challenges

• The role may require occasional travel, which could disrupt personal schedules or routines
• The fast-paced work environment may be challenging for candidates who prefer a more structured or predictable work environment
• The role may involve working with multiple stakeholders and managing competing priorities, which could be stressful for candidates who prefer clear, well-defined responsibilities
• The role may require working with sensitive customer data, which could present ethical or legal challenges if not handled appropriately

ASSUMPTION: While this role offers many opportunities for growth and development, it also presents potential challenges that candidates should carefully consider before applying.

📈 Similar Roles Comparison

• Compared to other entry-level product marketing roles, this position may offer more responsibility and autonomy, but also require more initiative and self-direction
• In the recruitment industry, Appcast is known for its innovative technology and data-driven approach, which may differ from other companies in the sector
• Career progression in product marketing may involve moving into more senior roles within the marketing department or transitioning into other marketing specializations, such as brand marketing or content marketing

ASSUMPTION: This entry-level product marketing role offers a unique opportunity to gain experience in a fast-paced, innovative environment. Candidates should consider how this role compares to other entry-level marketing positions and how it aligns with their long-term career goals.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product or feature
• Creating and editing marketing materials, such as product sheets, case studies, or blog posts
• Conducting competitive analysis and market research to inform product positioning and messaging
• Managing customer success stories and testimonials to showcase Appcast's value proposition

ASSUMPTION: These sample projects illustrate the types of tasks and initiatives the Product Marketing Associate may be responsible for in this role. The specific projects and priorities may vary depending on the company's needs and the individual's skills and interests.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline for product launches and go-to-market strategies?
• How does the Marketing team collaborate with other departments, such as Product, Sales, and Account teams?
• What opportunities are there for professional development and growth within the Marketing department and the company as a whole?
• How does Appcast support work-life balance for its employees?
• Can you provide examples of how Appcast's values are demonstrated in day-to-day work and decision-making?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Appcast careers page
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare questions to ask during the interview to demonstrate your interest in the role and company
• If selected for an interview, be prepared to discuss your understanding of Appcast's products and the recruitment industry
• Follow up with the hiring manager or HR team within 24 hours after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.