Product Marketing Associate Manager

📌 Core Information

🔹 Job Title: Product Marketing Associate Manager

🔹 Company: Elemental LED, INC.

🔹 Location: Reno, Nevada, United States

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-04-18

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting product launches and rollouts
• Conducting market research and analysis
• Developing marketing materials and campaigns
• Collaborating cross-functionally with various teams
• Engaging with customers and gathering feedback

ASSUMPTION: This role requires a strong understanding of the lighting industry and a passion for driving product success.

📋 Key Responsibilities

✅ Product Launch Support: Assist in planning and executing product launches, coordinating with cross-functional teams to ensure timely and successful rollouts.

✅ Market Research: Conduct in-depth research on the LED lighting market, including competitor analysis, customer needs, and industry trends.

✅ Marketing Material Development: Create compelling marketing materials, including brochures, datasheets, website content, videos, case studies, and social media posts.

✅ Sales Tool Creation: Develop sales tools, training materials, and product presentations to support the Sales and Training teams.

✅ Campaign Planning: Assist in planning and executing multi-channel marketing campaigns to increase awareness and drive adoption of LED lighting products.

✅ Product Messaging Refinement: Help refine product messaging and positioning for products, ensuring consistency across all marketing materials and communications.

✅ Customer Engagement: Engage with customers through case studies, testimonials, local trade shows, customer trainings, and feedback loops to gather insights and improve product offerings.

✅ Trade Show Participation: Support industry trade shows, webinars, and customer trainings to promote products, establish brand presence, and gather competitive intelligence.

ASSUMPTION: This role requires excellent communication skills, both written and verbal, and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Associate or Bachelor’s degree in a related field

Experience: A minimum of one (1) year of experience in product management or marketing, preferably in the lighting, electrical, or technology industry

Required Skills:

• Strong understanding of the LED lighting industry
• Excellent communication skills, written and verbal
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)
• Ability to create clear, concise, and compelling product messaging and marketing content
• Highly dependable professional with exceptional attention to detail
• Proactive in engaging with colleagues and ensuring project details are accurate and on time
• Ability to manage multiple project plans and activities simultaneously and meet critical deadlines
• Excellent organizational, time management, and problem-solving skills

Preferred Skills:

• Experience with digital marketing tools and strategies, including SEO, social media, and paid advertising
• Familiarity with lighting industry standards and certifications (e.g., DLC, UL, Energy Star)
• Knowledge of marketing automation tools (e.g., HubSpot, Marketo) and analytics platforms (e.g., Google Analytics)
• Experience with graphic design tools (e.g., Adobe Creative Suite)

ASSUMPTION: While not required, experience with digital marketing tools and graphic design software would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (based on industry standards for entry-level marketing roles in Reno, NV)

Benefits:

• Medical, Dental, Vision, Life/AD&D, Short Term and Long-Term Disability Insurance (100% PAID by employer)
• Discretionary Time Off (DTO)
• Sick Time Off (STO)
• Parental Leave (PL)
• Seven Paid Holidays
• Pre-Tax Flexible Spending Accounts (FSA)
• Career Development Plan Program
• Discounted Corporate Gym Membership at South Reno Athletic Club
• Tuition Assistance
• Employee Discount
• Employee Recognition
• Company-matched 401(k) Plan, at 5%, no vesting schedule
• On-site Snacks and Beverages
• Monthly Birthday Celebrations
• Employee Referral Bonus Program

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Reno, NV. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Appliances, Electrical, and Electronics Manufacturing

Company Size: 201-500 employees (Mid-sized company)

Founded: 2008 (17 years ago)

Company Description:

• Elemental LED is a technology company that engineers, manufactures, and sells linear lighting solutions.
• Based in Reno, Nevada, USA, they support lighting innovation around the globe.
• The company develops and holds patents in diverse fields including optics, LED light engines, electrical circuitry, power, and related components.
• They sell through multiple sales channels in North America, Europe, the Middle East, and elsewhere via a comprehensive network of salespeople and independent Sales Rep Agencies.

Company Specialties:

• LED Lighting Supply
• Custom Lighting Solutions
• Architectural Lighting
• Manufacturer Solutions
• Value Engineering
• Technology
• Wholesale LED Lighting
• OEM
• Flexible Linear Lighting
• Intellectual Property
• Patents
• and Engineering

Company Website: http://www.elementalled.com

ASSUMPTION: Elemental LED is a well-established company in the LED lighting industry, with a strong focus on innovation and technology.

📊 Role Analysis

Career Level: Entry-level (0-2 years of experience)

Reporting Structure: This role reports directly to the Senior Director of Product Management.

Work Arrangement: On-site, full-time position with a 40-hour workweek.

Growth Opportunities:

• Potential career progression into senior marketing roles or product management positions.
• Chance to work on multiple new product launches each year, gaining experience in various aspects of product marketing.
• Opportunity to collaborate with cross-functional teams, expanding professional network and skillset.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department or explore other areas of the business.

🌍 Location & Work Environment

Office Type: On-site, corporate office environment

Office Location(s): 885 Trademark Drive, Reno, NV 89521, US and 855 Sandhill Road, Suite A, Reno, Nevada 89521, US

Geographic Context:

• Reno, Nevada, is located in the western region of the United States.
• The city offers a mix of urban and outdoor recreational opportunities, with a mild desert climate.
• Reno is known for its gaming and entertainment industry, as well as its growing tech sector.

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break

ASSUMPTION: Reno, Nevada, offers a unique blend of urban and outdoor living, with a relatively low cost of living compared to other major metropolitan areas in the western United States.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal.
• Phone or video screening with the HR department.
• In-depth phone or video interview with the hiring manager or a member of the marketing team.
• On-site or virtual final interview with multiple team members.
• Background check and reference check for the final candidate.

Key Assessment Areas:

• Industry knowledge and understanding of the LED lighting market.
• Communication skills, both written and verbal.
• Problem-solving abilities and attention to detail.
• Ability to work effectively with cross-functional teams.
• Marketing and product management skills.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of the LED lighting industry and Elemental LED's products.
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
• Show enthusiasm for the role and the company's mission.

ATS Keywords: Product Marketing, LED Lighting, Marketing Strategy, Product Launch, Market Research, Marketing Materials, Customer Engagement, Trade Shows, Marketing Campaigns, Product Messaging, Digital Marketing, SEO, Social Media, Paid Advertising, Graphic Design, Microsoft Office Suite, Marketing Automation, Analytics Platforms

ASSUMPTION: Elemental LED uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Analytics platforms (e.g., Google Analytics)
• Graphic design tools (e.g., Adobe Creative Suite)
• Customer Relationship Management (CRM) systems
• Email platforms
• Social media platforms

ASSUMPTION: Familiarity with these tools and technologies is beneficial for this role, as they are commonly used in marketing and product management positions.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Customer Focus
• Collaboration
• Integrity

Work Style:

• Dynamic and fast-paced environment
• Cross-functional teamwork and collaboration
• Focus on results and continuous improvement
• Strong emphasis on attention to detail and accuracy
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong attention to detail and a commitment to accuracy?
• Are you eager to learn and grow professionally in a company that values innovation and continuous improvement?

ASSUMPTION: Elemental LED values employees who are adaptable, detail-oriented, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may be challenging for those who prefer a more stable and predictable work environment.
• The role requires a strong understanding of the LED lighting industry, which may present a learning curve for candidates without relevant experience.
• The on-site work arrangement may not be suitable for candidates who prefer remote or hybrid work arrangements.
• The role may require occasional travel for trade shows, customer trainings, and other events.

ASSUMPTION: These challenges are inherent to the role and the industry, and candidates should carefully consider their suitability before applying.

📈 Similar Roles Comparison

• Compared to related roles in the marketing department, this position places a stronger emphasis on product management and market research.
• In the LED lighting industry, Elemental LED is known for its innovation and technology, offering unique opportunities for professional growth and development.
• Career progression in this role may lead to senior marketing roles or product management positions, depending on the candidate's interests and skills.

ASSUMPTION: This role offers a unique blend of marketing and product management responsibilities, providing a strong foundation for a career in either field.

📝 Sample Projects

• Developing and executing a marketing campaign for a new product launch, including market research, competitive analysis, and customer engagement strategies.
• Creating a comprehensive product messaging guide for Elemental LED's entire product portfolio, ensuring consistency across all marketing materials and communications.
• Managing a trade show booth, coordinating with cross-functional teams to promote products, establish brand presence, and gather competitive intelligence.

ASSUMPTION: These sample projects highlight the diverse responsibilities and collaborative nature of the Product Marketing Associate Manager role at Elemental LED.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does this role support the company's overall mission and goals?
• What opportunities are there for professional growth and development within the marketing department or other areas of the business?
• How does Elemental LED approach work-life balance, and what resources are available to support employees' well-being?
• What are the most important qualities and skills you look for in a successful Product Marketing Associate Manager?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and can help you better understand the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
• Show enthusiasm for the role and the company's mission.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.