Product Marketing + Community
Cline Bot Inc.
Full-time
On-site
San Francisco, California, United States
📦 Product Marketing
📌 Core Information
- Job Title: Product Marketing + Community
- Company: Cline Bot Inc.
- Location: San Francisco, California, United States
- Job Type: Full-Time, On-Site
- Category: Product Marketing, AI Development, Developer Tools
- Date Posted: April 18, 2025
- Experience Level: 2-5 years
- Remote Status: On-site (San Francisco, California)
🚀 Job Overview
Cline is revolutionizing how software is built by creating autonomous coding agents that live inside your IDE, providing seamless assistance while keeping developers in complete control. This role involves defining and scaling Cline's product voice, engaging with developer communities, and supporting strategic growth.
- Key aspects of this role include:
- Defining and scaling Cline's product voice across various platforms and audiences.
- Writing sharp, technical launch copy and creating engaging content.
- Identifying early-stage product ideas and helping pressure test or refine them.
- Plugging into technical conversations across Reddit, Discord, and Twitter to surface user insights and create feedback loops.
- Supporting strategic growth by defining community narratives, identifying key performance indicators, and formulating strategies to enhance them.
📋 Key Responsibilities
- Build and Scale Product Voice:
- Work closely with the PMM and product team to define how Cline talks about its products.
- Write sharp, technical launch copy across various platforms, including Twitter, Reddit, LinkedIn, Discord, and emerging channels.
- Identify early-stage product ideas and help pressure test or refine them.
- Lead Community Insight and Feedback:
- Plug into technical conversations across Reddit, Discord, and Twitter to understand what developers are talking about.
- Surface user insights and turn them into narrative content.
- Spot moments that deserve a meme, thread, or teardown.
- Create feedback loops between users and the product roadmap.
- Support Strategic Growth:
- Help define Cline's community narrative and positioning against competitors.
- Define key performance indicators (KPIs) for growth and retention, and formulate strategies to enhance them.
- Identify high-leverage creators, tools, and users to partner with.
- Be highly aware of competitive offerings and their releases.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, or a related field. Relevant experience may substitute for formal education.
- Experience: 2-5 years of experience in product marketing, community management, or a related role, preferably within the AI or developer tools space.
- Required Skills:
- Deep familiarity with the AI dev tools landscape.
- Strong product sense and marketing instinct.
- Sharp, natural writing voice with a finger on the pulse of online dev culture.
- Ability to build small demos or explain technical concepts clearly.
- Comfort operating in ambiguity, moving fast, and playing to win.
- Preferred Skills:
- Experience engaging with developer communities or technical audiences, either professionally or through personal projects.
- Experience shipping content that went viral, shaped narrative, or drove meaningful product adoption.
- Experience working on early-stage technical products, especially in dev tools or AI.
💰 Compensation & Benefits
- Salary Range: $120,000 - $180,000 USD per year, depending on experience and fit, with equity included.
- Benefits:
- Comprehensive health, dental, and vision insurance.
- Competitive equity package.
- Flexible PTO policy.
- Learning & development budget for conferences, courses, and books.
- Regular team retreats and off-sites to connect in person.
- Latest tech and tools you need to be successful.
📌 Applicant Insights
🔍 Company Context
- Industry: AI Development, Developer Tools
- Company Size: Not specified
- Founded: Not specified
- Company Description: Cline is igniting a revolution in how software is built by creating autonomous coding agents that live inside your IDE, providing seamless assistance while keeping developers in complete control. With over 1 million installs of their VS Code extension and a thriving open-source community, Cline is transforming the relationship between developers and AI.
- Company Specialties: AI-assisted coding, developer experience, autonomous coding agents, open-source community building.
📊 Role Analysis
- Career Level: Associate
- Reporting Structure: This role will work closely with the PMM and product team, as well as engage with developer communities across various platforms.
- Work Arrangement: On-site in San Francisco, California. Regular attendance at weekly Developer and AI events in the city is an essential aspect of this position.
- Growth Opportunities: As Cline continues to grow, there will be opportunities to take on more responsibility and help shape the future of the company.
🌍 Location & Work Environment
- Office Type: On-site in San Francisco, California.
- Office Location(s): San Francisco, California
- Geographic Context: San Francisco is a major tech hub with a vibrant developer community, making it an ideal location for this role.
- Work Schedule: Regular attendance at weekly Developer and AI events in the city is an essential aspect of this position. Cline does not subscribe to the idea of working 40 hours a week and expects employees to work very hard and smarter than the competition.
💼 Interview & Application Insights
- Typical Process: Not specified
- Key Assessment Areas: Product intuition, writing skills, engagement with developer communities, and ability to thrive in ambiguity.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Showcase any experience engaging with developer communities or technical audiences, either professionally or through personal projects.
- Demonstrate your understanding of Cline's mission and the future of AI-assisted development.
🛠️ Tools & Technologies
- Not specified
👔 Cultural Fit Considerations
- Company Values: Not specified
- Work Style: Cline values employees who are deeply, intrinsically motivated by their mission, have strong product intuition, and thrive in ambiguity. They expect employees to work very hard and smarter than the competition.
- Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and discussions within the developer community?
- How have you demonstrated your ability to thrive in ambiguous situations in the past?
- How do you balance working very hard with maintaining a healthy work-life balance?
⚠️ Potential Challenges
- The role requires a strong understanding of the AI dev tools landscape and the ability to engage with developer communities effectively.
- The work arrangement is on-site in San Francisco, California, which may not be suitable for candidates who prefer remote work or live outside the area.
- The role expects employees to work very hard and smarter than the competition, which may result in longer working hours.
📈 Similar Roles Comparison
- This role combines product marketing, community building, and growth strategies, making it unique within the AI development and developer tools space.
- Unlike traditional product marketing roles, this position requires a deep understanding of the developer community and the ability to engage with them effectively.
- The role offers the opportunity to shape Cline's public voice, elevate its product, and bring it to millions of developers worldwide.
📝 Sample Projects
- Not specified
❓ Key Questions to Ask During Interview
- How does Cline plan to scale its product voice across various platforms and audiences?
- What are the key performance indicators (KPIs) for growth and retention that Cline is currently tracking?
- How does Cline plan to engage with the developer community to gather insights and create feedback loops?
- What opportunities are there for professional growth and development within this role and at Cline?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: [Application URL]
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare examples of your writing and engagement with developer communities.
- Follow up with the hiring manager after submitting your application, if appropriate.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Product Marketing + Community
- Company: Cline Bot Inc.
- Location: San Francisco, California, United States
- Job Type: Full-Time, On-Site
- Category: Product Marketing, AI Development, Developer Tools
- Date Posted: April 18, 2025
- Experience Level: 2-5 years
- Remote Status: On-site (San Francisco, California)
🚀 Job Overview
Cline is revolutionizing how software is built by creating autonomous coding agents that live inside your IDE, providing seamless assistance while keeping developers in complete control. This role involves defining and scaling Cline's product voice, engaging with developer communities, and supporting strategic growth.
- Key aspects of this role include:
- Defining and scaling Cline's product voice across various platforms and audiences.
- Writing sharp, technical launch copy and creating engaging content.
- Identifying early-stage product ideas and helping pressure test or refine them.
- Plugging into technical conversations across Reddit, Discord, and Twitter to surface user insights and create feedback loops.
- Supporting strategic growth by defining community narratives, identifying key performance indicators, and formulating strategies to enhance them.
📋 Key Responsibilities
- Build and Scale Product Voice:
- Work closely with the PMM and product team to define how Cline talks about its products.
- Write sharp, technical launch copy across various platforms, including Twitter, Reddit, LinkedIn, Discord, and emerging channels.
- Identify early-stage product ideas and help pressure test or refine them.
- Lead Community Insight and Feedback:
- Plug into technical conversations across Reddit, Discord, and Twitter to understand what developers are talking about.
- Surface user insights and turn them into narrative content.
- Spot moments that deserve a meme, thread, or teardown.
- Create feedback loops between users and the product roadmap.
- Support Strategic Growth:
- Help define Cline's community narrative and positioning against competitors.
- Define key performance indicators (KPIs) for growth and retention, and formulate strategies to enhance them.
- Identify high-leverage creators, tools, and users to partner with.
- Be highly aware of competitive offerings and their releases.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, or a related field. Relevant experience may substitute for formal education.
- Experience: 2-5 years of experience in product marketing, community management, or a related role, preferably within the AI or developer tools space.
- Required Skills:
- Deep familiarity with the AI dev tools landscape.
- Strong product sense and marketing instinct.
- Sharp, natural writing voice with a finger on the pulse of online dev culture.
- Ability to build small demos or explain technical concepts clearly.
- Comfort operating in ambiguity, moving fast, and playing to win.
- Preferred Skills:
- Experience engaging with developer communities or technical audiences, either professionally or through personal projects.
- Experience shipping content that went viral, shaped narrative, or drove meaningful product adoption.
- Experience working on early-stage technical products, especially in dev tools or AI.
💰 Compensation & Benefits
- Salary Range: $120,000 - $180,000 USD per year, depending on experience and fit, with equity included.
- Benefits:
- Comprehensive health, dental, and vision insurance.
- Competitive equity package.
- Flexible PTO policy.
- Learning & development budget for conferences, courses, and books.
- Regular team retreats and off-sites to connect in person.
- Latest tech and tools you need to be successful.
📌 Applicant Insights
🔍 Company Context
- Industry: AI Development, Developer Tools
- Company Size: Not specified
- Founded: Not specified
- Company Description: Cline is igniting a revolution in how software is built by creating autonomous coding agents that live inside your IDE, providing seamless assistance while keeping developers in complete control. With over 1 million installs of their VS Code extension and a thriving open-source community, Cline is transforming the relationship between developers and AI.
- Company Specialties: AI-assisted coding, developer experience, autonomous coding agents, open-source community building.
📊 Role Analysis
- Career Level: Associate
- Reporting Structure: This role will work closely with the PMM and product team, as well as engage with developer communities across various platforms.
- Work Arrangement: On-site in San Francisco, California. Regular attendance at weekly Developer and AI events in the city is an essential aspect of this position.
- Growth Opportunities: As Cline continues to grow, there will be opportunities to take on more responsibility and help shape the future of the company.
🌍 Location & Work Environment
- Office Type: On-site in San Francisco, California.
- Office Location(s): San Francisco, California
- Geographic Context: San Francisco is a major tech hub with a vibrant developer community, making it an ideal location for this role.
- Work Schedule: Regular attendance at weekly Developer and AI events in the city is an essential aspect of this position. Cline does not subscribe to the idea of working 40 hours a week and expects employees to work very hard and smarter than the competition.
💼 Interview & Application Insights
- Typical Process: Not specified
- Key Assessment Areas: Product intuition, writing skills, engagement with developer communities, and ability to thrive in ambiguity.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Showcase any experience engaging with developer communities or technical audiences, either professionally or through personal projects.
- Demonstrate your understanding of Cline's mission and the future of AI-assisted development.
🛠️ Tools & Technologies
- Not specified
👔 Cultural Fit Considerations
- Company Values: Not specified
- Work Style: Cline values employees who are deeply, intrinsically motivated by their mission, have strong product intuition, and thrive in ambiguity. They expect employees to work very hard and smarter than the competition.
- Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and discussions within the developer community?
- How have you demonstrated your ability to thrive in ambiguous situations in the past?
- How do you balance working very hard with maintaining a healthy work-life balance?
⚠️ Potential Challenges
- The role requires a strong understanding of the AI dev tools landscape and the ability to engage with developer communities effectively.
- The work arrangement is on-site in San Francisco, California, which may not be suitable for candidates who prefer remote work or live outside the area.
- The role expects employees to work very hard and smarter than the competition, which may result in longer working hours.
📈 Similar Roles Comparison
- This role combines product marketing, community building, and growth strategies, making it unique within the AI development and developer tools space.
- Unlike traditional product marketing roles, this position requires a deep understanding of the developer community and the ability to engage with them effectively.
- The role offers the opportunity to shape Cline's public voice, elevate its product, and bring it to millions of developers worldwide.
📝 Sample Projects
- Not specified
❓ Key Questions to Ask During Interview
- How does Cline plan to scale its product voice across various platforms and audiences?
- What are the key performance indicators (KPIs) for growth and retention that Cline is currently tracking?
- How does Cline plan to engage with the developer community to gather insights and create feedback loops?
- What opportunities are there for professional growth and development within this role and at Cline?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: [Application URL]
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare examples of your writing and engagement with developer communities.
- Follow up with the hiring manager after submitting your application, if appropriate.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.