📌 Core Information
🔹 Job Title: Product Marketing Consultant
🔹 Company: CapTech Consulting
🔹 Location: Richmond, Virginia & Philadelphia, Pennsylvania
🔹 Job Type: Full-time, Hybrid
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing SaaS, AI, and consulting service accelerators across various industries.
- Collaborating with senior leadership to refine business features and prioritize product launches.
- Creating comprehensive sales, packaging, and pricing strategies for products.
- Working with legal teams to manage intellectual property needs.
- Partnering with marketing and creative teams to create compelling product content.
ASSUMPTION: This role requires a strong blend of product strategy, marketing, and management skills, with a focus on innovative product development and launch.
📋 Key Responsibilities
✅ Assist in developing SaaS, AI, and consulting service accelerators across various industries.
✅ Collaborate with senior CapTech product leaders to refine business features for top service/product offerings and prioritize their launches.
✅ Support senior product leaders with product strategy and design roadmap development.
✅ Create comprehensive sales, packaging, and pricing strategies that integrate SaaS, AI, and consulting service accelerators.
✅ Work with legal teams to identify and manage intellectual property needs, including copyright and patent requirements.
✅ Collaborate with marketing and creative teams to create compelling content for collateral and customer pitches.
✅ Lead and partner with product leaders to develop core positioning and messaging for products.
✅ Research competition to understand positioning and market pricing to maintain a competitive edge.
✅ Train and brief account leadership and the sales teams on product details and strategies.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and influencing skills.
🎯 Required Qualifications
Education: Bachelor's degree required; MBA preferred
Experience: Minimum of 5 years of experience as a Product Manager or Product Marketing Manager
Required Skills:
- Proven success in defining and launching high-quality products
- Consulting experience is preferred
- Knowledge of AI and its impact across healthcare, insurance, and sports industries is advantageous
- Exceptional written and verbal communication skills
- Technical background with experience in agile development methodologies
- Strong teamwork and collaboration skills
- Demonstrated ability to influence cross-functional teams without direct authority
Preferred Skills:
- Experience in the IT Services and IT Consulting industry
- Familiarity with the CapTech product suite
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio of successful product launches will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Product Marketing Consultant with 5-10 years of experience in the IT Services and IT Consulting industry in Richmond, Virginia, and Philadelphia, Pennsylvania)
Benefits:
- Generous PTO
- Health Coverage
- Disability Insurance
- Paid Family Leave
- Learning & Development Programs
- Mental Health Support
- Inclusive Fertility Coverage
- Personalized Lifestyle Benefits
- Employee Resource Groups
- Philanthropic Partnerships
- 401(k) Matching
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: CapTech operates in the competitive IT Services and IT Consulting industry, focusing on defining and delivering innovative technology solutions for organizations.
Company Size: CapTech is a mid-sized company with 1,001-5,000 employees, providing a balance between the resources of a larger organization and the agility of a smaller one.
Founded: CapTech was founded with a collective passion to create a consultancy centered on strong relationships that would stand the test of time.
Company Description:
- CapTech is a technology consulting firm that collaborates with clients to achieve what's possible through the power of technology.
- The company works alongside Fortune 100 companies, mid-sized enterprises, and government agencies, spanning across the country.
- CapTech is committed to fostering a culture of equality, inclusion, and fairness, with a focus on creating a diverse environment where each employee is encouraged to bring their unique ideas, backgrounds, and experiences to the workplace.
Company Specialties:
- Data & Analytics
- Customer Engagement
- Transformation
- Technology Solutions
- Cloud Strategy
- Agile Transformation
- Mobile & Devices
- Salesforce
- Java
- and Management Consulting
Company Website: https://www.captechconsulting.com
ASSUMPTION: CapTech's focus on strong relationships and collaborative problem-solving sets it apart in the competitive IT Services and IT Consulting industry.
📊 Role Analysis
Career Level: This role is a mid-level position within the product marketing and management career path.
Reporting Structure: The Product Marketing Consultant will report directly to the Senior Product Leader and work closely with cross-functional teams, including marketing, sales, and legal.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The specific work arrangement may vary depending on the needs of the project and the employee's preferences.
Growth Opportunities:
- As CapTech continues to grow and expand its offerings, there may be opportunities for the Product Marketing Consultant to take on more responsibilities or move into a senior role.
- The company's focus on learning and development programs also provides opportunities for employees to gain new skills and advance their careers.
ASSUMPTION: The growth opportunities for this role will depend on the employee's performance, the company's growth, and the availability of suitable positions within the organization.
🌍 Location & Work Environment
Office Type: CapTech's offices are modern and collaborative workspaces designed to facilitate teamwork and innovation.
Office Location(s): Richmond, Virginia & Philadelphia, Pennsylvania
Geographic Context:
- Richmond, Virginia: A mid-sized city with a rich history and a growing tech industry, offering a blend of urban and suburban living options.
- Philadelphia, Pennsylvania: The fifth-most populous city in the United States, known for its historic sites, cultural institutions, and diverse neighborhoods.
Work Schedule: The work schedule for this hybrid role will be determined based on the employee's preferences and the needs of the project. Typically, employees can expect to work a standard full-time schedule with some flexibility for remote work.
ASSUMPTION: The work environment and schedule for this role may vary depending on the specific needs of the project and the employee's preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the senior product leader and other team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Product management and marketing skills
- Communication and influencing skills
- Industry knowledge and relevant experience
- Cultural fit and alignment with CapTech's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product management and marketing experience, as well as any industry-specific knowledge or skills.
- Be prepared to discuss your approach to product development, launch, and marketing, as well as your experience with cross-functional team collaboration.
- Demonstrate your ability to think strategically about products and markets, and to make data-driven decisions.
- Showcase your strong communication and influencing skills, and be ready to discuss your experience managing intellectual property needs.
ATS Keywords: Product Management, Product Marketing, SaaS, AI, Consulting, Communication Skills, Agile Development, Teamwork, Collaboration, Product Strategy, Market Research, Sales Strategy, Intellectual Property Management, Content Creation, Positioning, Messaging
ASSUMPTION: The application process for this role may vary depending on the specific needs of the project and the availability of the hiring team.
🛠️ Tools & Technologies
- Product management and marketing software (e.g., Asana, Trello, JIRA, Marketo, HubSpot)
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Slack, Google Workspace)
- Project management tools (e.g., Microsoft Project, JIRA, Asana)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the project and the company's standard software stack.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Collaborative
- Innovative
- Respectful
- Accountable
Work Style:
- Collaborative and team-oriented
- Focused on delivering high-quality products and solutions
- Adaptable and responsive to changing market conditions
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with cross-functional teams and influencing stakeholders without direct authority?
- Do you have a strong commitment to delivering high-quality products and solutions, and to continuous learning and improvement?
ASSUMPTION: CapTech's culture values strong relationships, collaboration, and a commitment to delivering high-quality products and solutions.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the IT Services and IT Consulting industry may require the Product Marketing Consultant to adapt quickly to changing market conditions and priorities.
- The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members.
- The need to manage intellectual property requirements may require the Product Marketing Consultant to navigate complex legal and regulatory environments.
- The competitive nature of the IT Services and IT Consulting industry may require the Product Marketing Consultant to stay up-to-date with the latest trends and technologies in order to maintain a competitive edge.
ASSUMPTION: The potential challenges for this role will depend on the specific needs of the project and the company's growth trajectory.
📈 Similar Roles Comparison
- Compared to traditional product marketing roles, this role places a greater emphasis on product strategy and development, as well as collaboration with senior leadership and cross-functional teams.
- In the IT Services and IT Consulting industry, this role may require a higher degree of technical knowledge and industry-specific expertise than similar roles in other industries.
- Career progression in this role may involve moving into a senior product leadership position or transitioning into a more specialized product management or marketing role within CapTech or another organization.
ASSUMPTION: The comparison of this role to similar roles in other industries and organizations will depend on the specific needs of the project and the company's growth trajectory.
📝 Sample Projects
- Developing a go-to-market strategy for a new AI-powered product in the healthcare industry
- Collaborating with senior leadership to refine the product roadmap for a suite of consulting service accelerators
- Creating a comprehensive sales and pricing strategy for a new SaaS product in the insurance industry
ASSUMPTION: The sample projects for this role will depend on the specific needs of the project and the company's product portfolio.
❓ Key Questions to Ask During Interview
- Can you describe the product roadmap and launch timeline for the top service/product offerings?
- How does the company approach cross-functional collaboration and decision-making for product development and launch?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does CapTech support the professional development and growth of its product marketing and management team members?
- What are the key challenges and opportunities facing the product portfolio in the next 12-24 months, and how can this role contribute to addressing them?
ASSUMPTION: The key questions to ask during the interview for this role will depend on the specific needs of the project and the company's growth trajectory.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product management and marketing experience, as well as any industry-specific knowledge or skills.
- Prepare a portfolio or examples of your past product development, launch, and marketing efforts.
- Follow up with the hiring manager, Laura Massa, within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
